Punk CX: Customer Experience Insights with Adrian Swinscoe

Today’s interview is with Jeff Nicholson, Global Leader, CRM Strategy for Pega, where he heads up the company’s CRM market strategy and vision worldwide. Jeff joins me today to talk about their recently released new piece of research: Resolution revolution: Customer service insights report, what we can learn from it, what we should be focusing on, agent experience, the emerging landscape of customer service and sine waves! This interview follows on from my recent interview – What do immersive VR, empathetic interactions and stand out customer service have in common? – Interview with Monika Jo of Mursion — and is number 401 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Today’s interview is with Monika Jo, Director Of Communications at Mursion, a virtual reality platform for professionals to practice and master the complex interpersonal skills necessary to be effective in their roles. This blend of technology and human performance creates a highly realistic training environment that mimics the real-world challenges employees face every day. Monika joins me today to talk about the report that they recently published (The Human Edge in an AI World), what we can learn from it, the importance of EQ, building an empathetic musculature and what Mursion do to try help organisations and individuals get better at being more empathetic in their interactions with customers. This interview follows on from my recent interview – Pink Goldfish, standing out, portmanteaus and wabi-sabi – Interview with Stan Phelps and Dave Rendall — and is number 400 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Today’s interview is with Stan Phelps and Dave Rendall, co-authors of Pink Goldfish 2.0: Defy Normal and Exploit Imperfection. They join me today to talk about flaws, imperfections, portmanteaus and how we make our imperfections work for us and help us stand out. This interview follows on from my recent interview – Playing your way to a stand out customer experience – Interview with Sirte Pihlaja — and is number 399 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

In this episode, Sirte Pihlaja discusses how happiness and creativity can impact customer experience, the use of Lego Serious Play methodology in workshops to drive innovation, and the gap between customer experience strategies and implementation. She also shares examples of creative strategies, such as using Lego bricks to engage employees and the importance of injecting fun into social media campaigns.

Today’s interview is with James Dodkins, who is commonly know as the CX Rockstar, is a former rockstar but is now the CX Evangelist at Pegasystems. James joins me today to talk about his journey, why he’s joined Pega, what he’s going to be getting up to, extreme fandoms, hyper-fans and what’s stood out for him regarding customer experience over the last 15 months. This interview follows on from my recent interview – A good customer experience starts with having the right tools – Interview with Liat Bycel of Airtable — and is number 397 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Today’s interview is with Liat Bycel, the VP of Sales at Airtable, the no code collaboration platform, and the person responsible for building the customer engagement organization which comprises team members from sales, customers success, support, support ops, sales ops and strategy. Liat joins me to today to talk about the ‘messy middle’ syndrome, being well-prepared when the pandemic hit, how she built their customer engagement organization, adopting a new hybrid work pattern and why we need to consider onboarding for everyone again. This interview follows on from my recent interview – Ineffective communication is a silent killer of customer service performance – Interview with Dorian Stone of Grammarly Business — and is number 396 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Today’s interview is with Dorian Stone, General Manager of Grammarly Business, who oversees all operations for Grammarly’s integrated business solution. Grammarly is a cross-platform, cloud-based, AI-enabled, writing assistant that reviews spelling, grammar, punctuation, clarity, engagement and delivery mistakes in real-time. Dorian joins me today to talk about customer service and experience, writing and the impact of ineffective communication on productivity and service as well as other areas of business. This interview follows on from my recent interview – We’re going 100mph. But, we have no rules of the road and we need them – Interview with Ben Pring of Cognizant — and is number 395 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Today’s interview is with Ben Pring, who is the head of thought leadership at Cognizant, co-founded and leads Cognizant’s Center for the Future of Work, and is a member of Cognizant’s Executive Leadership Team. Ben joins me today to talk abut his new book, that he co-authored with his colleague Paul Roehrig, called: Monster: A Tough Love Letter On Taming the Machines that Rule our Jobs, Lives, and Future, why we can’t cede control of technology to technologists, can we afford to wait for governments to fix tech’s problems, the declarations that the book makes as part of its manifesto, which ones apply to customer and employee experience professionals, what happens if we don’t take action, what’s our window of opportunity and what we should be doing and thinking about right now. This interview follows on from my recent interview – Diversity, combating bias in AI and why everything is an input – Interview with Deon Nicholas of Forethought — and is number 394 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Today’s interview is with Deon Nicholas, is the Co-Founder and CEO of Forethought, an AI company that creates order, removes redundant work, and provides efficiency for businesses everywhere. They are set on changing the way enterprises access, share, and leverage their knowledge. Moreover, not only is Forethought committed to diversity, it's part of their strategy. Deon joins me today to talk about Unbiased AI, how bias gets into AI, overfitting, how we can rid AI of unconscious biases, what customer service and experience teams should be looking out for and doing more of or doing better, what is Forethought doing differently to tackle these issues and how diversity is a central part of their strategy. This interview follows on from my recent interview – Who are the people that feel the least welcome when they engage with a business? – Interview with Gavin Neate of WelcoMe — and is number 393 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Today’s interview is with Gavin Neate, CEO and Founder of Neatebox, the umbrella company for WelcoMe and Button. WelcoMe lets service teams know when a disabled person is about to arrive and provides them with the very best general and personal information as to how to interact. Gavin joins me today talk about disability, disability and customer service/experience, inclusive CX, how WelcoMe is helping and what customer service and experience leaders should be thinking about. This interview follows on from my recent interview – The lost child of customer experience (CX) is taking action – Interview with Jason Grier of Reputation — and is number 392 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.