The Industrial Real Estate Podcast

Questor Media
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Mar 23, 2026 • 1h 8min

Inside Industrial Real Estate’s Evolution

In this episode of the Industrial Real Estate Podcast, Chad Griffiths sits down with David Greek of Greek Real Estate Partners to unpack the past, present, and future of industrial real estate.David shares the remarkable story of building a third-generation family business—managing over 23 million square feet across major U.S. markets. The conversation explores how industrial real estate transformed from an overlooked asset class into one of the most sought-after investments today.They break down:- How e-commerce and COVID reshaped industrial demand- What separates “perfect” warehouse design from flawed developments- Why vacancy rates can be misleading without deeper analysisDavid also shares insights on long-term development strategy, building for adaptability, and why many modern buildings still fall short.The episode closes with a discussion on Circulate New Jersey, an initiative aimed at correcting misconceptions about industrial development and highlighting its economic and environmental impact.-- Connect with David: Greek Real EstateDavid's Linkedin--More from The Industrial Real Estate Podcast
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Feb 25, 2026 • 50min

Industrial Market Development Trends & Tenant Demand

In this episode of The Industrial Real Estate Podcast, Chad Griffiths hosts Ben Fraser, Chief Investment Officer at Aspen Funds, to break down the current industrial market development trends and what’s really driving tenant demand across the U.S. as we move into the next phase of the cycle.Ben shares how reshoring and nearshoring are reshaping industrial location decisions, why demand has shifted away from mega-box distribution facilities toward mid-sized industrial buildings, and how developers are adapting their strategies to changing tenant requirements. The conversation also explores site selection, infrastructure, incentives, and why markets along the I-35 corridor—including Kansas City—are seeing outsized activity.Key topics include:Where industrial tenant demand is strongest today Why not all industrial assets are performing equally Manufacturing vs. warehousing demand in today’s marketHow investors should think about industrial development risk vs. rewardWhether you’re an investor, developer, broker, or simply tracking the industrial real estate market, this episode provides a grounded look at what’s working, what’s not, and where the next opportunities are emerging.Connect with BenAspen FundsBen' PodcastBen's book--Industrial Real Estate MERCHMore From The Industrial Real Estate Podcast
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Dec 9, 2025 • 55min

Industrial Real Estate Lead Generation: The System Behind Consistent Listings

In this episode of The Industrial Real Estate Show, Chad Griffiths & C'Jon Armstead break down one of the most misunderstood yet powerful skills in Industrial real estate: effective cold calling. Whether you're a broker, investor, developer, or anyone relying on outbound outreach, this episode offers a detailed look at what actually works in today’s market—and why most people get it wrong.We dive deep into the tactics, scripts, mindset, and systems behind successful industrial real estate prospecting. Instead of relying on a transactional “Do you want to sell?” approach, this episode explores how to create value-based conversations that open doors, build long-term relationships, and turn owners who ignore most calls into genuine opportunities.-- Connect with C'Jon: https://www.linkedin.com/in/cjonarmstead/Connect with us: https://linktr.ee/industrialpodcast
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Nov 11, 2025 • 53min

Manufacturing, Reshoring & The Future of Industrial

Welcome To The Industrial Real Estate Show. Chad sits down with Professor Tim Minshall, author of How Things Are Made. We dig into why manufacturing knowledge disappeared from public view, the “illusion of explanatory depth,” and how a simple roll of toilet paper reveals global supply chains, energy, water, and decades of process know-how. We also tackle reshoring, industrial commons, and what governments and companies can realistically do over the next 5–10 years.Discussion Topics: How Manufacturing Drives Industrial Real EstateReshoring and the Return of Making Things LocallySupply Chain Resilience vs. Efficiency-- Connect with Tim Minshall Connect on X Buy the BookConnect with Chad More From The Industrial Real Estate Show Subscribe to the NEW Youtube Page
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Nov 4, 2025 • 56min

Small Bay Owners Competing With BIG Time Investors

Welcome to The Industrial Real Estate Show. In this episode, Chad sits down with David Hansel, Managing Partner at Lucern Capital, to unpack how his team pivoted from multifamily into multi-tenant industrial. They dig into buy boxes, tenant mix, capital stacks, interest-rate impacts, and what’s next through 2026—plus practical tips for sourcing deals and competing with bigger players by staying scrappy.Discussion Topics: Why small/mid-bay industrial can feel like multifamily—without the labor dragThe playbook for environmental insurance (what it covers, cost, timing, real claims)Buy box specifics: size, locations, construction quality, tenant profilesReal-world capital stacks (60–70% debt; using pref equity selectively)2025–26 market outlook: lease duration, downsizing tailwinds, competitionGuestDavid Hansel — Managing Partner, Lucerne Capital🔗 Website🔗 LinkedInHostChad Griffiths — The Industrial State Show🔗⁠ NEW Youtube🔗 Connection Links#industrialrealestate #cre #SmallBayindustrial #NNN #LucerneCapital #ChadGriffiths #DeRisking #EnvironmentalInsurance #EastCoastCRE
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Oct 28, 2025 • 53min

How to Profit from Flex Space

Chad Griffiths & author Cody Payne unpack the entire flex/small-bay industrial playbook—from what “flex” actually means, to development models and costs, leasing strategy, underwriting, and the real risks to watch. If you’re eyeing contractor garages, incubator space, showroom-style flex, or multi-tenant “multifamily of industrial,” this episode is your field guide.Key Takeaways​“Flex” is today’s label for small/shallow-bay multi-tenant industrial—think 1,000–5,000 SF bays with ~10% office.​Development models range from bare-bones metal to showroom and premium; costs scale fast with glass, height, finishes, yards, mezz.​Showroom models (18–20’ clear, strong frontage) often drive rent growth and resale value--ConnectCody PayneLinkedinCody's BookCheck our NEW Industrial Real Estate Show Merch Store! Linktree
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Oct 21, 2025 • 39min

How to Cold Call in Commercial and Industrial Real Estate

I had the pleasure of being joined by Henry Eisenstein, a successful broker, investor and prospecting genius.We explored a number of topics, including why brokers and investors should cold call, what to say during the call, and how to maximize your chances for success. 0:00 - Introduction0:49 - Why cold call?2:46 - Who can cold call?5:46 - Getting better at prospecting7:35 - Salary vs commission11:32 - Henry's script16:21 - Follow up22:43 - Integrating tech26:42 - Getting over call reluctance32:18 - Henry's YouTube channelAbout Henry:Over the last 5 years, Henry's life has exploded in every fashion. Now at 29, Henry has been a part of over $500 Million in real estate transactions, owns several investment properties, and travels the world while selling over $100 million a year personally. His life wasn't always like this. Henry was depressed from the age of 9, and attempted suicide twice before 14 years old. Stumbled into real estate after quitting his "corporate job" he had quit college for. Went broke 3 times in real estate, and built and rebuilt his team 4 times before his break. While over the last few years, Henry went from selling over 100 single-family homes per year to now 100% focusing his time on the commercial division of his team. His next BIG goal is to take his commercial team to over $1 Billion in sales annually. He credits all of his success to 3 things. First off, his insatiable drive to be bettering himself every single day. 1% a day adds up. Secondly, he focuses on relationship building, your network is your net worth is something he truly took to heart. Lastly, living in a state of gratitude. It's hard to have a bad day when you are overwhelmed with gratitude. This keeps him level-headed even through the toughest storms in life. Henry's vision is to create an environment of empowerment, positivity, love, and abundance for everyone he connects with.Connect with Henry:Website: https://www.henryeisenstein.com/YouTube channel:    / @henryeisenstein  --🙋‍♂️ Chad Griffiths, MBA, SIOR🚩 Subscribe: https://www.youtube.com/@industrializ...#coldcall #prospecting #industrialrealestate
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Oct 3, 2025 • 59min

Break into CRE Brokerage

In this week's episode I was joined by the illustrious Ken Ashley to talk about tips for new commercial real estate agents looking to break into the industry as well as what existing brokers can do to increase their business!00:00 Intro & past adventures 01:05 CREI Summit teaser 01:18 Ken’s origin story + “Real Estate Prescription” book mention04:00 Career momentum analogies 06:43 Market cycles, recency bias & why now is an opportunity08:51 Choosing a brokerage10:11 Splits, resources & why mentorship matters more than brand13:39 How to find/secure a mentor 18:14 It’s OK to pivot—time horizons & expectations for new brokers20:10 Year-one roadmap to expertise 23:39 Become the market expert—and tell everyone you can help25:24 Business development29:25 Marketing vs sales; why social media is one plank35:10 What to post: Ken’s “Four Corners” content strategy37:22 What not to post: avoid controversy; handling trolls & staying positive41:54 Dealing with negative comments 45:40 Inside the CRI Summit: purpose, community & recognition lists49:05 Digital tools & AI: from tools → tasks; rainmaking focus51:17 Next CRI Summit details 54:14 Ken’s book details & closing remarksConnect with Ken:X: https://x.com/kenashleyLinkedIn: https://www.linkedin.com/in/kenashleyatlantaCREiSUMMIT: https://creisummit.com/--🚨 New! "Industrialize: The Kids Guide to Industrial Real Estate" is now available: https://mybook.to/industrializejr📈 "Industrialize: The Insider's Guide to Industrial Real Estate" is now an Amazon bestseller in the category of Commercial Real Estate: https://mybook.to/industrialize--🚩 Subscribe: https://www.youtube.com/@industrialize?sub_confirmation=1 #industrialize #industrialinsiders #industrialrealestate
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Sep 26, 2025 • 57min

Industrial Outdoor Storage (IOS) Lessons with Ron Rohde

In this week's episode Ron walked through his track record of about $25M in partner-equity deals with no LP syndications, where he typically sells at a 2× equity multiple plus cash flow. After selling most of his holdings this year (three sold, one small buy), he’s retooling with fewer partners, longer holds, higher-quality assets with durable leases, and sites that include optional land he can monetize later.The big takeaways match my playbook: be fast to underwrite and offer, but patient until a real opportunity appears. Tighten NNN leases and keep meticulous documentation because institutions turn diligence up to roughly 10x a normal deal. Ron’s recent IOS example summed it up well: bought two buildings on roughly 4 acres for $2.35M, corrected overstated acreage, reset a tenant to market before closing, secured about 5% seller financing, re-leased quickly after a vacancy (plus a roof repair), then exited about 18 months later to Blackstone for $4M+ at roughly a 6.4 to 6.5% cap. Looking ahead, he is eyeing an 80,000 sf Laredo distribution play with two years of term left, comfortable with lease-up risk given a low basis and easy demisability. We both prefer clustering assets in one submarket to cross-shop tenants. Macro view: the economy feels fragile, cap-rate compression is a maybe, and selective small IOS, sometimes all cash, can be the resilient move--🚨 New! "Industrialize: The Kids Guide to Industrial Real Estate" is now available: https://mybook.to/industrializejr📈 "Industrialize: The Insider's Guide to Industrial Real Estate" is now an Amazon bestseller in the category of Commercial Real Estate: https://mybook.to/industrialize--🚩 Subscribe:    / @industrialize  #industrialize #industrialinsiders #industrialrealestate
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Sep 19, 2025 • 57min

From Office to Industrial: The Cash Cow Shift

Ethan is a Baltimore-area investor who moved from offices and strip centers into strictly industrial after years of high capex and constant turnover in those assets. His 30,000 sf small-bay warehouse bought in 2013 for $2.15M has run nearly full for 12 years, needed little capex, and is now worth about $4.5M. Limited new supply of small bay, 3 percent annual rent bumps, and sticky tenants made it a cash cow. He sees big funds drifting down-market from big box to chase yield, but notes small-bay tenants are gritty and practical, so local owners who know the profile often have an edge.He has doubled down on industrial outdoor storage. A 16-acre site near Dover was bought for about $1.2M, improved with gravel, fencing, solar lights, cameras and an app-controlled gate, then run by a truck-parking operator. Pricing is about $175 per spot per month with daily and weekly options, modeled for roughly 180 stalls and now about 65 percent occupied, already covering the mortgage. He financed quickly via a line of credit then plans to refi after stabilization. A failed Phase I led to a clean Phase II, which unlocked the deal. He also owns two 5,000 sf warehouses with 1.5 acre yards leased to a pipe distributor, a contractor and a granite company, plus another IOS site across from Dover being turned into containerized self-storage. Strategy wise he avoids Baltimore City’s higher taxes, favors Harford County and secondary markets near highways on the I-95 corridor, and targets IOS parcels of 3 to 5 acres or more where supply is scarce and demand is deep.--🚨 New! "Industrialize: The Kids Guide to Industrial Real Estate" is now available: https://mybook.to/industrializejr📈 "Industrialize: The Insider's Guide to Industrial Real Estate" is now an Amazon bestseller in the category of Commercial Real Estate: https://mybook.to/industrialize--🚩 Subscribe: / @industrialize #industrialize #industrialinsiders #industrialrealestate

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