New Books in Communications

Can brands really support positive social change? In Big Brands are Watching You: Marketing Social Justice and Digital Culture (U California Press, 2024), Francesca Sobande, a Senior Lecturer in Digital Media Studies at Cardiff University explores this question by considering the morality of contemporary brands in contemporary, digitial, culture. The book offers a rich set of case studies, ranging from the ways corporations co-opt social justice campaigns and how nations brand themselves, through to influencers, music festivals, and high end television. A significant contribution to both the theory and practice of branding and marketing, the book will be of interest across social sciences, business, and humanities, as well as anyone interested in the role of branding in modern life. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

With comics franchises getting turned into multi-billion dollar revenue opportunities and consumer technology companies dominating daily headlines — the trappings of “geekdom” have made their way into the global mainstream over the past few days. As part of this trend, Japanese-style anime has also gained immense transnational popularity, arguably becoming part of the “new cool”.It’s against this backdrop that Jinying Li dives into the sociocultural landscape of anime with her book Anime’s Knowledge Cultures: Geek, Otaku, Zhai (University of Minnesota Press, March 2024). However, instead of diving into the “Japaneseness” of anime and otaku culture, Anime’s Knowledge Cultures helps frame anime within a more globalized sense of “geekdom” — especially with the rise of post-80s millennial zhai in China’s cultural and economic spheres.Li is an Assistant Professor of Modern Culture and Media at Brown University. Her research and teaching focuses on media theory, animation, and digital culture in East Asia. She is also a filmmaker who’s worked on various animations, features, and documentaries, including the noted Chinese 2016 animation feature Big Fish and Begonia.With this academic and domain expertise, Li’s book illuminates phenomena like fansubs, danmaku “bullet-style” subtitles, and geek “complexes” to audiences who are interested in the theoretical and practical implications of anime’s global popularity. Tune into this episode about Anime’s Knowledge Cultures to learn more—listen to the end for some special anime and movie recommendations.Anthony Kao is a writer who intersects international affairs and cultural criticism. He founded/edits Cinema Escapist—a publication exploring the sociopolitical context behind global film and television—and also writes for outlets like The Guardian, Al Jazeera, The Diplomat, and Eater. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

Posthuman Gaming: Avatars, Gamers, and Entangled Subjectivities (Routledge, 2023) explores the relationship between avatar and gamer in the massively multiplayer online roleplaying game World of Warcraft, to examine notions of entangled subjectivity, affects, and embodiments – what it means and how it feels to be posthuman.With a focus on posthuman subjectivity, Wilde considers how we can begin to articulate ourselves when the boundary between self and other is unclear. Drawing on fieldnotes of her own gameplay experiences, the author analyses how subjectivity is formed in ways that defy a single individual notion of “self”, and explores how different practices, feelings, and societal understandings can disrupt strict binaries and emphasise our posthumanism. She interrogates if one can speak of an “I” in the face of posthuman multiplicity, before exploring different analytical themes, beginning with how acting theories might be posthumanised and articulate the relationship between avatar and gamer. She then defines posthuman empathy and explains how this is experienced in gaming, before addressing the need to account for boredom, the complexity of nostalgia, and ways death and loss are experienced through gaming.This volume will appeal to a broad audience and is particularly relevant to scholars and students of cultural studies, media studies, humanities, and game studies.Rudolf Inderst is a professor of Game Design with a focus on Digital Game Studies at the IU International University of Applied Science, department lead for Games at Swiss culture magazine Nahaufnahmen.ch, editor of “DiGRA D-A-CH Game Studies Watchlist”, a weekly messenger newsletter about Game Culture and curator of @gamestudies at tiktok. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

In Comedy Book:: How Comedy Conquered Culture–and the Magic That Makes It Work (FSG, 2023), Jesse David Fox—the country’s most definitive voice in comedy criticism and someone who, in his own words, enjoys comedy “maybe more than anyone on this planet”—tackles everything you need to know about comedy, an art form that has been under-considered throughout its history, even as it has ascended as a cultural force. Weaving together history and analysis, Fox unravels the genre’s political legacy through an ode to Jon Stewart, interrogates the divide between highbrow and lowbrow via Adam Sandler, and unpacks how marginalized comics create spaces for their communities. Along the way, Fox covers topics ranging from comedy in the age of political correctness and Will Smith’s slap, to the right wing’s relationship with comedy, to comedy’s ability to heal in the wake of tragedy.With memorable cameos from Jerry Seinfeld, Dave Chappelle, John Mulaney, Ali Wong, Kate Berlant, and countless others, Comedy Book is an eye-opening education in how to engage with our most omnipresent art form, a riotous history of American pop culture, and a love letter to laughter.Brittney Edmonds is an Assistant Professor of Afro-American Studies at UW-Madison. I specialize in 20th and 21st century African American Literature and Culture with a special interest in Black Humor Studies. Read more about my work at brittneymichelleedmonds.com.Peter C. Kunze is assistant professor of communication at Tulane University. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

Lee Gutkind is the founder of the literary magazine, Creative Nonfiction. He’s edited or authored over 30 books during his time on the faculty of, first, the University of Pittsburgh and, more recently, Arizona State University. His latest book is The Fine Art of Literary Fist-Fighting: How a Bunch of Rabble-Rousers, Outsiders, and Ne’er-do-wells Concocted Creative Nonfiction (Yale UP, 2024).This episode encapsulates the journey that Lee Gutkind has made, as a self-confessed former hippie motorcyclist who not only “fought” his way into academia but helped revitalize the essay genre along the way. When Gutkind began his Creative Nonfiction magazine in 1994, maybe two dozen creative writing programs existed. Today, there are over 200 such programs around the world, and essays have become well-accepted. As Gutkind recounts, back in the day the non-beige nature of New Journalism was the driving force in style and get-out-into-the-world subject matter. Today, a previous all but all-male preserve is driven more by the talents of female nonfiction writers, often exploring more personal, heartful subject matter. True stories told with narrative drive remain central to Gutkind’s literary passions. Should want an episode about the value of exploring the world, this is your ticket.Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. To check out his related “Dan Hill’s EQ Spotlight” blog, visit this site. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

The ideal of ‘conversation’ recurs in modern thought as a symbol and practice central to ethics, democratic politics, and thinking itself. Interweaving readings of fiction and philosophy in a ‘conversational’ style inspired by Stanley Cavell, Fiction, Philosophy and the Ideal of Conversation (Edinburgh UP, 2023) clarifies this lofty yet vague ideal, while developing a revitalizing model for interdisciplinary literary studies. It argues that conversation is key to exemplary responses to sceptical doubt in ordinary language and political philosophy – where scepticism threatens ethics and democratic politics – and in works of British fiction spanning from Jane Austen through Ali Smith. It shows that for these writers, conversation can shift attention from metaphysical doubts regarding our capacity to know ‘reality’ and other people, to ethical, democratic, and aesthetic action. The book moreover proposes – and models – ‘conversational criticism’ as a framework linking literary studies to broader political and ethical commitments, while remaining responsive to aesthetic form.Erin Elizabeth Greer is an Assistant Professor of Literature at the University of Texas at Dallas. She teaches and writes about modern and contemporary British and Anglophone literature, ordinary language philosophy, political philosophy, feminist theory, and critical new media studies. Her work has appeared or is forthcoming in Contemporary Literature, JML, Camera Obscura, Salmagundi, and Stanley Cavell and Aesthetic Experience.Tong He is Lecturer of English at Central China Normal University. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

A cylinder of baked graphite and clay in a wood case, the pencil creates as it is being destroyed. To love a pencil is to use it, to sharpen it, and to essentially destroy it.Pencils were used to sketch civilization's greatest works of art. Pencils were there marking the choices in the earliest democratic elections. Even when used haphazardly to mark out where a saw's blade should make a cut, a pencil is creating. Pencil offers a deep look at this common, almost ubiquitous, object.Pencils are a simple device that are deceptively difficult to manufacture. At a time when many use cellphones as banking branches and instructors reach students online throughout the world, pencil use has not waned, with tens of millions being made and used annually. In Pencil (Bloomsbury, 2024) Carol Beggy sketches out how the lowly pencil is still a mighty useful tool.This interview was conducted by Dr. Miranda Melcher whose forthcoming book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

Shortly after its introduction, photography transformed the ways Americans made political arguments using visual images. In the mid-19th century, photographs became key tools in debates surrounding slavery. Yet, photographs were used in interesting and sometimes surprising ways by a range of actors. Matthew Fox-Amato, an Assistant Professor at the University of Idaho, examines the role of photography in the politics of slavery during the 19th century and the important legacies of those uses on later visual politics in his new book, Exposing Slavery: Photography, Human Bondage, and the Birth of Modern Visual Politics in America (Oxford University Press, 2019). The book examines the use of photographs by slaves, abolitionists, slaveholders, and Union soldiers to explore the rich complexities of the visual politics of the moment. He also considers the legacies of this use of the new medium.In this episode of the podcast, Fox-Amato discusses the ways these various groups used photography for individual purposes and to shape the debates surrounding slavery in the antebellum period. He explains how photographs also highlight how union soldiers were beginning to think about a post-slavery racial hierarchy during the war. The book demonstrates the importance of thinking about photographs as both visual images and material objects. In the interview, Fox-Amato discusses the research necessary to analyze the photographs in both these ways and the broader importance of studying visual and material culture in all their historical complexity.Christine Lamberson is an Associate Professor of History at Angelo State University. Her research and teaching focuses on 20th century U.S. political and cultural history. She’s currently working on a book manuscript about the role of violence in shaping U.S. political culture in the 1960s and 1970s. She can be reached at clamberson@angelo.edu. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

Michael Johnston's The Middle English Book: Scribes and Readers, 1350-1500 (Oxford UP, 2023) addresses a series of questions about the copying and circulation of literature in late medieval England: How do we make sense of the variety of manuscripts surviving from this period? Who copied and disseminated these diverse manuscripts? Who read the literary texts that they transmit? And what was the relationship between those copying literature and those reading it? To answer these questions, this book examines 202 literary manuscripts from the period 1350 to 1500. First, this study suggests that most surviving manuscripts fall into four categories, depending on the proximity and relationship of that manuscript's scribes and readers. But beyond proposing these new categories, this book also looks at the history of writing practices, and demonstrates the ubiquity of bureaucracies within late medieval England. As a result, The Middle English Book argues that literary production was a decentered affair, one that took place within these numerous, modest, yet complex, bureaucracies. But this book also argues that, because literary production arose in such scattered bureaucracies, manuscripts were local products, produced within the cultural and economic milieu of their users. Manuscripts thus form a fundamentally different sort of cultural artefact than the printed books with which we are familiar--a form of centralized, urbanized, and commercialized textual production that was just over the historical horizon in late medieval England.Michael Johnston earned a BA in English and Religious Studies from John Carroll University in 2000, a M.Litt. in Mediaeval English from the University of St Andrews in 2002, and a PhD from Ohio State University in 2007. He is Associate Professor of English at Purdue University and he researches and teaches about literature and culture in late medieval England, with a specialization in the history of the book and Piers Plowman.Morteza Hajizadeh is a Ph.D. graduate in English from the University of Auckland in New Zealand. His research interests are Cultural Studies; Critical Theory; Environmental History; Medieval (Intellectual) History; Gothic Studies; 18th and 19th Century British Literature. YouTube channel. Twitter. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

In Visions of a Digital Nation: Market and Monopoly in British Telecommunications (MIT Press, 2024), Jacob Ward explains why the privatization of British Telecom signaled a pivotal moment in the rise of neoliberalism, and how it was shaped by the longer development and digitalization of Britain’s telecommunications infrastructure. When Margaret Thatcher sold British Telecom for £3.6 billion in 1984, it became not only, at the time, the largest stock flotation in history, but also a watershed moment in the rise of neoliberalism and deregulation. In Visions of a Digital Nation, Ward offers an incisive interdisciplinary perspective on how technology prefigured this pivot. Giving due consideration to the politicians, engineers, and managers who paved the way for this historic moment, Ward illustrates how the decision validated the privatization of public utilities and tied digital technology to free market rationales. In this examination of the national and, at times, global history of technology, Ward’s approach is sweeping. Utilizing infrastructure studies, environmental history, and urban and local history, Ward explores Britain’s nationalist and welfarist plans for a digital information utility and shows how these projects contested and adapted to the “market turn” under Margaret Thatcher. Ultimately, Visions of a Digital Nation compellingly argues that politicians did not impose neoliberalism top-down, but that technology, engineers, and managers shaped these politics from the bottom up.Jacob Ward is Assistant Professor in the History Department and Science, Technology and Society Studies Research Program at the Faculty of Arts and Social Sciences at Maastricht University. He is coeditor of Histories of Technology, the Environment and Modern Britain.Filippo De Chirico is a PhD student in History and Politics of Energy at Roma Tre University (Italy).  Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications