

The Planner's Edit with Desirée Adams: A Podcast for Wedding Planners and Pros (FKA Ask the Planner)
Desirée Adams, Verve Event Co.
With over 300k downloads and 150+ episodes as the host of Ask the Planner, Desirée Adams now brings you The Planner’s Edit—the essential podcast for wedding planners and event pros looking to elevate and scale their businesses. Each week, join Desirée and guest experts for candid conversations, actionable strategies, and behind-the-scenes insights into marketing, systems, client experience, and the realities of building a successful and profitable event business. Whether you’re a seasoned planner or just starting, you’ll find honest advice and inspiration to help you grow, elevate, and create lasting impact in the wedding industry.New episodes are released on Mondays.Explore past episodes, submit questions, or learn more at desireeadams.co.Follow along on Instagram @PlannersEdit.
Episodes
Mentioned books

Nov 25, 2024 • 38min
170 | Wedding Timeline Tips: How to Create A Schedule (with REAL Examples!)
Text the Wedding Planning HotlineToday, we’re diving into one of the most important parts of planning a wedding—the wedding day timeline. I know, wedding timeline tips might not sound like the most glamorous part of a wedding, but trust me: when it comes to making the day feel seamless, they’re absolutely everything. From the ceremony to the reception, hair and makeup to the first look, a well-planned timeline is what keeps everything running smoothly, leaving you and your guests free to enjoy the day without any worries. In this episode, we’ll go through real-world examples of how to structure timelines based on different scenarios—whether everything is in one place or spread across multiple locations. Plus, I’ll be sharing tips and common pitfalls to avoid, so you can be fully prepared. By the end of this episode, you’ll have a better understanding of how to piece together each part of the day so that every special moment, big or small, fits perfectly into place. So grab a notebook, settle in, and let’s get into the art and science of creating a flawless wedding day timeline!What we cover:[00:00]: The Importance of a Wedding Day Timeline[05:54]: Logistics and Venue Considerations[14:06]: Structuring Timelines for Different Locations[20:55]: Getting Ready: Setting the Tone[26:03]: Reception Flow: Keeping Guests Engaged[31:29]: Final Tips for a Smooth Wedding DayLinks Mentioned in the EpisodeFind the Full Shownotes HereTake The Quiz To Find Your Wedding Signature StyleGrab Our Wedding Day Pocket SchedulesGrab Our Day of Master OrganizerGrab Our Wedding Budget BundleGrab our Ultimate Wedding Planning Checklist Book a 90-minute Clarity Call to get wedding planning help specific to your unique situationThe Ultimate Wedding Planning ChecklistVisit the ASK THE PLANNER Wedding Planning Templates Shop

Nov 18, 2024 • 1h 9min
169 | Wedding PR Secrets Revealed: How to Make Your Wedding Stand Out with Harmony Walton
Text the Wedding Planning HotlineIn this episode of Ask the Planner, we’re diving deep into the world of wedding PR and influencer marketing with Harmony Walton, founder of the Bridal Bar and a seasoned expert in luxury wedding brand-building. PR is often the unsung hero in the wedding industry, but it can be the key to creating memorable, high-profile events that stand out. Whether you’re a wedding pro, a bride or groom, or just fascinated by the behind-the-scenes of the industry, this episode will give you a fresh look at the power of PR. Let's dive in!We covered:[00:00]: The Importance of PR in the Wedding Industry[03:05]: Understanding PR vs. Marketing[05:53]: When to Consider PR Services[09:00]: Building a Unique Brand Identity[12:12]: Leveraging Media Opportunities[14:54]: Strategic Client Targeting[17:58]: Networking and Relationship Building[20:55]: Navigating Industry Conferences[24:02]: Influencer Marketing in Weddings[33:50]: Influencer Marketing: Expectations vs. Reality[37:53]: Defining ROI in Influencer Collaborations[1:31]: Building a Personal Brand in the Wedding Industry[46:01]: Authenticity vs. Aesthetics in Social Media[49:10]: The Rise of Micro-Influencers[51:27]: Navigating NDAs and Publication Challenges[52:23]: The Pay-to-Play Landscape in Wedding Publications[55:00]: Crafting Compelling Stories for Media Coverage[58:11]: Emerging Trends in Influencer Marketing[01:00:02]: Understanding PR in the Wedding IndustryLinks Mentioned in the EpisodeFind the Full Shownotes HereConnect with Bridal Bar on InstagramWork with Harmony HereTake The Quiz To Find Your Wedding Signature StyleGrab Our Day of Master OrganizerGrab Our Wedding Budget BundleGrab our Ultimate Wedding Planning Checklist Book a 90-minute Clarity Call to get wedding planning help specific to your unique situationThe Ultimate Wedding Planning ChecklistVisit the ASK THE PLANNER Wedding Planning Templates Shop

Nov 11, 2024 • 35min
168 | The Final Walkthrough: Behind the Scenes on Event Setup & Post-Event Details
Text the Wedding Planning HotlineWe’re pulling back the curtain on some of the often-overlooked parts of wedding day execution. I’ll be covering all the details—from event setup and floral prep to the final day-of walkthrough and the post-event wrap-up that leaves everyone happy (and everything in its place!).Whether you’re a planner gearing up for your next event, a couple curious about the behind-the-scenes magic, or just here for some inspiration, grab your favorite drink and settle in. Let’s talk about what really goes into making wedding day magic happen!Links Mentioned in the EpisodeFind the Full Shownotes HereTake The Quiz To Find Your Wedding Signature StyleGrab Our Day of Master OrganizerGrab Our Wedding Budget BundleGrab our Ultimate Wedding Planning Checklist Book a 90-minute Clarity Call to get wedding planning help specific to your unique situationThe Ultimate Wedding Planning ChecklistVisit the ASK THE PLANNER Wedding Planning Templates Shop

Nov 4, 2024 • 1h 7min
167 | Are You Getting Your Wedding Signage WRONG? What You Need to Know About The Pretty Details You See On Instagram with Alane of Write Pretty For Me
Text the Wedding Planning HotlineWelcome back to another episode of the Ask the Planner podcast, where we get into the essential details that make every wedding unforgettable. Today, we’re joined by the talented Alane from Write Pretty for Me, an expert wedding calligrapher and signage designer. Alane is here to pull back the curtain on what makes wedding signage so impactful—from creating a flawless guest experience to infusing each piece with personal meaning. She’s sharing her top tips on must-have signage, creative ways to elevate your décor, and everything you need to know about hiring a calligrapher to bring your vision to life. Whether you’re looking to enhance your wedding’s aesthetic or make sure every detail flows seamlessly, this is one episode you won’t want to miss!Links Mentioned in the EpisodeFind the Full Shownotes HereConnect with Alane on InstagramLearn more about Write Pretty for MeTake The Quiz To Find Your Wedding Signature StyleGrab Our Day of Master OrganizerGrab Our Wedding Budget BundleGrab our Ultimate Wedding Planning Checklist Book a 90-minute Clarity Call to get wedding planning help specific to your unique situationThe Ultimate Wedding Planning ChecklistVisit the ASK THE PLANNER Wedding Planning Templates Shop

Oct 28, 2024 • 54min
166 | Wedding Horror Stories: Real-Life Nightmares and How to Avoid Them
Text the Wedding Planning HotlineWelcome back to another spine-chilling episode of the Ask the Planner podcast! In the spirit of Halloween, I’m getting into some of the wildest, most jaw-dropping wedding horror stories I’ve encountered throughout my career. From no-show videographers to fraudulent caterers and late-arriving florists, these are the moments that kept me on my toes – and trust me, you’ll be on the edge of your seat! I’ll not only walk you through the madness but also give you insider tips on how to avoid these disasters at your own wedding. So buckle up, planners and couples alike – these stories are as scary as they are real! Let’s get started.Links Mentioned in the EpisodeFind the Full Shownotes HereTake The Quiz To Find Your Wedding Signature StyleGrab Our Day of Master OrganizerGrab Our Wedding Budget BundleGrab our Ultimate Wedding Planning Checklist Book a 90-minute Clarity Call to get wedding planning help specific to your unique situationThe Ultimate Wedding Planning ChecklistVisit the ASK THE PLANNER Wedding Planning Templates Shop

Oct 21, 2024 • 18min
165 | Mastering the Wedding Speech: Dos and Don'ts for a Memorable Toast
Text the Wedding Planning HotlineWelcome back loverves, If you're tuning in, there's a good chance you're getting ready to step up to the mic and deliver a wedding speech OR you’re wedding planning and a little weary of how the speeches are going to turn out at your wedding, so you’re listening today to see if you need to share this speech with that person.Whether you're the best man, maid of honor, or even the proud parents of the couple, giving a wedding toast is a big moment, and I’m here to help you make it unforgettable—in the best way possible!Today, we're talking about the dos and don'ts of wedding speeches. I’ll be sharing my top tips on how to make your words heartfelt, memorable, and—most importantly—not cringe-worthy! So, if you want to avoid awkward pauses, blank stares, or stories that make the couple wish they had a mute button, you're in the right place. Let’s get into it!To fast-forward to a specific part of the podcast episode, check out the timestamps below:Introduction to Wedding Speeches [00:00]The Importance of Preparation [02:58]Crafting a Personal Touch [05:49]Key Do's for Memorable Speeches [09:05]Essential Don'ts for Wedding Toasts [12:03]Links Mentioned in the EpisodeFind the Full Shownotes HereTake The Quiz To Find Your Wedding Signature StyleGrab Our Day of Master OrganizerGrab Our Wedding Budget BundleGrab our Ultimate Wedding Planning Checklist Book a 90-minute Clarity Call to get wedding planning help specific to your unique situationThe Ultimate Wedding Planning ChecklistVisit the ASK THE PLANNER Wedding Planning Templates Shop

Oct 14, 2024 • 51min
164 | The Biggest 2025 Wedding Trends (+ What We Hope Will Go Away)
Text the Wedding Planning HotlineFresh off an incredible wedding season, my head is buzzing with all the 2025 wedding trends popping up! Today, I’m diving into the trends that are making my planner's heart skip a beat—and yes, a few that have me politely cringing. We’ll cover what’s hot, what’s not, and what might need to be dropped from your Pinterest board ASAP. Whether you’re planning your big day or just looking for inspiration, grab your favorite drink, settle in, and let’s dive into what 2025 has in store—the good, the bad, and everything in between! Links Mentioned in the EpisodeFind the Full Shownotes HereTake The Quiz To Find Your Wedding Signature StyleGrab Our Day of Master OrganizerGrab Our Wedding Budget BundleGrab our Ultimate Wedding Planning Checklist Book a 90-minute Clarity Call to get wedding planning help specific to your unique situationThe Ultimate Wedding Planning ChecklistVisit the ASK THE PLANNER Wedding Planning Templates Shop

Oct 7, 2024 • 37min
163 | Week of Wedding Checklist For Brides (+ Welcome Back to Season 5!)
Text the Wedding Planning HotlineI cannot believe we’re here kicking off Season Five of the Ask the Planner Podcast. Seriously, where has the time gone? It feels like just yesterday we launched this podcast to help couples and planners! navigate the beautiful (and sometimes crazy) world of wedding planning, and now here we are, five seasons in, with so many incredible episodes behind us—and an amazing season ahead of us!Today’s episode topic comes straight from a listener who’s been thinking ahead to her wedding week and trying to figure out all those last-minute things that can make or break the day. They wanted a REALISTIC perspective of what happens the week of the wedding, so that’s what we are going to talk about today! Links Mentioned in the EpisodeFind the Full Shownotes HereGrab Our Day of Master OrganizerGrab Our Wedding Budget BundleGrab our Ultimate Wedding Planning Checklist Book a 90-minute Clarity Call to get wedding planning help specific to your unique situationThe Ultimate Wedding Planning ChecklistVisit the ASK THE PLANNER Wedding Planning Templates Shop

Sep 30, 2024 • 20min
162 | Breaking Down the Wedding Vendor Booking Process: Who to Hire When
Text the Wedding Planning HotlineToday, we’re diving into one of the most critical aspects of wedding planning: timelines. In this episode, we’re talking all about who you should book and when to ensure your wedding planning process is as smooth as possible. Whether you're just starting your planning journey or you're in the thick of it, these tips will help you stay organized and stress-free. So, grab your planner, and let’s break down the ideal wedding timeline.Links Mentioned in the EpisodeFind the Full Shownotes HereThe Ultimate Wedding Planning ChecklistBook a 90-minute Clarity Call to get wedding planning help specific to your unique situationVisit the ASK THE PLANNER Wedding Planning Templates Shop

Sep 23, 2024 • 29min
161 | Wedding Budget Breakdown: A Complete Wedding Budget Tutorial
Text the Wedding Planning HotlineToday, we’re tackling one of the most crucial aspects of wedding planning: budgeting. In this episode, I'm taking you, step-by-step, exactly how I put together a wedding budget as a wedding planner. This tutorial originally aired some time ago, but it's an evergreen resource that remains incredibly valuable for anyone in the midst of planning their big day. Whether you're just starting to think about your wedding finances or you need a detailed guide to keep everything on track, this episode has you covered.Links Mentioned in the EpisodeFind the Full Shownotes HereGrab our wedding budget bundleShop our wedding day mood boardBook a 90-minute Clarity Call to get wedding planning help specific to your unique situationThe Ultimate Wedding Planning ChecklistVisit the ASK THE PLANNER Wedding Planning Templates Shop


