Keep What You Earn

When it comes to websites, we get a lot of conflicting advice. When should I develop my website? Is it absolutely essential? It can be really overwhelming at any stage of business! We've got Ari Krzyzek on the show today, CEO and Head of Strategy at Chykalophia (read: see-ka-lo-fia). She helps FemTech, DTC, and women-led brands transform their website into a platform that unlocks business opportunities. She co-authored the #1 New Release book, Made to Sell: Creating Websites that Convert. We're talking about when you need a website, when you may not need one, and five key elements to include on your website to ensure that it converts. Follow Ari on LinkedIn: https://www.linkedin.com/in/arichykalophia/ Check out Chykalophia: https://chykalophia.com/ * Related episodes: 195. Hosting a Profitable Event with Sarah Brush 198. Selling Pain Points and Not Problems 202. Selling Through Service with Ashley Frank * Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/ * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us: https://www.fitnancialsolutions.com/accounting * See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator * Find me on IG @shannonkweinstein * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

With travel so expensive at the moment, it's natural to wonder how you could make that upcoming trip deductible. The best thing you can do is plan ahead and get in touch with your accountant to discuss your goals. The entire point of a business trip must be business if you want to deduct it all. If your primary reason for going to the destination is business but you extend your stay for vacation or personal matters, you can only deduct the business-related expenses. Another requirement has to do with your tax home, the place you do the majority of your business regardless of where you live. When you travel for business it needs to be far enough outside of your tax home that it would make sense for you to stay the night. Maybe you're still wondering what kinds of activities can make it a business trip. Training, seminars, conferences, meeting with clients or future clients, meetings with vendors or future vendors, scouting office real estate, attending live events, podcast recording, video shoots, team retreats, and the list goes on. If it makes sense for YOUR business then it can be deducted, be sure to always check with your accountant or tax pro before your trip so you can be prepared! * Related episodes: 196. How to Handle Suspicious Tax Pros 201. How to Deduct Medical Costs and Self-Employed Health Insurance 204. Live Q&A: Will Anyone Actually Buy My Offer? * Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/ * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us: https://www.fitnancialsolutions.com/accounting * See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator * Find me on IG @shannonkweinstein * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

I don't think anyone would argue if I said that short-form video is really the vehicle for attention right now. It's a great way to get seen and heard a lot faster because everyone is consuming this type of content now! We're talking about how to leverage short-form video as a personal brand and as a business to get in front of your ideal customer or client. Hilary Billings is a popular viral video creator and strategist. She is also the Co-Founder and CEO of Attentioneers, a creative agency that helps brands and their partners drive exponential audience growth through viral content. As evidenced by the fact that she grew from 0-400k followers on TikTok in 40 days, Hilary understands the psychology of capturing and keeping attention online. She uses this expertise to demystify TikTok for her clients and to help them build genuine relationships with their followers – all while going viral. Visit the Attentioneers website: www.attentioneers.com/ Follow along on TikTok: www.tiktok.com/@hilarybillings?lang=en Make your puppet dreams come true: www.etsy.com/shop/MyCustomPuppet * Related episodes: 195. Hosting a Profitable Event with Sarah Brush 198. Selling Pain Points and Not Problems 202. Selling Through Service with Ashley Frank * Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/ * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us: https://www.fitnancialsolutions.com/accounting * See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator * Find me on IG @shannonkweinstein * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

It's not your CFO or tax professional, so who do you think it is? You may be surprised to find that I believe your bookkeeper has the most financial control in your business. Your bookkeeper determines how your financial data is logged and shared. They hold a lot of power in the decisions they make. If they don't have a basic understanding of what is deductible, you could be missing out on tons of tax savings. * Related episodes: 194. How to Read a Balance Sheet 199. How to Set Effective Goals for the New Year 206. What is EBITDA? * Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/ * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us: https://www.fitnancialsolutions.com/accounting * See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator * Find me on IG @shannonkweinstein * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

As a new business owner, you may feel like you need to understand what each line and item number on your financial reports is for but I believe the key is to understand what question each statement answers for you. I'm unpacking the profit and loss sheet, balance sheet, and cash flow statement. Think about it in terms of a weight loss goal; if your profit and loss are like a food and exercise log, your balance sheet is a weigh-in, and your cash flow is your metabolism. * Related episodes: 197. Manifestation Mastery with Angela Christian 200. Setting and Exercising Effective Boundaries with Woodrie Burich 205. Lessons From 120 Women Leaders with Julia Boorstin * Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/ * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us: https://www.fitnancialsolutions.com/accounting * See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator * Find me on IG @shannonkweinstein * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Shannon is joined on the show by AJ Vaden to dive deep into the world of personal branding for entrepreneurs. As a business owner, your personal brand is crucial for your success, and we're here to show you how to cultivate the personal brand you want and stand out in your industry. AJ Vaden, the founder of Brand Builders Group, a personal branding strategy firm for experts, shares her background and insights on personal branding and dispels the myth that personal branding is not important for certain professionals. With the help of national research studies on personal branding trends, we show you why now is the best time to invest in your personal brand and how it can help you grow your business. Tune in to take your personal brand to the next level and gain the trust of your audience as an entrepreneur. * Related episodes: 179. How I Crank Out Content 170. How to Utilize Influencer Marketing Effectively with Ali Grant 29. Empowering Female Entrepreneurs and Building an Online Personal Brand with Genecia Alluora *Check out AJ's website for more information on her services to see if it's the right fit for you! https://brandbuildersgroup.com/aj-vaden/ * Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/ * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us: https://www.fitnancialsolutions.com/accounting * See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator * Find me on IG @shannonkweinstein * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

All too often, I come across business owners who have their S Corp set up but they don't understand why or how to actually use it to their advantage. It's super common for accountants to file the paperwork without explaining your new responsibilities or the new strategies that come with being an S Corp owner. The main way that the S Corporation saves you money is by decreasing the amount of self-employment tax you have to pay. You effectively separate yourself from the business and become an employee so that you only have to pay employment taxes on the portion of income you take in salary. However, often missed are the ways that an S Corp can indirectly save you money. You can leverage accountable plans and the Augusta rule. These are tax-free transfers of money that keep cash in your control. * Related episodes: 196: How to Handle Suspicious Tax Pros 201: How to Deduct Medical Costs and Self-Employed Health Insurance 208: Live Q&A: How Much Money Am I Actually Making in My Business? * Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/ * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us: https://www.fitnancialsolutions.com/accounting * See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator * Find me on IG @shannonkweinstein * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

The salary requirement is the most ambiguous part of S Corp compliance. The IRS says you have to pay yourself a reasonable salary but they don't say how much that is or how to figure it out! But pay too little, and you'll find yourself in trouble. I'm walking you through the seven-step process we use with clients to determine their reasonable salary. * Related episodes: 196. How to Handle Suspicious Tax Pros 201. How to Deduct Medical Costs and Self-Employed Health Insurance 204. Live Q&A: Will Anyone Actually Buy My Offer? * Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/ * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us: https://www.fitnancialsolutions.com/accounting * See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator * Find me on IG @shannonkweinstein * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

If you've been scrolling through the finance side of any social media platform recently, you've likely had someone tell you to go get an S Corp. But the worst thing you can do is go get one just because someone told you to. So how do you know when you're ready for an S Corp? I'm going to walk you through this. One of the barebones requirements for electing S Corp status is having a preexisting entity. Then you need to be asking yourself if you're profitable. Are you making at least $50,000 a year after expenses? If you do, great! Do you also have good financial hygiene? I'm talking solid bookkeeping, documentation, and keeping personal and business expenses separate. If you've got all of that, the last thing you need to do is be sure that you're current and compliant on all of your tax filings. * Related episodes: 196. How to Handle Suspicious Tax Pros 201. How to Deduct Medical Costs and Self-Employed Health Insurance 204. Live Q&A: Will Anyone Actually Buy My Offer? * Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/ * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us: https://www.fitnancialsolutions.com/accounting * See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator * Find me on IG @shannonkweinstein * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

How does confidence show up in your business? You could be thinking right now, "Shannon, I'm super confident in what I do and who I am as an entrepreneur." That's all fine and well, but you may still be exhibiting signs of a lack of confidence. It's all about how you're showing up. This was one of the major blocks I faced in 2022 and I didn't even know I was facing it until my perspective shifted. People will buy from you when they know, like, and trust you. The more you know, like, and trust yourself, the easier it'll be to help others do so! So how can you unlock confidence in your business? First, prove to yourself that other people are doing the thing you want to be doing. Then, find ways to create quick wins for clients and get feedback from them. The final thing I did may surprise you. I started using repel marketing, vocalizing who I did not want to work with, sharing the kind of work I did not want to do, and making it clear who was not quite ready for my services. * Related episodes: 197. Manifestation Mastery with Angela Christian 200. Setting and Exercising Effective Boundaries with Woodrie Burich 205. Lessons From 120 Women Leaders with Julia Boorstin * Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/ * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us: https://www.fitnancialsolutions.com/accounting * See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator * Find me on IG @shannonkweinstein * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.