Sounds Profitable
Bryan Barletta
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
Episodes
Mentioned books
Oct 25, 2024 • 9min
Spotify's Ad Exchange, Insignia Buys Veritone One + Oxford Road, & More
Here's what you need to know for this week in the business of podcasting: video's role in podcast discovery, new acquisitions in podcast tech, and spotify's new SAX.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Oct 24, 2024 • 6min
UK Digital Listening Up, Spotify Launches Podcast Auto-Mod, & More
Here's what you need to know for this week in the business of podcasting: does video drive discovery, digital listening continues to grow, and the MMM debate.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Oct 23, 2024 • 4min
Spotify Launches 🎷, Podcast Live Show Promotes Literacy, & More
Here's what you need to know for this week in the business of podcasting: Spotify Ad Exchange, how agencies are using GenAi, and why streaming services are being bundled with your groceries.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Oct 23, 2024 • 8min
Does Video Drive Discovery? Audio and Video Podcast Consumers in 2024, Part Two
Even when looking at audiences who are ride-or-die for audio podcasts, video plays a key role in the modern podcast discovery process.
Written and narrated by Tom Webster
Audio edited by Newton Schottelkotte
Hosted by Spreaker
Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
Oct 22, 2024 • 5min
Insignia Buys Veritone One/Oxford Road, Top Sept. Podcast Spenders, & More
Here's what you need to know for this week in the business of podcasting: new acquisitions, Americans warm up to advertising, and the top spenders in podcast advertising.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Oct 21, 2024 • 4min
Amazon's Audio Generator, DoubleVerify ✔️ Spotify Video Ads, & More
Here's what you need to know for this week in the business of podcasting: audio is popular in Germany, Spotify video ads get verified, and Amazon launches generated ads.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Oct 18, 2024 • 9min
Kids & Family Ad Opportunity, Music Debuted on Podcast, & More
Here's what you need to know for this week in the business of podcasting: a look at video and audio-focused podcast audiences, opportunities in Kids and Family, and podcasting grows up.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Oct 17, 2024 • 6min
Spotify 💸 Audiobook Publishers, Podcast Protests Airline, & More
Here's what you need to know for this week in the business of podcasting: audiobook growth, This American Life gets premium, and Southwest under pressure.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Oct 16, 2024 • 4min
Podcast Debuts 🎵 Single, YouTube on RSS, & More
Here's what you need to know for this week in the business of podcasting: the first single debuted on a podcast, more "Questions To...", and breaking into the Gen Z sphere.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Oct 16, 2024 • 9min
Audio and Video Podcast Consumers in 2024, Part One
The first of a two-part exploration of how audio-first and video-first podcast audiences consume their favorite content.
Written and narrated by Tom Webster
Audio edited by Newton Schottelkotte
Hosted by Spreaker
Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
