The Content 10x Podcast

When it comes to content creation nothing beats coming up with an exciting idea. But sometimes they’re few and far between, so what happens when those brilliant ideas are nowhere to be found?Every content marketer or business owner has suffered brainstorm fatigue at one time or another, but when you’ve got a looming deadline or a content-hungry audience, you might be under pressure to generate lots of good ideas, fast. Thankfully, Melanie Deziel knows how to help.Melanie is an idea generation machine. An expert in finding the best stories and how to tell them, she is the Founder and Chief Content Officer of StoryFuel, and the author of The Content Fuel Framework: How to Generate Unlimited Story Ideas. Her framework is a methodical guide to developing fresh content and multiplying the success of your already published content. I felt so inspired after our chat, I couldn’t wait to start putting her advice into practice!Listen to the episode to learn:What a content focus is, and why it’s importantHow to choose the best content for your audience…there are so many options!Melanie’s secret weapon for idea generationImportant Links & MentionsGet Melanie’s book: The Content Fuel FrameworkFollow her on LinkedInVisit her website: StoryFuelMy book: Content 10x: More Content, Less Time, Maximum ResultsFind Melanie on TwitterTo watch the video, or read the blog post, click here.

It’s time for some content repurposing myth-busting: repurposing content does not mean repeating content.It’s a common misconception that content repurposing is an exercise in copying, pasting, and hitting publish. But that’s not effective repurposing and it can do you more harm than good.Repurposing content in fresh, exciting ways can be a challenge but if you invest time in doing it correctly, each piece can sound new and original, even while sticking to your core message.And I’ve got some tricks that can help.In this episode of the podcast, I share the techniques I’ve learned to repurpose content to its full potential and to avoid just sounding like you’re repeating yourself.Find out about:6 ways to avoid sounding repetitive with your repurposingHow to get more out of your messagesWhat you can do to involve your audienceWhy finding a new angle is key to successful repurposingImportant Links & Mentions4 Content Repurposing Projects to Embark Upon Right NowThe Content 10x Toolkit for repurposing your video or podcastMy book: Content 10x: More Content, Less Time, Maximum ResultsTo watch the video, or read the blog post, click here.

“What is the one best type of content to repurpose?”I get asked that a lot whenever I do Q&As or podcast interviews, or just generally when I enter into a discussion about content repurposing. The truth is, every type of content has its merits and there are so many ways to repurpose. Plus, like many things in life, what is “best” for one person/business is not necessarily “best” for someone else.There isn’t a “best” type of content for repurposing – repurposing can be very effective regardless of the type of content you’re working with…it’s more about your strategy and approach. Nonetheless, I do still have an answer to the question too!In this week's episode of The Content 10x Podcast find out about:What I believe the best type of content is for repurposingThe four things I think matter more than the type of content you repurposeHow to decide what the best type of content is for you and your audienceImportant Links & Mentions:My book: Content 10x: More Content, Less Time, Maximum ResultsOur LinkedIn 10x serviceTo read the blog post, click here.

I talk about so many things related to content marketing in this podcast, I can’t quite believe I have never recorded an episode that focuses on influencer marketing…I think that has something to do with the associations many of us have with the word ‘influencer’.The thing is, influencer marketing gets a bad rap, and there are few people who understand this world better than Neal Schaffer. Neal is one of the most respected figures in social media marketing and the author of the brilliant book, The Age of Influence.Neal joined me in this episode of the podcast to explain what so many people get wrong about influencers, how businesses of all shapes and sizes can develop a better influencer strategy, and to share some insights from his amazing book, The Age of Influence.Find out about:How influencer marketing gained an unfair reputationHow influencer marketing can work in B2B (as well as more traditional B2C)Why companies that get influencer marketing right are beating social media algorithmsImportant Links & MentionsNeal’s websiteNeal’s amazing book, The Age of InfluenceNeal's TwitterNeal's LinkedInNeal's InstagramNeal's FacebookNeal's PinterestTo watch the video, or read the blog post, click here

Your favorite TV talk shows have mastered curating, segmenting, and repurposing their content. Whether it’s Jimmy Fallon’s hashtag challenges or Jimmy Kimmel’s Mean Tweets, these household names have mastered the process of involving their audience in their content creation.You might not get the millions of views and worldwide trending status that these two get (although you never know!), but that doesn’t mean it’s a waste of time.In fact, if you can take some lessons from the two Jimmys and how they use audience participation to curate some amazing content, you might see some of the best results yet from your content.Find out about:How Jimmy Fallon and Jimmy Kimmel can be great sources of content inspirationWhy asking and curating responses from your audience is good for you and for themSome ideas to try if you want to start curating content from your audienceImportant Links & MentionsHow to Segment Your Content for Ultimate Repurposing (with Lessons From TV Talk Shows)Jimmy Kimmel's most popular Mean Tweets video on YouTubeAn example of Jimmy Fallon's hashtag segmentsTo watch the video, or read the blog post, click here

LinkedIn might have once been an online CV and recruiting platform, but it’s changed completely since its first few years. Not many LinkedIn experts have been around since those early days, but Mr LinkedIn himself – Mark Williams – has.Few people know LinkedIn as well as Mark, who has been working as a LinkedIn trainer for well over a decade.When Mark agreed to join me on The Content 10x Podcast, I was over the moon! The opportunity to talk all things content with one of the premier LinkedIn experts in the world had the potential to provide so much value to this show’s listeners…And he more than fulfilled that potential!Find out about:Answering some of the most common questions about LinkedIn content – from hashtags to company pagesWhy text posts should be your focus if you can only choose one formatWhat Mark believes is the one mistake most people make on LinkedInImportant Links & MentionsMark's LinkedIn pageLinkedInformed, Mark’s podcastAndy Foote’s website, where you can find the 100 Hot HashtagsTo watch the video, or read the blog post, click here

Paid traffic is a great investment if you’re looking to build awareness, reach new people, and make some sales… but people often make a critical mistake when they start to invest in paid traffic.Without a coordinated investment in content, you risk not making an impact on the vast majority of people your ad is served to.We’re not machines – we do our due diligence and need social proof before we do anything an ad tells us to. So, in this episode of the podcast, I’m exploring why people so often get the balance wrong when investing in their paid traffic and content, why it’s important to get it right, and share ways you can correct this classic mistake!Find out about:What I mean by “paid traffic” (its benefits and its limits)Why businesses risk wasting their money if they take the wrong approach with paid trafficHow investing in content at the same time as paid traffic can deliver better resultsImportant Links & MentionsLinkedIn 10xWhat Everyone Needs to Know About LinkedIn Ads with AJ WilcoxTo watch the video, or read the blog post, click here.

Advertising on LinkedIn can put you in front of the people you want to reach, spread your message, and deliver a fantastic ROI.But if you’ve never run LinkedIn ads before, it might feel daunting to work out how you can get started, what you’re supposed to do, and what pitfalls to avoid.AJ Wilcox is here to clear up any and all uncertainties – and he’s got the credentials to prove it. AJ is the founder of B2Linked, was listed as one of The Top 25 Most Influential PPC Experts, and is a LinkedIn Certified Marketing Partner. Clearly, he knows what he’s talking about!Listen to AJ’s interview in this episode of the podcast and find out about:What the four main types of LinkedIn ads areHow to use LinkedIn ads effectively – and understanding the particularities of each formatThe one thing AJ thinks everyone starting with LinkedIn ads should knowImportant Links & MentionsThe Simple Guide to Getting Started with Video on LinkedInThe LinkedIn Ads Show (AJ’s podcast)B2Linked (AJ’s agency)AJ’s LinkedIn (make sure you mention this episode in your connection request, otherwise AJ may not accept your invitation to connect)Find out more information and read the blog post on this topic, here.

Social media has so many positives. But one thing that’s true across almost every platform is that the content we work hard to create doesn’t last very long.That’s why content repurposing is so important – because it gives the content you create a longer shelf life – but there are other ways you can showcase your highlights and best moments using features on the platforms themselves.Every platform is different, but they all have features you can use to highlight content you’ve created and add value to your profile.In this episode of the podcast, I break down how four of the major social platforms let you highlight your content. I also share lots of ideas to inspire you if you’re not sure what to start with.Find out about:Where social media can fall short when it comes to sharing contentWhy making use of platform features can give you more control over your followers’ experienceHow you can create highlights on LinkedIn, Instagram, Facebook, and TwitterImportant Links & Mentions:The Simple Guide to Getting Started with Video on LinkedInThe Best Way to Repurpose Content on Twitter with Dan KnowltonHow to Grow Your Business on Instagram with Sue B. Zimmerman Why Now is the Perfect Time to Embrace LinkedIn VideoReasons to Not Give Up on Facebook with Gavin BellTo read the blog post and to explore other episodes go to content10x.com/145

Social media isn’t for everyone, is it? I mean, a trial lawyer can’t create content that people would be interested in or build a huge following, surely…Mitch Jackson is here to prove otherwise! Mitch is famously known as ‘The Livestreaming Lawyer’ and has been at the forefront of social media, tech, and marketing for over 30 years. He’s been awarded multiple titles to do with both his legal practice and social media presence, and he is on a mission to help every professional realize the power of social media!If you’ve ever thought social media is great, “but not for me”, then you absolutely have to listen to this episode. And if you are creating content already, Mitch shares advice that even the most experienced content creators will find useful.This is an unmissable episode of The Content 10x Podcast!Find out about:Why every professional can and should get started on social mediaMitch’s advice for building an audience, creating great content, and communicating effectivelyWhy being yourself, trusting your instinct, and showing your human side are universally effectiveImportant Links & MentionsMitch's websiteDale Carnegie quote about ‘being interest’Bob Burg’s ‘Go-Giver’ seriesCarmine Gallo’s ‘Talk Like TED’