The Content 10x Podcast

Are you creating content that your audience actually wants, or are you creating content that you think your audience wants? Both are important and they are not the same thing, says this week’s guest on the Content 10x Podcast. Michael Brenner, top content marketing leader, author and CEO of Marketing Insider Group chats with host Amy Woods about why 60-70% of the content we create goes completely unused, the importance of creating content that your audience actually wants, and the best ways to find that out. They also talk about how to optimize your content, refreshing and repurposing, and ways to measure your content’s effectiveness. Find out: What it means to optimize contentHow to optimize contentBest tools for researching content topics Important links & mentions:Michael Brenner on LinkedIn https://www.linkedin.com/in/michaelbrenner/Marketing Insider Group https://marketinginsidergroup.com/Content10x.com https://content10x.comMy book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Do you subscribe to a Substack newsletter? Are you a Substack newsletter creator? Substack’s popularity has snowballed over the past year, providing us with the perfect opportunity to ask if it can work for you in the B2B marketing space and if you can repurpose content for your Substack subscribers. Of course, the answer is yes. Plus, you might be surprised by the audio opportunities that this platform presents. In this episode of The Content 10x Podcast, host Amy Woods discusses the benefits of Substack from a B2B content marketing perspective and shares some ideas for repurposing content in order to grow your subscription. Find outWhat is Substack?How it works in a B2B contextWays to repurpose content for itImportant links & mentions:Substack https://substack.com/How to grow your email list by repurposing your content https://www.content10x.com/grow-email-list-by-repurposing-content/Content10x https://content10x.comMy book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

In the new year it’s good practice to review your content strategy.  There are so many benefits to doing this, because in our business things move fast. Content trends come and go, platform popularity waxes and wanes and if you’re not careful, you might end up creating and repurposing loads of great content that no one is seeing. This year, we reviewed our content strategy and this has resulted in big changes. We’re excited to share them with you, along with 3 top tips on how to effectively review yours….  Find out: Why it’s important to review your content strategy regularly 3 steps for reviewing your content strategy  Big changes to Content 10x content going forward Important links & mentions: 4th Annual LinkedIn Algorithm Report 2022 https://www.linkedin.com/pulse/4th-annual-linkedin-algorithm-research-report-2022-richard-bliss/?trk=pulse-article Updating you Content Strategy: A look at our 2022 plan https://www.content10x.com/updating-your-content-strategy/ 80+ Content Marketing Trends for Success in 2023 https://contentmarketinginstitute.com/articles/content-marketing-trends-success Content Marketing: Knowing when Enough is Enough with Robert Rose https://www.content10x.com/content-marketing-with-robert-rose/ How to Do More With Less https://www.content10x.com/do-more-with-less/ My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

How do you prepare and conduct a really excellent expert interview?   To help answer this question, host Amy Woods spoke to Sarah Goff Dupoint in this episode of the Content 10x Podcast. Sarah is Principal Writer for Work Life by Atlassian where she has worked in different roles for 11 years. She is also an executive ghostwriter and public speaker.  Sarah delivered a talk at Content Marketing World 2022 called Your Words, Not Mine: How (And Why) To Spice Up Your Content With Expert Interviews. This talk captured Amy’s attention, and, as someone who often conducts expert interviews she wanted to delve deeper.  Find out:  Why interviews create great content How to find the right experts and get them to agree to an interview The best way to prepare and how to conduct them How to repurpose that content into more high value content  Important links & mentions: Sarah Goff Dupont on LinkedIn https://www.linkedin.com/in/sarahgoffdupont/ Sarah on Twitter @sarahgoffdupont Atlassian https://www.atlassian.com/ My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

If you deliver a lot of in-person content – talks, presentations and seminars for example, chances are you have thought about how you can capture that content and turn it into something online…  And if you haven’t thought about it, perhaps you should!  The pandemic showed us in the B2B marketing world, that there are many creative ways to repurpose in-person offerings to online, so we can continue to add value to our audiences and provide new and interesting ways for them to consume our content. In this episode of the Content10x Podcast, host Amy Woods discusses three ways to repurpose in-person content into online content… with lots of bonus tips and suggestions along the way. Find out: Why it’s so important to adapt and change Ways to repurpose in-person content to online Bridging the online / offline gap Important links & mentions: Repurpose your Content into an Online Course https://www.content10x.com/repurpose-content-into-a-course/ The Content 10x Toolkit https://www.content10x.com/content-repurposing-toolkit/ Thinkific https://www.thinkific.com/ Content Repurposing for Scorecard Marketing https://www.content10x.com/scorecard-marketing/ Content10x.com https://www.content10x.com/ My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

What do the next 12 months look like for content marketing? What are we going to see more of, or less of, and how are we going to be rolling out our content and repurposing strategies in the months to come? In the first episode of the Content 10x Podcast for the new year, host Amy Woods takes out her crystal ball and gives some of her predictions for what she believes will happen in content marketing in 2023. Amy has hosted this style of show every year since 2018 and her predictions have not been wrong yet, so it’s a must listen!Find out:Amy’s 5 predictions for 2023Why we’ll be walking away from some channelsHow AI will grow to become more integral to operations Important links & mentions:80+ content marketing trends for success in 2023 https://contentmarketinginstitute.com/articles/content-marketing-trends-successContent marketing: Knowing when enough is enough with Robert Rose https://www.content10x.com/content-marketing-with-robert-rose/How to do more with less https://www.content10x.com/do-more-with-less/Edison Dial’s Infinite Research Report 2022 https://www.edisonresearch.com/the-infinite-dial-2022/My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Is the ultimate end goal of content repurposing to be everywhere? Because if you’re everywhere, you will reach, connect with and convert more people…  The truth is, while this might have been the case for our forebears, it’s not the best approach now – for you or your audience.  There’s no doubt that you put loads of time and effort into your content. Therefore, you want that content to reach as many people within your target audience as possible, and that’s the ‘phrase that pays’ here – target audience!  Not everyone… but exactly the people we are creating content for. In this episode of the Content 10x Podcast, host Amy Woods looks at why content repurposing isn’t about being everywhere, and what it is about. Find out:  Why being everywhere shouldn’t be the end goal of content repurposing What the real end goal should be Examples of effective methods of repurposing Important links & mentions: Amy Woods on LinkedIn https://www.linkedin.com/in/amywoods2/ Amy Woods on Twitter https://twitter.com/content10x Content Repurposing for Scorecard Marketing https://www.content10x.com/scorecard-marketing/ Content10x.com https://www.content10x.com/ My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

You can’t get around the fact that it’s tough out there for content creators and marketers.  It’s getting harder and harder to convince audiences to click on your call to action. Plus, over half of all Google searches end without a click, and social media platform algorithms clearly reward platform-native content and penalize content with clicks.  So how do marketers navigate this brave new world where platforms reward zero-click behavior?  In this episode of the podcast, VP of Marketing at Sparktoro, Amanda Natividad, speaks to our host Amy Woods about the value of zero-click marketing and how to successfully play platforms at their own game. Find out What zero click content is and why it’s important Examples of zero click content and the platforms to focus on Amanda’s approach to research and repurposing Important links & mentions: Amanda Natividad on LinkedIn https://www.linkedin.com/in/amandanat/ Amanda on Twitter https://twitter.com/amandanat Sparktoro’s Office Hours https://sparktoro.com/resources/office-hours Content10x.com https://www.content10x.com/ Content 10x Repurposing Effectiveness Scorecard https://content10x.scoreapp.com/ My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

Neurodiversity is a fascinating topic – it’s so important to remember that we all learn and communicate in different ways and if we want people to connect with our content, we need to ensure it’s accessible and inclusive.  Content repurposing is at the heart of this. Because it’s all about adjusting your content to meet and connect with different audiences and their preferences and needs. Find out:  How neurodiversity is defined Repurposing content with neurodiversity in mind and  Three ways to help ensure your content is accessible and inclusive  Important links & mentions: How to Ask your Audience What They Want  How to Repurpose Content to Connect with your Audience https://www.content10x.com/connect-with-audience/ Content Repurposing for Scorecard Marketing https://www.content10x.com/scorecard-marketing/ 5 Ways to Dig for Content Gold www.content10x.com/261 My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

As a content marketer, you will know and understand the power of evergreen content. It has sustained interest over time so it generates a steady stream of traffic. Plus, all the repurposed content you create from it will have a longer shelf life too, meaning the ROI is high. It really is the gift that keeps on giving! In this episode Amy looks at how we define evergreen content and how it can make repurposing that much easier and more rewarding. Find out:The different types of evergreen contentExamples of what evergreen content is… and some of what is notThe repurposing benefits of evergreen contentImportant links & mentions:5 Ways to Dig for Content Gold https://www.content10x.com/dig-for-content-gold/8 Ways to Find Out What your Audience Wants http://www.content10x/com/263How to Create a Treasure Trove for Constant Repurposing https://www.content10x.com/content-library-how-to-create-a-content-treasure-trove-for-unlimited-repurposing/Content 10x Repurposing Effectiveness Scorecard https://content10x.scoreapp.com/ Content10x.com https://www.content10x.com/ My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter