The Content 10x Podcast

Every brand wants to be more visible online, and while there are paid options out there which can help (e.g., social ads), these aren’t the only way to get in front of your target audience.PR and visibility strategist Lisa Simone Richards joins this episode to talk all about how brands can get more exposure.Lisa specializes in helping people get in front of wider audiences and shared some of the strategies and approaches she uses with her clients, including how repurposing your message can help you maximize your results.Amy Woods is a content repurposing expert and the CEO and Founder of Content 10x–a specialist content repurposing agency helping tech and professional services businesses worldwide repurpose their content. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Find out:Why you need to recycle, repeat, and repurpose your messageHow to access earned media opportunitiesThe ABCs of visibility, and 5Ps for positioning, publicity and profitImportant Links & MentionsLisa’s website: www.lisasimonerichards.comLisa’s LinkedIn: https://www.linkedin.com/in/lisasimonerichards/ The visibility quiz: www.lisasimonerichards.com/quizMy book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Whether you’re buying a house, delivering a joke, or sharing your content, timing is everything. Get it right, and things are sure to go well. Get it wrong and…So, the million-dollar questions all marketers want to know is: when is the best time to post content?This episode explores three ways that content repurposing can help you figure it out, and how to make the most of timely content opportunities.Amy Woods is a content repurposing expert and the CEO and Founder of Content 10x–a specialist content repurposing agency helping tech and professional services businesses worldwide repurpose their content. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Find out:How to work out the best time to publish your contentBest practices for resharing content (and why you should)How social listening, newsjacking, and content repurposing can go hand-in-handImportant Links & MentionsContent 10x: content10x.com My book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Client case studies are a holy grail piece of content for getting that ‘yes’ from potential new customers. So shouldn’t your awesome case study content be exploded into new formats and shared across more platforms?In this episode, we share how to break your case studies free from their text-only bounds and talk about how to repurpose them into exciting new formats that spread your client success stories further.Amy Woods is a content repurposing expert and the CEO and Founder of Content 10x – a specialist content repurposing agency helping tech and professional services businesses worldwide repurpose their content. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Find out:How to repurpose text-only case studies for different platforms, including social media6 creative ways to repurpose your client case studiesBonus tips to help your case study content go further Important Links & MentionsCase study, Peace of Mind Wealth Management: https://www.content10x.com/content-repurposing-case-study-pom/ Case study, TechSmith: https://www.content10x.com/case-study-techsmith/ Why LinkedIn Carousels are Perfect for Repurposing: https://www.content10x.com/why-linkedin-carousels-are-perfect-for-repurposing/ 4 Ways to Repurpose Content into an Instagram Carousel: https://www.content10x.com/4-ways-to-repurpose-content-into-an-instagram-carousel/ My book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

‘How-to’ blog posts are fantastic for SEO, building authority, and helping your audience…but you know what boosts the performance and searchability of your how-to content?  Repurposing it into a tutorial video.In this episode, I share the step-by-step process for repurposing your blog posts into value-packed tutorial videos, and how businesses and thought-leaders use how-to content to get ahead online.Find out:Three reasons why how-to content is a top choice for marketers How to transform a blog post into a tutorial videoRecommended tools and equipment for creating value-packed videosImportant Links & MentionsWhy You Should Repurpose Your Livestream Videos with Matt PierceVideo interview guide: https://www.content10x.com/interview-guide/ My book: Content 10x: More Content, Less Time, Maximum ResultsAmy Woods is the founder and CEO of specialist content repurposing agency, Content 10x. She prolifically shares content repurposing guidance on social media, the Content 10x blog, The Content 10x Podcast, in her book, and on stages around the world.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

A content marketing strategy is never done.Evolving your strategy as your business develops and changes over time can be a huge undertaking. But it’s necessary and wholly worthwhile to keep the evolution of your business in motion and get your brand to where it needs to be.In this episode, I’m joined by Kathryn Strachan, Managing Director & Owner of Edinburgh-based FinTech content agency, Copy House. Kathryn has lots of experience helping businesses build and develop content marketing strategies that suit where the brand is now ­– and where it’s going.Kathryn shares how her team works with businesses to create a content strategy that progresses their brand, as well as insight into Copy House’s marketing strategy, and more.Find out about:Developing a content strategyUnderstanding & attracting your ideal clientsWhat content works best at each stage in the funnelImportant Links & MentionsKathryn’s LinkedIn: https://www.linkedin.com/in/kathryn-strachan/ Copy House: https://copyhouse.io/SEO wins case study: https://copyhouse.io/casestudies/helping-inplayer-repurpose-their-content-to-boost-their-search-results-on-google/ My book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

$42 = the average ROI on every $1 spent on email marketing (according to HubSpot).Growing your email list is worth your time. But it still takes time, that’s the thing.With many priorities, how do you develop email lead gen campaigns in the most effective way?The answer lies in your existing content. In this episode, I share how to repurpose your content into campaigns that help grow your email list. Plus, find out how we 6x’d our month-on-month email subscriber growth.Find out:Three creative ways to attract and retain more email subscribers The key components to an optimized, easy-to-run email campaignOur top tip for boosting your subscriber numbers regularlyImportant Links & MentionsHow to Run an Email List Building Challenge by Repurposing your ContentMy book: Content 10x: More Content, Less Time, Maximum ResultsContent 10x: https://www.content10x.com/ Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Social media visuals can boost your engagement and increase the impact of your content.Not to mention they are highly shareable. But what types of images suit your business’s social media style, and how can you incorporate this type of repurposing into your current content process?In this episode, I share how to repurpose your content into social media graphics that communicate your brand personality and messages in a unique and compelling way.Find out:Why marketers are increasingly making graphics part of their playbookThings to know before you create your visuals7 different types of images you can repurpose your content intoImportant Links & MentionsMeme generator: https://imgflip.com/memegenerator GIF maker: https://ezgif.com/makerCanva: https://www.canva.com/Snagit: https://www.techsmith.com/screen-capture.html My book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Every week, we turn hours of podcast episodes into engaging, SEO-friendly blog posts.So, I thought it was about time I pulled back the curtain on our proven podcast-to-blog repurposing process, and share some of the tips we’ve learned over the last 5 years.If you have a podcast or thinking about starting one, this episode is your go-to guide for learning how to repurpose your audio content into wonderfully written text.Find out about:Different types of podcast episodes that make great blog postsThe dos and don’ts of repurposing a podcast episodeTech tools and recommendations for streamlining your repurposing processesImportant Links & MentionsEpisode 220, How to Repurpose a Blog Post into a Podcast Episode: https://www.content10x.com/repurpose-blog-post-into-podcast/ Episode 49, How Transcriptions Can Play A Key Role in Content Repurposing: https://www.content10x.com/transcriptions-content-repurposing/ Episode 118, Repurposing Your Core Content Into Companion Content: https://www.content10x.com/repurposing-your-core-content-into-companion-content/ Episode 188, How to Write Better Content with Joanna Wiebe: https://www.content10x.com/how-to-write-better-content-with-joanna-wiebe/My book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Virtual events: full of value, awesome content, and lots of work to execute. Putting all that effort into a one-time event is certainly worth it, but add repurposing into the mix, and that value skyrockets…When our client, Metadata, decided to launch their ambitiously big event, DEMAND, they wanted to ensure this content would be more than just a one-hit-wonder.Metadata’s Head of Brand & Product Marketing, Mark Huber, joins me in this episode to share why repurposing the virtual event was part of their game-plan from day one, and the lessons learned from embarking on such an immense project.Mark is an expert in helping B2B marketers automate paid campaigns. He is also the co-host of Metadata’s weekly podcast, Demand Gen U, where he shares his decade of demand generation experience teaching marketers’ frameworks that they can implement today.Find out:How to plan a virtual eventThe virtual event pitfalls to avoidHow to repurpose a virtual eventHow to apply your event repurposing framework to other types of content Important Links & MentionsMetadata: https://metadata.io/DEMAND: https://metadata.io/demand-2021/ Mark’s LinkedIn: https://www.linkedin.com/in/markehuber/ Content 10x: https://www.content10x.com/ My book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

How many hours/days/weeks do you spend creating an awesome presentation or slide deck, only for it to gather dust at the back of a virtual folder after it’s been delivered?In this episode, I share how to unlock more value from your presentations with repurposing. Listen to learn how to invest your time creating presentations more wisely by setting them up for easy repurposing, and discover how to transform your existing presentations into engaging external content with just a touch of repurposing magic. Find out:Why effective repurposing requires thinking outside of the content box 4 best practices for repurposing a presentation7 creative ways to repurpose your presentation/slide deckImportant Links & MentionsDiscover our services: https://www.content10x.com/services My book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter