Sounds Profitable
Bryan Barletta
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
Episodes
Mentioned books
Dec 10, 2024 • 3min
Podcaster Launches Beverage, BetterHelp Top AU Podcast Advertiser, & More
Here's what you need to know for today in the business of podcasting: 2025 podcasting predictions from Joni Deutsch, Alex Cooper's getting into hydration, and BetterHelp holds their spot as top podcast advertiser in Australia.Register now for The 2024 True Crime Podcast Listener Landscape Report from Libsyn and Sounds Profitable!Find links to every article mentioned and the full write-up here on Sounds Profitable.
Dec 9, 2024 • 5min
Ad-Friendly True Crime, A Trillion Dollar Year, & More
Here's what you need to know for today in the business of podcasting: true crime can win advertisers, the trillion dollar year, and health and wellness ad restrictions.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Dec 6, 2024 • 12min
Paywalling Podcast Journalism, Growing Audio Globally, & More
Here's what you need to know for this week in the business of podcasting: podcasting on rented airwaves, walled gardens going up, and fostering podcast growth.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Dec 5, 2024 • 2min
Magellan AI x Public Media, Focusing Subcultures over Demographics, & More
Here's what you need to know for today in the business of podcasting: some more super quick hits plus a special offer.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Dec 4, 2024 • 5min
Podcast Reporting 🔜 Paywalls, WARC on Increasing Audio Spend, & More
Here's what you need to know for today in the business of podcasting: paywalling podcast journalism, breaking down audio barriers, and Spotify wrapped.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Dec 3, 2024 • 6min
Programmatic's 2024 Performance, YouTube's Podcasting Lead Continues, & More
Here's what you need to know for today in the business of podcasting: YouTube leads in podcast discovery, global ad spend tops 1 trillion, and the DOJ takes on tech again.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Dec 2, 2024 • 5min
Podcast Show London Tickets Live, Mobile Shopping on 🦃 Day & More
Here's what you need to know for today in the business of podcasting: Spotify's video policy, mobile shopping trends, and podcasting's global promise.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Nov 26, 2024 • 2min
New Shows Grow in Triton Ranker, More Podcasting M&A, & More
Here's what you need to know for today in the business of podcasting: some Thanksgiving-friendly quick hits from podcast news.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Nov 25, 2024 • 3min
Australian Podcast Ads Grow, 2025 Focus on SEO Spend, & More
Here's what you need to know for this week in the business of podcasting: podcasting growth in Australia, new M&R, and more SEO spend to come in 2025.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Nov 22, 2024 • 9min
Audible on Amazon Music, Audio "vs" Video Podcasting, & More
Here's what you need to know for this week in the business of podcasting: implications of Spotify for Creators, a report on video's rise in podcasting, and how brands are getting creative with podcast ads.Find links to every article mentioned and the full write-up here on Sounds Profitable.
