Clients on Demand

Russ Ruffino
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Jul 16, 2025 • 46min

S7E1 Forget Followers: How 4K Instagram Followers Built a High-Ticket Coaching Empire | Betsy Pake

Ready to stop chasing followers and start attracting high-ticket clients? Everyone's obsessed with follower count. They're missing the point. Betsy Pake had 4,000 Instagram followers when she started her coaching business. Today, she regularly gets millions of views and runs a high-ticket program with 15-20 clients. This episode destroys the myth that you need a massive following to build a successful coaching business. What Betsy Focused On Instead of Followers: Solving one specific, painful problem (helping women decide: stay or leave their marriage) Creating authentic content that resonates deeply with her ideal clients Building a high-ticket offer that actually transforms lives Developing a leveraged delivery model that doesn't require 60-hour work weeks You'll Learn: Why chasing follower count keeps coaches broke and busy The exact strategy Betsy used to go viral without paid ads How to identify and niche down to a profitable problem The psychology behind content that converts viewers into high-ticket clients Why vulnerability and authenticity outperform polished marketing How to structure a coaching program for maximum impact and leverage The Big Insight: When you focus on transformation over popularity, income over influence, the business follows. Betsy's journey from "mediocre coach" to marriage coaching expert proves that success isn't about having the most followers – it's about having the right followers who desperately need what you offer. Her coaching business doesn't just help women make decisions about their relationships. It transforms their entire approach to life, relationships, and decision-making. If you're tired of playing the follower game and ready to build a coaching business based on real results and real revenue, this episode will show you exactly how to do it. 👉 Apply to work with us: clientsondemand.com/apply Follow Betsy Pake on Instagram: https://www.instagram.com/betsypake/ Follow Russ Ruffino on Instagram: https://www.instagram.com/russruffino #Instagram #MarketingOnline #CoachingforWomen #MarriageCounseling #Empowerment
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Nov 30, 2022 • 38min

S6E12: Business Mindset Secrets Everyone Forgets

People always ask me "What's the one thing I need to do that will guarantee my success?" The most successful clients we've had in CoD, whether they were dating coaches, doctors, marriage coaches, real estate agents, financial coaches or handstand coaches… All had one thing in common: a rock-solid mindset about their business. So if you want to know a few of the inside mindset secrets we teach our clients so you can create the income, freedom and impact you want in your business… Tune in.
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Nov 23, 2022 • 35min

S6E11: How to solve any problem in your business

Every entrepreneur faces problems, but these challenges can become golden opportunities. Embracing ownership and reframing obstacles fosters growth and accountability. Clear processes are crucial for managing client issues and team dynamics. It's essential to distinguish between training gaps and temperament mismatches for effective personnel management. Leaders also face tough decisions, like performance issues, requiring swift and clear communication. Transform your problem-solving approach and watch your business thrive!
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Nov 16, 2022 • 22min

S6E10: The Biggest Lie In The Coaching World That You Probably Believe, Too

If you're looking to build a high-ticket coaching business and grow it to 6 and 7-figures… And your offer is a little off beat or simply different from most of what you see out there... You're probably buying into "The Big Lie." And it's not only killing how quickly you grow and attract clients… But it's also crushing your spirit as an entrepreneur. So if you have an offer that's a little different, and you want to hear one of our amazing clients tell you exactly how grew his offbeat offer over 6-figures this past year… step-by-step… Tune in.
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Nov 9, 2022 • 34min

S6E9: Mastering Your Fear

Do you want to change the world but you're afraid? Do you want to build a 6 or 7-figure business online, helping people and making an impact… but you're stuck in fear? Anytime you get out of your comfort zone, you're going to experience fear. The most successful people are the ones who have a strategy to deal with it. Bottom line is, you can't be successful if fear is holding you back... no matter how good your offer or your idea is. At Clients on Demand we teach our clients simple strategies to turn fear into their biggest asset. So they can go out and change the world. And they do. If you want to learn simple strategies so you can crush your fear and start to stand in your greatness... Tune in
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Nov 2, 2022 • 23min

S6E8: Profit and Impact - They said it couldn't be done

What's more effective, using a 1 call close or 2? After months of research we now know if it's better to use a 2-call process where you evaluate prospects on a 'set up call' and then try to close them on the follow up. Or… The CoD model. Where you close clients the very first time you speak to them after they've watched your video and booked a call. So if you want to know the proven best way for you to boost your enrollment rate and your income… And do it while you always act in your client's best interest… Tune in.
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Oct 26, 2022 • 28min

S6E7: From Broke to Your First $25k

What if you could make $25k instantly and jumpstart your business? Even if you haven't started your business yet. This is a game changer. On this episode, I pull back the curtain and reveal a simple, a proven system you can use to make $25k immediately. Not only that, it also gives you an inside look into the mind of your clients, what problem they want to solve most and you'll even windup with a handful of stellar testimonials. Sound too good to be true? Tune in
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Oct 19, 2022 • 20min

S6E6: How you can create instant credibility and authority even if no one knows who you are

If you've been thinking about coaching and starting an online business… but you've been sitting on the sidelines because you're worried about all the famous people already in your niche… Think again. None of that stuff matters. If you market yourself properly, you can out earn all those famous people. If you want to know the simple process you can use to create instant authority in any niche, so you can build a 6 or 7-figure online business that changes lives and gives you freedom... Tune in
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Oct 12, 2022 • 26min

S6E5: Next Level Success: Way Beyond Money

If you're a heart-centered coach with an offer that's not exactly mainstream… building a business that will give you the income, the impact and freedom you want can feel far away. That's why you have to hear about Melissa Cancio. Melissa helps spiritual women unleash their intuition so they can live their purpose. She was able to not only explode her income from $50k - over $250k in less than a year… But how she shows up in the world, her qualities as a business owner and her own belief in what she's capable of! If what you do feels too out-of-the-box to build a massively successful coaching business... that actually exceeds your dreams… Tune in.
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Oct 5, 2022 • 33min

S6E4: How to Be Happy While You Achieve Your Goals

Do you have big goals for your business, your income and your lifestyle… But it sometimes feel like you are so 100% focused on building your business, that your dreams are killing your joy? The truth is you can have both. In fact, being happy while achieving your goals will speed up the process. And be a lot more fun! If you want to know how you can be knocking off your big-time income goals, achieving your dreams AND be happier at the same time… Tune in.

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