The Unofficial Shopify Podcast

Who else wants lower bounce rates and higher conversion rates from visitors to their homepage? We discuss: Should your homepage be a squeeze page? What in Turbo theme should be tweaked to improve the mobile experience? What content should go on the home page? Is HERO a must? Should the value prop be the hero image headline? Should your homepage be a branded experience or a long form sales page? Plus Kurt develops an unnatural love for leather goods, and Paul lays out what niche he'd start a store in. Show Links Popov Leather The Contract Shop Skyline Socks The Greek (not Latin) phrase that's the origin of "call a spade a spade" Welsh Otter Shipping Countdown Timer app Motiv Never miss an episode Subscribe wherever you get your podcasts Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe wherever you get your podcasts What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

Shopify Plus merchant Tactical Baby Gear is disrupting the booming world of baby products — estimated this year to produce more than $11 billion in revenue worldwide — by specializing in military-style baby gear. Founder Beav Brodie and COO Alex Alexander Kristoff join us to discuss their seven-figure success. We'll find out: Why you should want to fire your customer service people Why they believe in business partnerships The candid challenges they've faced Beav's social media & content marketing strategy ...and more in this candid interview. Tune in for more details! Show Links Tactical Baby Gear Beav Brodie Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

You'll hear the answers to: With all the shiny toys available for merchants, how should you prioritize them? If someone feels totally overwhelmed as a merchant, what’s the one thing they should hire out to alleviate the stress? What's the formula to determine product pricing? Are there good methods for testing different price points with your customers? How do you properly split test multiple ad creatives for a new product, prior to launching conversion campaigns? Plus Kurt gets a new jacket, and Paul knows who shot JFK. Show Links Headed to Klaviyo Boston? Unofficial Shopify Podcast listeners get $300 off by using code UnofficialShop300 at checkout. Kurt's rad denim jacket, a gift from Pak Rat Ink. Never miss an episode Subscribe wherever you get your podcasts Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe wherever you get your podcasts What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

Creative husband and wife team Matt Snow and Meredith Erin, owners of Boredwalk T-Shirts, take us through their entrepreneurial journey building a cult of customers around their lifestyle apparel brand. You'll hear: Why you should embrace the suck The one tactic that helped me them gain early sales Why they hate Amazon The customer-centric content-first marketing strategy that has grown their business Why you should start a podcast now These artists-turned-ecommerce professionals produce clever original graphic goods, including apparel, accessories, and decor items. Known for their dark humor and sharp wit, Meredith and Matt have created a corner of the internet where fellow misanthropes can laugh at the world and themselves. Tune in for more details! Show Links BoredWalk The Boredwalk Podcast Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

Instead of waiting until November to take action, let's discuss what you can do right now to put your store in the best possible position to capitalize on Black Friday sales. You'll hear: high ROI traffic options other than paid Facebook, Instagram or google the best way to get featured in places like Buzzfeed converting lookers into buyers! Top conversion rate optimizations techniques for product pages. Plus Kurt sees Weird Al, and Paul needs his ear drops. Show Links RockAuto - Example of a successful site left intentionally dated Adam's Polishes Quick Detail Spray - Great example of a PDP Turbo - Use Code PODCAST20 to save 20% off the purchase price of Turbo. Never miss an episode Subscribe wherever you get your podcasts Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe wherever you get your podcasts What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

Want to know what's working with Facebook ads right now? We turn to ecommerce marketing wizard Kurt Bullock to learn the exact blueprint he uses to achieve 10x returns on ad spend.You'll learn:The exact strategies & tactics working for us right nowSpecific examples of targeting new customersThe hot ad formats to try nowWhat's new: Broad Match Dynamic Product Adsand strategy for September's campaign budget optimization requirementGrab a notepad and tune-in 'cause this one is full of actionable advice.Show LinksDownload KB's FB ads blueprint: ProduceDeptKurt Bullock's brother's store: Ballistic FabricationCanvaOver (iOS)Videoshop (iOS)Boomerang (iOS)GorillaPodTw:@kurtbullockNever miss an episodeSubscribe on iTunesJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe on iTunesWhat's Kurt up to?See our recent work at EthercycleTake a ride with Kurt on YouTubeApply to work with Kurt to grow your store.This episode made possible by Rewind

Facebook ads are getting increasingly competitive and expensive– and it's not stopping anytime soon. That's scary for those of us that rely on Facebook ads to power their business and their income. In this episode, social media advisor Andrew Foxwell talks us through tactics to make Facebook ads a more reliable part of your business. You'll hear: Why Facebook ad costs are rising How to recognize and overcome facebook ad fatigue What mandatory Campaign Budget Optimization (CBO) means for you Why social proofing is an algorithmic game changer How to accelerate engagement on your ads Since co-founding Foxwell Digital in 2012, Andrew Foxwell and his wife Gracie have worked with hundreds of businesses, non-profits, and organizations to launch, optimize, and manage more than $10 million in Facebook and Instagram advertising campaigns. Andrew's past & present clients include Square, Eventbrite, Fitbit, Blenders Eyewear, Pura Vida Bracelets, Bryan Anthonys, Grand Ole Opry, and more. Andrew regularly teaches training courses with Jon Loomer on various topics such as Facebook Analytics, Business Manager, Dynamic Ads, Scaling, and much more. Andrew is also the co-host of the Ecommerce Influence podcast and has been featured in the New York Times, TechCrunch, and various other print/online publications. Tune in for more details! Resources Andrew's consulting site: Foxwell Digital FB Training Ads: Jon Loomer Twitter: @andrewfoxwell FB Group: eCommerce Heavyweights Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

In this listener mailbag episode, you'll hear the answers to: What is the biggest factor conversion rate? Where should you send cold traffic? What should go in a email welcome series? What are typical image requirements for Shopify product photography? and what to do if you have a cash-eating monster business Plus Julie gets a surprise, we geek out about cars, and Kurt disappoints Paul. Show Links Adam's Polishes Old School Shirts Orglamix Cats Trailer Never miss an episode Subscribe wherever you get your podcasts Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe wherever you get your podcasts What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

What happens creativity and comedy empowers your business? Weekend shorts purveyor Joey Avery, the Ecommerce Content Manager at Chubbies, will tell us what's working when building a shorts empire, and reveal solid gold advice on finding your brand's voice and entertaining your customers. You'll learn: The origins of the Chubbies brand voice and messaging Why they hired a comedian with no marketing experience to handle content The power of creative culture Chubbies exact email and social media strategies Chubbies lifecycle email strategy advice on how to start your own podcast After starting his career in Cape Town, South Africa Joey Avery brought his positive and energetic brand of comedy to San Francisco and received the Jimmy Gunn award for Best Newcomer to the Bay Area comedy scene. He was recently honored by the SF Chronicle as one of the Bay Area's Comics to catch. Joey appeared on Fox and AJ+ as well as in the San Francisco Sketchfest Comedy Festival and the San Diego Sun God Music and Arts Festival. He hosts the Chubbies Podcast, the Pier 69 podcast, and creates content for Chubbies Entertainment. Show Links Chubbies Klaviyo Looker Iconosquare The Chubbies Podcast Twitch Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

In this episode, we talk about why we choose to stay small, and the tools we use to maximize efficiency and profits. Ultimately, our goal is to build a business that supports the life we want. A life that lets us enjoy time with our families. We’re running a small business by choice. We don’t want to spend our days managing employees. Instead, we want to treat our time as a scarce resource and invest in helping others build businesses for the lives they want too. Show Links Adam's Polishes Kurt on Instagram Book: Company of One Zapier Bench TextExpander TubeBuddy Never miss an episode Subscribe wherever you get your podcasts Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe wherever you get your podcasts What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr