The Practice Marketing Podcast
Neil Trickett, PT
Are you a Physical Therapy business owner who wants to GROW your clinic...but you feel like you lack the time or business training to reach your potential? The Practice Marketing Podcast highlights successful marketing strategies from North America’s fastest-growing Physical Therapy clinics so you can learn from their wins and power your patient growth in 1 hour or less. Host Neil Trickett, PT grew his physical therapy business into a 7-figure thriving business before he exited successfully in 2010. Then he founded Practice Promotions (www.practicepromotions.net), a 7-figure marketing agency that has helped thousands of physical therapy, chiropractic, physiotherapy, rehab, and private practices over the last 14 years to thrive in the U.S. and Canadian markets.His passion is for helping practice owners grow their businesses through effective marketing, empowering them to help the people in their communities, and to have the freedom and lifestyle they want to live.
Episodes
Mentioned books
May 13, 2024 • 49min
Social Media Secrets to Grow Your Practice & Attract Gen Z w/ Rick Lau & Shaida Rabie
Learn from Rick Lau and Shaida Rabie on leveraging social media to boost patient referrals, attract Gen Z, and grow your clinic. Discover the importance of showcasing clinic culture authentically on platforms like Instagram and TikTok. Explore strategies for maximizing reach through multiple social media platforms and utilizing clinic culture for social media recruitment ads.
May 6, 2024 • 1h 1min
Create a Great Patient Experience w/ David Lott
Do you want to create an experience patients LOVE?David Lott is a master at creating a WOW patient experience – and then including that in his marketing. If you doubt how much his patients love Lott PT, just check out their 800 online reviews! In this podcast, David & host Neil Trickett will teach you how to...Capture the patient experience with photosGet more Google ReviewsShow why your practice is different!
Apr 29, 2024 • 15min
6 Habits to Grow Your Word of Mouth Referrals
Imagine if 1 in 3 patients replaced themselves with a friend or family member. What would that do for your practice growth?In this episode, you'll learn 6 successful habits to grow your word of mouth referrals to your medical practice. Prefer to read? Read the blog version of this podcast here: https://practicepromotions.net/6-habits-generate-physical-therapy-referrals/
Apr 22, 2024 • 49min
Automating Patient Referrals to Your Medical Practice w/ Jamey Schrier
Do you want MORE word-of-mouth patient referrals? A few years ago, Neil interviewed Jamey Schrier from Practice Freedom U. He gave an AMAZING talk on how to automate patient referrals for your practice. You'll learn...Simple actions to take each month to boost referralsHow to get your team on boardHow to make patients WANT to refer to youThis webinar continues to be one of our most useful and most-watched videos online, so I wanted to share it with you all on the podcast. Jamey talks about getting referrals for a physical therapy business, but the tips he gives also apply to chiropractors, orthopedic surgeons, and other rehab businesses. I can’t wait for you to hear these referral tips. So sit back, relax, and enjoy this webinar on patient referral tips!
Apr 15, 2024 • 52min
Don't Panic! How to Boost Results At An Underperforming Clinic Location w/ Connecticut PT Specialists
Yikes! Do you have a clinic location that's underperforming?Don't panic! In this episode, you'll learn how to use marketing to help an underperforming clinic. You'll learn...How to track growth across clinic locationsHow to build relationships around the area in a new spot How to delegate across your clinic staffOrganize & coordinate your marketing across locations Our guests are Colin Bostic & Olivia Mansfield from Connecticut Physical Therapy Specialists, a successful 3-location practice in Hartford, Connecticut! Colin is the Business Manager and Olivia is the Marketing Coordinator. Today, they’re going to share their wisdom on how to market a multi-location practice.
Apr 8, 2024 • 39min
Take the Reins in Your Business & Your Life w/ Michelle DeMarchi
Do you run your business? Or does your business run YOU?Too many practice owners feel out of control in their business. That's why this week we're talking about how to take the reins in your practice...and your life!Our Guest Michelle DeMarchi is a a physiotherapist and an osteopathic manual practitioner. She founded PhysioPlus Health Group in 2001, which has grown to include physiotherapy, chiropractic care, massage, pilates, yoga, naturopathic doctors…you name it, Michelle’s got it in her practice! I really admire Michelle’s resilience and her dedication to taking control of her business and her life. Michelle, welcome to the podcast.
Apr 1, 2024 • 46min
The Basic Triangle of Economic Freedom For Practice Owners (Acquire, Control, Expand) w/ Eric Miller
Eric Miller from Econologics Financial Advisors discusses the basic triangle of economic freedom for practice owners: acquire, control, and expand. Topics include saving for taxes, increasing business profits, and maximizing returns on income.
Mar 25, 2024 • 37min
The Surprising Impact of Print Newsletters on My Practice
Guest Rich Albanese, PT, shares his biggest mistake as a practice owner and how patient newsletters transformed his business. The podcast emphasizes the importance of marketing, building a valuable practice, and navigating referral challenges. It also discusses the surprising success of print newsletters in enhancing patient engagement and integrating them with digital marketing efforts for growth.
Mar 18, 2024 • 21min
Your Website is LOSING Patients! 10 Tips to Hook Visitors’ Attention
Learn how to hook and keep visitors' attention on your website with 10 tips. Strategies include placing appointment buttons strategically, using testimonials, tailoring content, aligning marketing strategies with health condition searches, utilizing authentic clinic photography, and focusing on mobile-friendly design.
Mar 11, 2024 • 43min
Measure What Matters in Your Private Practice w/ Travis Robbins, PT
Travis Robbins, PT from Next Level PT shares insights on clinic revenue growth. Topics include focusing on essential numbers, increasing profits, and achieving success in practice. Also discussed are ways to motivate staff, track marketing efforts, monitor patient referrals, and improve evaluation attendance. The podcast highlights key metrics for practice improvement and previews an upcoming marketing event in Nashville.
