Keep What You Earn

In today's episode, Shannon addresses the challenge of knowing who to ask for help when running a business. Listeners will learn about the distinctions between legal and financial advice, understand why it's crucial to consult the right experts, and receive practical tips on finding the right person to answer their questions. Get ready to decode the complexities of starting and running a business, all while making the process a bit more enjoyable. What you'll hear in this episode: 05:20 Seek advice from those who ask questions. 08:56 Understand your accountant's role in financial advice. 10:33 Choose relevant financial advisor or a money coach. If you like this episode, check out: How to Keep Employees Loyal Strategies for Managing Remote Teams Compensation Plans - Commission or Flat Rate? Want to learn more so you can earn more? 5-Day Financial Mindset Refresh: https://www.keepwhatyouearn.com/refresh Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

In this episode, Shannon continues a riveting conversation with Fred Moskowitz, an expert in alternative investing and mortgage note investing. Fred sheds light on leveraging connections with other entrepreneurs and investors to educate oneself on various investment strategies. The discussion covers the wealth of investment advice available, ways to sift through it safely, and how to leverage expert networks to best serve investment goals. Additionally, Shannon and Fred touch on tax-efficient investing strategies, particularly for real estate and mortgage notes. Whether listeners are seasoned investors or just getting started, this episode is packed with insights to help them build wealth through meaningful connections. Fred Moskowitz is an educator and best selling author who has trained countless investors from all walks of life on how to create passive income streams of their own. As a fund manager, Fred manages a mortgage note investment fund and is considered an industry veteran within the note investing arena. Fred teaches the concept that individual investors are able to step into the shoes of the lender, shoes of the lender, through note investing, and effectively "be the bank". Fred takes pride in collaborating with investors to help them grow and profit in the note space, as well as being a trusted and valued resource in the arena of alternative investments. His new book, titled "The Little Green Book Of Note Investing, has recently launched. Instagram: @thefredmoskowitz Facebook: @thefredmoskowitz Website: www.fredmoskowitz.com Get Fred's book here: https://www.fredmoskowitz.com/the-little-green-book-of-note-investing/ What you'll hear in this episode: 05:06 Seek experienced advice, be cautious of skepticism. 07:11 Building relationships through asking questions and learning. 13:19 CPA provides counsel on tax planning strategies. 16:16 Unaware of tax benefits for real estate. 20:05 Strategic planning with CPA for long-term benefits. If you like this episode, check out: Takeaways from Steps for Success with Junior Achievement What's the Best Way to Pour Money Into Your Business? Introducing Money to Kids: Where Do You Start? Want to learn more so you can earn more? Transform your small business journey – download the Small Business $tarter Kit here. Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

In today's episode, we're exploring alternative investment strategies with special guest Fred Moskowitz, an expert in mortgage note investing. Fred and our host Shannon Weinstein discuss moving beyond traditional investments like 401Ks and index funds. Fred breaks down mortgage note investing, emphasizing its potential for generating cash flow and offering more financial control. Whether you're a seasoned investor or just starting, this episode is packed with insights on diversifying your portfolio. Fred also shares the importance of education in investing, comparing active versus passive strategies, and offers practical advice for getting started with alternative investments. If you're curious about expanding your investment horizons, this is an episode you won't want to miss. Fred Moskowitz is an educator and best selling author who has trained countless investors from all walks of life on how to create passive income streams of their own. As a fund manager, Fred manages a mortgage note investment fund and is considered an industry veteran within the note investing arena. Fred teaches the concept that individual investors are able to step into the shoes of the lender, shoes of the lender, through note investing, and effectively "be the bank". Fred takes pride in collaborating with investors to help them grow and profit in the note space, as well as being a trusted and valued resource in the arena of alternative investments. His new book, titled "The Little Green Book Of Note Investing, has recently launched. Instagram: @thefredmoskowitz Facebook: @thefredmoskowitz Website: www.fredmoskowitz.com Get Fred's book here: https://www.fredmoskowitz.com/the-little-green-book-of-note-investing/ What you'll hear in this episode: 06:14 Investments generate income while waiting, compounding profits. 07:20 Episodic advice is not personalized; choose freely. 12:57 Passive investing offers expert-driven rewards. 14:07 Experienced guidance important for successful investment strategies. If you like this episode, check out: Takeaways from Steps for Success with Junior Achievement What's the Best Way to Pour Money Into Your Business? Introducing Money to Kids: Where Do You Start? Want to learn more so you can earn more? Transform your small business journey – download the Small Business $tarter Kit here. Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

In today's episode, we're wrapping up our series on the Financial Priority Formula with Part 3. Shannon dives deep into the metrics that can help you acquire cheaper and better customers, ensuring you have a thriving, financially healthy business. We'll be exploring client lifetime value (LTV) and client acquisition cost (CAC) and their critical roles in your business's success. Shannon also shares insights on focusing your time effectively and addresses why tax minimization might not be as urgent as you think. Get ready to gain clarity and actionable steps to elevate your business profitability and efficiency. What you'll hear in this episode: 06:02 Consider all acquisition costs for better insight. 07:59 Evaluate LTV to CAC ratio for business success. 11:09 Focus on core profitability before stressing about taxes. 15:10 Connect on Instagram, website for business help. If you like this episode, check out: Lowering Your Price to Sell More? Product or Experience - What is More Important? How to Prepare to Sell Your Business Want to learn more so you can earn more? CFO On Demand click here Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

On today's episode, Shannon dives into part two of our Financial Priority Formula as we explore how to maximize profit and cash flow for your business. We'll revisit the concept of gross margin from our previous discussion and delve into the intricacies of operating profit and cash flow. I'll explain the key differences between these two metrics and why understanding them is crucial for running a successful and profitable enterprise. Plus, Shannon will share actionable tips to improve your financial health and cash flow management. Whether you're just starting out or looking to fine-tune your financial strategies, this episode is packed with valuable insights you won't want to miss. What you'll hear in this episode: 03:31 Gross profit crucial before evaluating operating profit. 07:11 Profitability and cash flow are crucial. 10:03 Improve cash flow by timing changes & incentives. If you like this episode, check out: Cash Management Strategies What Makes Finding a Reliable Tax Professional So Challenging? CFO Q&A: Should You Pay Off Loans with Extra Cash? Want to learn more so you can earn more? Download the Money Pro Matchmaker tool here Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Today, Shannon breaks down how S Corporation owners can determine what to pay themselves as a reasonable salary. Shannon simplifies this complex topic, exploring both internal and external factors, the importance of thorough documentation, and shares real-life audit experiences. This episode equips listeners with a clear understanding of staying compliant with IRS rules while optimizing financial benefits. Plus, Shannon offers a valuable resource to help S Corp owners manage their responsibilities more effectively. Tune in for practical tips and insights to make your financial journey smoother and more rewarding! What you'll hear in this episode: 03:26 Salary as an employee, profit as owner. 08:08 Job posting documentation: use screenshots, not just links. 10:39 Calendar shows business focus, justify lower salary. If you like this episode, check out: Think Twice Before Forming a Multi-Owner Business Moving to a Tax-Free State - Worth it? A Shortcut to Business Travel Deductions Want to learn more so you can earn more? Get $50 off your HR audit with People Principles by using code SHANNON50 here. Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

In today's episode, Shannon sits down with Bob Wheeler, CFO, CPA, and host of "The Money Nerve," to discuss the power of your money story in personal and professional growth. They dive into how professionals can use empathy and effective communication to build trust with clients, overcome fear-based marketing, and tackle imposter syndrome. Bob shares insights from somatic therapy that helped him become more grounded and transform his financial narratives. Shannon and Bob also emphasize proactive client communication and the importance of honest self-reflection. CPA Bob Wheeler brings a unique blend of humor, emotional intelligence, and financial expertise to the world of personal finance. Author of "The Money Nerve" and host of the "Money You Should Ask" podcast, Bob explores the emotions behind money decisions, offering fresh perspectives on achieving financial freedom. As a certified 'CORE Energetics' and Radical Aliveness Practitioner, he conducts seminars worldwide, integrating holistic personal growth with practical financial advice. When not serving as CFO of The World Famous Comedy Store or scaling mountains like Kilimanjaro, Bob uses his 25 years of accounting experience and standup comedy background to deliver financial wisdom with warmth, wit, and inspiration, helping people understand and improve their relationship with money. Website: https://themoneynerve.com Instagram: https://www.instagram.com/moneyyoushouldask/ YouTube: https://www.youtube.com/c/moneyyoushouldask For a thorough review of Bob's core topics around money, visit https://themoneynerve.com/speaking/hire-bob-wheeler-to-speak/ What you'll hear in this episode: 04:37 Encouraging a positive mindset towards handling finances. 07:32 Accounting industry marketing based on fear. 12:56 Taking responsibility for client's dissatisfaction in business. 16:23 Reflect on being a better employer and service provider. 18:29 Reflect on childhood experiences to understand beliefs. 22:24 Take responsibility, make changes, be proactive. 29:08 Accounting focus shifts to basic proactive approach. 34:22 Overlooked personal struggles halted a crucial conversation. 38:44 Emphasize importance of better communication with accountants. If you like this episode, check out: Silence These Voices In Order to Succeed My 3 Most Expensive Mistakes How Can You Shake Off Business Boredom and Thrive? Want to learn more so you can earn more? CFO Power Session: https://www.keepwhatyouearn.com/power-sessions Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

In today's chat, we dive into the world of comedy and finance with a truly unique guest, Bob Wheeler. Bob isn't your average CPA; he's also the CFO of the legendary Comedy Store and a stand-up comic. Join Shannon as she explores Bob's journey of merging his passion for comedy with his accounting career. Discover how he brings humor into financial discussions, helping entrepreneurs lighten up while making sound money decisions. From scaling mountains like Kilimanjaro to leading workshops on money and emotions, Bob's story is nothing short of inspiring. Whether you're an entrepreneur or just looking for a good laugh, this episode is packed with insights and entertainment. CPA Bob Wheeler brings a unique blend of humor, emotional intelligence, and financial expertise to the world of personal finance. Author of "The Money Nerve" and host of the "Money You Should Ask" podcast, Bob explores the emotions behind money decisions, offering fresh perspectives on achieving financial freedom. As a certified 'CORE Energetics' and Radical Aliveness Practitioner, he conducts seminars worldwide, integrating holistic personal growth with practical financial advice. When not serving as CFO of The World Famous Comedy Store or scaling mountains like Kilimanjaro, Bob uses his 25 years of accounting experience and standup comedy background to deliver financial wisdom with warmth, wit, and inspiration, helping people understand and improve their relationship with money. Website: https://themoneynerve.com Instagram: https://www.instagram.com/moneyyoushouldask/ YouTube: https://www.youtube.com/c/moneyyoushouldask For a thorough review of Bob's core topics around money, visit https://themoneynerve.com/speaking/hire-bob-wheeler-to-speak/ What you'll hear in this episode: 04:33 Early interest in law, turned to accounting. 06:26 Accountant found passion in Zumba, fitness instruction. 11:54 Humor helps navigate business challenges and expectations. 12:46 Using vulnerability and feedback for business success. If you like this episode, check out: Silence These Voices In Order to Succeed My 3 Most Expensive Mistakes How Can You Shake Off Business Boredom and Thrive? Want to learn more so you can earn more? CFO Power Session: https://www.keepwhatyouearn.com/power-sessions Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Today's episode marks the beginning of a compelling multi-part series on the Financial Priority Formula. In this first installment, Shannon unveils a game-changing financial metric: Gross Margin. Inspired by a recent discovery call, Shannon introduces a powerful new framework for financial focus in business. Listeners will learn about the crucial role of Gross Margin in assessing core profitability and get practical tips on how to calculate and leverage this often-overlooked metric. Tune in and prepare to transform your financial strategy, one layer at a time! What you'll hear in this episode: 02:32 Limit power sessions to savoring one dish. 03:17 Focus on one area at a time. 09:03 Identify profitable offers through in-depth profitability study. If you like this episode, check out: What Are the 3 Things You Need to Know Before Buying a Business? You Don't Actually NEED An Accountant Why You May Want a C Corp in Your Business Structure Want to learn more so you can earn more? Join Gusto today and get a $100 Visa Gift Card Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

In today's episode, Shannon addresses a timely and critical topic — the upcoming September 15 tax deadline. This episode is especially important for business owners operating as S corporations, multi-member LLCs, or partnerships. Shannon breaks down what you need to know about filing extensions, the significance of paying estimated taxes, and how to effectively prioritize your financial obligations. With quarter three tax estimates also due on the same date, there's plenty of vital information to cover. What you'll hear in this episode: 06:37 Attention to tax vouchers, read letters carefully. 08:05 Prepare for tax season by asking questions. If you like this episode, check out: Think Twice Before Forming a Multi-Owner Business Moving to a Tax-Free State - Worth it? A Shortcut to Business Travel Deductions Want to learn more so you can earn more? CFO On Demand click here Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.