New Books in Communications

Seth Jacobowitzs new book opens with a balloon ride and closes with a record-scratching cat, and in between it offers a fascinating history of Meiji media focused on technologies of writing and script. Inspired, in part, by the work of Friedrich Kittler, Writing Technology in Meiji Japan: A Media History of Modern Japanese Literature and Visual Culture (Harvard University Asia Center, 2015) traces the story of shorthand in Japan. First introduced for recording political speeches and the conduct of the state, by the mid-1880s shorthand was used to transcribe popular theatrical storytelling and enabled a kind of unvarnished vernacular writing that was the forerunner of genbun itchi, the unification of speech and writing, or the unified style. Its history interweaves in important ways with the histories of standardization movements, script reform, the rise of communications systems like telegraphy and the postal system, and the development of new literary styles of realism. (Also, in case you missed it above: there’s a record-scratching cat.) Jacobowitzs study spans fiction, photography, visual art, and more, and its highly recommended for anyone interested in the histories of writing and literature in Japan and beyond. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

Informed Power: Communication in the Early American South (Harvard University Press, 2016) maps the intricate, intersecting channels of information exchange in the early American South, exploring how people in the colonial world came into possession of vital knowledge in a region that lacked a regular mail system or a printing press until the 1730s. Challenging the notion of early colonial America as an uninformed backwater, Alejandra Dubcovsky uncovers the ingenious ways its inhabitants acquired timely news through largely oral networks. Information circulated through the region via spies, scouts, traders, missionaries, and other ad hoc couriers and by encounters of sheer chance with hunting parties, shipwrecked sailors, captured soldiers, or fugitive slaves. For many, content was often inseparable from the paths taken and the alliances involved in acquiring it. The different and innovative ways that Indians, Africans, and Europeans struggled to make sense of their world created communication networks that linked together peoples who otherwise shared no consensus of the physical and political boundaries shaping their lives. Exchanging information was not simply about having the most up-to-date news or the quickest messenger. It was a way of establishing and maintaining relationships, of articulating values and enforcing prioritiesa process inextricably tied to the regions social and geopolitical realities. At the heart of Dubcovskys study are important lessons about the nexus of information and power in the early American South. Andrew Bard Epstein is a graduate teacher and researcher at Yale University. Follow him on twitter @andeps. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

We are said to be in a golden age of TV. The best stories today are told on television screens in serialized forms. The Wire, Lost, Breaking Bad, The Sopranos are a few of the shows that have elevated the cache of television, introducing riskier forms of storytelling in a medium that has been typically formulaic and convention bound. Fans and critics alike celebrate them for innovation and television networks are filled programming with more and more of them. In Complex TV: The Poetics of Contemporary Television (NYU Press 2015), is film and television scholar Jason Mittell of Middlebury College offers a sustained analysis of the poetics of television narrative, focusing on how storytelling has changed in recent years and how viewers make sense of these innovations. Complex television, Mittell says, is not a genre. It is a storytelling mode and set of associated production and reception practices that span a wide range of programs across an array of genres. Through close analyses of key programs, includingThe Wire, Lost, Veronica Mars, and Mad Mento name a four, the book traces the emergence of this narrative mode, focusing on issues such as viewer comprehension, transmedia storytelling, serial authorship, character change, and cultural evaluation. Developing a television-specific set of narrative theories, Complex TV argues that television is the most vital and important storytelling medium of our time. It is not that the best stories today are on the small screen. Rather, that the most sophisticated, freshest, and the most complex techniques for telling them are. John Balz is Director of Strategy at VML, a full-service marketing agency with offices around the globe. He has spent his career applying behavioral science strategies in the marketing and advertising field through direct mail and email, display and .coms, mobile messaging, e-commerce and social media. You can follow him on Twitter @Nudgeblog and contact him at nudgeblog@gmail.com. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

Teenagers live in their phones. As an educator you can try to pull them away or meet them where they are. The 160-Character Solution: How Text Messaging and Other Behavioral Strategies Can Improve Education (Johns Hopkins University Press, 2015) urges educators to meet teens on their must-have device. Author Benjamin Castleman of the University of Virginia shows how text messaging combined with insights from behavioral science―more specifically the fields of behavioral economics and social psychology―can be leveraged to help students complete assignments, perform to their full potential on tests, and choose schools and colleges where they are well positioned for success. In his own research, Castleman has studied how to use personalized text messages to reduce “summer melt,” in which up to 40 percent of high school graduates who have been accepted to college, mostly from underserved communities, fail to show up for the fall semester. Behavioral strategies extend beyond texting and even beyond smartphone technology. By focusing on behavioral changes, Castleman demonstrates that small tweaks in how we ask questions, design applications, and tailor reminders can lead to better decision making and have remarkable impacts on student and school success. The 160-Character Solution makes a broader case for employing these behavioral strategies to improve educational outcomes from preschool all the way to college. John Balz is Director of Strategy at VML, a full-service marketing agency with offices around the globe. He has spent his career applying behavioral science strategies in the marketing and advertising field through direct mail and email, display and .coms, mobile messaging, e-commerce and social media. You can follow on Twitter @Nudgeblog and contact him at nudgeblog@gmail.com. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

Thanks to mobile phones, getting online is easier and cheaper than ever. In After Access: Inclusion, Development, and a More Mobile Internet (MIT Press, 2015), Jonathan Donner challenges the optimistic narrative that mobile phone will finally close the digital divide. How we log on, how long we stay, what we choose to do, what we can do – all are shaped by our environments, resources and digital literacies. After Access examines the implications of the shift to a more mobile, more available Internet throughout the developing world. Donner addresses these implications specifically for socioeconomic development and broad-based inclusion in a global society. He offers a note of caution about the Panglossian views of mobile phones arguing that access and effective use are not the same thing, and the digital world does not run on mobile handsets alone. Donner, a Senior Director of Research at Caribou Digital, a UK-based consultancy focused on building inclusive digital economies in the developing world. After Access draws on ethnographic and survey research in South Africa and India, as well as the burgeoning literature from the ICT4D (Internet and Communication Technologies for Development) and mobile communication communities. It introduces a conceptual framework for understanding effective use of the Internet by those whose “digital repertoires” contain exclusively mobile devices. In showing that there is no singular internet experience, Donner argues that both the potentialities and constraints of the shift to a more mobile Internet are important considerations for scholars and practitioners interested in internet use in the developing world. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

Erika Franklin Fowler, Michael M. Franz, and Travis N. Ridout are the co-authors of Political Advertising in the United States (Westview Press 2016). Fowler is assistant professor of government at Wesleyan University, Franz is associate professor of government and legal studies at Bowdoin College, and Ridout is Thomas S. Foley Distinguished Professor of Government and Public Policy in the School of Politics, Philosophy, and Public Affairs at Washington State University. The authors, co-directors of the Wesleyan Media Project, draw from the latest data to analyze how campaign finance laws have affected the sponsorship and content of political advertising and how the Internet has changed the distribution of ads. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, Political Advertising provides an ideal explainer for students, scholars and practitioners who want to understand the ins and outs of political advertising. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

With the growth of social media like Facebook, Twitter, Instagram, and Snapchat, we are increasingly heading toward a radically open society. In Sharing our Lives Online: Risks and Exposure in Social Media (Palgrave Macmillan, 2014), author David R. Brake explores some of the social and individual harms that can arise from unwary social media use. Brake draws upon in-depth interviews with bloggers as well as scholarly research to explore why users may inadvertently reveal more online than they suppose. He explains in detail the social, technological, and commercial influences and pressures that keep us posting what we often shouldn’t and that prevent us from fully appreciating the risks when we do so. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

What is the “stuff” that fuels the information society in which we live? In his new book, Metadata (MIT 2015), information scientist Jeffrey Pomerantz asserts that metadata powers our digital society. After defining metadata-data that has the potential to provide information about an object-Pomerantz considers the various kind of metadata. This raw material provides descriptions about individuals and most every other thing in the world. This data allows people, places, and things to be found. According to Pomerantz, metadata has become infrastructural as it plays such a pivotal role about in all of the things we do, yet, it is invisible. This invisible foundational material is created and collected all the time, and has vast implications for governments, corporations, and individuals. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

Finn Brunton‘s Spam: A Shadow History of the Internet (MIT Press, 2013) is a cultural history of those communications that seek to capture our attention for the purposes of exploiting it. From pranks on early computer networks in the 1970s to commercial nuisances in the 1990s to the global criminal infrastructure of today driven by botnets and algorithms, spam’s history surfaces and shifts with the Internet itself. Spam is a lively book packed with tales of the people responsible for sharing and stopping spam’s myriad of forms in email, web sites and social networks. This includes everyone from programmers and security professionals, marketers and lawyers, and con artists and thieves to name a few. Each person has personal experiences with spam and opinions about when they’re being spammed, but Brunton, a professor at New York University, reminds us about the critical role that communities, organizations, and governments have played in regulating spam. Ultimately, the governance agreed to by these groups defines spam in the contemporaneous moment, but more importantly, shapes spam’s future forms. As long as open communication platforms exist, so will spam. It is more useful to treat spam as signal about the quality of our digital interactions. The more our attention is captured and exploited the worse our digital communities are functioning. Like the mysterious meat in a can (and with full appreciation for all the spam lovers out there), a digital diet heavy on spam isn’t just unappetizing, it’s unhealthy. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

When we consider the television, we think not only about how it’s used, but also it’s impact on culture. The television, tv, telly, or tube, became popular in the West in the late 1940s and early 1950s and was seen as a form of entertainment and enjoyment for the family. Other “technology” that assists with leisure include things like rubber-soled shoes, books, and other digital devices. In their new book, Enjoying Machines (MIT 2015), Barry Brown and Oskar Juhlin, both scholars in the Stockholm University Mobile Life VINN Excellence Center, the success of a particular technology can be measured by how well it creates pleasure. The authors argue that pleasure “is fundamentally social in nature,” and that to understand how technology supports leisure it is important to “produce a more sophisticated definition” of enjoyment. To do this Brown and Juhlin embark on an ethnographic investigation of technology and enjoyment that combines the sociological study of activity and the study of human-machine interaction. Over the course of their examination, the authors are careful to consider both the positives – enjoyment – and negatives – addiction- in relation to devices. Ultimately, Enjoying Machines offers a model of enjoyment useful for better understanding how to design useful machines. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications