Campaign Trend Podcast

Have a question, comment, idea or suggestion? Send us a text.Today’s conversation is all about the state of campaign tech on the Left. Higher Ground Labs, the Democrats’ startup ecosystem hub, recently released their annual Political Tech Landscape Report which you’ll find linked in the show notes. If you’ve ever seen the very crowded chart of all the tech Democratic campaigns use, you know this report.  We’re digging into the report and sharing key insights about this rare glimpse into what the other side is working on. Our guests:Matt DailerAmanda ElliottVisit our website: CampaignTrend.com

Have a question, comment, idea or suggestion? Send us a text.Our guest today is Terry Sullivan, partner at Firehouse Strategies, a leading public affairs firm, but for the purposes of our conversation today, Terry was the campaign manager of Senator Marco Rubio’s 2016 presidential campaign where he also had the honor of being my boss. He’s played a senior strategic role in more than 100 campaigns from the bottom of the ballot all the way to the top.In today’s episode we’re talking about presidential primary announcement season which is well underway. What preparations are candidates making, why are they so coy when everyone knows they’re running, and what comes next? We dive into all that and more.Visit our website: CampaignTrend.com

Have a question, comment, idea or suggestion? Send us a text.Our guest today is John Hall, partner at Apex Strategies, a new firm focused on building sustainable fundraising programs. Prior to starting his own firm, he was President of Targeted Victory where he collected over 48 million individual contributions and raised more than $1.5 billion. In our conversation, you’ll learn why it’s so critical for Republicans to narrow the online fundraising gap, what’s changed in the digital campaigning landscape, and some ideas for how to move forward. Visit our website: CampaignTrend.com

Have a question, comment, idea or suggestion? Send us a text.Our guest today is Shannon Chatlos of Strategic Partners & Media, a full-service advertising and consulting agency based in Annapolis, Maryland. Shannon leads the firm’s digital team serving clients that include political campaigns, associations, advocacy clients, and corporations. In this episode we discuss the evolving paid media landscape online, how it’s changing the way campaigns are run, and her advice for selling into the political industry. Visit our website: CampaignTrend.com

Have a question, comment, idea or suggestion? Send us a text.We’re doing a deep dive into the topic of social listening on this episode. For those of us working in the public affairs and political space, we want to know what’s being said about our candidates, policy issues, and more. But the challenge is there’s so much data and so much noise that it’s hard to separate what matters. That’s where social listening comes in. To help us understand, we’re joined by Zack Condry, founder of Echo, a data-focused digital corporate communications firm that helps companies mitigate risk and dampen complex issues affecting their reputation. Zack started his career in the political campaign world before transition to public affairs and corporate communications.Visit our website: CampaignTrend.com

Keith Norman, head of political sales at Premion, discusses the shift to connected TV advertising for campaigns due to viewer trends. Topics include targeting strategies, creative approaches, measuring success, and the importance of adapting to the changing TV landscape.

Have a question, comment, idea or suggestion? Send us a text.We’re joined today by Amanda Elliott, a political digital strategist and author of the Doomscroll, a newsletter about the world of digital politics on the Right. Previously she was Digital Director at the Republican Governors Association and she’s been innovating in the digital campaign space for more than a decade. In our conversation today, you’ll learn more about the RGA, the unique challenges of gubernatorial campaigns, what she’s learning as a newsletter writer, and what to look out for in presidential campaign launches.Visit our website: CampaignTrend.com

Have a question, comment, idea or suggestion? Send us a text.This episode is all about political text messaging. Why are campaigns turning to this old-school tech as a reliable method for getting out the vote and raising money? How do campaigns tap into the power of texting without becoming annoying? We’re digging into all that and much more. To help us understand, we’re joined by Jack Bobin, Head of Business Development and Partnerships at Tatango, an industry leader in political text messaging. Jack has spent the last 5 years helping political agencies and campaigns understand the SMS marketing landscape. Before that, he was at AT&T for nearly a decade.Visit our website: CampaignTrend.com

Have a question, comment, idea or suggestion? Send us a text.Our guest today is Tyler Brown, he’s the president of Hadron Strategies, a digital public affairs agency. He was formerly the Director of Digital Strategy at the Republican National Committee where he worked for four election cycles. In our conversation we dig into the differences between digital marketing for campaigns and public affairs.This episode is sponsored by Campaign HQ. If you’re looking for a team that moves at the speed of politics like you do, search no further than Campaign HQ. For more than 20 years they’ve been a trusted partner for winning campaigns and conservative organizations to deliver millions of effective voter ID, persuasion, patch through, and get out the vote calls and texts. They’re giving away their best script writing secrets to listeners of the Business of Politics Show. Just go to campaign-headquarters.com/podcast to get your copy right now.Visit our website: CampaignTrend.com

Have a question, comment, idea or suggestion? Send us a text.Ken Mika is the CEO of Politicoin, a new digital fundraising firm. Ken was previously director of email marketing at the RNC during the 2020 cycle and he’s worked on a number of campaigns with a focus on fundraising. In our conversation today, we look forward to what’s next for the fundraising landscape in 2024. Visit our website: CampaignTrend.com