

I Love Marketing
Joe Polish and Dean Jackson
I Love Marketing is an ever expanding world-wide community of people that love marketing and want to keep innovating and learning. This podcast is for Entrepreneurs, small business owners or even start-ups that want inspiration and ACTIONABLE marketing strategies about direct mail ideas, lead generation, lead conversion, getting referrals, email marketing and more. Joe and Dean also discuss psychology, books, people and productivity.
Episodes
Mentioned books

Mar 15, 2021 • 59min
What You Need To Know About SEO: I Love Marketing LIVE with Dean Jackson Featuring Stephan Spencer - I Love Marketing Episode #392
If you're looking for some helpful advice about Search Engine Optimization, this is the episode for you! Stephan shares some tips and tricks that are going to be extremely helpful to get more traffic to your company's website with SEO. He elaborates on ranking at the top of search engines and staying there by using a combination of paid advertising as well as organic search. Here's a glance at what you'll learn from Stephan, and Dean in this episode: Rank at the TOP of the search engines and STAY THERE (Take these steps to get started…) Stephan demystifies and decodes SEO so you can get more traffic to your company's website The RIGHT WAY to think about using both Paid Search AND SEO in order to build a valuable asset Does Size Matter?: Stephan shares whether small or BIG businesses have an SEO advantage ONE THING Entrepreneurs need to understand before optimizing ANY website How to deal with 'Algorithmic Uncertainty' and make things more STABLE for yourself Want to increase your online marketing success? Here's what you need to know… Where to START with SEO to get results WITHOUT needing to be a technology wizard The 3 criteria you can use to evaluate whether a keyword is a "GOOD KEYWORD" or not Stephan shares a rarely talked about LOCAL SEO technique that can help you rank higher

Feb 22, 2021 • 1h 24min
Creating A Vision Worth Sharing: I Love Marketing LIVE Featuring Cameron Herold with Dean Jackson - I Love Marketing Episode #391
What is your Vivid Vision? If you are trying to build an organization of people who share your same values and energy and want to make things happen on a bigger scale, then this episode is for you! Here's a glance at what you'll learn from Cameron, and Dean in this episode: What a VIVID VISION is and why it's so important for building a meaningful organization How to get PASSIONATE Team Members to see your vision and make your dreams a reality The biggest mistake leaders make when trying to make forward progress in their business Once your Vivid Vision attracts people to you, here is how to ensure they are the RIGHT people How to leverage your Entrepreneurial superpower AND protect yourself from extreme failure Why being the smartest person in the room is NOT as much an advantage as THIS ONE THING The Vivid Vision process explained STEP-BY-STEP and EXACTLY how to create YOUR Vivid Vision One of the most important lessons Cameron learned from Elon Musk about DREAMING BIG

Feb 8, 2021 • 1h 40min
Your Brain On Love: The I Love Marketing Meetup On The Science of Attraction with, Joe Polish, and Dean Jackson Featuring Amy Chan - I Love Marketing Episode #390
Does your heart need rewiring? Listen in as Amy Chan, founder of Renew Breakup Bootcamp and author of Breakup Bootcamp, shares the first steps to take if you're someone looking for a healthy, meaningful, and loving relationship. Here's a glance at what you'll learn from Amy, Joe, and Dean in this episode: Why good people choose the WRONG partners AND steps you can take to AVOID having this happen in YOUR relationships. How Amy transformed her own heartbreak into healing AND how she discovered the underlying PATTERNS of romance, dating, and love. The science behind "rewiring" your HEART and the foundational elements to transforming PAIN into breakthrough healing. What your "Chemistry Compass" is and how it determines who you're drawn to OR repulsed by (and how to tell if yours is BROKEN). How to know if you're in a relationship that needs to end and WHAT TO DO when you realize a breakup is going to be necessary.

Jan 25, 2021 • 1h 34min
Get What You Want In Any Situation Almost EVERY Time: The I Love Marketing Live Virtual Q&A with Joe Polish, and Dean Jackson Featuring Chris Voss - I Love Marketing Episode #389
Former FBI hostage negotiator Chris Voss shares valuable insights on negotiation for entrepreneurs. Topics include the power of negotiation, finding mutually beneficial solutions, turning bad situations around, resources for addiction recovery, learning from Chris Voss, the importance of goal orientation, negotiating with oneself, and the value of Genius Network.

Jan 11, 2021 • 1h 51min
Why Joe Decided to Go on His Sabbatical (and How He Hopes It Will Transform His Personal and Professional Life) with Joe Polish and Dr. Benjamin Hardy - I Love Marketing Episode #388
Joe is officially away on his year-long sabbatical. Hear what he had to say about it in his last recorded interview with Ben Hardy. Here's a glance at what you'll learn from Joe, and Ben in this episode: Joe shares how his Business is going to self-manage while he is on his sabbatical How to become the best version of yourself and feel more rejuvenated Joe shares what is SCARING him the most about going on his sabbatical What people can expect from Genius Network while Joe is on his sabbatical One of the BIGGEST SECRETS to feeling more connected and happy with your life

Dec 28, 2020 • 1h 37min
Marketing That Gets You Customers: The I Love Marketing Live Virtual Q&A Featuring Joe Polish and Dean Jackson - I Love Marketing Episode #387
Are you fishing in the right pond? Listen in as Dean Jackson and Joe Polish answer audience questions about increasing your Prospects and conversion rates with wildly effective marketing techniques. Here's a glance at what you'll learn from Dean and Joe in this episode: How to think about and use EFFECTIVE HUMOR in your marketing to get attention AND get more sales. Dean shares the MOST VALUABLE content you can send someone after you are in communication with them. Joe's favorite marketing book of ALL TIME (PLUS: A lesson from one of the greatest copywriters who ever lived). Simple actions you can take to INCREASE the number of Prospects you reach AND increase your conversion rates. Should you use Facebook to lead generate? YouTube ads? Google searches? Here's how to integrate ALL of them. An easier way to find more HIGH PAYING CUSTOMERS that are similar to your current BEST Customers. How to build a great Business by consistently marketing to the RIGHT prospects so they buy from YOU. Joe reveals one of his best working strategies for setting up PROFITABLE, SUCCESSFUL joint ventures. The difference between VISIBLE and INVISIBLE prospects (and how to intelligently deal with BOTH). THIS ONE GREAT BUSINESS STRATEGY can help you discover HIDDEN MONEY in your Business. The Business you're REALLY in AND how to get and keep valuable LONG TERM Customers.

Dec 14, 2020 • 1h 26min
Your Miracle Morning: The I Love Marketing Live Virtual Q&A with Joe Polish, Dean Jackson, and Hal Elrod - I Love Marketing Episode #386
Are you setting yourself up for success by starting your day off right? Listen in as Hal Elrod, the Author and Creator of The Miracle Morning, shares his Miracle Morning formula and the results millions have experienced from implementing it. Here's a glance at what you'll learn from Hal, Dean, and Joe in this episode: Hal's incredible story of going from three different ROCK BOTTOMS (including cancer and financial ruin) to TOTALLY TRANSFORMING the quality of his life. What you (or the people you love) can do when you (or they) feel hopeless, like giving up, and even suicidal (AND: How Hal overcame losing the will to live). How to gain the UNWAVERING FAITH and "IRRATIONAL CONFIDENCE" needed to help make your biggest dreams come true. The SIX PRACTICES OF A "MIRACLE MORNING" for upleveling your mind, emotions and results (Do these every morning and be amazed!). A HUGE MYTH about "Affirmations" that ensures they WON'T work (Hal describes a better 3-Step Affirmation Formula that COULD work). THE ONE THING we ALL have control over NO MATTER WHAT (This can help you when you're going through your toughest, darkest times). The ULTIMATE GOAL OF LIFE and how it can not only help you develop your SUPERPOWER but also get you what you REALLY want. The 3 MOST POWERFUL WORDS you can say to yourself that can help rid you of self-loathing, feel down on yourself and other negative feelings. THE SECRETS to: Inner peace; emotional well-being; TRULY knowing yourself; getting the best sleep you've ever had; and MORE! How to set up the start of your day with Your Miracle Morning to CONSISTENTLY experience peak physical, mental and emotional states. The "5 Step Snooze-Proof Wake Up Strategy For Recovering Snooze-A-Holics" (What to do if you don't consider yourself a morning person). Hal's BEST ADVICE FOR ENTREPRENEURS who have a product or service and want to build a successful, meaningful, FREEDOM-based Business.

Nov 30, 2020 • 1h 35min
Who Not How: The Formula For Achieving Bigger Goals With Dan Sullivan, Dr. Benjamin Hardy, Joe Polish, and Dean Jackson - I Love Marketing Episode #385
Achieving bigger and better goals doesn't have to mean more work, more stress, or even more knowledge to get it done. Listen in as Ben Hardy, Dan Sullivan, and Joe Polish share a simple formula to skyrocket your success. Here's a glance at what you'll learn from Ben, Dan, and Joe in this episode: The fastest way to make your visionary goals happen WITHOUT having to know "How" to make them happen. The story behind the creation of Dan and Ben's new book, "Who Not How?" What you can do to make sure every working relationship you have is productive, simple, and fun. The two Entrepreneurial attitudes you need to increase your capabilities and your confidence. How to focus on your greatest passions, experience extreme flow and creativity, and get effortless results. Dan reveals the most important collaboration in his life and Business and WHY it works so well. The most common mistakes people make when trying to collaborate with other people (and what to do instead). Why "Who Not How" is one of the fastest, most effective methods for getting BIGGER, BETTER RESULTS. Dan talks about the connection between focusing on "Unique Ability" and finding the right WHOs. Take THIS action if you're doing work you DON'T like but you want to HAVE MORE FREEDOM. How to do more of what you love, access almost any capability, and make your goals happen faster. The courage of committing to your "Unique Ability" (and how it makes your life 10x better). Why Entrepreneurs are motivated by "Freedom" and how it can lead you to your PURPOSE.

Nov 16, 2020 • 1h 35min
Making Marketing Work: The I Love Marketing Live Virtual Q&A With Joe Polish, Dean Jackson, and Michael Fishman - I Love Marketing Episode #384
Have your marketing campaigns gone stale? Listen in as Joe Polish, Dean Jackson, and Michael Fishman—a trusted adviser of brands on marketing, positioning, and business growth—share how to make money, shortcut results, attract Business, AND feel totally fulfilled in the process. Don't miss another episode of I Love Marketing, subscribe today at ILoveMarketing.com/Subscribe. If you'd like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/384. Here's a glance at what you'll learn from Joe, Dean, and Michael in this episode: Michael shares how to both make money AND feel FULFILLED in the process of making money. Joe and Dean answer the question: "If you had to start from scratch and had 6 months to make it work, what would you focus on and WHY?" Four questions to ask yourself to get the outcomes you want more easily and positively shortcut your result-getting. Dean and Joe both talk about what "marketing" is REALLY all about AND how to better utilize it. How to MASSIVELY increase your trustworthiness and keep your customers and teams happy. One of the best ways to credibly serve your mission or calling WITHOUT requiring "credentials". The #1 differentiator for attracting more Business and standing out in any crowded marketplace. Why you're ALREADY worth $1,000,000 (and how this realization can transform your life).

Nov 2, 2020 • 1h 27min
A Plethora of Ideas For A Better Business: The Seventh ILM Zoom Meetup Featuring Lee Richter - I Love Marketing Episode #383
Regardless of what the world is going through, your Business can still crush it. Lee Richter, an award-winning Business innovator, leader, and global visionary, shares how she has created multiple successful Businesses over decades and has fun doing it. Here's a glance at what you'll learn from Lee, Dean, and Joe in this episode: How focusing on trackable RESULTS leads you to valuable long-term outcomes and ROI's. Why Lee loves marketing AND her perspective on The Entrepreneurial Mindset. How Lee finds and hires great Team Members (and secrets for being a useful, helpful collaborator). The co-founder of Comic-Con makes a surprise appearance! (His favorite comic book character and favorite movie!) Some of the best ways for Business owners to get more Customers even in a down market. How the "right phrase" can help your Customers feel comfortable with their decision to buy. What having an E.L.F. Business means to Lee (AND the greatest misconception about media). How to utilize tough times as a springboard for greater success (PLUS: What "success" means to Lee). What PR can (and can't) do, and how to build relationships that bring you free PR opportunities. How to overcome adversities and obstacles when you're struggling, overwhelmed, or in a bad place. The "10 Ways Method" for attracting attention, making more money and blowing people away.


