Tech for Non-Techies

Sophia Matveeva
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Sep 11, 2024 • 20min

219. The Hype Cycle: VCs use it, but should they?

How can you tell which innovations will last and what's just hype? Are we in a generative AI bubble? There is a methodology called the Hype Cycle that venture capitalists use to answer these questions. But is this methodology foolproof? Find out in today's episode. Timestamps 00:00:00: Introduction 00:01:34: Innovative tech education. 00:02:34: Distinguishing between innovation and trends 00:03:35: Time as a valuable asset 00:04:39: The Hype Cycle 00:09:42: Five phases of the Hype Cycle 00:13:15: Hype Cycle's accuracy 00:15:41: Evaluating technology beyond the hype 00:18:47: Conclusion For the transcript, go to: https://www.techfornontechies.co/blog/the-hype-cycle-vcs-use-it-but-should-they For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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Sep 4, 2024 • 14min

218. Why Uber uses Google maps: introduction to APIs (encore)

Every time you see Login with Facebook or Pay with Paypal on an app, you're seeing a tech tool called an API. This tool allows companies to make millions of dollars, reach billions of people, and collect valuable data, if you use it strategically. Listen to this episode to learn what APIs are and how smart business strategists use them. This is a re-run of episode 37 of this podcast. Timestamps 00:00 Introduction and Podcast Review 04:19 APIs: The Interwoven Web of Software 08:38 Connecting Products and Services 09:36 Leveraging Code Snippets 12:02 The Importance of APIs For the transcript, go to: https://www.techfornontechies.co/blog/why-uber-uses-google-maps-introduction-to-api For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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Aug 21, 2024 • 44min

217. When NOT to use AI in business and warfare

If we know that ChatGPT makes things up, when should we avoid Large Language Models? Is generative AI really safe to use when it matters? Listen to this interview with Dr Heidy Khlaaf to find out. Dr Khlaaf is the Principal Research Scientist at the AI Now Institute focusing on the assessment and safety of AI within autonomous weapons systems. She previously worked at OpenAI and Microsoft, amongst others. Timestamps 00:00 Introduction 06:32 The Problem-First Approach to AI 14:20 Limitations of Large Language Models 20:49 Augmenting Human Knowledge with AI 23:37 AI Systems Gone Wrong 28:22 AI in Safety Critical Systems 33:47 Questioning Technological Determinism 38:19 AI in Defense For the transcript, go to: https://www.techfornontechies.co/blog/217-when-not-to-use-ai-in-business-and-warfare For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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Aug 14, 2024 • 15min

216. Public vs Private innovation: when being seen to be innovative is just as important as being innovative

Burberry was the first luxury brand to get on Facebook. By pivoting their image from fusty old raincoat maker to social media star, the brand appealed to millennials. The share price rose 4x and the CEO became the highest paid chief executive on the London Stock Exchange! Listen to this episode to learn when being seen as innovative is just as important as being innovative. Timestamps 00:00:00 - Introduction 00:01:26 - The power of perception 00:02:32 - Burberry's radical transformation 00:03:32 - Burberry's digital innovation 00:05:42 - Aligning brand perception with strategic innovation. 00:07:35 - Branding and Public perception 00:09:30 - Innovation strategies 00:10:29 - Public innovation as a strategic business tool 00:12:21 - Conclusion For the transcript, go to: https://www.techfornontechies.co/blog/public-vs-private-innovation For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora Do you want to succeed in the Digital Age? Check out the Digital Leadership Coaching Program Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter
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Aug 7, 2024 • 7min

215. 3 ways to learn from innovators

If you want to be an innovator in the Digital Age, you must learn from those who came before you. Here are Sophia Matveeva's top 3 recommendations for what to listen to to get the best innovators lessons. Timestamps 00:00 Introduction 02:04 Behaviors of Famous Innovators 04:21 Product Management Strategies 06:06 Emphasize Customer Focus 07:04 Final Thoughts For the transcript, go to: https://www.techfornontechies.co/blog/3-ways-to-learn-from-innovators For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora Do you want to succeed in the Digital Age? Check out the Digital Leadership Coaching Program Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter
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Jul 31, 2024 • 16min

214. Business Leaders' lessons from the global IT outage

10,000 flight cancellations, disruptions in the UK National Health Service, and the banking sector cast into turmoil. The CrowdStrike outage sent the entire world into disarray. In this episode of the Tech For Non-Techies podcast, host Sophia Matveeva imparts crucial knowledge on how to prevent IT crises and emphasizes the importance of understanding tech for business leaders. Timestamps 00:00:00 Introduction 00:02:21 Severity of the CrowdStrike outage 00:03:22 Overview of the CrowdStrike Incident 00:04:23 Implications of Software Malfunctions 00:06:30 Importance of IT Risk Management 00:08:34 Software Testing and Quality Assurance 00:11:27 Aligning Engineering and Business Objectives 00:13:23 Relationship-Building between Tech and Business Teams To learn about the Post Office disaster, https://www.techfornontechies.co/blog/lessons-from-the-post-office-scandal For the transcript, go to: https://www.techfornontechies.co/blog/business-leaders-lessons-from-the-global-it-outage For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora Do you want to succeed in the Digital Age? Check out the Digital Leadership Coaching Program Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter
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Jul 24, 2024 • 36min

213. How NOT to sell your company

What happens when an acquirer asks to buy a start-up? The journey between the offer letter and money in the bank is long, arduous, and can sometimes lead to less money in the bank than the founders expected. In this episode, you'll hear from serial entrepreneur Sam Oliver, about the hard lessons he learned when selling his last company. If you're a founder, a corporate innovator, or a start-up investor, this episode is for you. Timestamps: 00:01:25 - Misconceptions Surrounding Startup Exits 00:02:58 - Creation and Growth of Property Technology Limited 00:04:35 - Challenges of Product-Market Fit 00:07:29 - Importance of Aligning Product with Revenue Generation for Customers 00:08:30 - Adversity Faced During the COVID-19 Pandemic 00:11:11 - Unexpected Boom in the Property Market Post-COVID 00:14:31 - Complex Nature of the Sale Process 00:17:26 - Challenges Encountered During the Earnout Period 00:22:32 - Importance of Thorough Contract Review and Negotiation 00:27:10 - Advice for Founders and Innovators on Approaching Potential Exits For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora Do you want to succeed in the Digital Age? Check out the Digital Leadership Coaching Program Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter For the transcript, go to: https://www.techfornontechies.co/blog/how-to-do-your-mid-year-review
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Jul 17, 2024 • 14min

212. How to do your Mid Year Review

"The success strategies for individuals and companies are remarkably similar," Reid Hoffman. You can apply product innovation and start-up principles to your own career. This will help you assess where you are, and make a plan for what to do and what to learn next. If you want 2024 to be your best year yet professionally, listen to this episode. Timestamps: 00:01:20 - The Paths to Wealth for Employees and Entrepreneurs: Steve Balmer just surpassed Bill Gates in wealth. 00:03:28 - Applying Startup Lessons to Your Career 00:04:20 - Actions for Career Transitioning 00:05:10 - Real Action vs. Busy Work 00:06:00 - Prototyping and Market Testing 00:07:43 - Avoiding Analysis Paralysis 00:08:41 - Planning for the Next Six Months 00:09:31 - Analysing Personal Skill Sets 00:11:15 - Improving Market Position and Visibility For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora Do you want to succeed in the Digital Age? Check out the Digital Leadership Coaching Program Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter For the transcript, go to: https://www.techfornontechies.co/blog/how-to-do-your-mid-year-review
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Jul 10, 2024 • 38min

211. Technology Strategy for Business Leaders

To succeed, corporates and start-ups must innovate. Learn how to manage technology strategy as a Business Leader from MBA professor Alberto Galasso. Professor Galasso teaches Strategic Management and Technology Strategy at the University of Toronto's Rotman School of Management. He is the author of The Management of Innovation: Managing and Creating Technology Capital Timestamps: 02:18 Why Technology Strategy is important for Business Leaders 04:13 The Relationship Between Technology and Innovation 07:59 Tips for Becoming More Innovative 12:40 Case Study: CT Scanner Industry Crisis 15:04 Strategies for Addressing the Crisis 20:07 Balancing Technological Advancements and Value Creation 23:26 The Role of Intellectual Property and Data 27:43 Collaborative Approach to Innovation 31:37 Identifying Innovative Companies 35:21 Enhancing Personal Innovation Capabilities For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora FREE COURSE 5 Tech Concepts Every Business Leader Needs To Know Say hi to Sophia on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter. For the transcript, go to: https://www.techfornontechies.co/blog/technology-strategy-for-business-leaders
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Jul 3, 2024 • 28min

210: The Rainmaking show: how to get TECH CLIENTS in professional services

Do you want to have tech companies and venture capitalists as your clients? This can be very lucrative and interesting. If the answer is yes, listen to this episode. This interview was originally aired on the Rainmaking Podcast with Scott Love. Timestamps 03:02 Why the Tech Industry is still young 06:10 Choosing Tech as a Niche 08:04 Consumer vs Enterprise Tech 13:54 Mindset Differences in Selling to Tech Clients 14:53 Importance of Relationships and Experience 22:59 Action Step: Get Involved in Tech Accelerators 24:17 Action Step: Add Value as a Mentor or Advisor 27:35 About Tech for Non-Techies For more free career & tech lessons, subcribe to Tech for Non-Techies on Apple Spotify YouTube To discuss a corporate training program for your organisation, book a consultation call here. Happy clients include The Royal Bank of Scotland, Oxford University and Constellation Brands. --- For the transcript, go to: https://www.techfornontechies.co/blog/rainmaking-show-how-to-get-tech-clients-in-professional-services We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on Facebook, Instagram and TikTok will make you smarter.

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