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Antoine van der Lee, indie iOS developer behind RocketSim and SwiftLee, builds dev tools and writes about iOS, indie business, and practical AI. He recounts turning an internal Xcode tool into RocketSim. He discusses feature-driven growth, selling reclaimed developer time, scaling as an indie, engineering challenges, collaborating with competitors, and AI’s impact on tooling and content.

Adrian Eves, indie app maker behind Pediapal and Auralog and former Apple accessibility engineer. He talks about turning personal health needs into apps, redesigning with iOS 26’s Liquid Glass, using community to grow and survive career pivots, App Store discoverability, and quick-build motivations like spite and bets.

Adam Lyttle, an indie app maker behind Swipe the Cat who has built 30+ iOS apps, chats about his reinvention after burnout and an unlikely lawn-mowing detour. He explains shipping apps monthly to relearn dev skills, using ASO and viral TikTok trends for growth, the shift to native SwiftUI, and why games are fun but hard to monetize.

Pol Piella, software engineer and co-founder of Helm, builds developer tools to simplify App Store launches. Hidde van der Ploeg, designer-turned-developer and co-founder of Helm, focuses on delightful macOS and iOS workflows. They discuss automating App Store Connect tasks, AI-powered translations, playful marketing stunts, mobile-first features like Helm Passport, and turning personal pain points into a product developers love.

Sebastian Röhl, indie app maker behind HabitKit and FocusKit, shares his journey from quitting a job to building in public. He discusses using a GitHub-style grid as a visual hook, freemium plus lifetime pricing, sudden App Store ranking wins, and switching between Flutter and native SwiftUI for different goals.

Sandeep Ranade, a Hindustani classical musician and tech innovator, discusses his journey from tech engineer to the creator of NaadSadhana, an award-winning AI-driven music app. He reveals how a frustrated student's struggle inspired him to invent a real-time vocal tuner that empowers musicians. Sandeep emphasizes the need for passion-driven projects, the importance of ethical AI, and his commitment to evolving the app like a living artwork. He also shares insights on organic growth through community engagement and the creative integration of technology with music.

Jordan Morgan, an indie app developer known for Elite Hoops and Alyx, joins to discuss the significance of seasonal business cycles in app revenue. He shares insights on optimizing ad strategies after a costly misstep and the shift towards crafting apps that reflect personal passion. Jordan emphasizes the value of organic growth, explaining how Elite Hoops flourished without hefty marketing budgets, and highlights the importance of reinvesting profits to fuel future success. A dynamic conversation exploring creativity and business savvy!

Taiwo Omisore, an indie iOS game developer known for his unique apps like One Chance and WordTiles, shares insights on pursuing creative game development. He talks about building games meant to be deleted and how leaning into low retention can yield success. Taiwo emphasizes the importance of building publicly for feedback and community engagement. He also discusses transitioning to a full-time indie career after being featured by Apple, showcasing his journey from art school to app creation, and inspiring youth through coding workshops.

Aja Beckett, founder of Shotsy, is an innovator who transitioned from animation to tech to create a mobile app for tracking GLP-1 medications. She discusses building authentically for her community, revealing how personal experience led to her app's development. Aja emphasizes the power of organic growth, leveraging platforms like Reddit for user engagement, and highlights the importance of data visualization in user motivation. Her lessons on App Store Optimization and community-driven feedback showcase a thoughtful approach to product discovery and growth in the healthcare space.

Ryan Jones, CEO and co-founder of Flighty, shares insights on building a flight-tracking app that thrives on product-driven growth. He highlights how the digital flight log, Passport, became a viral sensation thanks to its shareability. Ignoring traditional marketing, Flighty focuses on creating delightful features that users love. Ryan also discusses the importance of App Store Optimization over ads, and how the team stays true to their product vision, avoiding marketing distractions, to drive organic user acquisition.