

A Deeper Dive
Restaurant Business Magazine
“A Deeper Dive” is a weekly podcast from Restaurant Business dedicated to going in-depth on the most pressing challenges and opportunities restaurant operators face today. Each Wednesday, our audience will hear from restaurant industry leaders – from Chipotle to Pincho Factory and Firehouse Subs to McDonald’s. Host Jonathan Maze deep dives into hot topics, from delivery to discounting and marketing to menu, giving operators the latest information and solutions to drive their businesses.
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Restaurant Business: https://www.restaurantbusinessonlin
Subscribe now!
Restaurant Business: https://www.restaurantbusinessonlin
Episodes
Mentioned books

May 17, 2023 • 28min
Why DoorDash is taking a stand on delivery menu prices
How long will people keep paying high delivery prices?
This week’s episode of A Deeper Dive features Restaurant Business Senior Technology Editor Joe Guszkowski, who joins me on the podcast to talk about DoorDash’s push to get operators to keep delivery prices the same as regular menu prices.
Joe and I discuss his recent report on the menu price markups on delivery compared with buying in the restaurant, and why operators do this. We also discuss why DoorDash’s algorithm punishes those restaurants that charge higher menu prices, and what the provider’s push on the topic means for broader delivery demand.
Consumers have been shifting away from pizza delivery, perhaps in part over inflation. Is DoorDash’s move a sign they’re worried about the same thing? We talk about that on the podcast.
It’s an interesting discussion on the future of delivery so check it out.

May 10, 2023 • 25min
How higher menu prices will affect restaurants as grocery inflation slows
Will menu price inflation ultimately hurt restaurants?
Michael Swanson, an agricultural economist and consultant with Wells Fargo, joins the Restaurant Business podcast A Deeper Dive to discuss the economy and the outlook for inflation.

May 3, 2023 • 33min
Chain restaurants had a good 2022. Or did they?
How good of a year did chain restaurants have in 2022, really?
This week’s episode of the Restaurant Business podcast A Deeper Dive features Joe Pawlak, managing principal with RB sister company Technomic, to talk about the Technomic Top 500 Chain Restaurant Report.
Specifically, we discuss the performance of chain restaurants, whose sales rose just over 8% last year. But that barely kept pace with menu price inflation.
We also discuss restaurants’ surprising unit growth last year, the remarkable unit volumes of certain chicken concepts, that sectors that stood out the most and why Raising Cane’s very well may be a Top 10 restaurant brand by 2030.
Joe and I also talk Subway, the pizza business and delivery.
It’s a loaded episode so check it out.

Apr 26, 2023 • 20min
Duck Donuts CEO Betsy Hamm on adapting to a changing market
How is Duck Donuts evolving its prototype?
This week’s episode of the Restaurant Business podcast A Deeper Dive features Betsy Hamm, CEO of the 115-unit chain, who joined me at the Restaurant Leadership Conference recently to discuss a wide range of issues.
Duck Donuts is based in Mechanicsburg, Pa., and is known for selling made-to-order doughnuts in tourist spots. The company generated $60.6 million in system sales last year, according to data from Restaurant Business sister company Technomic.
The company just released a new prototype designed to give operators more flexibility as they expand. It features kiosks, for instance, but it also designed to go into smaller spots.
We talk about a wide variety of other topics on the podcast, including where the chain got its name.
It’s an interesting conversation with a doughnut CEO, so please have a listen

Apr 19, 2023 • 28min
How Smashburger is rethinking the drive-thru
Why is Smashburger ditching traditional drive-thrus?
This week’s episode of the Restaurant Business podcast A Deeper Dive features Carl Bachmann, president of the fast-casual burger chain that is looking to get back on the growth path after some difficult years.
The chain is operated by the Philippines-based Jollibee Corp. It operates fewer than 250 locations, down by about a third over the past five years. But Bachmann talks on the podcast about why the brand is ready for growth again and what Smashburger has been doing to prepare for that growth.
And he talks a lot about the company’s new “virtual” drive-thrus, or mobile-order drive-thrus and why that will be the company’s option going forward. That goes in a different direction from many other fast-casual chains that have focused on increasing the number of traditional drive-thru lanes.
It’s an interesting discussion about fast-casual drive-thrus so check it out.

Apr 12, 2023 • 27min
How corporate layoffs will affect McDonald's
What are we to make of the situations at major burger chains these days?
This week’s episode of the Restaurant Business podcast A Deeper Dive features Michael Halen, senior restaurant and foodservice analyst with Bloomberg Intelligence, to discuss what’s going on with McDonald’s and Burger King, in particular.
McDonald’s recently laid off hundreds of employees around the world, closing its U.S. field offices and eliminating its two-zone field office structure. This, despite the company’s generally strong results. We discuss those layoffs and what they mean to the company.
We also talk about Burger King, which has struggled with bankruptcy filings and restaurant closures of late. And we talk about the potential impact that former Domino’s CEO Patrick Doyle could have on the chain and its parent company Restaurant Brands International.

Apr 5, 2023 • 27min
An interview with Firehouse Subs President Mike Hancock
Who is Mike Hancock?
We find out in this week’s episode of the Restaurant Business podcast A Deeper Dive. Hancock recently took over as president of Firehouse Subs for longtime CEO Don Fox.
Hancock has worked for Firehouse Subs parent company Restaurant Brands International. He started with the chain as chief operating officer last year after serving in a similar role at the Canadian chain Tim Hortons.
Hancock discusses his views of Firehouse after a year with the chain, including its strengths and opportunities. He discusses technology in particular and the brand’s foundation. We also get into a discussion on the future of the brand. And I can’t help but ask him about Tim Hortons.

Mar 29, 2023 • 29min
Focus Brands CEO Jim Holthouser on the future of the company's concepts
What happens when you mix ice cream and cinnamon rolls? We’re about to find out.
This week’s episode of the Restaurant Business podcast Deeper Dive features Jim Holthouser, CEO of the Atlanta-based brand operator Focus Brands, which operates Cinnabon, Auntie Anne’s, Carvel, McAlister’s Deli, Schlotzski’s, Jamba and Moe’s.
He discusses the status of these brands and the company’s plans for them. He talks about the future of development in and out of the mall. And he talks about the potential for McAlister’s to become a $1 billion brand.
But Holthouser also talks about Swirl, a concept Focus is developing that combines Cinnabon and Carvel in a new type of co-branding arrangement.
In addition, I talk about the future of restaurant IPOs, franchisee optimism, and why tipping culture will never change.

Mar 21, 2023 • 26min
Why tipping is so important to restaurant employees
How important is tipping to a restaurant employee?
In this week’s episode of the Restaurant Business podcast A Deeper Dive, Associate Editor Reyna Estrada joins me to discuss tipping.
Estrada is a former restaurant worker herself, having spent years as a server at Steak n Shake (before it went limited service) and then as a Panera Bread employee. She relied on tips the entire time.
We discuss the practice and she discusses how much it meant to get those tips, both at the full-service restaurant and at the fast-food concept. She talks about where she made the most money and whether the tips influenced her service.
In addition, I talk about the Starbucks CEO, restaurants that sold for high multiples and joint employer.

Mar 15, 2023 • 29min
A look into third-party delivery, virtual brands and ghost kitchens
What is the future of third-party delivery? How about virtual brands or ghost kitchens?
In this week’s episode of the Restaurant Business podcast A Deeper Dive, Senior Editor Joe Guszkowski joins me to talk about the state of some of the biggest trends during the pandemic.
We talk about delivery. Some data is suggesting that third-party delivery demand is growing. But other data suggests the opposite. We try to get at the real story. We also talk about virtual brands and what the future of those concepts. And we get into a discussion on ghost kitchens in light of Wendy’s pulling back on its deal to open in some 700 Reef Kitchens locations.
Meanwhile, three things I’m thinking about right now.


