The Heart & Hustle Podcast

Today's guest is the master of copywriting, Ashlyn Carter! Ashlyn Carter is a conversion copywriter, international speaker, and marketing strategist specializing in the wedding and creative industries. She's the founder and CEO of Ashlyn Writes, a copywriting business and marketing curriculum source for creatives. 90 one on one clients, over 5,000+ students, and 7 figures in revenue later, she's pinpointed what it is helps lock in half-a-million dollar launches for digital marketing campaigns. She traded Fortune 500 clients in corporate marketing for her own mega successful business helping women write words that sell, so they can work from a place of rest—not hustle. Ashlyn is a new dear friend to us and she speaks from such a place of warmth and encouragement. In today's interview we chatted all things copywriting with Ashlyn such as what copywriting REALLY means, the biggest mistakes she sees business owners making in their website and sales copy, tips and tricks for writing attention grabbing headlines and blog titles, and the art of prioritizing copy AND design when creating a web page. Prepare to have your earbuds blessed. Show notes: https://theheartuniversity.com/033-how-to-write-copy-that-converts-with-ashlyn-carter HoneyBook: www.share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. www.theheartuniversity.com/apps www.ashlynwrites.com www.ashlynwrites.com/quiz Follow along: www.instagram.com/ashlynscarter www.instagram.com/evierupp www.instagram.com/mrslindseyroman www.instagram.com/theheartuniversity Podcast inquiries: podcast@theheartuniversity.com

We've been hosting workshops for 2 years now and in that time we have learned a lot. We've done a lot of things right and a LOT of things wrong. Like way wrong. Like mess up wow can't believe we did that wrong. In today's episode we shoot it to you straight and get real. We're not perfect and we've learned a ton in the past few years of hosting live events. There's SO much that goes into planning an in person event that most people don't think about. If you're curious to hear us blab about our mistakes (trust me some of these mistakes we open up about are really juicy), or want to learn how to execute an incredible live event in the future, this episode was tailor made for you. We are giving you the top 6 things we did wrong and right when hosting live events. We have learned so much and want you to learn from our mistakes! Show notes: https://theheartuniversity.com/032-what-we-did-right-wrong-with-hosting-workshops HoneyBook: www.share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! www.theheartuniversity.com/content If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/evierupp www.instagram.com/mrslindseyroman www.instagram.com/theheartuniversity Podcast inquiries: podcast@theheartuniversity.com

Today's guest is the incredible Kristen Boss. Kristen is a mindset and business coach who specializes in helping women build their influence and grow successful businesses that deeply align with their purpose. On today's show, Kristen talks about the topic on the forefront of EVERYONE'S minds: COVID-19. And more specifically, how to not only survive but THRIVE as a business owner through a global pandemic and resulting economic crisis. Kristen is an expert on navigating your business through a recession. She navigated her own business SUCCESSFULLY through the 2008 recession, coming out far stronger at the other end. Today she walks you through HOW to do that, giving step by step takeaways for how to continue to serve, sell, and show up for your customers. If this pandemic has you feeling overwhelmed as a business owner, you're struggling with what to say, how to say it, how to stay afloat and alive, what first steps to take to pivot your business through this, and how to stay sane and in business… you need this episode. Show Notes: https://theheartuniversity.com/031-covid-19-how-to-thrive-as-a-business-owner-in-a-global-pandemic HoneyBook: www.share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! www.theheartuniversity.com/content If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. The 5 Essentials to Growing Your Business Organically: www.kristenboss.com/purposefulplatformfreebie Kristen's Facebook Group: Becoming Boss Community Online course PRE-SALE: https://www.kristenboss.com/purposeful-platform-sales Coaching with Kristen: https://www.kristenboss.com/coaching Follow along: www.instagram.com/_Becoming_Boss www.instagram.com/evierupp www.instagram.com/mrslindseyroman www.instagram.com/theheartuniversity Podcast inquiries: podcast@theheartuniversity.com

Who out there is a notorious people pleaser? Does the thought of saying the word NO make you wanna hide under the covers and shut off all the lights? We often end up saying YES to everything in an attempt to please everyone often at the expense of our business, friends, family, and life. When we say YES to everything, this means we are saying NO to something. When you say yes to a client who you know doesn't 100% fit with your business, you're saying NO to peace of mind in the future. If you're saying yes to a business opportunity that looks flashy in the moment, you're saying NO to time spent with family later. So many of us KNOW we need to say no more often, but few know where to even start. NO isn't a dirty word. It's a word that when utilized WELL, brings SO much peace and freedom to your life and business. So keep listening to find out HOW to tackle the scary word… NO. Show Notes: https://theheartuniversity.com/030-how-to-say-no-when-its-not-the-right-fit HoneyBook: www.share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! www.theheartuniversity.com/content If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/evierupp www.instagram.com/mrslindseyroman www.instagram.com/theheartuniversity Podcast inquiries: podcast@theheartuniversity.com

On today's episode we had the pleasure of sitting down with the incredible Jenessa Wait whom we've been OBSESSED with for years now. She is a hand letterer who has built an online print shop filled with beautiful designs, bible verses & powerful quotes. She not only sells prints in her shop but home decor items such as pillow cases, journals, mugs, calendars, and lots more. Jenessa is a wife, designer, creative and speaker who believes that encouragement and truth have the power to change the way we live. She started her hand lettering journey in 2015 as a hobby and it quickly turned into a business as well as a way to bring encouragement into people's lives and homes. She has a strong passion to impact the way people think about who they are and what they're destined for. When she's not creating, her and her husband pastor a young adults group at a local church in Austin, TX where they reside. Jenessa's heart is so beautiful and in our interview we touch on topics like how to get started finding your style as a calligrapher, how she started her online shop, getting out of your comfort zone, using your business to encourage people, and what to do if you struggle with feeling like you're not creative enough. Show Notes: https://theheartuniversity.com/029-hand-lettering-and-the-power-of-encouragement-with-jenessa-wait HoneyBook: www.share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. www.theheartuniversity.com/apps https://jenessawait.com/ Follow along: www.instagram.com/jenessawait www.instagram.com/evierupp www.instagram.com/mrslindseyroman www.instagram.com/theheartuniversity Podcast inquiries: podcast@theheartuniversity.com

Have you ever heard the term community over competition? Today we're taking a deep dive into what that term really truly means. We chat about the difference between community and competition, why fostering a spirit of community will bless your life for years to come, and why fostering a spirit of competition will crush you in the long term for both your mental health and business. We are giving you three practical ways to cultivate a healthy community and make that a part of your life. As an entrepreneur, it can get SO lonely. When we let that spirit of competition run our lives and businesses, it's like being a tall isolated silo or fortress on a mountain. Do you want to have success in your life but then look around and have no one to celebrate that with? NO. So if you're struggling with jealousy, comparison, feeling the pressure of competition, and deeply desire to have a support system and community around you, we hope you are blessed by today's episode. Show Notes: https://theheartuniversity.com/028-how-to-foster-community-in-a-cut-throat-industry HoneyBook: www.share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! www.theheartuniversity.com/content If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. www.hustleandflow.net Follow along: www.instagram.com/hustleandflowofficial www.instagram.com/evierupp www.instagram.com/mrslindseyroman www.instagram.com/theheartuniversity Podcast inquiries: podcast@theheartuniversity.com

Today's show is a Q&A treat for you! Lindsey and I polled our Heart and Hustle Facebook community group for questions, and we picked some that we haven't talked about yet and are excited to answer. We are answering what it's like being business partners and best friends, how to navigate college while wanting to be an entrepreneur, and consistency tips for posting on Instagram. Show Notes: https://theheartuniversity.com/bonus-qa-episode-how-to-be-business-partners-and-best-friends-college-advice-and-instagram-consistency-tips HoneyBook: share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! www.theheartuniversity.com/content If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Today we're talking about ghosting! It's scary. It's annoying. And most entrepreneurs HATE it. Here's the deal, if clients aren't responding to you, there's a 95% chance IT'S YOUR FAULT. But the best part? WE'RE GONNA FIX THAT TODAY. We lay out 5 insanely practical tools and strategies you can implement TODAY to cut the shizzzz, speak DIRECTLY to that client, and close that sale. Show Notes: http://theheartuniversity.com/026-clients-keep-ghosting-you HoneyBook: www.share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. www.theheartuniversity.com/content Follow along: www.instagram.com/evierupp www.instagram.com/mrslindseyroman www.instagram.com/theheartuniversity Podcast inquiries: podcast@theheartuniversity.com

Today we got the pleasure of welcoming the incredible Jamie Dana on the podcast! Jamie is a hair stylist and educator in the hair industry specializing in teaching other hairstylists how to use Instagram to grow their businesses. Jamie specifically teaches on business and instagram for hair stylists; however, everything she talks about in today's episode is PURE FIRE for ANY business owner. In this episode Jamie talks about her top 3 tips for growing your following, her brilliant hack she does on her Instagram highlights (we're IMMEDIATELY going to implement on our own feeds), and the biggest mistakes people are currently making on their Instagram bios and what she recommends to change. Her tips are SO tangible you can literally go do them when you finish listening to this episode. We touch on imposter syndrome when you become an educator, how to stay balanced when you're juggling all the balls, and navigating the boundaries of saying no in your business. Let's dive on in! Show Notes: https://theheartuniversity.com/025-instagram-dos-and-donts-with-jamie-dana

Today Lindsey sits down to chat with Evie and her ex boyfriend Landon ALL about how to navigate a breakup in a healthy way. And before you freak out, they are still dating now, but their story goes way back! Evie originally dated Landon a couple of years ago and they had a super painful breakup. Both had no intention of getting back together, but magic happened and here we are today! We dive into all things breakup. We talk about how to learn and grow from breakups, what Landon thinks Evie did right and wrong both during their breakup and after, and the breakup and dating culture in our society. If you're in a season, whether you are dating or not, and you feel God calling you to give up something you see as "good" or "good enough" in exchange for the something GREAT He is has in store then please listen to this episode. Evie and Landon spew relationship and breakup advice way beyond their years and we truly hope this episode touches your soul and shows you your worth. Show Notes: https://theheartuniversity.com/024-navigating-a-breakup-with-evie-and-her-ex-boyfriend-landon HoneyBook: www.share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. www.theheartuniversity.com/apps Follow along: https://www.youtube.com/watch?v=rvFyUwwsr8o https://www.instagram.com/landonmcleod__/ www.instagram.com/evierupp www.instagram.com/mrslindseyroman www.instagram.com/theheartuniversity Podcast inquiries: podcast@theheartuniversity.com