Long Now

The Long Now Foundation
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Jul 17, 2014 • 1h 21min

Adrian Hon: A History of the Future in 100 Objects

### Future artifacts Speaking from 02082, Hon described 5 (of 100) objects and events from this century’s history he felt most strongly evoked the astonishing trends that have transformed humanity in the past 8 decades. Not all developments proved to be positive. One such was _Locked Simulation Interrogation_. In 02019 in Washington DC, frustrated by a series of 5 unsolved bombings, the FBI combined an unremovable top quality virtual reality (VR) rig with detailed real-time brain scanning to run a suspect through a cascade of 572 intense simulations designed to draw out everything the suspect knew about the bombings. As a result the 6th bombing was averted, and the technique of adaptive VR became a standard law enforcement tool. But over time it was found to be unreliable and often harmful, and in 02033 the Supreme Court declared it to be unconstitutional. By the 02040s people’s comfort with mood drugs and discomfort with lives that felt meaningless (mass automation had replaced many forms of work) led to the _Fourth Great Awakening_. In 02044 a religious entrepreneur found a way to transform human nature and acquire converts to the “Christian Consummation Movement” with a combination of one eyedropper, 18 pills, and an “induction course of targeted viruses and magstim.” Inductees were made more empathic, generous, trusting, and disciplined. The movement grew to 20 million Americans by the 02070s before it leveled off. The world learned what could be done with desire modification. A lasting monument to humanity’s progress off planet was _Alto Firenze_ , the first space station designed for elegance. Constructed in 02036, it progressed through a series of beautifications and uses from hotel to conference center and art museum to eventually being declared a World Heritage Site. In 2052 it was moved to L5 and thus escaped the cascade of debris collisions that completely emptied the over-crowded low-Earth orbit later that year. Perhaps it was the steady increase of older people, along with continuing trends in self-quantification and “gamification,” that led to the _Micromort Detector_ in 02032. “What if you could have a number that told you exactly how risky an action, any action, was going to be?“ The Lifeline bracelet measured the wearer’s exact health condition along with the environment and the action being contemplated and displayed how risky it would be in “micromorts”—a unit representing one chance in a million of death. Go canoeing—10 micromorts. Two glasses of wine—1 micromort. The bracelets became tremendously popular, though they were found to increase anxiety badly in some users. Later spinoffs included the Microfun Detector and Micromorals Detector. Signs of ancient life were found on Mars in 2028, on Europa in 2048. “By the time extrasolar alien life was first imaged in 2055, celebrations were considerably smaller, the wonder and excitement having been eroded by the slow drip of discoveries. By then, everyone had simply assumed that life was out there, everywhere.“ One planet now discovered to have signs of intelligent life is 328 light years away. Thus the _Armstrong Expedition_ , using an antimatter-fueled lighthugger craft bearing only artificial intelligences set out to make contact in 02079. “This century,” Hon summarized, “we learned what it means to be human.”
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Jun 11, 2014 • 1h 39min

Stefan Kröpelin: Civilization’s Mysterious Desert Cradle

### The Sahara and civilization “Almost everything breaks in the desert,” Kröpelin began. He showed trucks mired in sand, one vehicle blown up by a land mine, and a Unimog with an impossibly, hopelessly broken axle. (Using the attached backhoe, it hunched its way 50 miles back to civilization.) The eastern Sahara remains one of the least explored places on Earth, and it is full of wonders. Every year for 40 years Kröpelin has made multi-month expeditions to figure out the paleoclimatological changes and human saga in the region over the last 17,000 years. There are no guides, no roads. When you find something—astonishing rock art (there are thousands of sites), an amazing geological feature—you know you’re the first human to see it in thousands of years. A great river, 7 miles wide, 650 miles long, once flowed into the Nile from the desert. Now called Wadi Howar, its rich, still unstudied archeological sites show it used to be a thoroughfare from the deep desert. A vast spectacular plateau called the Ennedi Highlands, as big as Switzerland, has exquisite rock art detailing pastoral herds of cattle and even dress and hair styles. Mouflon (wild sheep) and crocodiles still survive there. Most remarkable of all are the remote Ounianga Lakes, some of them kept charged with ancient deep-aquifer fresh water because of the draw of intense evaporation from a hypersaline central lake. In 1999 Kröpelin began a stratigraphic study of another lake’s sediment, eventually collecting a treasure for climate study---a 52-foot core sample which shows every season for the last 11,000 years. For Kröpelin, many strands of evidence spell out the sequence of events in the eastern Sahara. From 17,000 to 10,500 BP (before the present), there were only a few human settlements along the Nile. But the Sahara was gradually getting wetter in the period 10,500 to 9,000 BP, and people moved up from the south. The peak of the African Humid Period, when the Sahara was green and widely occupied, was 9,000 to 7,300 years ago. Then a gradual desiccation from 7,300 to 5,500 BP drove people to the Nile, and the first farms appeared there. From 5,500 BP on, the Nile’s pharaonic civilization got going and lasted 3,000 years. Unique artifacts such black-rimmed pots and asymmetric stone knives, once used in the far desert, turn up in the settlements that created Egypt. Kröpelin concluded: “Egypt was a gift of the Nile, but it was also a gift of the desert.” And of climate change.
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May 21, 2014 • 1h 36min

Sylvia Earle & Tierney Thys: Oceanic

### Oceans alive Neither of them eats fish. Both marine biologists applaud the improved regulation of American fishing and the resulting recovery of important fisheries, but they note that 90% of our seafood is imported, and one-third of that is caught illegally. Two-thirds of global fisheries are overfished. Eating a tuna, Earle points out, is like eating a wolf or a tiger. It is a magnificent predator often decades in age. We no longer commercially harvest wildlife on land. Why do we do it in the sea? Noting that 15% of land has become protected in the last 100 years, the speakers said we have just started on protecting the ocean. About 3% is now protected, in 8,000 Marine Protected Areas. The goal is 20% by 2020. One hero of the movement is Palau’s president Tommy Remengesau, who this year declared that commercial fishing would be banned in its entire ocean economic zone—230,000 square miles. Likewise New Caledonia just created a 500,000 square mile “Natural Park of the Coral Sea.” Ocean science keeps yielding profound discoveries. A sea-going photosynthetic bacteria named Prochlorococcus was identified as recently as 1986, yet it may be the most abundant photosynthetic species on Earth, responsible for 5-10% of all the oxygen in the atmosphere. Without their ancestors we wouldn't exist. Deep-diving Earle noted that daylight only reaches about 1,000 feet down in the ocean. Most of the world’s life therefore lives in total darkness, and “bioluminescence is the most common form of communication on Earth.” Thys observed that the greatest need is for coordinated, consistent remote-sensing in the ocean, and that is increasingly being provided by small robots that travel on their own on and under the surface, sending their data to satellites as well as cabled observatories. Small satellites also are multiplying, providing daily, detailed information from above. Citizen science is growing along with the Maker movement. “Life came from the ocean,” Thys concluded. “And the life in it continues to nurture life everywhere. We owe the ocean some nurture back.”
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Apr 23, 2014 • 1h 34min

Tony Hsieh: Helping Revitalize a City

### The downtown company The business advice that Tony Hsieh most took to heart came from an ad executive: “A great brand is a story that never stops unfolding.” With his own company, Zappos, he determined that “brand equals culture,” and made quality of culture the top corporate priority, followed by customer service, and then selling shoes and clothing. The formula worked so well that Zappos outgrew its collection of buildings in suburban Las Vegas. Time to build a campus. Other suburban corporate campuses—Google, Nike, Apple—struck him as isolated and insular. He wondered if a company could be like New York University, embedded in downtown Manhattan, with all of its buildings and no end of urban amenities within a five-minute walk. Edward Glaeser’s book _The Triumph of the City_ described how cities unfold forever, driven by density and intense variety, while companies all eventually go stagnant and die. Maybe immersion in a downtown could help keep his company unfolding, and maybe bringing company start-up culture to a decaying urban core could restart its vitality. Zappos bet the company on the idea. They took over the abandoned city hall in the dead-end part of Las Vegas known as Fremont East and spent $200 million buying up nearby properties, $50 million on local small businesses, $50 million on tech start-ups, and $50 million on education, arts, and culture. Hsieh’s strategy is to increase: “Collisions” (serendipitous encounters); “Co-learning” (a community teaching itself); and “Connectedness” (density, diversity, and reasons to engage). They built a Shipping Container Park with three stories of shops, amusements, and tech start-ups wrapped around a courtyard for food, play, and hanging out. They planted Burning Man mega-art on corners throughout the neighborhood “to keep you walking one more block.” Inspired by TED, the Summit Series, and especially SXSW (the South by Southwest festival in Austin), they built a theater for frequent talks and organized an annual “Life is Beautiful” music festival attracting 60,000. Hsieh figures that “collisionability” can be quantified and designed for. He thinks that street-level interaction can be made so rich that it compensates for the lower density of low-rise buildings, with 100 residents/acre. Thus he blocked off the skyway from Zappos’s parking lot to its headquarters in the city hall. Use the street. Make street activities really attractive. Active residents, he calculates, will experience 1,000 collisionable hours a year (3.6 hours/day, 7 days/week, 40 weeks/year). Ditto for “purposeful visitors” (12 hours/day, 7 days/week, 12 weeks/year)—you are invited to be one. If Zappos helps foster an urban “culture of openness, collaboration, creativity, and optimism,” Hsieh says, then the city can prosper, and the company with it, and both can keep unfolding their stories indefinitely.
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Mar 25, 2014 • 1h 38min

Mariana Mazzucato: The Entrepreneurial State

### Government as radical, patient VC The iPhone, Mazzucato pointed out, is held up as a classic example of world-changing innovation coming from business. Yet every feature of the iPhone was created, originally, by multi-decade government-funded research. From DARPA came the microchip, the Internet, the micro hard drive, the DRAM cache, and Siri. From the Department of Defense came GPS, cellular technology, signal compression, and parts of the liquid crystal display and multi-touch screen (joining funding from the CIA, the National Science Foundation, and the Department of Energy, which, by the way, developed the lithium-ion battery.) CERN in Europe created the Web. Steve Jobs’ contribution was to integrate all of them beautifully. Venture Capitalists (VCs) in business expect a return in 3 to 5 years, and they count on no more than one in ten companies to succeed. The time frame for government research and investment embraces a whole innovation cycle of 15 to 20 years, supporting the full chain from basic research through to viable companies. That means they can develop entire new fields such as space technology, aviation technology, nanotechnology, and, hopefully, Green technology. But compare the reward structure. Government takes the greater risk with no prospect of great reward, while VCs and businesses take less risk and can reap enormous rewards. “We socialize the risks and privatize the rewards.” Mazzucato proposes mechanisms for the eventual rewards of deep innovation to cycle back into a government “innovation fund”---perhaps by owning equity in the advantaged companies, or retaining a controlling “golden share” of intellectual property rights, or through income-contingent loans (such as are made to students). “After Google made billions in profits, shouldn’t a small percentage have gone back to fund the public agency (National Science Foundation) that funded its algorithm?” In Brazil, China, and Germany, state development banks get direct returns from their investments. The standard narrative about government in the US is that it stifles innovation, whereas the truth is that it enables innovation at a depth that business cannot reach, and the entire society, including business, gains as a result. “We have to change the way we think about the state,” Mazzucato concludes.
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Jan 22, 2014 • 1h 29min

Danny Hillis & Brian Eno: The Long Now, now

### Make the next legal U-turn "Bitching Betty," they call the robotic voice of the car’s GPS guidance system. Eno and Hillis, on their road trips, always become so engrossed in conversation that they get lost—one time, driving to Monterey they wound up in Sacramento, 200 miles wrong. So they turn on GPS, and Betty joins the conversation with helpful advice about U-turns. Hillis observed, "The GPS is very good at giving you instructions to get someplace. But Brian and I have no idea where we’re going; we just want some time together. What usually happens for us after a couple days of frustratingly looking at the tiny GPS map is that we stop and buy a big paper map. And the moment we open a map of Nevada or Arizona, it feels like we’re in a much bigger world. The big maps are not that useful to navigate by, but there’s a sense of relief of seeing the bigger context and all the possibilities of where we might go. That’s exactly what The Long Now Foundation is for." Culture is a long conversation, Eno proposed. "When I talk about the practice of art I often use the word "conversation" because I think that you never see a piece of art on its own. You look at a painting in relation to the whole conversation of paintings. Some things are completely meaningless outside of that kind of context. if you think about Kazimir Malevich’s "White on White" painting, it’s hardly a picture actually, but it’s an important picture in the history of painting up to that point." Hillis replied, "My plan for painting is to have my bones removed and replaced with titanium, and then I grind up my bones to make white pigment." Eno: "That’s very old-fashioned." Hillis talked about the long-term stories we live by and how our expectations of the future shape the future, such as our hopes about space travel. Eno said that Mars is too difficult to live on, so what’s the point, and Hillis said, "That’s short-term thinking. There are three big game-changers going on: globalization, computers, and synthetic biology. (If I were a grad student now, I wouldn’t study computer science, I’d study synthetic biology.) I probably wouldn’t want to live on Mars in this body, but I could imagine adapting myself so I would want to live on Mars. To me it’s pretty inevitable that Earth is just our starting point." Eno remarked, "Sex, drugs, art, and religion—those are all activities in which you deliberately lose yourself. You stop being you and you let yourself become part of something else. You surrender control. I think surrendering is a great gift that human beings have. One of the experiences of art is relearning and rehearsing surrender properly. And one of the values perhaps of immersing yourself in very long periods of time is losing the sense of yourself as a single focus of the universe and seeing yourself as one small dot on this long line reaching out to the edges of time in each direction." Hillis described some elements of surrender designed in to the visitor experience of the 10,000-year Clock being built in the mountains of west Texas. "You’ll be away from your usual environment for days to travel to the remote site. Because of where it is on the mountain, you have to wake up before dawn, and there’s the physical exertion of climbing up the mountain. As you climb, there’s some points of confusion, where you’re not sure if you’re in the right place. "For example, in the total darkness inside the mountain, as you go up the spiral stairs surrounding the Clock mechanism for hundreds of feet, you think you know where you’re going because there’s light at the top of the shaft that you’re climbing toward, but as you get up there, the stairs keep becoming narrower, and you see they’re tapering off to smaller than you could possibly walk on. And you realize, ‘My plan isn’t going to work.’ "You have to get away from the idea of direct progress and surrender that kind of control in order to find your way."
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Nov 19, 2013 • 1h 22min

Richard Kurin: American History in 101 Objects

### American objects Figuratively holding up one museum item after another, Kurin spun tales from them. (The Smithsonian has 137 million objects; he displayed just thirty or so.) The Burgess Shale shows fossilized soft-tissue creatures ("very early North Americans") from 500 million years ago. The Smithsonian’s Giant Magellan Telescope being built in Chile will, when it is completed in 2020, look farther into the universe, and thus farther into the past than any previous telescope---12.8 billion years. Kurin showed two versions of a portrait of Pocahontas, one later than the other. "You’re always interrogating the objects," he noted. In the early image Pocahontas looks dark and Indian; in the later one she looks white and English. George Washington’s uniform is elegant and impressive. He designed it himself to give exactly that impression, so the British would know they were fighting equals. Benjamin Franklin’s walking stick was given to him by the French, who adored his fur cap because it seemed to embody how Americans lived close to nature. The gold top of the stick depicted his fur cap as a "cap of liberty." Kurin observed, "There you have the spirit of America coded in an object." In 1831 the first locomotive in America, the "John Bull," was assembled from parts sent from England and took up service from New York to Philadelphia at 15 miles per hour. In 1981, the Smithsonian fired up the John Bull and ran it again along old Georgetown rails. It is viewed by 5 million visitors a year at the American History Museum on the Mall. The Morse-Vail Telegraph from 1844 originally printed the Morse code messages on paper, but that was abandoned when operators realized they could decode the dots and dashes by ear. In the 1840s Secretary of the Smithsonian Joseph Henry collected weather data by telegraph from 600 "citizen scientists" to create: 1) the first weather maps, 2) the first storm warning system, 3) the first use of crowd-sourcing. The National Weather Service resulted. Abraham Lincoln was 6 foot 4 inches. His stylish top hat made him a target on battlefields. It had a black band as a permanent sign of mourning for his son Willie, dead at 11. He wore the hat to Ford’s Theater on April 14, 1865. When you hold the hat, Kurin said, "you feel the man." In 1886 the Smithsonian’s taxidermist William Temple Hornaday brought one of the few remaining American bison back from Montana to a lawn by the Mall and began a breeding program that eventually grew into The National Zoo. His book, _The Extermination of the American Bison_ , is "considered today the first important book of the American conservation movement." Dorothy’s magic slippers in _The Wizard of Oz_ are silver in the book but were ruby in the movie (and at the museum) to show off the brand-new Technicolor. The Smithsonian chronicles the advance of technology and also employs it. The next Smithsonian building to open in Washington, near the White House, will feature digital-projection walls, so that every few minutes it is a museum of something else.
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Oct 16, 2013 • 1h 30min

Adam Steltzner: Beyond Mars, Earth

### Mighty daring on Mars Engineer Steltzner took his rapt audience striding with him through the wrong solutions for landing a one-ton rover on Mars that his team worked through a decade ago. Previous rovers had weighed 50 pounds, 385 pounds. This traveling “Mars Science Laboratory” would weigh 1,984 pounds. The old airbag trick wouldn’t work this time, nor would a palette, or legs. After exhausting everything that looked reasonable but could not work, the team settled on a mini-rocket “sky crane” approach that might be able to work, but there was nothing reasonable-looking about it. Selling the concept, Steltzner invoked arguments such as: “Great works and great follies may be indistinguishable at the outset,” while reminding himself that “Sometimes what looks crazy is crazy.” To make things worse, the idea could not be tested on Earth, because our atmosphere and gravity situation is so different from Mars, “and simulations only answer things you know to worry about.” Furthermore, the landing had to occur within a tiny target ellipse only 4 by 12 miles in the Gale Crater at the base of Mount Sharp, which stands 15,000 feet about the crater floor. To “kiss the Martian surface” at that spot, the landing system had to go through multiple stages (the “seven minutes of terror”) totally on its own, decelerating violently from 10,000 miles per hour to a gentle 0 mph without a single flaw at any stage. On August 6, 2012, with the whole world watching, the system performed perfectly, and Steltzner’s team at JPL exploded with high-fives and tears on the world’s screens. After showing the video, Steltzner asked, “Why do it, why spend the $2.5 billion the mission cost?” One eternal question about Mars is whether life is there, or was there. This rover has already determined that Mars once had sufficient amounts of the right kind of water that life could have managed there. “It would have been something bacterial, pond-scummy.” He is now at work on a conjectural series of three missions to bring samples of Martian material back to Earth. The first mission would collect and cache the samples; the second would launch the cache to Mars orbit; the third would return it to Earth. Later projects should explore the ice-covered ocean of Jupiter’s moon Europa and the methane lakes of Saturn’s moon Titan. “With this kind of exploration,“ Steltzner said, “we’re really asking questions about ourselves. How great is our reach? How grand are we? Exploration of this kind is not practical, but it is essential.” He quoted Theodore Roosevelt: “Far better it is to dare mighty things, to win glorious triumphs even though checkered by failure, than to rank with those timid spirits who neither enjoy nor suffer much because they live in the gray twilight that knows neither victory nor defeat.” Steltzner reminded the audience of the relative inhospitability of Mars and the intense inhospitability of space. “Outside of the magnetic field of this planet that shelters us from the streaming radiation of the Sun, it’s a really nasty place. It’s inconceivably cold or indescribably hot, bathed in radiation.” To contemplate terraforming Mars or building colonies in space, he said, makes solving the problems here on Earth of maintaining this planet’s exquisite balance for life seem so obvious and doable. In the harsh lifelessness of space we discover how precious is life on Earth.
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Sep 18, 2013 • 1h 17min

Peter Schwartz: The Starships ARE Coming

### Starship destiny We now know, Schwartz began, that nearly all of the billions of stars in our galaxy have planets. If we can master interstellar travel, "there’s someplace to go." Our own solar system is pretty boring---one planet is habitable, the rest are "like Antarctica without ice" or worse. So this last year a number of researchers and visionaries have begun formal investigation into the practicalities of getting beyond our own solar system. It is an extremely hard problem, for two primary reasons---the enormous energy required to drive far and fast, and the vast amount of time it takes to get anywhere even at high speed. The energy required can be thought of in three ways. 1) Impossible---what most scientists think. 2) Slow. 3) Faster than light (FTL). Chemical rockets won’t do at all. Nuclear fission rockets may suffice for visiting local planets, but it would take at least fusion to get to the planets of other stars. Schwartz showed Adam Crowl’s scheme for a Bussard Ramjet using interstellar ions for a fusion drive. James Benford (co-author of the book on all this, _Starship Century_) makes the case for sail ships powered by lasers based in our Solar System. As for faster-than-light, that requires "reinventing physics." Physics does keep doing that (as with the recent discovery of "dark energy"). NASA has one researcher, Harold White, investigating the potential of microscopic wormholes for superluminal travel. Standard-physics travel will require extremely long voyages, much longer than a human lifetime. Schwartz suggested four options. 1) Generational ships---whole mini-societies commit to voyages that only their descendents will complete. 2) Sleep ships---like in the movie "Avatar," travelers go into hibernation. 3) Relativistic ships---at near the speed of light, time compresses, so that travelers may experience only 10 years while 100 years pass back on Earth. 4) Download ships---"Suppose we learn how to copy human consciousness into some machine-like device. Such ‘iPersons’ would be able to control an avatar that could function in environments inhospitable to biological humans. They would not be limited to Earthlike planets." Freeman Dyson has added an important idea, that interstellar space may be full of objects---comets and planets and other things unattached to stars. They could be used for fuel, water, even food. "Some of the objects may be alive." Dyson notes that, thanks to island-hopping, Polynesians explored the Pacific long before Europeans crossed the Atlantic. We might get to the stars by steps. Futurist Schwartz laid out four scenarios of the potential for star travel in the next 300 years, building on three population scenarios. By 2300 there could be 36 billion people, if religious faith drives large families. Or, vast wealth might make small families and long life so much the norm that there are only 2.3 billion people on Earth. One harsh scenario has 9 billion people using up the Earth. Thus his four starship scenarios... 1) "Stuck in the Mud"---we can’t or won’t muster the ability to travel far. 2) "God’s Galaxy"---the faithful deploy their discipline to mount interstellar missions to carry the Word to the stars; they could handle generational ships. 3) "Escape from a Dying Planet"---to get lots of people to new worlds and new hope would probably require sleep ships. 4) "Trillionaires in Space"---the future likes of Elon Musk, Jeff Bezos, and Richard Branson will have the means and desire to push the envelope all the way, employing relativistic and download ships or even faster-than-light travel. Schwartz concluded that there are apparently many paths that can get us to the stars. In other words, "Galactic civilization is almost inevitable."
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Aug 14, 2013 • 1h 18min

Daniel Kahneman: Thinking Fast and Slow

### On taking thought Before a packed house, Kahneman began with the distinction between what he calls mental “System 1”---fast thinking, intuition---and “System 2”---slow thinking, careful consideration and calculation. System 1 operates on the illusory principle: _What you see is all there is_. System 2 studies the larger context. System 1 works fast (hence its value) but it is unaware of its own process. Conclusions come to you without any awareness of how they were arrived at. System 2 processes are self-aware, but they are lazy and would prefer to defer to the quick convenience of System 1. “Fast thinking,” he said, “is something that happens to you. Slow thinking is something you do.“ System 2 is effortful The self-control it requires can be depleted by fatigue. Research has shown that when you are tired it is much harder to perform a task such as keeping seven digits in mind while solving a mental puzzle, and you are more impulsive (I’ll have some chocolate cake!). You are readier to default to System 1. “The world in System 1 is a lot simpler than the real world,” Kahneman said, because it craves coherence and builds simplistic stories. “If you don’t like Obama’s politics, you think he has big ears.” System 1 is blind to statistics and focuses on the particular rather than the general: “People are more afraid of dying in a terrorist incident than they are of dying.” When faced with a hard question such as, “Should I hire this person?” we convert it to an easier question: “Do I like this person?“ (System 1 is good at predicting likeability.) The suggested answer pops up, we endorse it, and believe it. And we wind up with someone affable and wrong for the job. The needed trick is knowing when to distrust the easy first answer and bear down on serious research and thought. Organizations can manage that trick by requiring certain protocols and checklists that invoke System 2 analysis. Individual professionals (athletes, firefighters, pilots) often use training to make their System 1 intuition extremely expert in acting swiftly on a wider range of signals and options than amateurs can handle. It is a case of System 2 training System 1 to act in restricted circumstances with System 2 thoroughness at System 1 speed. It takes years to do well. Technology can help, the way a heads-up display makes it possible for pilots to notice what is most important for them to act on even in an emergency. The Web can help, Kahneman suggested in answer to a question from the audience, because it makes research so easy. “Looking things up exposes you to alternatives. This is a profound change.”

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