The Unofficial Shopify Podcast

This episode is also available on YouTube.Shopify merchants broke records with $2.9+ billion in worldwide sales over Black Friday/Cyber Monday weekend.In this episode, we unpack the biggest shopping week of the year.You'll hear:Typical Facebook Ads ROAS statsHow our biggest clients performedAnd our key takeaways for our successful BFCM in 2020Links, in order of discussion:Cyber Week 2019 Statistics InfographicNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.SponsorsTry Bold Product Upsell free for 90 daysSave 20% on Turbo, a blazing fast Shopify themeImprove your shop’s search engine ranking with Venntov SEO Meta Manager

Ryan Popoff founded a leather goods company after learning leather working as a creative outlet. Bootstrapped and run solo in 2013, Ryan is now leading a team of 12 full-time craftspeople in a 1,400 sq. ft. workshop in British Columbia. Popov Leather makes handmade leather goods like wallets, belts, watch straps, notebook covers, and more. They're made to order, reasonably priced, and have turned thousands of customers into devoted fans. In this episode, you'll learn: How to use Etsy to validate ideas Practical tips for effective photography A straightforward influencer strategy and how to know when to hire Popov Leather is the quintessential rural small town success story. A hobby turns into a micro business following spousal encouragement which then turns into a thriving fast-growth business. Six years after its first sale, Popov Leather today YOR revenue growth as more than 90% of their production is shipped to satisfied international customers. Show Links Popov Leather @popovleather Never miss an episode Subscribe wherever you get your podcasts Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe wherever you get your podcasts What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

This episode is available on YouTube. Watch now: https://youtu.be/mjeP1M5cgEgIts too late to change anything on your store now this close to Black Friday, so instead, lets do something fun and talk about politics.In today's episode: How Presidential Candidates Maximize eCommerce SalesWe'll compare the Shopify stores of President Trump's 2020 campaign, and four Democratic presidential candidates, to see where they could improve and what they did right.Listener note: While politicians are the subject of our teardown, we have entirely avoided political issues. Nothing about this episode should be considered political commentary. Fight the urge to send us your political opinions. Please.In order of discussion:TrumpButtigiegYangSandersWarrenNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.SponsorsTry Bold Product Upsell free for 90 daysSave 20% on Turbo, a blazing fast Shopify themeImprove your shop’s search engine ranking with Venntov SEO Meta Manager

First we'll hear Dave's journey from Hollywood Producer to High School teacher to international mobile filmmaking seller.At the end of the episode, Dave gives us the crash course on how you can radically improve the quality of video you're producing with the iOS device you already have.Stick around for the end to learn how to win giveaway our iOgrapher Multi Case for mobile phones and the iOgrapher Flexible tripod! x3!Links MentionedioGrapherCmd-PDave's About PageShapeways 3D PrintingKickstarter: iOgrapher Support Case for iPad MiniSwitcher Studio AppVidCon YouTube ConventionAgoraPulse Social Media ToolTubeBuddyFILMIC ProNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleTake a ride with Kurt on YouTubeApply to work with Kurt to grow your store.This episode made possible by Rewind

Megan Auman is a jewelry designer, metalsmith, educator and entrepreneur with over a decade of experience in selling art through a variety of channels. In this episode, Megan reveals how she built her own high-end handmade jewelry business, what it takes to sell art and handmade products online, and the mistakes artists make when selling online. You'll learn: Where to steal free time from The problem with Etsy for makers The steps you should take today if starting from scratch A sane content strategy Why you need a strategy for making money today, and another for money long-term. In addition to running her eponymous jewelry line, she is the founder of Designing an MBA, which features business thinking for artists and makers, and Artists & Profit Makers, an online mentorship community. A best-selling CreativeLive instructor, her designs have been featured in Elle Decor, Better Homes & Gardens, Cooking Light and on top-rated blogs like Design*Sponge. Show Links Megan's Shopify store Book: How to Break With Your Phone Book: Digital Minimalism NY NOW Course: Market Your Selfie MeganAuman.com Megan's new book: Try It & See: How to Get Sh*t Done While Overanalyzing Everything Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

After early success in 2017 with SMS while working at Lumee - Kim Kardashian's favorite selfie case - Jeremy Horowitz went all in on SMS marketing.You'll hear:The advantage of personalizing SMS for your clientsHow to get a 95% SMS open rate and 25% clickthrough rate on your SMSGetting started with SMS in 30-minutesWhat to absolutely NOT to do with SMSNew Buzzword: "Owned Channels"The most effective way to grow an SMS listEasy tactics for BFCM, advanced tacticsJeremy has been working in the eCommerce space for 5 years building both eCommerce brands and tools for eCommerce companies. He currently runs an agency and podcast of the same name – Messenger Mastermind – where he works with 7-Figure eCommerce companies to build out their Owned Channels (Email, SMS, Push Notifications, Facebook Messenger, and Facebook Groups) to drive more profitable revenue growth.Previously, Jeremy was LuMee's (aka Kim Kardashian's favorite selfie case) eCommerce Manager where he owned the DTC experience of LuMee.com and built tripled the Revenue generated from Email year over year. In addition he also built the SMS, Messenger and Push programs to drive a combined 6-Figures in Revenue per year.Links MentionedDownload the Messenger Mastermind Launch Optimization PDFMessenger Mastermind Podcast - Jeremy's PodcastMessenger Mastermind - Jeremy's AgencyLumee - Merchant exampleJeremy's Podcast episode on more advanced tactics in SMS.PostScriptSMSBumpRetention RocketSMS in KlaviyoChubbies - Sign up for their newsletter for inspirationNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleTake a ride with Kurt on YouTubeApply to work with Kurt to grow your store.This episode made possible by Rewind

You asked, we answered:"So Kurt if you were to start a store what niche would you start in?""You mentioned the importance of building an email list- any practical ideas for how to get people to sign up?""Timing for social media posts for holidays. Aka when to release your Black Friday deal on social.""What to budget for your one day ads on social for black Friday, etc.""What type of ads should we run for BF? How can the ads be aligned with the emails per Ezra’s email campaign?"Plus Kurt goes to SEMA to rub elbows with a few celebrities.Links MentionedHoliday Email GuideSEMANerd MarketingBufferTailwindNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleTake a ride with Kurt on YouTubeApply to work with Kurt to grow your store.SponsorsTry Bold Product Upsell free for 90 daysSave 20% on Turbo, a blazing fast Shopify themeImprove your shop’s search engine ranking with Venntov SEO Meta ManagerOutsource your Shopify customer service with Simplr

Ever wonder the best time and day to promote a product or sale? Or what strategy to use to get orders all day long? In this episode, 7-figure Shopify merchant Mark Arruda breaks down the exact strategy he's using.You'll hear:How Etsy made (and almost broke) Mark's businessRisks around trademarksWhat to do when Facebook ads get too expenseHow to focus on profitabilityMark's next level launch strategyWhy you should never do a weekend launchThe ideal day to launch a productMark is the founder and CEO of Constantly Varied Gear, co-host of the Messenger Mastermind Podcast and an avid community builder and marketer.Show LinksDownload: Mark's Product Launch BlueprintConstantly Varied GearMark's podcast: Messenger MastermindPodcast Recommendation: Ecommerce InfluencePodcast Recommendation: Business LunchPodcast Recommendation: Perpetual TrafficManyChatKlaviyoOctane.aiPostScriptPushOwlNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleTake a ride with Kurt on YouTubeApply to work with Kurt to grow your store.This episode made possible by Rewind

In this episode, 7-figure merchant Tyler 'Sully' Sullivan from Bombtech Golf teaches us his approach to customer service and how his focus "is shocking customers with amazing service so price and repeat orders are a given." You'll hear: How a Facebook Group drives 100x ROI Why customer service can let you double or triple your prices Why revenue is a vanity number Examples of how to wow your customers In 2018, BombTech Golf sold 170,000 golf clubs resulting in mid seven figure revenue with just three employees and a four hour work week. Tune in for more details! Resources Bombtech Golf - Sully's Shopify store Klaviyo - Sully's preferred email marketing automation platform EcomGrowners - Sully's agency Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

In this episode, you'll learn a three stage strategy to set your Facebook ads funnel up for success before and during Black Friday.Facebook Ads are more expensive than ever, and Black Friday is going to bring the muppets out of the woodwork which will drive costs up even more.You'll the hear answers to:A 3-stage approach to Facebook Ads success on Black FridayHow to plan your budgetSetting your site up for successWhy you should try Dynamic Ads for Broad Audiences (DABA)Links MentionedBFCM Strategy GuideNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleTake a ride with Kurt on YouTubeApply to work with Kurt to grow your store.This episode made possible by Rewind