Sounds Profitable

Here's what you need to know for this week in the business of podcasting. As always, links to every story discussed can be found in this episode's full write-up, available here.Our top stories: Edward Fuller'sGuide to Making the Most of SXSW as a Podcast ProfessionalTom Webster Pitches AI as a Podcast CohostSpreaker Supporters Club AnnouncedNew NPR SVP of Podcast Strategy Sees an Optimistic 2024 AheadAnd in our quick hits: 2024 Marketing Trends Report. A new report from Quill and Carney collects dozens of sources to provide a snapshot of current and potential future marketing trends. PodPod to be merged with Campaign. The PodPod brand will be retired and sister publication Campaign will take over live events like the British Podcast Awards and Podcast Advertising Summit, as well as increase its own coverage of audio and podcasting news. Spotify joins ACPM. Megaphone is now compliant with French local measurement standards. For more information on the ACPM, see The French Exception on Sounds Profitable. Marketers are chronically underinvesting in brand by Ashley Regan. Australian radio has a recurring issue of marketers running trial brand campaigns that are too short to show their true ROI. Audacy Receives Court Approval of Reorganization Plan. With the approval, Audacy can move forward on ending their Chapter 11 bankruptcy.

This podcast covers the merger of PodPod into Campaign and the use of AI as a virtual co-host in podcasting. It also highlights Temu's success with sonic branding in their Super Bowl ad and the decline of scripted TV series in the US last year.

Here's what you need to know for today in the business of podcasting. Top stories include Barometer and Next Broadcast Media teaming up to create a podcast brand safety tool for Arabic podcasts, 2024 political ad spend could affect advertising overall, Audacy receives approval for reorganization plans, and the top podcast advertisers for January. Find links to all articles covered and the full write-up on Sounds Profitable.

Tom Webster discusses the potential of AI in content creation, focusing on a person-first approach. The podcast explores how AI can enhance creativity and idea generation in podcasting, suggesting topics and structuring narratives. It also delves into the benefits of AI as a dynamic co-host, improving content quality and audience engagement while maintaining the human touch in storytelling.

Learn how podcast professionals can make the most of SXSW 2024, discover the opportunities ahead for NPR, and find out why marketers are missing out on radio advertising potential.

Spreaker launches Supporters Club, Spotify enters ACPM in France, Quill's 2024 Marketing Trends Report, Business Insider examines ad load on streamers, targeting 50+ demographics in podcasting.

This week in the business of podcasting we collected all of the revelant news for podcasting in the world of Super Bowl advertising, branded content was on the rise as new ad product growth in 2023, and the subtle key to podcasting's persuasiveness. Find all of the links to articles discussed and original reporting done by The Download in the website version of today's episode, which can be found here.

The podcast discusses the importance of digital audio for retailers and highlights Pepsi's advertising campaign during the Super Bowl. It also explores sports marketing strategies, the growth of the creator economy, and updates on new developments in audio journalism and podcast advertising.

Here's what you need to know for today in the business of podcasting: Most B2B content marketers have trouble creating the right content for their audience by Meaghan YuenThe Value of Measuring the Upper Funnel for Podcast Ads by Paul RiismandelThe Top 50 Podcasts in the U.S. for Q4 2023 from Edison Podcast Metrics…as for the rest of the news: Meghan Markle has signed with Lemonada to distribute the royal couple’s Archetypes podcast plus develop a new podcast, and Business Insider takes a look into how MrBallen became a true crime podcast empire.

Miles of article inches have been written about podcasting’s persuasiveness, but NPR’s Body Electric takes audience engagement to a new, physical level. Written by Tom Webster Edited by Bryan Barletta Audio edited by Gavin Gaddis Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.