

The Heart & Hustle Podcast
Evie McLeod & Lindsey Roman
A business and lifestyle podcast for creative entrepreneurs, dreamers, and doers who want to make the most out of their life. Consider us your newest BFF's who are in your corner (and your ear buds!) giving you practical tools to use in your business and life, while empowering you with some spit fire truths that will ignite you to go get it. Each Tuesday & Thursday's, Evie & Lindsey bring you tangible and actionable tips to up level your business and life while giving you some laughs and encouraging you to chase after your God given dreams. We believe you have ONE life to live, and YOU get to choose how you want to live it. Ya ready to run your business like a rockstar and own who you were made to be? Perf. Chat with you there!
Episodes
Mentioned books

May 5, 2022 • 1h 7min
242: Live Coaching Call: How to Attract & Book Your Ideal Clients on Instagram with Annie Shannon
Today is another coaching call episode where we sat down with one of our students from our course The Instagram Major and coached her on all things Instagram. And you get a li'l front-row seat in on our conversation. Today we chatted with Dallas-based intimate wedding photographer Annie Shannon, the sweetest human on the planet, about her Instagram. In today's episode, we go over her Instagram feed, giving her tips on the disconnect she said she's feeling with booking potential clients from Instagram. While going through our course The Instagram Major, Annie discovered her niche: accessible elopements and intimate weddings for couples who want the view without the hike. We coach her on how to incorporate that specific niche into her Instagram strategy and in her business as a whole. We also chatted with Annie about how to align your content strategy to speak directly to your ideal client, so you're MORE likely to connect to your followers on Instagram and convert them into paying clients. I pray that listening in on our coaching call with Annie will open your eyes to different ideas and strategies YOU can use in your own business - whether you're similar to Annie or not. Show notes: https://theheartuniversity.com/URL Slug242-live-coaching-call-how-to-attract-book-your-ideal-clients-on-instagram-with-annie-shannon Zencastr: https://zen.ai/thehearthustlepod The Reels Minor: www.thereelsminor.com Follow along with Annie: www.instagram.com/annieshannon.co www.annieshannon.co www.facebook.com/theannieshannonco If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

May 3, 2022 • 1h 17min
241: 5 Ways to Up Level Your Instagram Reels to Explode Your Marketing
Today's episode is for all our party people listening who are begrudgingly DREADING hopping on the Instagram Reels train. If you've been dragging your feet every since Adam Moserii the head of Instagram made the announcement last year that Instagram is no longer just a photo-sharing app and that Instagram WILL be pushing reels more, this episode is going to give you SO many practical, tangible strategies and tools you can use to start creating Reels TODAY. We sat down with our industry friend and powerhouse entrepreneur Jai Long as he interviewed us for his show Make Your Break. And in this interview, we give our TOP 5 strategies you can use to explode your business using Reels on Instagram. Now… this episode is a little bit longer, but when I tell you it's a completely free educational Reels intensive workshop - that's basically what it is. We dived DEEP with Jai on not only what you should be doing with your Reels on Instagram, but also HOW to go about it. We cover what exact Instagram categories you should be creating content around, what the heck content pillars are and how to utilize those with your Reels, advice to make your Reels more likely to go viral, creative tips for actually making a system to make Reels creation manageable AND fun. So grab your pen and notebook, we promise this is an episode you'll want to take notes on. And probably listen to it multiple times. It's education happy hour: and today's cocktail of choice: Instagram Reels. Show notes: https://theheartuniversity.com/224-5-ways-to-up-level-your-instagram-reels-to-explode-your-marketing-with-jai-long Gigi Pip: https://ctgro.com/VUumgWLeq Use code "heartandhustle" for free shipping when you use the link! The Instagram Major: www.theinstagrammajor.com If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Apr 28, 2022 • 50min
240: Feel Unqualified & Alone? Building a Purposeful Life & Business with Ben Higgins
If you would have told 2016 Lindsey she would be speaking to today's guest on her podcast…she would not have believed you. Today we welcome Ben Higgins onto the show. Her bachelor fangirl self is screaming right now. Today our conversation with Ben covers so many incredible things. Have you ever felt like you're on the outside of an inside joke everyone else is in on? Have you ever wanted to do something important for the world, but don't know where or how to start?? In our conversation with Ben, he tells his story of the Bachelor and how his journey with the show catapulted him to fame and his advice to anyone struggling with feeling alone, left out, or unseen. Ben breaks down SO much truth on finding your identity and purpose in life, sharing many of his own stories and turning point moments along the way. We then pivoted the conversation towards business and Ben shared some POWERFUL insights into building a business with a mission purpose in mind. Show notes: https://theheartuniversity.com/URL Slug240-feel-unqualified-alone-building-a-purposeful-life-business-with-ben-higgins Batch.ai: www.batch.ai Use code "HEARTHUSTLE4LIFE" for 25% off your first purchase The Posing Minor: www.theheartuniversity.com/posing-minor Follow along with Ben: www.generouscoffee.com www.instagram.com/higgins.ben www.instagram.com/generous_coffee_ Alone In Plain Sight If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Apr 26, 2022 • 56min
239: Personal Q&A: Biggest Work Fight, How We Met Our Husbands and More Tea!
Today we're diving into a more personal side of the show, and answering the questions you submitted to both of us on our Instagrams. We got some juicy goodness coming up on today's episode. We answer everything from what's been our biggest work fight, who'd play us in a movie, if we ever will add team members to the heart team, to how we met our husbands, and even went into personal individual questions and answered things like how Evie does her Bible time, how Lindsey manages being a work from home mama, and lots more. This is a nice, spicy, tea-filled episode (as in we spill a lot haha) so please join us for a more personal, BTS look at us and some insight into our friendship. Show notes: https://theheartuniversity.com/URL Slug239-personal-qa-biggest-work-fight-how-we-met-our-husbands-and-more-tea Batch.ai: www.batch.ai Use code "HEARTHUSTLE4LIFE" for 25% off your first purchase Website Templates: www.theheartuniversity.com/website-templates Lindsey's "proposal" video: https://lindseyroman.com/you-will-never-believe-how-i-met-my-husband/ If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Apr 21, 2022 • 39min
238: Change this One thing in Your Marketing and your Business Will Explode: Building a Storybrand with Donald Miller
If you're a business owner wanting to uplevel your marketing in ANY way, YOU HAVE GOT TO LISTEN TO THIS EPISODE. Because today's guest is none other than The Heart Conference's keynote speaker…. DONALD MILLER. Today we talked about one of our favorite books of his: Building a Storybrand. It's one of the most powerful business marketing books we've ever read and is on our annual repeat-read lists. In this episode, Don shares the biggest mistakes small business owners make in their marketing and the solution you can begin to utilize NOW. We discussed how to speak to your ideal customers and get their attention and stand out, how to communicate clearly and eliminate the confusion in your brand messaging that's costing you big time, and he shared some powerful mindset shifts and business advice that you need to hear. This episode is a firehose worth of information and tools and you DO NOT want to miss it. Show notes: https://theheartuniversity.com/URL Slug238-change-this-one-thing-in-your-marketing-and-your-business-will-explode-building-a-storybrand-with-donald-miller The Heart Conference: www.theheartuniversity.com/conference Connect with others before the conference to plan lodging, transportation and create relationships before in our Facebook group: https://www.facebook.com/groups/170106201881803/ Batch.ai: www.batch.ai Use code "HEARTHUSTLE4LIFE" for 25% off your first purchase Follow along with Don: Building a Story Brand If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Apr 19, 2022 • 48min
237: 8 Different Types of Income Streams and How to Build Passive Revenue with Zim Flores
We talk a LOT on this show about marketing and business, particularly coming from our experience with personal branding and running businesses with your face attached to the front. A lot of you can relate to the fact that when your business requires YOU to get out of your bed, show up, and physically make your business profitable, it can be SO exhausting. HOWEVER, there is a WORLD of business types out there, and not every company has to operate that way. It's WISE to have multiple types of income which is what we're chatting all about today with our dear friend Zim Flores. Today we talked about the 8 different types of income streams that most millionaires have, what each looks like, and where you should start in your own journey if you want to begin expanding your revenue streams. Zim breaks down what passive income can look like, business model ideas for you to chew on, as well as a good chat about the pros and cons of having a personal brand with your face attached to it, and how to begin thinking about building income streams without a personal brand at all. This episode is PACKED and we seriously can't believe this is only a fraction of what Zim is gonna be sharing at The Heart Conference in Nashville in a couple of weeks. Show notes: https://theheartuniversity.com/237-8-different-types-of-income-streams-and-how-to-build-passive-revenue-with-zim-flores The Heart Conference: www.theheartuniversity.com/conference Connect with others before the conference to plan lodging, transportation and create relationships before in our Facebook group: https://www.facebook.com/groups/170106201881803/ Batch.ai: www.batch.ai Use code "HEARTHUSTLE4LIFE" for 25% off your first purchase Follow along with Zim; www.instagram.com/zimism www.zimism.com www.morningassembly.com If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Apr 14, 2022 • 60min
236: What To Do When You Don't Reach Your Goals & the Pressures of Girl Boss Culture with Jordan Lee Dooley
If you've ever felt like something doesn't sit quite right with you when it comes to the whole "girl boss culture" that's been sweeping the world for a few years, OR if you're feeling frustrated or discouraged with unmet expectations, this episode is about to be a BLAST of truth and fresh air for your soul today. If you aren't already familiar with one of our best friends, you're about to fall in love with your new soul sister, Jordan Lee Dooley. Today we talked with Jordan about how to handle disappointments and missed expectations in life and her journey of walking through some of her own. We then turned the conversation towards being an ambitious person and how to navigate being driven in a deep, meaningful, and sustainable way. Jordan shares her thoughts on "girl boss culture" and how to get off the hamster wheel of "more" that we can so often get trapped in. This conversation is such a raw, relatable, and truth-filled gift and we promise you'll walk away with more clarity, inspiration, and peace. If you're ready to step into a more purposeful approach to setting goals and facing disappointment, this is the episode for you. Show notes: https://theheartuniversity.com/URL Slug236-what-to-do-when-you-dont-reach-your-goals-the-pressures-of-girl-boss-culture-with-jordan-lee-dooley The Heart Conference: www.theheartuniversity.com/conference Connect with others before the conference to plan lodging, transportation and create relationships before in our Facebook group: https://www.facebook.com/groups/170106201881803/ The Lightroom Editing Challenge: www.theheartuniversity.com/challenge Follow along with Jordan: www.instagram.com/jordanleedooley www.jordanleedooley.com Embrace Your Almost If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Apr 12, 2022 • 35min
235: Are You a Photographer Wanting to Pivot Into Education? Listen to This.
If you're a photographer and you've had your eye on education as a way to grow and scale your business then HELLOOOO. Welcome. You've come to the right place. Today we're going to talk a bit about pivoting into education as a photographer. We cover how to know if it's the right step for you, what myths we believe exist in the industry, and the first steps to keep in mind to scale your business. It's a bit of a hard-hitting episode as we break down some industry myths around the topic. So if you're ready to learn what we truly believe about photography education as a career step buckle up and let's get started!!! Show notes: https://theheartuniversity.com/235-are-you-a-photographer-wanting-to-pivot-into-education-listen-to-this The Heart Conference: www.theheartuniversity.com/conference Connect with others before the conference to plan lodging, transportation and create relationships before in our Facebook group: https://www.facebook.com/groups/170106201881803/ Primally Pure: https://primallypure.com/?rfsn=5649435.725fd3 Use HEARTANDHUSTLE for 10% OFF. If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Apr 7, 2022 • 1h 9min
234: How to Deal with Imposter Syndrome & the Pressures to be Perfect
This recording is from an interview that we did on Mary Marantz's podcast a few months ago. It was SUCH a powerful conversation that we wanted to make sure YOU, our listeners, got to join the conversation as well. If you've ever struggled with imposter syndrome, how to run a business through a biblical worldview, or how to avoid falling into the trap of becoming paralyzed by fear, if ANY of that sounds like something you'd like to chat about, you're in the right spot. In today's conversation with Mary, we talked about everything mentioned, PLUS what to do when you feel far from the Lord, how to create content without losing yourself in the process, how to prioritize rest, how to focus on slow growth in order to create strong roots, and so much more that we PROMISE will bless your socks off today. Mary is a powerhouse entrepreneur, believer, and human being, and this episode will bless and wrecked us in so many ways and we know it'll do the same for you. So plug-in those headphones, grab your favorite drink, and let's sit down for a deep and beautiful heart-to-heart conversation. Show notes: https://theheartuniversity.com/234-how-to-deal-with-imposter-syndrome-the-pressures-to-be-perfect The Heart Conference: www.theheartuniversity.com/conference Connect with others before the conference to plan lodging, transportation and create relationships before in our Facebook group: https://www.facebook.com/groups/170106201881803/ The Heart University Shop: www.theheartuniversity.com/shop If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Apr 5, 2022 • 30min
233: Feeling Unmotivated? 3 Ways to Get Out of a Rut and Get Your Creative Fuel Back.
We're alllll in this entrepreneur journey together!! Speaking of being in this together, if you haven't noticed, there's been a pandemic sweeping the world lately. And no, we're not talking about good ole' Miss Rona. We're talking about the pandemic of fatigue, discouragement, and apathy that a LOT of us are feeling right now. If you clicked on this episode, there's a strong chance that you're feeling frustrated with your mojo right about now. Whether you're feeling unfocused, apathetic, bored, stressed, unmotivated, or ANY other emotion hanging around you lately that you just aren't lovin', you are NOT alone. I'd say about 3-4 out of every 5 entrepreneurs I've talked to in the last 6ish months are feeling the exact same way. Today we wanted to address that head-on. What in the world can you do when you feel unmotivated or overwhelmed by work? SO glad you asked. Today we cover 3 of the best steps you can take to begin to kick that burnout to the curb. Show notes: https://theheartuniversity.com/URL Slug233-feeling-unmotivated-3-ways-to-get-out-of-a-rut-and-get-your-creative-fuel-back Pixelcut: https://www.pixelcut.app/ The Heart Conference: www.theheartuniversity.com/conference Connect with others before the conference to plan lodging, transportation and create relationships before in our Facebook group: https://www.facebook.com/groups/170106201881803/ If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity


