

Masters of Privacy
Sergio Maldonado
Interviews and updates at the intersection of marketing, data, privacy, and technology. With an eye on a human-centric, demand-led future in which transparency, control, and personal agency play a crucial role.
Sergio Maldonado (host) is a triple-qualified lawyer (California, England & Wales, Spain), entrepreneur, investor, guest lecturer at various universities. LL.M in IT & Internet Law, FIP, CIPP/E/US, CIPT. www.mastersofprivacy.com
Sergio Maldonado (host) is a triple-qualified lawyer (California, England & Wales, Spain), entrepreneur, investor, guest lecturer at various universities. LL.M in IT & Internet Law, FIP, CIPP/E/US, CIPT. www.mastersofprivacy.com
Episodes
Mentioned books

Mar 9, 2025 • 49min
Daniel Solove: On Privacy and Technology
Daniel Solove has just published a new book, On Privacy and Technology. We went through a few key concepts from it, and also had a chance to revisit other core ideas in the author’s work. Professor Solove is the Eugene L. and Barbara A. Bernard Professor of Intellectual Property and Technology Law at the George Washington University Law School. One of the world’s leading experts in privacy law, Solove is the author of more than 10 books and 100 articles about privacy. He has also written a children’s fiction book about privacy. He is one of the most cited law professors in the law and technology field. Professor Solove has been interviewed and quoted in hundreds of media articles and broadcasts and has been a consultant for many Fortune 500 companies and celebrities. It is to him that we owe the famous taxonomy of privacy harms, as well as very recent papers on Privacy and AI or Privacy and Data Scraping. References: Daniel J. Solove on Bluesky Daniel J. Solove on LinkedIn Daniel J. Solove’s personal page On Privacy and Technology: Oxford University Press, Amazon. The Great Scrape: The Clash Between Scraping and Privacy Artificial Intelligence and Privacy This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.mastersofprivacy.com/subscribe

Mar 2, 2025 • 35min
Mark Jaffe (Rivian): connected cars, assisted driving, and Privacy by Design
What is the best way to address privacy risks in the context of connected cars? Is data minimization compatible with assisted driving? What is the meaning of “Core Vehicle Data”? Mark Jaffe leads the Rivian ethics, compliance and privacy program. This includes ethical culture, compliance oversight, privacy, and investigations. Prior to joining Rivian, Mark was Senior Vice President for Privacy at Teleperformance, a global business process outsourcer with over 400,000 employees operating in over 80 countries, spending almost two years in Singapore managing privacy issues in the Asia Pacific region. He has also dealt with data protection compliance in Europe, Middle East, and Africa. Prior to that, Mark spent 17 years at AT&T in global privacy roles as well as global compliance and ethics roles. Our guest is a frequent speaker on a variety of topics related to privacy compliance and data ethics. Mark earned his B.A., cum laude, from Duke University and his J.D., cum laude, from Northwestern University. References: Mark Jaffe on LinkedIn Rivian’s Privacy Hub FTC bans General Motors from selling driving data without permission, adding to case for CarPlay 2 (9to5Mac, January 2025) 800,000 EV drivers’ data exposed in Volkswagen breach (The Register, January 2025) Privacy Not Included, a Mozilla Report about connected cars and privacy (“It’s Official: Cars Are the Worst Product Category We Have Ever Reviewed for Privacy”, September 2023) Investigation by Netherlands' DPA prompts changes to Tesla security cameras (IAPP, 2023) Tesla workers shared sensitive images recorded by customer cars (Reuters, 2022) Privacy4Cars This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.mastersofprivacy.com/subscribe

Feb 23, 2025 • 39min
Mike Hintze: My Health My Data updates, international transfers of US personal data
An update was due at the intersection of MarTech/AdTech and the My Health My Data Act, with a Washington Consumer Protection Act case against Costco paving the way for the recent class action lawsuit involving the Amazon Ads SDK. Also, the date is approaching for compliance with restrictions on international transfers of US personal data. Mike Hintze is a well-known leader in the field with more than 20 years of experience in privacy and data protection. He has been a partner at Hintze Law since 2016 and prior to that was Chief Privacy Counsel at Microsoft for 18 years. He also teaches privacy law at the University of Washington school of law and has served on multiple advisory boards. He has also testified before Congress, state legislatures or European regulators. References: Mike Hintze on LinkedIn The Washington My Health My Data Act - Parts 1 to 10 (Hintze Law) New U.S. Regulations Impose Significant Restrictions on Cross-Border Data Flows AI governance, MHMD, and third-party risks at PSR 2024 (Masters of Privacy) Written summary: P.S.R. Los Angeles 2024: Vendor Audits; My Health, My Data Amazon Sued in First 'My Health, My Data' Privacy Dispute. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.mastersofprivacy.com/subscribe

Feb 16, 2025 • 44min
Daniel Rosenzweig: OK, fingerprinting
As of today, February 16th, Google’s platform policies allow the collection, sharing and usage of IP addresses and other signals across websites, apps, gaming consoles or Connected TV. This has been perceived as a direct contradiction of the company’s long-term anti-fingerprinting policy. The company is expecting that a growing reliance on Privacy Enhancing Technologies will do away with the resulting privacy risks. Daniel B. Rosenzweig is the Founder & Principal Attorney at DBR Data Privacy Solutions. He advises clients on legal and technical compliance with data privacy and AI laws, and counsels companies on industry mobile app store requirements, AdTech, and privacy-enhancing technologies (PETs). Daniel’s legal practice is unique in that he develops and codes technical solutions to help serve as a bridge between legal, marketing, and technical teams, in addition to providing clients the usual legal services. References: Daniel B. Rosenzweig on LinkedIn DBR Data Privacy Solutions Google: Overview of the Platforms programs policies update (February 2025) ICO: Our response to Google’s policy change on fingerprinting AdExchanger: Does Google’s U-Turn On Fingerprinting ‘Open New Opportunities’ Or Is It ‘Irresponsible’? Peter Craddock: ePrivacy exceptions, advertising, analytics, the limits of consent and server-side processing (Masters of Privacy) Sergio Maldonado on PETs and AdTech: Some takeaways from PEPR’24 (USENIX Conference on Privacy Engineering Practice and Respect 2024) This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.mastersofprivacy.com/subscribe

Feb 9, 2025 • 30min
Markus Wünschelbaum: ripple effects of the new AI Act prohibitions on AdTech and the broader digital economy
This was a really eventful week for AI regulation, with the first rules of the AI Act starting to apply on Sunday, February 2nd and the EU Commission releasing Guidelines on Tuesday (prohibited practices) and Thursday (scope of AI systems). To cap it all, a first-ever class action under the new framework (alongside the GDPR and the Digital Services Act) was filed on Wednesday against X-Twitter and TikTok. The following conversation with Markus Wünschelbaum, with a particular focus on digital advertising and AdTech, preceded and rightly anticipated these developments. Dr. Markus Wünschelbaum currently serves as Policy and Data Strategy Advisor to Hamburg’s Data Protection Commissioner Thomas Fuchs. In this role, he advises on key data protection & AI policies and strategic initiatives. Previously, he was responsible for imposing fines, fundamental GDPR issues, and freedom of information. He began his career focusing on the intersection of labor law and data protection, having published an acclaimed doctoral thesis on this topic and working at an international law firm. References: Dr. Markus Wünschelbaum on LinkedIn Hamburg’s Data Protection Commissioner (Der Hamburgische Beauftragte für Datenschutz und Informationsfreiheit) Guidelines on prohibited artificial intelligence (AI) practices, as defined by the AI Act (EU Commission) Guidelines on AI system definition to facilitate the first AI Act’s rules application (EU Commission) Class Actions Filed Against TikTok and X in Germany: A Test for the DSA, GDPR, and AI Act (Spirit Legal - Peter Hense) Peter Hense (Spirit Legal) on Masters of Privacy Luca Bertuzzi (Euractiv) This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.mastersofprivacy.com/subscribe

Feb 3, 2025 • 27min
Alex Dittel: recent developments in Australian data privacy
Alex Dittel leads KHQ’s Data Privacy, Cyber and Digital legal practice. He brings over 15 years of experience in data protection, information security and technology commercial matters acquired during his time working for big and small technology companies and law firms in the United Kingdom and Australia. As a passionate GDPR-native data privacy lawyer, he advises on Australian as well as international data privacy matters. He holds CIPP/A, CIPP/E and CIPP/US certifications from the IAPP. References: Alexander Dittel on LinkedIn KHQ: Data Privacy, Cyber and Digital Alex Dittel: OAIC’s decision a warning re use of facial recognition technology First Tranche of Australia’s Privacy Law reforms explained (Association of Corporate Counsel) This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.mastersofprivacy.com/subscribe

Jan 28, 2025 • 17min
Data Protection vs. Privacy and Data Privacy: a January 28th conundrum
Should we celebrate January 28th as Data Privacy Day or Data Protection Day? Experts dissect the crucial differences between privacy, data protection, and data privacy. They criticize current regulations like GDPR for their shallow focus. The discussion also highlights how AI technologies could reshape these concepts. The U.S. and EU approaches to privacy rights are compared, revealing historical contexts and regulatory variations. This conversation invites listeners to consider the ethical implications of how personal data is used.

Jan 22, 2025 • 26min
NextAI 2025: pondering new ideas at the heart of the Pyrenees (with Alberto Lopez Valenzuela)
This special mountain retreat will bring together a unique combination of backgrounds and nationalities. NextAI is an initiative of Alberto Lopez Valenzuela and we have asked him to share more details. Alberto Lopez Valenzuela is an entrepreneur with over 25 years of experience in the decision intelligence sector, mainly in the UK and the US. He founded alva in 2009, a London-based AI analytics firm that ended up working with hundreds of blue-chip clients, expanding to New York and establishing the company as an industry leader. In 2021 alva was acquired by US private equity firm Falfurrias Capital Partners and this, together with the incorporation of other companies, resulted in the creation of Penta. Alberto was the Managing Director of its AI division until 2023. In 2024, he founded Ordino Partners, incubating and investing in AI tech startups with a meaningful social impact. As an author, Alberto published The Connecting Leader in 2018. Masters of Privacy is a NextAI partner and Sergio Maldonado (your host) will be attending the event. References: NextAI (use this voucher code for an additional 15% discount: PRINXT25) Alberto Lopez Valenzuela on LinkedIn Ordino Partners Andorra: ski resorts, restaurants and destinations This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.mastersofprivacy.com/subscribe

Jan 19, 2025 • 39min
Matthew Niederberger: Customer Data Platforms in the face of consolidation, modularization, and privacy compliance
Matthew Niederberger, a seasoned Martech consultant and founder of MarTech Therapy, discusses the future of Customer Data Platforms amid industry consolidation and privacy challenges. He highlights the impact of recent legal issues on data sharing and the importance of first-party data activation. Matthew emphasizes the shift towards a human-centric approach and the role of Profile Sync in enhancing customer insights. Additionally, he navigates the complexities of GDPR and the crucial need for consumer trust in today's privacy-conscious landscape.

Jan 12, 2025 • 44min
Dan Stone: how to own our identity, protect personal data, and escape LinkedIn
Can we introduce greater individual agency in the management of identity? Will that lead to better controls over personal data and less privacy risks? What is the problem with LinkedIn? Are we turning a page in the evolution and potential mass adoption of cryptographic solutions? How can we avoid storing personal information on the blockchain? Dan has spent his career building products from 0-1 at the intersection of predictive analytics, AI/ML, and privacy. He most notably served as a Group Product Manager at Google, where he built Google’s most sophisticated personalized marketing and cross-identity measurement products, Google Analytics and Google Signals, respectively. Prior to co-founding Icebreaker, he served as a Group Product Manager at Coinbase, where he led Consumer Trading, earning a patent for AI-assisted multi-chain intent orchestration. He holds a BS in Management Science from the Massachusetts Institute of Technology. References: Dan Stone on Icebreaker Icebreaker: an open, decentralized professional networking platform Jamie Smith: AI Agents, digital identity, wallets and personal data (Masters of Privacy) Adrian Doerk: digital identity, digital wallets, and data protection (Masters of Privacy) Joana Mota: privacy compliance in a web3 world (Masters of Privacy) Gam Dias: On privacy, agency, convenience, and freedom (Masters of Privacy) Project VRM (Berkman Klein Center, Harvard University) Doc Searls, The Intention Economy This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.mastersofprivacy.com/subscribe


