I Love Marketing
Joe Polish and Dean Jackson
I Love Marketing is an ever expanding world-wide community of people that love marketing and want to keep innovating and learning. This podcast is for Entrepreneurs, small business owners or even start-ups that want inspiration and ACTIONABLE marketing strategies about direct mail ideas, lead generation, lead conversion, getting referrals, email marketing and more. Joe and Dean also discuss psychology, books, people and productivity.
Episodes
Mentioned books
Dec 11, 2013 • 1h 9min
The One With Gary Vaynerchuk - I Love Marketing With Joe Polish And Dean Jackson - Episode #136
Posted in BlogPodcast Where you can get templates, exact strategies and case studies that show you what to do (and how to do it) and turn it into tens of thousands of dollars (and in some cases, even millions of dollars) for you and your business How to drive higher engagement and awareness for anything you sell on emerging [...]
Dec 3, 2013 • 1h 5min
The One About The 90-Minute Book - I Love Marketing With Joe Polish And Dean Jackson - Episode #135
Posted in BlogPodcast Play Audio Susan Austin interviews Dean about his new 90-Minute Book process Dean shows how focusing on being an author is much easier than being a 'writer' Dean explains Dan Sullivan's 80% Approach and how anyone can apply it How The 90-Minute Book can be used for entrepreneurs, business people and coaches to generate clients and make sales Dean lays out [...]
Nov 25, 2013 • 1h 4min
The One With Perry Marshall And Brian Kurtz - I Love Marketing With Joe Polish And Dean Jackson - Episode #134
Posted in BlogPodcast Play Audio The 80/20 Sales and Marketing Principles that help you get more leads, get more money, and change your life The two life-changing epiphanies Perry Marshall had about 80/20 that give you x-ray vision into where the untapped profit is in your business How to get the maximum profit possible with the least effort and time using the [...]
Nov 19, 2013 • 1h 17min
The One With Best-Selling Author Neil Strauss - I Love Marketing With Joe Polish And Dean Jackson - Episode #133
Posted in BlogPodcast Play Audio Neil reveals what the most famous and influential people in the world understand about criticism (and how to use it to your advantage) The #1 biggest mistake most people make when writing…and…what you should do instead that will make your writing excellent and exciting and will keep your readers compelled to hang on your every word Neil [...]
Nov 11, 2013 • 1h 4min
The One Where Dean And Joe Discuss Effective Ways To Handle Negative Publicity In Your Company - I Love Marketing With Joe Polish And Dean Jackson - Episode #132
Posted in BlogPodcast Play Audio Joe reads a new article he co-wrote at GeniusNetwork.com/Blog titled "The Right Way To Deal With Public Disaster: A Case Study About Tesla Motors" Dean and Joe discuss the most effective ways to handle negative publicity (if you sell a great product) Dean talks about the most comfortable underwear he has ever worn (and the surprising marketing [...]
Nov 4, 2013 • 1h 7min
The One About The Self Milking Cow [Part 2] - I Love Marketing With Joe Polish And Dean Jackson - Episode #131
Posted in BlogPodcast Play Audio Dean describes how being a cow means solving adaptive challenges and delegating technical challenges Why business owners have 'rude awakenings' when they don't pay attention to marketing Dean and Joe go deeper into explaining the roles of farmers and cows (and how to tell which one you are) How to be a golden cow and build a high [...]
Oct 22, 2013 • 1h 12min
The One About Email Mastery! - I Love Marketing With Joe Polish And Dean Jackson - Episode #130
Posted in BlogPodcast Play Audio Dean talks to callers about their experiences using the 9-Word Email Is it a magic trick or just plain old psychology that makes the 9-Word Email so effective, Dean reveals all... or does he? Brainstorming 9-Word Email ideas and crafting an effective subject line Click HERE to download Email Mastery! MP3
Oct 10, 2013 • 1h 9min
The One With Bryan Franklin And Jennifer Russell - I Love Marketing With Joe Polish And Dean Jackson - Episode #129
Posted in BlogPodcast Play Audio Jennifer and Bryan talk about the 3 entrepreneurial phases: start up, sustainability and scalability Turning your "marketing cranks" in marketing, sales and fulfillment and knowing what order they should be developed Jennifer talks about why entering into a partnership can be a smart move Dean and Jennifer discuss the definitions of marketing and sales and how they relate [...]
Oct 4, 2013 • 1h 36min
The One Where Joe Talks With Boardroom Inc. Founder Marty Edelston - I Love Marketing With Joe Polish And Dean Jackson - Episode #128
Posted in BlogPodcast Play Audio Don’t delegate, coordinate. Put people together to work through things as a team effort. Coordinate the outcome or project to be completed. Good copy (writing) is the oxygen that makes your sales letters work and makes your campaigns work. The future of marketing is the database – knowing your target base and having an understanding of who’s [...]
Sep 19, 2013 • 1h 4min
The One About The Self Milking Cow - I Love Marketing With Joe Polish And Dean Jackson - Episode #127
Posted in BlogPodcast Play Audio Dean and Joe talk about the value of the “9 Word E-mail” and how it could immediately be worth thousands of extra dollars to you Joe shares the little-known back story of how he founded Genius Network Dean reveals a revolutionary new ‘Cow Concept’ that makes ‘Making Milk’ in your business easier, simpler, and more effective Dean points [...]
