Sounds Profitable
Bryan Barletta
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
Episodes
Mentioned books
Sep 6, 2024 • 7min
Brand Perceptions of Podcasting, Australia's Audio Growth, & More
Here's what you need to know for today in the business of podcasting: a new study of how brands see podcasting, political spending spikes, and growth in Australian podcastingFind links to every article mentioned and the full write-up here on Sounds Profitable.
Sep 5, 2024 • 4min
Attention Attention, Limited Time 🍂 Branding, & More
Here's what you need to know for today in the business of podcasting: IAB and MRC collab, what to expect from fall marketing, and the French.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Sep 4, 2024 • 4min
Podcast Advertising's August, Industry Growth in Saudi Arabia, & More
Here's what you need to know for today in the business of podcasting: a podcast boom in the Middle East, Spreaker Create in Beta, and podcast advertising rates in August.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Sep 3, 2024 • 4min
New Branded Podcast Report, Australia's Audio 📈, & More
Here's what you need to know for today in the business of podcasting: a new study release from Cohost and Sounds Profitable, political ads about to boom, and Chartable is back upFind links to every article mentioned and the full write-up here on Sounds Profitable.
Aug 30, 2024 • 9min
A Look @ Podcasting's Landscape, Rising Ad Loads, & More
Here's what you need to know for this week in the business of podcasting: brand safety in the modern age, new data from Sounds Profitable, and celebrity podcasting deals.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Aug 29, 2024 • 5min
New Podcast Landscape Study, Why Big-Ticket Podcast Deals Happen, & More
Here's what you need to know for today in the business of podcasting: a new study from Sounds Profitable, Edison Podcast Metrics UK, and podcasting in the creator economy.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Aug 28, 2024 • 4min
New Audience Survey Tool, News Publishers on Brand Safety, & More
Here's what you need to know for today in the business of podcasting: how to conduct an audience survey, brands fear culture wars, and Netflix is still courting advertisers.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Aug 27, 2024 • 4min
Kelce Bros. Sign Amazon, SXM Finds Podcast Ad Halo Effect, & More
Here's what you need to know for today in the business of podcasting: Kelce deals, Magellan AI's top spenders, and the importance of host chemistry.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Aug 26, 2024 • 5min
The Case for Hard News Ads, Raising Standards for Podcasting, & More
Here's what you need to know for today in the business of podcasting: Tom Webster's keynote at Podcast Movement, the case for hard news, and the modern race for fact checking.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Aug 23, 2024 • 7min
Stories @ Podcast Movement DC, FTC Eyes Fake Followers, & More
Here's what you need to know for this week in the business of podcasting: a recap of Podcast Movement, new FTC rules for creators, and gross ad spend spikes.Find links to every article mentioned and the full write-up here on Sounds Profitable.
