

Keep What You Earn
Shannon Weinstein
Keep What You Earn is the podcast for aesthetics and wellness practice owners who want to scale profitably and build a business that is actually worth something.
Hosted by Shannon Weinstein, CPA and Fractional CFO, this show is designed for med spa owners generating $1–5M in revenue who are ready to move beyond reactive decision-making and into disciplined, strategic growth.
If you're trying to break past the $2M ceiling, improve cash flow predictability, increase margins, open additional locations, or prepare your practice for a future sale, this podcast gives you the financial clarity to do it confidently.
Each episode focuses on the financial building blocks that determine whether your practice scales smoothly or stalls under pressure, including pricing discipline, operating margin control, cash flow forecasting, customer lifetime value, and enterprise value planning. This isn't about more spreadsheets. It's about financial leadership.
Whether you're preparing for expansion or positioning your practice to sell, Keep What You Earn helps you think like a CFO and operate like a CEO.
[Disclaimer: Any opinions, recommendations, and tips offered on this podcast or other social media forums do not constitute individual tax or accounting advice. This content is designed to provide education and awareness about financial topics and responsibility for the benefit of the general public. Please consult a professional before implementing any of the suggestions made by Shannon or Keep What You Earn Co.]
Hosted by Shannon Weinstein, CPA and Fractional CFO, this show is designed for med spa owners generating $1–5M in revenue who are ready to move beyond reactive decision-making and into disciplined, strategic growth.
If you're trying to break past the $2M ceiling, improve cash flow predictability, increase margins, open additional locations, or prepare your practice for a future sale, this podcast gives you the financial clarity to do it confidently.
Each episode focuses on the financial building blocks that determine whether your practice scales smoothly or stalls under pressure, including pricing discipline, operating margin control, cash flow forecasting, customer lifetime value, and enterprise value planning. This isn't about more spreadsheets. It's about financial leadership.
Whether you're preparing for expansion or positioning your practice to sell, Keep What You Earn helps you think like a CFO and operate like a CEO.
[Disclaimer: Any opinions, recommendations, and tips offered on this podcast or other social media forums do not constitute individual tax or accounting advice. This content is designed to provide education and awareness about financial topics and responsibility for the benefit of the general public. Please consult a professional before implementing any of the suggestions made by Shannon or Keep What You Earn Co.]
Episodes
Mentioned books

Nov 10, 2022 • 42min
Achieving Financial Freedom with Cindy Zuniga-Sanchez
Cindy Zuniga-Sanchez is the founder of Zero-Based Budget coaching LLC, which is a personal finance education platform for millennial women that are looking to achieve financial freedom. She got into the personal finance education space after graduating law school with over $200,000 of debt that she had to navigate paying off on her own. Recently, she has written the book Overcoming Debt, Achieving Financial Freedom: 8 Pillars to Build Wealth which is packed full of personal finance strategies and resources. There's something for everyone in our conversation about Cindy's journey and what it means to achieve financial freedom. Keep listening until the end to win a free copy of Overcoming Debt, Achieving Financial Freedom: 8 Pillars to Build Wealth. * Follow Cindy on IG @zerobasedbudget * Buy her book Overcoming Debt, Achieving Financial Freedom: 8 Pillars to Build Wealth * Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/ * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonweinstein * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Nov 9, 2022 • 16min
What Does a Fractional CFO Do?
I often get asked, "What does a CFO do??". My short answer is typically that they turn data into decisions. The full answer is a much longer conversation. A Chief Financial Officer is the next step after you have solid bookkeeping in place and you have a tax pro helping you stay compliant. The CFO can then take that data and help you reach your business goals. Kind of like a business coach but powered by data and numbers. If you want to start strategizing your business finances, this is for you. A CFO can help take your business to the next level by providing feedback, having hard conversations, answering your questions about various purchases and investments, and ultimately keeping you on track toward your goals! * Check out these related episodes: Stepping into a CEO Mindset, How to Create Recurring Revenue, Do I Need Multiple Accountants? * Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/ * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonweinstein * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Nov 8, 2022 • 48min
Wealth-building Wisdom with Mel Abraham
Mel is a CPA, author of the #1 Bestseller, The Entrepreneur's Solution: The Modern Millionaire's Path to More Profit, Fans & Freedom, and the founder of Thoughtpreneur TM Academy & Business Breakthrough Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want. Our conversation is packed with wealth-building wisdom for entrepreneurs. We often see two common problems with entrepreneurs. The first is when you let the world get in the way of your dreams, now's the time to dream big! The second is investing all of your time and energy into your business and forgetting to live life! After all, money only matters to the extent that it increases your quality of life. Your business is not the source of your wealth, it's a resource to live a wealthy, full, and enriched life. Financial freedom doesn't lie in working all the time, it comes from making your money work for you. * Follow Mel on IG @melabraham9 * Listen to The Affluent Entrepreneur Show * Listen to The Top 10 Psychological and Emotional Triggers That Scammers Use * Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/ * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonweinstein * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Nov 7, 2022 • 17min
My Advice on Going After Something BIG
One thing that surprises me about being in the world of entrepreneurship is how risk-averse entrepreneurs can be. As entrepreneurs, we've accepted the inherent risk that comes with owning our own business, but many folks are still playing small. Many entrepreneurs are risk-averse in the sense of fear. They fear rejection or struggle with limiting beliefs. I want to offer my advice, if you're struggling to take action, on how to go after something big in your business. Following this advice is how I've been able to achieve some of the things I'm most proud of, and I hope it will help you go after your big goals that feel unreachable. * Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/ * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonweinstein * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Nov 4, 2022 • 48min
Your Dream Life is Closer Than You Think with Rob and Kim Murgatroyd
Rob and Kim Murgatroyd are a husband and wife team who provide coaching and masterminds for business owners who are sick of the nine-to-five grind and cycles of burnout. They teach business owners how to live their life without excuses and without deferring enjoyment until after the next milestone. I'm excited to have them on the show. Rob and Kimthey jam-pack a ton of value and entertainment into everything they do. If you are living life by default instead of living a life by design, you won't want to miss this episode. The stories and life experiences that Rob and Kim share about their own journey to where they are will inspire you to take action toward your dream life. Find Rob on IG @robmurgatroyd Find Kim on IG @kimmurgatroyd YouTube Series: www.youtube.com/JetSetLifeVideos Community: www.patreon.com/fridate Website: workhardplayhardpodcast.com * Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/ * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonweinstein * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Nov 3, 2022 • 51min
Building a Purpose-Driven Business with Lia Key
Lia Key is a bright shining light with the most inspiring story. She grew up in poverty and today she is a successful businesswoman and founder of Valencia Key Wearable Joy. Influenced by her mother to realize that her circumstances did not have to define her, Lia was able to follow her dreams wherever they led her. She saw the inspiring women she met along the way using their business to bless others and she created her own brand to pour out and share the light and hope she has within. She has a lot of insight to share about building a brand with a true purpose - and living out that purpose, not just using it. * Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/ * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonweinstein * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Nov 2, 2022 • 14min
Should I Wait Till I Make Money Before Starting a Business?
The ultimate chicken and the egg debate... Which should come first, making money as a business or setting up the business entity? I'm in favor of setting up the business entity, EIN, bank account, and everything else you need from the start! When you have a clear idea of what you'll be offering and you see your business going somewhere, there's no reason to wait. However, there are a few reasons I would suggest waiting to set up the business entity. Some of these include if it's very expensive in your state, if you aren't sure you'll be profitable, or if you may be moving soon. * Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/ * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonweinstein * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Nov 1, 2022 • 28min
How to Manage a Business with Multiple Owners with Jeremy Wells, CPA, EA
Jeremy Wells, CPA, EA, helps agency owners build profitable, sellable businesses. He runs JWellsCFO, an accounting and advisory firm which has operated since 2018. He co-hosts the CPA Advisory Show, a weekly podcast about how accountants can be more helpful advisors for their clients. He's a great resource to understand all things concerning partnerships! We discuss the importance of appropriately setting up your partnership, legal considerations that need to be made in a multi-owner business, and different situations you will want to address in your operating agreement. Beyond that, we discuss a variety of ways to handle taxes as a partnership or multi-member LLC! * You can find more information about JWellsCFO at JWellsCFO.com * Keep up with Jeremy on Twitter @JWellsCFO * Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/ * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonweinstein * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Oct 31, 2022 • 19min
The Three Things it Took to Double My Revenue Every Year
The journey of entrepreneurship is different for everyone. I started Fitnancial Solutions back in 2015 with just an idea and a logo but in 2019 things started to pick up and I started to take it more seriously. I've realized that these four things are what it took for me to double my revenue every year. I'm always reaching up, taking action, learning more, doing what needs to be done, and then trying again if I need to. It's about taking action. I also never sold information. Many entrepreneurs think value is in the information, but it's not. I give information away for free 24/7 because I'm charging for transformation. I also had to learn to trust people after learning mistrust in my corporate job. Finally, I changed my business model to better reflect our core values and we saw huge growth in this. * Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/ * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonweinstein * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Oct 28, 2022 • 14min
When Can I Afford to Hire?
There are few tell-tale signs that it's time to hire (besides burnout). We can't wait to hire until we're so burnt out that we can't continue on. So how can you know when you can afford to hire? The key lies in your cash flow. You need to be aware of your cash flow forecast and how hiring will affect it. Consider the cost, but also how much time and money you can make with your freed-up time. Following these guidelines, I've been able to hire and build my business into what it is today! * Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/ * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonweinstein * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.


