New Books in Communications

Jack Black, Race, Racism and Political Correctness in Comedy (Routledge 2021). In what ways is comedy subversive? This vital new book critically considers the importance of comedy in challenging and redefining our relations to race and racism through the lens of political correctness.On this episode of New Books Network, your host Lee M. Pierce (they) interviews author Jack Black (he) about psychoanalysis, PC culture, The Office, and the subversive potential of comedy to change our collective experience. Race, Racism and Political Correctness in Comedy engages with the social and cultural tensions inherent to our understandings of political correctness, arguing that comedy can subversively redefine our approach to ‘PC debates’, contestations surrounding free speech and the popular portrayal of political correctness in the media and society. Aided by the work of both Slavoj Žižek and Alenka Zupančič, this unique analysis adopts a psychoanalytic/philosophical framework to explore issues of race, racism and political correctness in the widely acclaimed BBC ‘mockumentary’, The Office (UK), as well as a variety of television comedies. Jack Black is a Senior Lecturer at Sheffield Hallam University. After completing his postgraduate studies at Loughborough University, his research has continued to explore the interrelationships between sociology, media and communications and cultural studies.The clip from The Office discussed in the interview is here.Connect with Jack on Twitter @jackstblack and with Lee @rhetoriclee.  Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

There is no better person to start this journey than with journalist Nicholas Lemann, who has been observing the industry, also long-form journalism, for almost 50 years. Lemann started at the age of 17 in an alternative weekly in New Orleans, and since then he has been a staff writer for a number of magazines, including The New Yorker – since 1999. Lemann is also a former dean and current professor at Columbia University Graduate School of Journalism.In this episode, we are talk about the piece he wrote in February 2020 for the The New York Review titled: "Can Journalism Be Saved" Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

How do race and sexuality intersect in the American sitcom? In The Generic Closet: Black Gayness and the Black-Cast Sitcom (Indiana University Press, 2021),  Alfred L Martin, an assistant professor of communication studies at The University of Iowa, explores the production and reception of Black-cast sitcoms, along with a detailed analysis of the representations of gay men within this genre. At the centre of the book is a theorisation of the generic closet, both as a way to explain the absence of nuanced and complex representations of Black gay men on screen, and to account for the limited, decentred, and peripheral place offered to Black gay men in the Black-cast sitcom. Offering detailed engagement with the history and political economy of television, along with insights into writers’ rooms, production decisions, and audience responses, the book is essential reading across humanities and social sciences, as well as for anyone interested in understanding contemporary culture.Dave O'Brien is Chancellor's Fellow, Cultural and Creative Industries, at the University of Edinburgh's College of Art. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

Bernadette Barton, Ph.D. exposes the double standard we attach to women’s sexuality in The Pornification of America: How Raunch Culture is Ruining Our Society (NYU Press, 2021) Pictures of half-naked girls and women can easily be found on screens, billboards, and advertisement across the United States of America. There are pole-dancing courses that can be purchased by women who desire to stay fit. Men share dick pics to nonconsensual passengers on planes and trains. The last American President has also bragged about grabbing women “by their pussy.”This pornification of society is what Barton calls “raunch culture.” In this book, she explores what raunch culture is, why it matters, and how it is ruining America. She exposes how what is shown on the internet has a driving force in what is displayed on the programs, advertisement, and social media we watch. These images then make their way to content that is displayed on our cellphones, available for us to purchase in the fashion industry, and fantasies/desires we have when engaging in sexual intercourse. From twerking and breast implants, to fake nails and push-up bras, Barton explores just how much we encounter raunch culture on a daily basis – porn has become normalized.Drawing on interviews, television shows, movies, and social media, Barton argues that raunch culture matters not because it is sexy, but because it is sexist. She shows how young women are encouraged to be sexy like porn stars, and to be grateful for getting cat-called or receiving unsolicited dick pics. In male politicians vote to restrict women’s access to birth control and abortion.Michael O. Johnston, Ph.D. is an Assistant Professor of Sociology at William Penn University. His most recent research, “The Queen and Her Royal Court: A Content Analysis of Doing Gender at a Tulip Queen Pageant“, was published in Gender Issues Journal. He researches culture, social identity, and collective representation as it is presented in everyday social interactions. He is currently studying the social interactions that people engage in at two annual festivals that take place during the summer months along the banks of the Mississippi River. You can learn more about him on his website, Google Scholar, follow him on Twitter @ProfessorJohnst, or email him at johnstonmo@wmpenn.edu. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

Steven Capsuto's book Alternate Channels: Queer Images on 20th-Century TV (2020) explores the fight for lesbian and gay visibility on 20th-century American television, as gay activists faced off with powerful, often vicious "traditional values" crusaders, with TV executives caught in the crossfire.It documents countless programs, characters, and political skirmishes, examining lesbian and gay portrayals and the few pioneering depictions of bisexual and trans people.The first edition was a semifinalist for what is now the Stonewall Book Award and has been widely used in universities. This revised edition, fact-checked from scratch, reinstates material that the original publisher cut and adds about 100 photos of TV shows from the early days to the year 2000.The author built this account of events from archival materials, a thousand broadcast recordings, and his interviews with showrunners, network and studio executives, and early activists.Steven Capsuto began researching sexual-minority images on television in 1987 while volunteering with a lesbian and gay crisis hotline. Since 1990, he has given video-illustrated lectures in dozens of cities about televised LGBTQ portrayals. The first edition of his book, Alternate Channels, was a semifinalist for what is now the Stonewall Book Award. From the 1980's to 2000's oversaw the GLBT Library/Archives of Philadelphia (first the library and later the archives). He has served as a historical consultant or researcher on documentaries such as After Stonewall, TV Revolution, and The Question of Equality, and for the 2020 documentary series Visible: Out on Television. John Marszalek III is author of Coming Out of the Magnolia Closet: Same-Sex Couples in Mississippi (2020, University Press of Mississippi). He is clinical faculty of the Clinical Mental Health Counseling Program at Southern New Hampshire University.Morris Ardoin is author of Stone Motel: Memoirs of a Cajun Boy. He earned a bachelor’s in journalism from Louisiana State University and a master’s in communication from the University of Louisiana. A public relations practitioner, his work has appeared in regional, national, and international media. He divides his time between New York City and Cornwallville, New York, where he does most of his writing. His blog, Parenthetically Speaking, can be found at www.morrisardoin.com. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

Today I talked to Mathew Sweezy about his new book The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media (Harvard Business Review Press, 2020).Mathew Sweezey is Principal of Marketing Insights for Salesforce. His work has appeared in leading publications such as AdAge, Forbes, Brand Quarterly, The Economist, and The Observer. He’s also the author of Marketing Automation for Dummies.On June 24, 2009, we entered the era when private individuals became the largest producers of media in the world, eclipsing businesses and traditional media outlets. A perfect case-in-point is Tesla, which follows a market-sell-build-market (some more) model that engages customers with a greater purpose (weaning us off fossil fuels) and invites customers to co-create the cars they want. Tesla spends about $6 on advertising per car it sells, versus the nearly $1,000 that Mercedes-Benz spends per car sold. This episode explores the Tesla example, how Gen I members want to be “influencers” as their dream job, and what it means to have conversations with consumers rather than interrupt them with ads.Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

Digitization is reshaping creative industries. Old gatekeepers in music, publishing, television, movies, and other industries no longer play such an important role, and digital piracy makes it easy for consumers to avoid paying companies, artists, and writers for what they produce. On the other hand, independents can now cheaply produce and distribute creative works both to niche and mass market audiences.In Digital Renaissance: What Data and Economics Tell Us about the Future of Popular Culture (Princeton UP, 2020), Economist Joel Waldfogel uses data about the quantity, quality, and mass appeal of these works to make the case that this has on balance made us all better off, resulting in a digital renaissance.In this interview, we discuss the findings in his book and how he arrives at them. I also get his perspective on some developments since his book came out, like the rise of Spotify, non-fungible tokens (NFTs), and the impact of the pandemic on digitization. He also unwittingly gives me the opportunity to tell everyone with an Amazon device in the house to say “Alexa, Beethoven’s pathetic!” and enjoy the result.If you want to buy the NFT for Waldfogel’s famously Scroogey paper “The Deadweight Loss of Christmas,” he is open to bids and promises to donate the proceeds to charity, unlike Scrooge. You can also follow him on Twitter.Host Peter Lorentzen is an Associate Professor in the Department of Economics at the University of San Francisco, where he leads a new digital economy-focused Master's program in Applied Economics. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

What is the story of race in American fiction? In Redlining Culture: A Data History of Racial Inequality and Postwar Fiction (Columbia University Press, 2020), Richard Jean So, an assistant professor of English in the Department of English at McGill University, uses computational and quantitative methods, alongside close textual analysis, to demonstrate the institutional whiteness of the US publishing industry. Even as the rise of multiculturalism has been celebrated in American fiction, So shows how publishing houses, reviewers, prize givers, and audiences still focused on a minority of Minority authors, with little evidence of change during the second half of the twentieth century. Moreover, although as the struggle for recognition seemed to be won within universities, the literary world continued to exclude authors of colour. In addition, the book engages with, and draws inspiration from, the work and career of Toni Morrison, offering findings that will engage across both the humanities and social sciences. The book is essential reading for anyone interested in race and literature, along with anyone interested in explaining and understanding why race continues to be essential to understanding contemporary culture.Dave O'Brien is Chancellor's Fellow, Cultural and Creative Industries, at the University of Edinburgh's College of Art. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

In an era of increasing social isolation, platforms like Facebook and Twitter are among the most important tools we have to understand each other. We use social media as a mirror to decipher our place in society but, as Christopher A. Bail explains, it functions more like a prism that distorts our identities, empowers status-seeking extremists, and renders moderates all but invisible. Breaking the Social Media Prism: How to Make Our Platforms Less Polarizing (Princeton University Press, 2021) challenges common myths about echo chambers, foreign misinformation campaigns, and radicalizing algorithms, revealing that the solution to political tribalism lies deep inside ourselves.Drawing on innovative online experiments and in-depth interviews with social media users from across the political spectrum, this book explains why stepping outside of our echo chambers can make us more polarized, not less. Bail takes you inside the minds of online extremists through vivid narratives that trace their lives on the platforms and off—detailing how they dominate public discourse at the expense of the moderate majority. Wherever you stand on the spectrum of user behavior and political opinion, he offers fresh solutions to counter political tribalism from the bottom up and the top down. He introduces new apps and bots to help readers avoid misperceptions and engage in better conversations with the other side. Finally, he explores what the virtual public square might look like if we could hit “reset” and redesign social media from scratch through a first-of-its-kind experiment on a new social media platform built for scientific research.Providing data-driven recommendations for strengthening our social media connections, Breaking the Social Media Prism shows how to combat online polarization without deleting our accounts.Marshall Poe is the founder and editor of the New Books Network. He can be reached at marshallpoe@newbooksnetwork.com Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

Successful word-coinages--those that stay in currency for a good long time--tend to conceal their beginnings. We take them at face value and rarely when and where they were first minted. Engaging, illuminating, and authoritative, Ralph Keyes's The Hidden History of Coined Words (Oxford University Press, 2021) explores the etymological underworld of terms and expressions and uncovers plenty of hidden gems.He also finds some fascinating patterns, such as that successful neologisms are as likely to be created by chance as by design. A remarkable number of new words were coined whimsically, originally intended to troll or taunt. Knickers, for example, resulted from a hoax; big bang from an insult. Casual wisecracking produced software, crowdsource, and blog. More than a few resulted from happy accidents, such as typos, mistranslations, and mishearing (bigly and buttonhole), or from being taken entirely out of context (robotics). Neologizers (a Thomas Jefferson coinage) include not just scholars and writers but cartoonists, columnists, children's book authors. Wimp originated with a book series, as did goop, and nerd from a book by Dr. Seuss. Coinages are often contested, controversy swirling around such terms as gonzo, mojo, and booty call. Keyes considers all contenders, while also leading us through the fray between new word partisans, and those who resist them strenuously. He concludes with advice about how to make your own successful coinage.The Hidden History of Coined Words will appeal not just to word mavens but history buffs, trivia contesters, and anyone who loves the immersive power of language.Marshall Poe is the founder and editor of the New Books Network. He can be reached at marshallpoe@newbooksnetwork.com. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications