I Love Marketing
Joe Polish and Dean Jackson
I Love Marketing is an ever expanding world-wide community of people that love marketing and want to keep innovating and learning. This podcast is for Entrepreneurs, small business owners or even start-ups that want inspiration and ACTIONABLE marketing strategies about direct mail ideas, lead generation, lead conversion, getting referrals, email marketing and more. Joe and Dean also discuss psychology, books, people and productivity.
Episodes
Mentioned books
Jan 14, 2013 • 60min
The One About Consumer Guides, Books and Business Cards - I Love Marketing With Joe Polish And Dean Jackson - Episode #99
Posted in BlogPodcast Play Audio Joe and Dean discuss the ‘major tentacles of marketing’ to help you become a marketing and money-getting master Dean shares some surprising uses for the Consumer Awareness Guide (and how to make the most ‘cheese like’ offer) The best way to leverage your message How to write a valuable book faster and easier than you ever thought [...]
Jan 6, 2013 • 1h 10min
The One About GREAT (And Bad) During Unit Experiences - I Love Marketing With Joe Polish And Dean Jackson - Episode #98
Posted in BlogPodcast Play Audio Dean and Joe talk about the best and worst recent experiences Why it’s always best to take the side of your client in any experience How luxury car dealers “blow it” with their customer experiences How the littlest gestures can make a difference MP3
Dec 29, 2012 • 1h 5min
The One About Breakthroughs - I Love Marketing With Joe Polish And Dean Jackson - Episode #97
Posted in BlogPodcast Play Audio Dean and Joe sit down with some of the participants in Dean’s Breakthrough Blueprint event in Orlando What makes some emails get over 60% response rates Why narrowing your “territory” almost always increases income How to join Joe and Dean in Phoenix January 10th – 12th MP3
Dec 10, 2012 • 1h 9min
The One About Education Based Marketing - I Love Marketing With Joe Polish And Dean Jackson - Episode #96
Joe and Dean discuss the power of education-based marketing in attracting customers by guiding them through informed decision-making, addressing objections, and leveraging techniques like scarcity. They emphasize the importance of educating and motivating prospects patiently to drive success in marketing conversations.
Nov 29, 2012 • 1h 6min
The One About Making Better Offers - I Love Marketing With Joe Polish And Dean Jackson - Episode #95
Posted in BlogPodcast Play Audio How timing and perspective changes the effectiveness of your offer Dean and Joe share their insights and process for making 'The Best Offer' How to use a 'compelling offer', 'results thinking', and 'free offers' to get more customers The safest and lowest risk way to test your best offer How the very best experience and result goes hand in [...]
Nov 19, 2012 • 53min
The One with B. Jeffrey Madoff - I Love Marketing With Joe Polish And Dean Jackson - Episode #94
Posted in BlogPodcast Joe Polish Interviews B. Jeffrey Madoff, Founder of Madoff Productions the Innovative Company Behind the Victoria’s Secret Commercials, on creativity, innovation, entrepreneurship, success, brand building, core values, marketing, social media, story telling and more.
Nov 13, 2012 • 1h 4min
The One About Accurate Thinking - I Love Marketing With Joe Polish And Dean Jackson - Episode #93
Joe starts off with a review of everything we've talked about so far Dean and Joe talk about how to THINK about applying the 8 Profit Activators How to think about your During Unit timeline as a moving experience How to think about MONEY and applying it in your business
Nov 2, 2012 • 1h 13min
The One About "Intuition Hacking" (With Michael Drew) - I Love Marketing With Joe Polish And Dean Jackson - Episode #92
Posted in BlogPodcast Play Audio Michael reveals the discoveries in his research for his book Pendulum. 1 principle that has increased top-line revenue for Michael’s clients by 30% A study into trends over the past 3000 years and how consumer behavior shifts in 40 year cycles Why a new generation will grow up blaming technology and the IM industry around 2033 The Alpha mindset [...]
Oct 25, 2012 • 1h 11min
The One With Ed Dale - I Love Marketing With Joe Polish And Dean Jackson - Episode #91
What Ed learned from being friends with the great Gary Halbert How Ed started the "30 Day Challenge" process and how it can help anyone make their first dollar online Why "process" is a key element to success A critical question you should ask yourself if you want to take your business to the next level Ed shares the new technology opportunities you have
Oct 17, 2012 • 39min
The One About Creating Compelling Ads - I Love Marketing With Joe Polish And Dean Jackson - Episode #90
Posted in BlogPodcast Play Audio PDF
