Price Power

Jakub Chour, a mobile growth and monetization leader at MAPY, discusses building a MarTech stack for subscription apps from scratch. He emphasizes the importance of measurement before scaling and the choice of an MMP like AppsFlyer or Branch. Jakub advocates using in-app messaging for onboarding and customer insights, while urging careful selection of tools to cut through vendor noise. He also shares strategies for pricing, localization through Figma, and the necessity of understanding web versus mobile user behavior.

Ashley Black, a former Googler and founder of Candid Consulting, dives into the world of Google App Campaigns. She reveals the common mistakes brands make when switching to value-based bidding (tROAS) and the importance of realistic ROAS targets. Tips for choosing the right timing and understanding volume prerequisites are shared. Black also contrasts iOS and Android challenges, highlights the significance of accurate user exclusions, and emphasizes that automated campaigns still require active oversight for optimal performance.

In this engaging discussion, Anthony Scarpaci, a growth leader and consultant with a strong background in fintech and consumer brands, unveils his RIGHTT Framework for effective referral programs. He emphasizes the importance of aligning incentives with product value and shares insights on creating urgency with rewards. Anthony dives into the balance between preventing fraud and usability, and how human-centric experiences build trust. Real-world examples, like GoHunt and Dish Network, illustrate his points, making this a must-listen for anyone interested in referral marketing.

Gabe Kwakyi, CEO of Lingvano and a mobile growth expert, reveals the secrets behind effective paid social strategies. He explains how to identify creative hits and leverage high-engagement influencer content for rapid scaling. Gabe dives into his testing-to-scaling framework on Meta and discusses how to manage creative droughts. He also shares insights on optimizing onboarding and monetization, alongside his innovative 'AI Stack for Startups' that simplifies learning LLMs. Prepare to elevate your growth game with these actionable tactics!