Punk CX: Customer Experience Insights with Adrian Swinscoe

Today’s interview is with Tue Søttrup, Chief CX Evangelist & VP CX Excellence at Dixa, a customer service platform that generates value for brands and customers through better conversations. Tue joins me today to talk about some recent research that Dixa recently released, what we can learn from it, knowledge centred service and agent happiness. This interview follows on from my recent interview – In three years gig experts will be able to do everything agents can do in the contact centre – Interview with Roger Beadle of Limitless – and is number 421 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Today’s interview is with Roger Beadle, the co-founder of Limitless, a gig-economy platform that addresses some of the biggest challenges faced by the contact centre industry: low pay, high attrition and access to new talent. Roger joins me today to talk about gig-based customer service, the gig economy, the GoodGig® Charter, Limitless and how brands are leveraging gig-based customer service. This interview follows on from my recent interview – We should talk about moments that shatter rather than the moments that matter – Interview with Michael G. Bartlett – and is number 420 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Today’s interview is with Michael G. Bartlett who is the Director of Experience Innovation at JMARK, an I.T. support and I.T. services company, Founder of the CCXP Exam Simulator and the author of a new book called: The Dark Side of CX: The costly patterns that turn loyal customers into brand haters. Michael joins me today to talk why we should talk about moments that shatter rather than the moments that matter, the dark patterns that reside in CX, priyomes and what CX practitioners and leaders should be doing to improve their service and experience. This interview follows on from my recent interview – The future of personalization and loyalty is dynamic – Interview with Christian Selchau-Hansen of Formation.ai – and is number 419 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Today's interview is with Christian Selchau-Hansen, the CEO and co-founder of Formation.ai, a machine learning-powered offer optimization pioneer. Christian joins me to talk about loyalty, personalization, dynamic offer optimization and what eXperience Leaders should be doing to build better relationships with their customers and drive better business outcomes. This interview follows on from my recent interview – Leadership and life lessons from the winner of the 2021 CX Leader of the Year – Interview with Sri Safitri of Telkom Indonesia – and is number 418 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Today’s interview is with the winner of the MyCustomer 2021 CX Leader of the Year competition: Sri Safitri, Deputy Executive VP of Customer Experience and Digitisation at Telkom Indonesia. This interview is slightly different this week as I am conducting it with Clare Muscutt, Founder and CEO of Women in CX. The original interview can be found here but I thought it would be worth re-publishing here too. In the interview we discuss Fitri’s journey to where she is now, why she applied for the CX Leader of the Year competition, how she felt when she won and the biggest lessons that she has learned along the way. This interview follows on from my recent interview – Leadership, employee experience and the Zoom ceiling – Interview with Dr Elora Voyles of TINYpulse – and is number 417 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Today’s interview is with Dr. Elora Voyles, an Industrial-Organizational Psychologist and People Scientist with TINYpulse, a provider of employee engagement and feedback software. Dr Elora joins me to talk about how the Zoom ceiling is the new glass ceiling, challenges with the move to a more hybrid way of working, the impact on the employee experience, who suffers the most and what leaders should be doing and paying attention to. This interview follows on from my recent interview – An #IA40 recognized app that is focusing on making agents experts on day one – Interview with Brittany Bell of Cresta – and is number 416 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Today’s interview is with Brittany Bell, a Customer Success Manager at Cresta AI, which provides contact center agents real-time suggestions and coaching, whether in an individual call or chat session, to help them deliver the best outcomes. Brittany joined me to talk about why she made the switch from BPO to vendor side, the emerging landscape of the agent experience, the importance of live channels, ‘Experts on Day One’, contact centre churn and how Cresta’s technology works. This interview follows on from my recent interview – CX, loyalty and retention – Lessons from diverse industries – Interview with Andrea Prazakova of Mastercard and David Boucher of Aster DM Healthcare – and is number 415 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Today’s interview is with Andrea Prazakova, who is Senior Vice President Customer Experience at Mastercard in the UAE and David Boucher, the Chief of Service Excellence at Aster DM Healthcare in Dubai, UAE. Andrea and David join me today as we revisit a panel discussion that we had at the CX NXT Martechvibe event in November 2021. We had a lot of fun talking about customer experience, loyalty, the connection between the two, cultural change and implications for CX leaders. This interview follows on from my recent interview – CRM systems are not designed with users, and particularly sales users, in mind – Interview with Justin Vaillancourt of Dooly – and is number 414 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Today’s interview is with Justin Vaillancourt is the Chief Technology Officer and co-founder of Dooly, a CRM automation software provider that is making the use of Salesforce fast and painless. Justin joins me today to talk about the findings from their recent research (Dooly Sales Happiness Index - Key Findings November 2021), what they mean, the problem with most CRM systems and why you should make sure your company culture is product driven. This interview follows on from my recent interview – Introducing Punk XL Part Two – Interview with Karen, Sandra De Z, Richard, Sandra T and Ari – and is number 413 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Today’s podcast interview, like last week's, is different. Last week I shared the first part of a two-part conversation about a new book project: Punk XL, that has just been released. Again, it is available as both a podcast and a video [see below or follow this link]. A lot has happened since Punk CX was published in 2019, and Punk XL, where XL stands for eXperience Leadership, seeks to explore what it means and takes to deliver a great experience at different levels (individual, team, organisation, customer and beyond). The book features contributions from experience "artists": Ari Weinzweig, Serena Riley, Lara Khouri, Richard Hammond, Amy Scott, Sandra Thompson, Paul Greenberg, Joyce Kim, Karen Jaw-Madson, Martin Lucas, Sandra De Zoysa, Clare Muscutt, Oisin Lunny, Tom Watts and Matt Wilson (more details about all of them are below). However, today I want to share a recent conversation with some of the "artists" I worked with on this book, namely Sandra De Zoysa, Richard Hammond, Sandra Thompson, Ari Weinzweig and Karen Jaw-Madson. I talk to them about Punk XL, what XL means for them, why it's important, why they got involved with the project, what their favourite bits of the new book are and why all of the book's proceeds will be donated to charity. This interview follows on from my recent interview – Introducing Punk XL – Interview with Serena, Lara, Amy, Joyce, Oisin and Tom – and is number 412 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.