New Books in Communications

In our digital world, it does seem like paper is dying by inches. Bookstores are going out of business, and more and more people get their news from the internet than from newspapers. But how irrelevant has paper really become? As Ian Samson argues in his new book, Paper: An Elegy (Harper Collins, 2012), not only is paper still vital in our society, it pretty much dominates all our lives. From advertising to currency, to board games and origami, paper still revolves around most business and leisure. Even “post-paper” products, such as e-readers, imitate the aesthetics and feel of paper, mirroring it in spirit if not in product. And how many of us have heard, “yes, I have an e-book reader, but I just really like the feel of a book in my hand”? In this interview, Ian Samson tells us about the history of paper, its uses throughout time, and our love affair with the “ultimate man-made material.” Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

Popular Culture and New Media: The Politics of Circulation (Palgrave, 2013) is written by David Beer, a Senior Lecturer in Sociology at York University in the UK. He blogs here and tweets here. The book attempts to describe and analyse the impact of new media on culture and society, using a range of critical theoretical starting points. Its use of theory is especially important to such a fast moving topic. The book aims to have continued and longer term relevance to debates about culture, even as specific technologies come and go, as a result of its theoretical basis David’s book raises a series of challenges for a range of academic areas. Perhaps the most important is the impact of media communications on the sociology of culture. Sociological studies of culture have been slow to consider the impact of new media, as they have tended to focus on debates about the relationship between tastes and class or social status. Popular Culture and New Media argues that the architecture underlying the way many people access culture, from Amazon.com recommendations, through to the metadata tag associated with archiving new media users activity, profoundly shapes peoples relationship to culture. In order to critically engage with modern culture we must understand how cultural objects and artifacts circulate and the modes of that circulation. In addition, David’s book draws our attention to how culture is increasingly becoming a form of data whilst, at the same time, data is becoming culture. Attempts to track what is trending online, what people are interested in, is itself a cultural practice. The emergence of large scale data sources have provided new ways to produce cultural artifacts. Culture is data and data is culture. The book will be of interest to readers from across the social sciences, in particular communications studies, sociology and social theory. However it also speaks directly to what it is like to live and participate in modern culture. It will, therefore, be a good read for anyone interested in the mechanisms that allow contemporary cultural life to function. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

In Authentic: The Politics of Ambivalence in a Brand Culture (NYU Press, 2013), Sarah Banet-Weiser scrutinizes the spread of brand culture into other spheres of social life that the market–at least in our imaginations–had left untouched: politics, religion, creativity, and the self. Banet-Weiser observes that the authenticity concept seems to carry more weight in a culture of selling: We have come to expect, and to some extent accept, that authenticity, like everything else, can be trademarked. Through rich case studies–Dove ad campaigns, Facebook self-performance, street art, green activism, and New Age spirituality among them–Authentic identifies the pervasive (and often troubling) ambivalence of branded living. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

Brian Michael Goss, professor of communication at St. Louis University in Madrid, has taken one of media’s most studied theories and given it a facelift. In Rebooting the Herman and Chomsky Propaganda Model in the Twenty-First Century (Peter Lang, 2013), Goss revisits the model created by Edward Herman and Noam Chomsky in their 1988 book, Manufacturing Consent. The filters remain, but Goss pushes the model into the modern context of new media models and expanded global exportation. “Far from condemning journalism,” Goss writes, “I hope to see it more closely approximate its mythologies about itself.” “Rebooting” is an important work, relevant not just to scholars, but all consumers of media. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

The advent of very powerful computers and the Internet have not “changed everything,” but it has created a new communications context within which almost everything we do will be somewhat changed. One of the “things we do” is governance, that is, the way we organize ourselves politically and, as a result of that organization, provide for the individual and public good. In his fascinating book Accelerating Democracy: Transforming Governance Through Technology (Princeton UP, 2013), John O. McGinnis examines the promise and peril of advanced computation and Internet communications for our democracy. The former (promise), he says, is great if we think deeply about the impact of the new media on politics and public policy. He proposed that we take the bull by the horns and experiment with new technology so that governance can become both more democratic and more efficient. He suggests a number of ways in which the potential of the new media can be made to do just this. Listen in. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

“Power through freedom.” Michael Serazio‘s Your Ad Here: The Cool Sell of Guerrilla Marketing (NYU Press, 2013) traces the mushrooming world of guerrilla marketing–defined to include word-of-mouth, viral, and advergaming, along with a host of other, often hidden kinds of persuasion. The book describes the ways that advertisers give up “control” to consumers through “authentic” discovery, dialogue, amateurism, the non-sell sell, and even anti-marketing messages themselves–all of which serve, paradoxically, to reinforce control and commercialism. The consumer subject, writes Serazio drawing on Foucault and Gramsci, is strategically engaged to act without the sense of being acted upon–a kind “corporate ventriloquism.” The book includes rich, detailed case studies and interviews with marketers, who recount their “cool sell” campaigns for America’s Army, PBR, and Burger King’s “Subservient Chicken.” Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

Nicco Mele is the author of The End of Big: How the Internet Makes David the New Goliath (St. Martin’s Press, 2013). He is Adjunct Lecturer in Public Policy at the Kennedy School’s Shorenstein Center on the Press, Politics, and Public Policy, Harvard University. Mele writes as a technology expert and as a witness to history. He served as a campaign staffer for the Howard Dean for President Campaign in 2003. He and his colleagues implemented many of the web-based campaign innovations that resulted in President Obama winning the 2008 presidential election and define the modern American political campaign. Mele links that experience with radical social changes brought about by the internet. His title thesis, The End of Big, suggest that big institutions in nearly every sector of our lives (business, government, news) have been eroded and, in some cases, supplanted by smallness. An enthusiast for technology, Mele also cautions against the risks associated with this transformation. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

“The humans are dead.” Whether or not you recognize the epigram from Flight of the Conchords (and if not, there are worse ways to spend a few minutes than by looking here, and I recommend sticking around for the “binary solo”), Dominic Pettman‘s Human Error: Species-Being and Media Machines (University of Minnesota Press, 2011) will likely change the way you think about humanity, animals, machines, and the relationships among them. Pettman uses a series of fascinating case studies, from television programs to films to Sufi fables to pop songs, to explore the notion of Agamben’s “anthropological machines” and the human being as a “technospecies without qualities” in a modern mediascape that includes Thomas Edison’s film Electrocuting an Elephant, Werner Herzog’s Grizzly Man, and the interplanetary soundscape created by NASA (among many, many others). We recently gathered over Skype to talk about some of the major thematic and argumentative threads snaking through this book and Pettman’s recent exploration of totems in Look at the Bunny: Totem, Taboo, Technology (Zero Books, 2013). Both books take on the varied ways that love, technology, identity (both human and not), and economies have been transformed in a world that includes pacifist Orcs, voices without bodies, ecologies without nature, reptile-doctors, and pixelated lovers. Enjoy! During our conversation, Pettman mentions a film about the zigzag totem that can be found here. Cabinet Magazine, which also comes up in the course of our conversation, can be found here. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

Dan Kennedy envisioned a massive book project, a big-picture investigation into current issues facing journalism and media. Instead he found everything he needed in New Haven, Conn., inside the small but productive office of the New Haven Independent. In The Wired City: Reimagining Journalism and Civic Life in the Post-Newspaper Age (University of Massachusetts Press, 2013), Kennedy, assistant professor of journalism at Northeastern University, researches models of journalism that engage public conversation while producing indispensable local news coverage. Although Kennedy’s work includes insight into numerous organizations, the book focuses primarily on the Independent, a non-profit institution in the historical town of New Haven that includes the New Haven Register, a publication that dates back more than two centuries Through interviews and research, Kennedy shows that local journalism in the 21st Century can survive and thrive so long as those within an organization are willing to put in the work and develop an understanding of the new tenets of journalism: social engagement, deep community focus, and evolving revenue models “What you want is sustainability,” Kennedy says. “On the other hand, the New Haven Register traces its roots to Benjamin Franklin in the 1760s. I don’t think that anybody is going to achieve that kind of sustainability anymore, and I’m not even sure it’s desirable. I think we’re going to see things come and go.” The Wired City is food for the civic minded and news junkies alike. It’s an important work that begins a sketch of what local journalism can and should be. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

Humans understand the world through stories, some short and some long. But what happens when the stories become so short that they, well, aren’t stories at all? In Present Shock: When Everything Happens Now (Current, 2013), Douglas Rushkoff explores this question. He points out that always-on, always “new” digital communications have essentially locked us into an ever-more data-rich “moment,” one from which we cannot really escape. The past becomes a few minutes ago; the future a few minutes hence. Of course it’s always always been “now” (as Buddhists will tell you), but now the “now” is far more captivating than ever before. What’s it all mean? Rushkoff explains. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications