Wisepreneurs Podcast: Independent Professionals Building Expertise

Join host Nigel Rawlins as he chats with Kate Toon, an Australian digital marketing coach and business mentor, about the essentials of building a successful online presence. In this episode, Kate shares her expertise in SEO, copywriting, running a business, and the importance of personal branding. She provides actionable advice on balancing work and life, outsourcing tasks, and generating passive income. Whether you're an experienced independent professional or just starting, this episode is packed with valuable insights to help you navigate the digital landscape and achieve your business aspirations.Mentioned on the podcast Magai · All the World's Best AI Models in One SubscriptionThis American Life and the host Ira Glass This American LifeRand FishkinNeil PatelRobert Vlach https://www.wisepreneurs.au/s1e38Mark Goulston https://www.wisepreneurs.au/s1e8Connect with Kate ToonLinkedIn https://www.linkedin.com/in/katetoon/Website Business mentor & digital marketing coach for humansFacebook https://www.facebook.com/kateToonInstagram (@kateToon)YouTube Kate ToonKate Toon (@KateToon) on XKate Toon's Online Programshttps://therecipeforseosuccess.com/seo-courses/ecourse/Kate Toon Copywriter | Clever, creative copywritinghttps://www.clevercopywritingschool.com/Books By Kate ToonSix Figures While You SleepSix Figures in School HoursThe Confessions of a Misfit Entrepreneur Support the showConnect with Nigel Rawlinswebsite https://wisepreneurs.com.au/Linkedin https://www.linkedin.com/in/nigelrawlins/Twitter https://twitter.com/wisepreneursDownloadsEmbodied Intelligence Self-AssessmentProfessional Reputation Audithttps://wisepreneurs.com.au/free-assessments/ Please support the podcast https://www.buzzsprout.com/2311675/supporters/newStay one step ahead with The Wisepreneurs Insider newsletterAs a subscriber, you'll get:Sneak peeks at upcoming must-listen podcast episodes and guestsBonus wisdom straight from recent guest expertsMarketing tips to attract your ideal clientsProductivity hacks to streamline your independent businessAnd more exclusive insights are delivered right to your inbox!Don't miss out on these invaluable resourcesSubscribe now and gain the edge you need to survive and thrive as a wisepreneurhttps://wisepreneurs.com.au/newsletter

Join host Nigel Rawlins in a captivating conversation with Gill Andrews, a conversion copywriter and website consultant, on the Wisepreneurs Podcast. Gill offers valuable insights into what makes the copy on your website truly effective in generating business, discussing topics like user-centric design, SEO, content marketing, and common pitfalls to avoid. Whether you want to revamp your site or start from scratch, this episode provides practical advice and frameworks to help you succeed online.Mentioned on the podcastBook: Making Your Website Work, 100 Copy and Design Tweaks for Smart Business Owners by Gill AndrewsFreelancer Homepage Checklist: Turn Your Visitors into Paying Clients https://gillandrews.com/freelancer-homepage-checklist-template/Business Soul Searching Self-Paced Course https://gillandrews.com/online-course-find-unique-value-proposition/The Emergent Approach To Strategy by Peter CompoConnect with Gill AndrewsLinkedIn https://www.linkedin.com/in/gill-andrews/Website https://gillandrews.com/ Support the showConnect with Nigel Rawlinswebsite https://wisepreneurs.com.au/Linkedin https://www.linkedin.com/in/nigelrawlins/Twitter https://twitter.com/wisepreneursDownloadsEmbodied Intelligence Self-AssessmentProfessional Reputation Audithttps://wisepreneurs.com.au/free-assessments/ Please support the podcast https://www.buzzsprout.com/2311675/supporters/newStay one step ahead with The Wisepreneurs Insider newsletterAs a subscriber, you'll get:Sneak peeks at upcoming must-listen podcast episodes and guestsBonus wisdom straight from recent guest expertsMarketing tips to attract your ideal clientsProductivity hacks to streamline your independent businessAnd more exclusive insights are delivered right to your inbox!Don't miss out on these invaluable resourcesSubscribe now and gain the edge you need to survive and thrive as a wisepreneurhttps://wisepreneurs.com.au/newsletter

In this episode of Wisepreneurs, host Nigel Rawlins welcomes Fiona Allman-Treen, an expert in website strategy and author of "Website Mastery for Business Owners Who Don't Speak Tech." During our conversation, Fiona generously shared her wealth of experience and insights on creating strategic, valuable websites with powerful business tools. She underscores the significance of understanding your ideal client, making smart investments, harnessing technology, and upholding authenticity in branding. Please listen for practical advice and actionable strategies to enhance your online presence and business.Fiona's Book & CourseWebsite Mastery for Business Owners Who Don't Speak Tech by Fiona Allman-TreenDownload a free chapter here: http://www.websitemasterybook.comPublishing Mastery: from Ink to Impact http://www.publishingmastery.co.ukWhere you can connect with Fiona Allman-TreenFacebook: http://www.facebook.com/fatpromotionsTwitter: http://twitter.com/fatpromotionsLinkedIn: https://www.linkedin.com/in/fatpromotions-website-design/Instagram: http://www.instagram.com/fatpromotionsYouTube: https://www.youtube.com/@fatpromotions Support the showConnect with Nigel Rawlinswebsite https://wisepreneurs.com.au/Linkedin https://www.linkedin.com/in/nigelrawlins/Twitter https://twitter.com/wisepreneursDownloadsEmbodied Intelligence Self-AssessmentProfessional Reputation Audithttps://wisepreneurs.com.au/free-assessments/ Please support the podcast https://www.buzzsprout.com/2311675/supporters/newStay one step ahead with The Wisepreneurs Insider newsletterAs a subscriber, you'll get:Sneak peeks at upcoming must-listen podcast episodes and guestsBonus wisdom straight from recent guest expertsMarketing tips to attract your ideal clientsProductivity hacks to streamline your independent businessAnd more exclusive insights are delivered right to your inbox!Don't miss out on these invaluable resourcesSubscribe now and gain the edge you need to survive and thrive as a wisepreneurhttps://wisepreneurs.com.au/newsletter

Nigel Rawlins talks with Dr Debra Zahay-Blatz, a marketing professor and industry expert, to explore practical strategies for leveraging data and technology to drive better marketing decisions and career growth as an independent professional. Leveraging her extensive customer information management and digital marketing background, Debra provides actionable advice on personal branding, data-driven marketing strategies, staying innovative, and maintaining a competitive edge, all of which are directly relevant to your professional growth as independent marketing and digital marketing professionals.As mentioned in this podcastDigital Marketing Management: A Handbook for the Current (or Future) CEO by Debra Zahay-BlatzArriving Today by Christopher MimsThe Emergent Approach to Strategy by Peter Compo https://emergentapproach.com/Works by William Arruda on personal branding https://williamarruda.com/Connect with Dr Debra Zahay-BlatzGoogle Scholar https://scholar.google.com/citations?user=WIsqcQMAAAAJ&hl=enSt. Edwards University https://www.stedwards.edu/directory/employees/blatz-debra-zLinkedIn https://www.linkedin.com/in/drzahay/ Support the showConnect with Nigel Rawlinswebsite https://wisepreneurs.com.au/Linkedin https://www.linkedin.com/in/nigelrawlins/Twitter https://twitter.com/wisepreneursDownloadsEmbodied Intelligence Self-AssessmentProfessional Reputation Audithttps://wisepreneurs.com.au/free-assessments/ Please support the podcast https://www.buzzsprout.com/2311675/supporters/newStay one step ahead with The Wisepreneurs Insider newsletterAs a subscriber, you'll get:Sneak peeks at upcoming must-listen podcast episodes and guestsBonus wisdom straight from recent guest expertsMarketing tips to attract your ideal clientsProductivity hacks to streamline your independent businessAnd more exclusive insights are delivered right to your inbox!Don't miss out on these invaluable resourcesSubscribe now and gain the edge you need to survive and thrive as a wisepreneurhttps://wisepreneurs.com.au/newsletter

In this episode, host Nigel Rawlins speaks with Hazel Edwards OAM, an independent professional who has sustained a writing practice spanning more than 200 books across five decades. Hazel's career demonstrates what accumulated expertise looks like when it compounds over a lifetime of independent work.The conversation explores how Hazel built and maintained a prolific professional practice without organisational support, adapting through industry shifts from print to digital while keeping creative output at the centre. She discusses the practical realities of independent professional life: managing multiple projects, the role of mentorship across generations, and how personal resilience sustains long careers.For experienced professionals building their own independent practice, Hazel's story offers something rare: evidence that sustained independent work is not just possible but can deepen and expand over decades. The episode touches on adaptability, professional identity beyond a single organisation, and the cognitive vitality required to keep producing meaningful work well into later life.Connect with Hazel Edwards OAMHazel Edwards' official website: HazelEdwards.comLinkedIn https://www.linkedin.com/in/hazel-edwards-oam-0b4543a/ Mentioned on the podcastJudith RodriguezMeredith Fuller https://meredithfuller.com.au/George PappasAileen HallRyan KennedyDag Hammarskjöld https://en.wikipedia.org/wiki/Dag_HammarskjoldToorak Teachers CollegeHolmes Glen TafePenguin PublishingHodder and StoughtonAmba Press (Alicia Cohen) https://ambapress.com.au/Untapped Project of Melbourne University https://untapped.org.au/BooksThere's a Hippopotamus on our Roof Eating Cake by Hazel Edwardshttps://hazeledwards.com/picture-books/Not Just a Piece of Cake: Being an Author by Hazel Edwardshttps Support the showConnect with Nigel Rawlinswebsite https://wisepreneurs.com.au/Linkedin https://www.linkedin.com/in/nigelrawlins/Twitter https://twitter.com/wisepreneursDownloadsEmbodied Intelligence Self-AssessmentProfessional Reputation Audithttps://wisepreneurs.com.au/free-assessments/ Please support the podcast https://www.buzzsprout.com/2311675/supporters/newStay one step ahead with The Wisepreneurs Insider newsletterAs a subscriber, you'll get:Sneak peeks at upcoming must-listen podcast episodes and guestsBonus wisdom straight from recent guest expertsMarketing tips to attract your ideal clientsProductivity hacks to streamline your independent businessAnd more exclusive insights are delivered right to your inbox!Don't miss out on these invaluable resourcesSubscribe now and gain the edge you need to survive and thrive as a wisepreneurhttps://wisepreneurs.com.au/newsletter

In this episode of the Wisepreneurs podcast, host Nigel Rawlins welcomes Anna Molnár, a business coach specializing in helping women entrepreneurs flourish. Anna shares her insights on women entrepreneurs' challenges, particularly undercharging and lack of confidence. She emphasizes the importance of developing a strong money mindset, charging what you're worth, and embracing lifelong learning to grow personally and professionally. With her background in learning multiple languages and her passion for dance and fitness, Anna provides valuable perspectives on how diverse experiences can shape one's entrepreneurial journey.Mentioned on the podcastDenise Duffield Thomas https://www.linkedin.com/in/deniseduffieldthomas/Connect With Anna MolnárWebsite https://www.blossomempoweringevents.nl/LinkedIn https://www.linkedin.com/in/anna-molnár-bee/Anna is offering a free 30-minute 1-on1meeting. Book through her calendly calendarhttps://calendly.com/blossom-empowering-events Support the showConnect with Nigel Rawlinswebsite https://wisepreneurs.com.au/Linkedin https://www.linkedin.com/in/nigelrawlins/Twitter https://twitter.com/wisepreneursDownloadsEmbodied Intelligence Self-AssessmentProfessional Reputation Audithttps://wisepreneurs.com.au/free-assessments/ Please support the podcast https://www.buzzsprout.com/2311675/supporters/newStay one step ahead with The Wisepreneurs Insider newsletterAs a subscriber, you'll get:Sneak peeks at upcoming must-listen podcast episodes and guestsBonus wisdom straight from recent guest expertsMarketing tips to attract your ideal clientsProductivity hacks to streamline your independent businessAnd more exclusive insights are delivered right to your inbox!Don't miss out on these invaluable resourcesSubscribe now and gain the edge you need to survive and thrive as a wisepreneurhttps://wisepreneurs.com.au/newsletter

Knowledge management tools for independent professionals who need to curate information without burning out in the process. Tomáš Baránek is a Czech publisher who translates notable English-language books on personal development, productivity, and science. After experiencing burnout himself, he rebuilt his working practice around specific tools like Readwise and Roam Research for building a second brain and selective information curation. Tomáš explains practical approaches to managing knowledge sustainably, why self-care and seeking help matter for independent professionals without organisational support systems, and how decades of reading the best thinking on productivity shaped his own recovery. Wisepreneurs explores how independent professionals turn accumulated expertise into sustainable practice.Connect With Tomáš BaránekArticles on Medium https://lifehacky.net/About Tomáš Page https://barys.me/Twitter https://twitter.com/tombarysLinkedIn https://www.linkedin.com/in/tomasbaranek/Publishing Website in Czech https://www.melvil.cz/ Support the showConnect with Nigel Rawlinswebsite https://wisepreneurs.com.au/Linkedin https://www.linkedin.com/in/nigelrawlins/Twitter https://twitter.com/wisepreneursDownloadsEmbodied Intelligence Self-AssessmentProfessional Reputation Audithttps://wisepreneurs.com.au/free-assessments/ Please support the podcast https://www.buzzsprout.com/2311675/supporters/newStay one step ahead with The Wisepreneurs Insider newsletterAs a subscriber, you'll get:Sneak peeks at upcoming must-listen podcast episodes and guestsBonus wisdom straight from recent guest expertsMarketing tips to attract your ideal clientsProductivity hacks to streamline your independent businessAnd more exclusive insights are delivered right to your inbox!Don't miss out on these invaluable resourcesSubscribe now and gain the edge you need to survive and thrive as a wisepreneurhttps://wisepreneurs.com.au/newsletter

In this episode of the Wisepreneurs Project, Nigel Rawlins explores Úna Herlihy's transition from a successful advertising career to co-founding The Indie List. Una shares her challenges in the advertising world, her move to freelancing, and how The Indie List emerged during COVID-19 as a crucial platform for freelancers in Ireland. Discover how this community supports freelancers to earn, learn, and connect, shaping the future of freelance work.Mentioned On the PodcastPeter McPartlin, Cofounder of The Indie ListAmanda Morey, Community ManagerFaye Goldstein on How To Create Winning PortfoliosGuests on both the Indie List and Wisepreneurs PodcastTash Menon Melisa LibermanJon YoungerRobert VlachConnect with Úna Herlihy & The Indie ListÚna Herlihy on LinkedIn  https://www.linkedin.com/in/%C3%BAna-herlihy-698b606/The Indie ListThe Indie List Website https://indielist.ie/Twitter: https://twitter.com/IndieListHQYouTube https://www.youtube.com/channel/UCCyDKJnk0X46CxeTeowEQ1QLinkedIn https://www.linkedin.com/company/the-indie-list/ Support the showConnect with Nigel Rawlinswebsite https://wisepreneurs.com.au/Linkedin https://www.linkedin.com/in/nigelrawlins/Twitter https://twitter.com/wisepreneursDownloadsEmbodied Intelligence Self-AssessmentProfessional Reputation Audithttps://wisepreneurs.com.au/free-assessments/ Please support the podcast https://www.buzzsprout.com/2311675/supporters/newStay one step ahead with The Wisepreneurs Insider newsletterAs a subscriber, you'll get:Sneak peeks at upcoming must-listen podcast episodes and guestsBonus wisdom straight from recent guest expertsMarketing tips to attract your ideal clientsProductivity hacks to streamline your independent businessAnd more exclusive insights are delivered right to your inbox!Don't miss out on these invaluable resourcesSubscribe now and gain the edge you need to survive and thrive as a wisepreneurhttps://wisepreneurs.com.au/newsletter

In this episode of the Wisepreneurs podcast, host Nigel Rawlins welcomes Melisa Liberman, a former corporate executive turned successful independent consultant. Melisa shares her experience transitioning from the corporate world to running her own consulting business. She offers insights on the challenges and opportunities of managing, pricing, and growing a consulting practice. Drawing on her expertise as a coach for independent consultants, Melisa provides actionable strategies and advice for navigating the journey from corporate to consulting and achieving work-life balance while building a thriving business.Connect with Melisa LibermanGrow Your Independent Consulting Business Podcasthttps://www.melisaliberman.com/podcastApple PodcastsSpotifyYouTube ChannelYour Free eBook —Grow Your Consulting Business: The 14-Step Roadmap to Make Your Independent Consulting Goals a Reality https://www.melisaliberman.com/bookOn LinkedIn https://www.linkedin.com/in/melisa-liberman/ Support the showConnect with Nigel Rawlinswebsite https://wisepreneurs.com.au/Linkedin https://www.linkedin.com/in/nigelrawlins/Twitter https://twitter.com/wisepreneursDownloadsEmbodied Intelligence Self-AssessmentProfessional Reputation Audithttps://wisepreneurs.com.au/free-assessments/ Please support the podcast https://www.buzzsprout.com/2311675/supporters/newStay one step ahead with The Wisepreneurs Insider newsletterAs a subscriber, you'll get:Sneak peeks at upcoming must-listen podcast episodes and guestsBonus wisdom straight from recent guest expertsMarketing tips to attract your ideal clientsProductivity hacks to streamline your independent businessAnd more exclusive insights are delivered right to your inbox!Don't miss out on these invaluable resourcesSubscribe now and gain the edge you need to survive and thrive as a wisepreneurhttps://wisepreneurs.com.au/newsletter

Robert Vlach wrote The Freelance Way and founded Freelancing.eu to help independent professionals develop pricing strategies that match their actual expertise rather than competing on cost.Robert explains how experienced freelancers and consultants can move beyond industry-standard rates to pricing that reflects decades of accumulated skill. He covers the specific challenges independent professionals face in defining their roles, navigating pricing norms that were set for younger or less experienced workers, and building financial structures that support lifelong independent careers. Drawing from his work across the European freelance economy, he offers practical approaches to pricing conversations, financial planning, and positioning that lets experience command what it's worth.Wisepreneurs explores how independent professionals turn accumulated expertise into sustainable practice.Mentioned In This PodcastBooks and ArticlesPeter Attia, OutliveSteven Pressfield, The War of ArtSteven Pressfield, The Number One Amateur Mistake Writing Wednesdays: The #1 Amateur MistakeDavid Sinclair, LifespanRobert Vlach, The Freelance Way www.FreelanceWay.euDevicesOura Ring https://ouraring.com/European Freelancers Talk European Freelancers & Where to Find Them — Robert Vlach’s talk at WebExpo 2021WebsitesFirst Open Directory of European Freelancers, world-class freelance news and resources freelancing.euSupport and promote Czech independent professionals' https://navolnenoze.cz/Connect With Robert VlachFind out more about Robert https://freelancing.eu/robertvlach/Connect with Robert on LinkedIn https://www.linkedin.com/in/robertvlach/Twitter https://twitter.com/robertvlachInstagram https://www.instagram.com/robertvlach/ Support the showConnect with Nigel Rawlinswebsite https://wisepreneurs.com.au/Linkedin https://www.linkedin.com/in/nigelrawlins/Twitter https://twitter.com/wisepreneursDownloadsEmbodied Intelligence Self-AssessmentProfessional Reputation Audithttps://wisepreneurs.com.au/free-assessments/ Please support the podcast https://www.buzzsprout.com/2311675/supporters/newStay one step ahead with The Wisepreneurs Insider newsletterAs a subscriber, you'll get:Sneak peeks at upcoming must-listen podcast episodes and guestsBonus wisdom straight from recent guest expertsMarketing tips to attract your ideal clientsProductivity hacks to streamline your independent businessAnd more exclusive insights are delivered right to your inbox!Don't miss out on these invaluable resourcesSubscribe now and gain the edge you need to survive and thrive as a wisepreneurhttps://wisepreneurs.com.au/newsletter