

I Love Marketing
Joe Polish and Dean Jackson
I Love Marketing is an ever expanding world-wide community of people that love marketing and want to keep innovating and learning. This podcast is for Entrepreneurs, small business owners or even start-ups that want inspiration and ACTIONABLE marketing strategies about direct mail ideas, lead generation, lead conversion, getting referrals, email marketing and more. Joe and Dean also discuss psychology, books, people and productivity.
Episodes
Mentioned books

Feb 15, 2023 • 13min
Record YouTube Videos People Love: A YouTube Quickie with Evan Carmichael - I Love Marketing Episode #451
How to sell more and make an impact with your business by leveraging YouTube. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here's a glance at what you'll discover from Evan in this episode: The importance of using education-at-scale and hooks to build trust with Prospects One of the best (and simplest) videos you can record to be seen as an authority What to do if recording videos is nerve-racking, stressful, hard, or scary for you A fun, easy, engaging way to record a month's worth of content in a single afternoon How to turn one long-form YouTube video into content on every social media platform

Jan 31, 2023 • 38min
Everything Men Know About Women: An Interview with Cindy Cashman, Dr. Cheri Ong, and Joe Polish - I Love Marketing Episode #450
Unique marketing methods Cindy Cashman utilized the make "Everything Men Know About Women" a viral sensation. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here's a glance at what you'll discover from Cindy in this episode: Cindy shares the origin story behind "Everything Men Know About Women: 30th Anniversary Edition" How to make your best ideas happen even if you're scared, uncertain, or overwhelmed The mental game of failure and rejection and how curiosity is key for achieving success How Cindy cultivated an E.L.F. (Easy, Lucrative, and Fun!) life for herself and you can too! Dr. Ong reveals the common fears patients have and the biggest obstacles she helps patients overcome The power of "Active Listening" that helps patients feel seen, felt, heard, understood, and a part of the conversation Why failing your way to success with TESTING could be one of the most important secrets to success

Jan 27, 2023 • 1h 12min
Come Up For Air: How Teams Can Leverage Systems and Tools to Stop Drowning in Work With Nick Sonnenberg - I Love Marketing Episode #449
Nick shares the keys to productivity (PLUS: How to save an extra day every week!) If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here's a glance at what you'll discover from Nick in this episode: Fix Your Broken Sink: How to operationally balance the short-term and the long-term One of the biggest mistakes Entrepreneurs make with their time (and how to fix it) How leaders can remove the obstacles in their Teams' way so they can do better work Better ways to find where information is stored so Teams can avoid "Scavenger Hunts" The C.P.R. Framework: How to have happier employees, greater output, and less stress Three methods for increasing your capacity (and why the third method often works best) The cost of ineffective meetings AND proven techniques for having better meetings Build a high-performance team operating at maximal efficiency with minimal burn-out Nick gives his thoughts on AI and how it will impact teamwork and communication

Jan 10, 2023 • 46min
Developing Your Inner Giver: A Conversation Between Self-Development Legend Brian Tracy and Joe Polish - I Love Marketing Episode #448
A better, more distinctive way to serve more people and give greater value. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here's a glance at what you'll discover from Brian and Joe in this episode: Why Brian loves "What's In It For Them" and how he uses the concepts in it How Brian discovered one of the most important self-development concepts The most destructive thing in life (This is especially important if you're a parent) A key to self-confidence, courage, positive relationships, and fulfillment How to make better decisions when it comes to allocating your time and energy One of the major reasons why people are unsuccessful (and what to do about it) Being Responsible: Why blame doesn't work, and the "golden triangle" does A simple step you can take to get more connected when life is painful What to do when you feel resentment so you can let it go and move past it The Brian Tracy Domino: How contribution helps you and other people succeed How to feel better, increase your happiness, and improve your quality of life Available Now! WHAT'S IN IT FOR THEM? 9 Genius Networking Principles to Get What You Want By Helping Others Get What They Want – new book by Joe Polish.

14 snips
Jan 3, 2023 • 1h 18min
2023 Marketing and Beyond: Marketing Ideas You Can Use From The Last I Love Marketing Live of 2022 with Joe Polish and Dean Jackson - I Love Marketing Episode #447
Going into 2023 with more clarity, more compelling offers, and better target marketing! If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here's a glance at what you'll discover from Dean and Joe in this episode: A holiday direct mail campaign Dean is running that you can model for ANY special occasion One of the best drummers in the world shares the best music marketing technique he's seen What Taylor Swift does different with social media to break the internet and reach people How to leverage other people's capabilities and capacity to grow your business and make more money How Lil Nas X, Kylie Jenner, and Mr Beast reach millions of people and make millions of dollars What coaches can do to profitably scale their business, methods, techniques, and results How to generate more leads, increase your conversions, and serve and multiply your Clients The secret to orchestrating a referral system that brings in A LOT more referrals Joe, Mike Koenigs, and Mike Dudley discuss the pitfalls and potential of AI and VR

Nov 22, 2022 • 60min
How To Create A Riff List That Will Help You Share Your Story And Get Better Results with Joe Polish and Dean Jackson - I Love Marketing Episode #446
Available Now! WHAT'S IN IT FOR THEM? 9 Genius Networking Principles to Get What You Want By Helping Others Get What They Want – new book by Joe Polish. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Sep 27, 2022 • 58min
What's In It For Them: How Genius Networking Can Get You What You Want with Dean Jackson and Joe Polish - I Love Marketing Episode #445
How to become an even more valuable, contributing, productive and helpful human. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here's a glance at what you'll discover from Dean and Joe in this episode: How to avoid having your generosity be taken advantage of when networking Why Joe wrote his brand new book and how it can help you more successfully connect with yourself and others How Joe got involved with VR (virtual reality) and why it's transforming our relationships How to quickly spot deceivers who use the guise of 'sincere connection' to try and take from you Where people go wrong when it comes to connection that can lead to addictions and exploitation The power in becoming a 'Pain Detective' in your market and in your personal relationships The single most important question you must answer to get what you want in business and life Joe and Dean share the backstory behind the origin (and early days) of Genius Network How to cultivate relationships that are a lot more E.L.F. (Easy, Lucrative, and Fun!) Available Now! WHAT'S IN IT FOR THEM? 9 Genius Networking Principles to Get What You Want By Helping Others Get What They Want – new book by Joe Polish.

Sep 6, 2022 • 11min
Generating 7-Figures From YouTube With Almost No Subscribers and No Ad Spend With Robert Gruler - I Love Marketing Episode #444
Three secrets for increasing your influence and income using targeted videos online. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here's a glance at what you'll discover from Robert in this episode: How Robert achieves 7-figures in new business every year with almost zero expenses An often overlooked YouTube strategy you can use to reach a much bigger audience How to use outcome videos in your sales process to increase your conversions The video marketing strategy Robert uses to generate hundreds of new Clients A strategic way to create deeper Client relationships and provide valuable information What you can do to outsmart and outmaneuver the big spenders in your niche How to reach more prospects, create more trust, and increase your business

Aug 23, 2022 • 15min
How To Build An Army Of Influencers To Promote Your Products with Eelco de Boer - I Love Marketing Episode #443
Eelco's simple 6-step system for REACHING INFLUENCERS who will promote you ANYTIME you want If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. A "fast-track" way to get more traction around your brand and get more CONSISTENT SALES A unique way to use your products to build your list that requires almost NONE of your time The secret to getting an army of influencers to promote any of your products ON DEMAND 6 BONUS TIPS for experiencing greater growth WITHOUT relying on social media algorithms How to avoid playing the "asking for a favor" affiliate game (Do THIS INSTEAD to grow your revenue) The way to get MASSIVE promotion for your products, services and business launches

Aug 8, 2022 • 12min
3 Ways to Create a Big Bang in Your Business with Direct Mail with Justin Miller - I Love Marketing Episode #442
The 3-part direct mail system that can become a primary growth tool in your business. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here's a glance at what you'll discover from Justin Miller in this episode: Think direct mail is dead? How to resurrect this 'dinosaur' and make A LOT more revenue How to retain Clients, boost repeat business, and massively increase your referrals The secret to getting other people and businesses to refer you to their best Clients The importance of having a multimedia and multi-touchpoint strategy when hunting Prospects


