The Heart & Hustle Podcast

Today's guest is one of Lindsey and Evie's favorite people on planet earth. He's hysterical. He's wild. He's the best dang videographer on the planet. Brady is a destination videographer and branding specialist who devotes his time and energy to his craft: visual storytelling. He's been our go to videographer for our personal businesses as well as The Heart University, for over a year now. He's soo incredible at what he does. If you follow Brady on Instagram, you KNOW he's known for his wild and entertaining personality. So today on the podcast we chatted with him ALL about how he infuses his personality into his business. He also shares what got him into videography in the first place, WHY he intentionally chooses to not film weddings - a traditional route most videographers take, and how a single gif landed him a HUGE deal with a mega company. We also couldn't do a podcast with Brady without sharing some crazy stories of how we met and what happened the week of filming our online course content a year ago. This is an episode you do NOT want to miss. Get ready to laugh a LOT and hear some FIRE truth brought to you by the one and only, Brady Clayton. Show Notes: https://theheartuniversity.com/013-infusing-your-personality-into-your-business-with-brady-clayton HoneyBook: www.share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. www.instagram.com/bradysclayton www.youtube.com/bradyclayton www.instagram.com/evierupp www.instagram.com/mrslindseyroman www.instagram.com/theheartuniversity For any podcast inquiries: podcast@theheartuniversity.com

Let's talk goal setting! This is a topic that Lindsey and Evie feel so passionately about. There is SO much power in strategic planning for your life and business. This episode applies to EVERYONE - not just the entrepreneurs out there. Lindsey and Evie are getting real, raw, and super passionate on today's show and talking about WHY it's so important to set goals for yourself and HOW it can affect your life or business forever. They aren't just talking big; they are talking truth. This can make or break you. If you're ready to get a good kick in the pants and start this year off with the vision and strategy needed to KICK BUTT… let's dive on in. Show Notes: HoneyBook: www.share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/evierupp www.instagram.com/mrslindseyroman www.instagram.com/theheartuniversity Podcast inquiries: podcast@theheartuniversity.com

Today Evie and Lindsey are welcoming one of their favorite people ever on the podcast, their marketing manager and Facebook Ad extraordinaire, Max Sadik. Lindsey and Evie hired Max last year when preparing to launch their first online course, and without a doubt Max was the best investment they ever could have made. Max is incredibly knowledgeable about Facebook and Instagram ads, but more than that, he's a freaking genius when it comes to tried and true marketing strategies. In today's episode he holds nothing back. Max breaks down what should and shouldn't be in your ad copy, he walks through multiple examples of setting up a sales funnel, what the heck a Facebook Pixel is, and so much more. If you've ever been curious about Advertising on Facebook and Instagram, this episode is for you! Show Notes Show Notes: http://theheartuniversity.com/011-how-to-leverage-the-power-of-facebook-with-max-sadik HoneyBook: www.share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Facebook Business Manager: https://business.facebook.com/ Check out Max's step by step video on how to navigate Facebook Marketing. First, visit his website, Marketing By Max: marketingbymax.com. From here, you can find his Facebook group. In the group there is a section called "units" and inside that section there are all the educational videos. Follow along: www.instagram.com/maxim.sadik www.instagram.com/evierupp www.instagram.com/mrslindseyroman www.instagram.com/theheartuniversity For any podcast inquiries please email podcast@theheartuniversity.com

Evie and Lindsey are well known as branding experts and you've probably heard them talk all about building a personal brand through showing up as yourself and sharing both your story and personality. In today's episode they address a colossal mistake they see people make when it comes to personal branding. This mistake is not only a pet peeve of theirs, it is also really damaging to your branding and doing the opposite of what you're hoping to do: attract a solid audience. Today, Evie and Lindsey discuss the difference between healthy vs unhealthy vulnerability. This can ultimately make or break your business. If you feel like you've been TRYING to brand yourself in a personal way and it just hasn't been working… LISTEN UP! Episode Links Show Notes: http://theheartuniversity.com/010-why-your-online-vulnerability-isnt-working HoneyBook: www.share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/evierupp www.instagram.com/mrslindseyroman www.instagram.com/theheartuniversity

Today Lindsey and Evie welcome one of their best friends in the photography industry, the queen of adventurous elopements and an advocate for the outdoors, Abbi Hearne. Abbi is an adventurer, outdoor advocate, climber, skydiver, and photographer based in the Utah desert. She and her husband Callen run The Hearnes Adventure Photography, specializing in intimate weddings and elopements all over the American west but mainly in Moab, Yosemite National Park, and Alaska. They lived on the road full time for three and a half years and recently bought a house in Moab where they now spend Spring and Fall while still traveling 6+ months of the year. Abbi has built her business and lifestyle around adventure and time in the places she loves most. While her business thrives she emphasizes her own love of the outdoors, trying to never become "too busy" to enjoy life outside of work! The Hearnes are at the top of their niche, often setting the course for others pursuing adventure wedding photography, and have done so in non-traditional ways that go far beyond the tempting all-in mentality of early entrepreneurship. They have redefined the world of elopements, pushed the boundaries of adventure in wedding clothes, and done so while falling even more in love with the environment and the landscapes that drew them to this business in the first place. They dive ALL into how Abbi navigated her wedding photography business from Houston, Texas shooting big weddings to what she's known for now: serving the niche of epic, high end, adventurous elopement weddings. They discuss practical ways she raised her pricing over time, how she became a lover and advocate for protecting the outdoors, AND how to balance the leave no trace stance as a photographer whose job it is to shoot in the outdoors. Abbi brings such a unique and NECESSARY perspective to being a destination wedding photographer. If you're a photographer who has always dreamed of traveling and shooting destination elopements in especially beautiful places, this episode is a MUST listen. Show Notes: http://theheartuniversity.com/009-destination-adventure-photography-living-on-the-road-with-abbi-hearne HoneyBook: www.share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.thehearnes.com https://www.facebook.com/thehearnesphotography/ www.instagram.com/thehearnes www.instagram.com/abbihearne www.instagram.com/callenhearne www.instagram.com/evierupp www.instagram.com/mrslindseyroman www.instagram.com/theheartuniversity

If you're the type of person who constantly is saying things like, "I'm just a stay at home mom" or "I'm an anxious person" or "I have nothing interesting to say" or anything along those lines, please give this episode a listen! Today's show is a short and sweet sucker punch of encouragement and truth that you NEED to hear and realize. The language you use and the words you speak over yourself have power. Lindsey and Evie give multiple examples of how that's the friggin truth, and practical ways to change your mindset in order to change the words you speak. If you're ready to stop speaking death over yourself, and START speaking LIFE, stick around because your mind is about to be blown. HoneyBook: www.share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! Show Notes: If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: http://theheartuniversity.com/008-why-the-language-you-use-matters www.instagram.com/evierupp www.instagram.com/mrslindseyroman www.instagram.com/theheartuniversity

In today's episode, Lindsey and Evie dive DEEP into the nitty gritty of taxes with CPA Michael Hendricks. Michael is not your ordinary accountant. If he's not baggin' peaks, skiing, or hiking glaciers in the alps, you might find him headed to a local crag up the canyon in his hometown of Logan, Utah. Michael covers everything from when to start paying attention to taxes, sales tax and all the stickiness that comes from that topic, write-offs for your business, keeping receipts and records, all the way to a touch of financial planning, investing, profit, and how to find a CPA who is PERFECT for you. Taxes DON'T have to be overwhelming and they are SO vital to understand as an entrepreneur. Today, Michael breaks down so many different angles of taxes and finances in such a simple and clear way. If taxes stress you out or feel overwhelming, this episode is about to rock your world. Michael is an absolute genius with finances and taxes - so much so that he works with Evie, Lindsey, and The Heart University. Grab a pen + paper and roll up your sleeves, because this episode is a full notebook's worth. Show notes: https://theheartuniversity.com/007-the-nitty-gritty-of-taxes-with-michael-hendricks/ HoneyBook: www.share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Michael's email: mhendricks.cpa@gmail.com Follow along: www.instagram.com/evierupp www.instagram.com/mrslindseyroman www.instagram.com/theheartuniversity

The Instagram algorithm is hard enough to figure out without the added pressure of figuring out what the heck we want to say in our captions. Writing can seem scary and oftentimes it seems so much easier to post a pretty photo with a short, witty caption that means nothing and move on. But, if you aren't writing meaningful stories that engage people, you're losing half of your potential audience out there. In today's episode, Lindsey and Evie dive deep into their biggest caption pet peeves and why it's crucial to write Instagram captions that tell stories. You'll walk away with a deeper understanding of the difference between filler or fluffy captions that don't mean anything, and captions that engage and attract your audience. Let's dive in! Show notes: https://theheartuniversity.com/006-how-to-write-instagram-captions-that-dont-suck HoneyBook: www.share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/evierupp www.instagram.com/mrslindseyroman www.instagram.com/theheartuniversity

Today we're welcoming the one and only Natalie Franke to the podcast. This episode is going to blow your mind, fire you up, and probably make you cry (in the best way possible). Natalie Franke is an entrepreneur, mobilization marketer, community builder, and neuroscience nerd. As one of the founders of the Rising Tide Society and the Head of Community at HoneyBook, she leads tens of thousands of creatives and small business owners while fostering a spirit of community over competition around the world. In today's interview we chat with Natalie about her story of pivoting from a wildly successful wedding photography business into founding an entire movement, The Rising Tide Society, and how that led her to join forces with the company HoneyBook - which we talk ALL about because we love so much. Natalie goes in depth on how she dealt with running a successful business while dealing with health issues. She shares her story with such vulnerability and grace that she had me us TEARS. Her story is SO powerful and we know it's going to touch your hearts so much. Natalie talks all about how to find the intersection between your qualifications and passions and people's needs - and she gives tangible practical takeaways on how to do that. Seriously we cannot wait for you to listen to this episode. Natalie is going to bless your ears, make you not feel so alone, and ignite you to rise up and own who you were made to be. You ready for ALL that? Then Heart and Hustle fam… meet Natalie Franke. Show notes:http://theheartuniversity.com/005-starting-a-movement-with-natalie-franke HoneyBook: share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. The Rising Tide Society: https://www.honeybook.com/risingtide/ Follow along: www.instagram.com/nataliefranke www.isntagram.com/risingtidesociety www.instagram.com/evierupp www.instagram.com/mrslindseyroman www.instagram.com/theheartuniversity

Today Lindsey and Evie dive into marketing your brand, and the BIGGEST strategy that will make you stand out from the competition. They give you step by step tools to stop sounding like a professional robot and actually create a long-lasting brand with a loyal audience and client base that will pivot with you far into the future. From social media strategies, to email and website copy, we're getting into some nitty gritty of branding. If you're ready to stand out from the competition, uplevel your social media game, and build a long-lasting brand, this episode is for you. Show notes:http://theheartuniversity.com/004-the-biggest-branding-hack-youre-missing HoneyBook: share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/evierupp www.instagram.com/mrslindseyroman www.instagram.com/theheartuniversity