

I Love Marketing
Joe Polish and Dean Jackson
I Love Marketing is an ever expanding world-wide community of people that love marketing and want to keep innovating and learning. This podcast is for Entrepreneurs, small business owners or even start-ups that want inspiration and ACTIONABLE marketing strategies about direct mail ideas, lead generation, lead conversion, getting referrals, email marketing and more. Joe and Dean also discuss psychology, books, people and productivity.
Episodes
Mentioned books

Jul 1, 2019 • 58min
Gino Wickman, Joe Polish and Dean Jackson Discuss Leap: Do You Have What It Takes to Become an Entrepreneur
In this episode, you'll hear from Gino Wickman as he discusses his new book, Leap, and you'll learn what it takes to be an entrepreneur. Discover how to transform your life through entrepreneurship with more freedom, less stress, and a business that is right for you. If you'd like access to the show notes or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/352. Here's a glance at what you'll learn from Gino, Joe and Dean in this episode: Why (and How) Gino created EOS Worldwide (PLUS: How EOS can help you get control of your business and build and grow an even better business). The 6 essential traits TRUE ENTREPRENEURS have. They are the key to building a great business. The difficulties and struggles entrepreneurs face and how you can experience more freedom and less stress growing your company. Leap: How to know if you're an entrepreneur, how to transform your life through entrepreneurship and a proven path to entrepreneurial success. Who the book Leap is for, how Gino thinks about "work", and how you can best prepare to be an entrepreneur and create the RIGHT business.

May 27, 2019 • 12min
Scale or Fail: How To Build Your Dream Team, Explode Your Growth, and Let Your Business Soar with Allison Maslan at Joe Polish's Genius Network - I Love Marketing Episode #351
It's time to STOP getting stuck in your business and START scaling. Why? Because if you're not scaling, you're FAILING. To reach new heights, you must implement new strategies - and Allison knows how to do just that. Allison Maslan is the CEO of Allison Maslan International, a Global Business Mentoring Company. If you'd like access to the show notes or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/351. Here's a glance at what you'll learn from Allison in this episode: Scale or Fail: How To Build Your Dream Team, Explode Your Growth, and Let Your Business Soar How to get off the hamster wheel and scale your team so your company can run itself What Allison did to go from feeling trapped and overworked to having a blast building nine successful companies The biggest reason so many company get stuck at the $1M, $5M and even $10M level From Entrepreneur To Enterprise: 5 phases to scaling your business and making an impact The ONE THING you must do to double, triple, or even 10x your revenue and growth

May 13, 2019 • 1h 5min
CHOOSE: The Single Most Important Decision Before Starting Your Business with Joe Polish and Ryan Levesque - I Love Marketing Episode #350
In this episode with Ryan Levesque, you'll discover the mistake you could have made when starting your business. This mistake could still be costing you millions – especially if you haven't identified it yet. Learn how to avoid (or fix) this mistake and grow your business in ways you've never considered. If you'd like access to the show notes or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/350. Here's a glance at what you'll learn from Ryan in this episode: CHOOSE: The Single Most Important Decision Before Starting Your Business The single biggest mistake people make before starting their business (and what to do instead) 7 key factors that separate the most successful markets from "red light markets" that fail Finding P.W.M's and why it's one of the easiest ways to increase your income The "5 Market Must-Haves" you want to make sure your market has before you pursue it A surprising, under-the-radar niche that covers Ryan's monthly living expenses The "Urgent $10,000 Problem" that could make your business 10x more valuable Why Ryan wrote his new book "CHOOSE" (and how to get a copy of it)

Apr 29, 2019 • 1h 5min
The Simple Messaging System: What Every Business Owner and Entrepreneur Needs To Know About SMS with Amanda Dobson, Joe Polish, and Dean Jackson - I Love Marketing Episode #349
Amanda Dobson is a skilled, experienced, successful marketing executive, and a super smart digital marketer. She's helped some brands go from zero to top of their industries and specializes in SMS messaging, push notifications, chatbots, Facebook groups and many other channels If you'd like access to the show notes or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/amanda. Here's a glance at what you'll learn from Amanda in this episode: The Simple Messaging System: What Every Business Owner and Entrepreneur Needs To Know About SMS The ONE THING every social media platform has in common that can build your prospect and customer list EMAIL IS DEAD…Or Is It? The TRUTH about email marketing and how to combine it with text messaging to supercharge your results How to find new, diverse channels to communicate with people and make A LOT more money in your business A BIG MISTAKE you might be making that could be causing you to unintentionally send your customers to your competitors SMS Success: Amanda reveals how to successfully get started with SMS and use it to increase your EPC's 3x-5x A cheaper, easier way to increase your revenue that could blow your other communication channels out of the water Amanda shares how to keep your list engaged, increase your online performance and create loyal customers for life The ideal time to contact people and send text messages if you want the best response and higher consumption What every entrepreneur and marketer should do to "mine data" and make your content 10x more engaging "Mobile Responsive" versus "Mobile Optimized": What most business owners get WRONG (and how to get it RIGHT) 14+ SMS techniques and tips almost any small business owner can use to increase conversions and sales The psychology behind technology, social media and online marketing that can make you more influential ONE WAY to get 25%-50% click-through rates, up to 97% open rates and nearly 100% deliverability Add THIS "SNEAKY LITTLE BOX" to your order form and watch your customers buy more of your products and services The Anatomy of an SMS Campaign: Amanda walks you through step-by-step how to set up a valuable SMS campaign

Apr 22, 2019 • 12min
Activity Kills Growth: The Truth About Growing Any Company with Ajit Nawalkha at Joe Polish's Genius Network - I Love Marketing Episode #348
Ajit Nawalkha reveals how to grow your business while working less and making a bigger positive impact. If you'd like access to the show notes or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/348. Here's a glance at what you'll learn from Ajit in this episode: Why you should focus on the 20% of your 80/20 activities in your company. How to grow your business, work even less and have a positive impact on the world. What Ajit and Mindvalley did to refine their process and transform their company. A unique way of achieving 30% to 100% growth in your company year over year.

Apr 8, 2019 • 1h 8min
The Latte Factor: Why You Don't Have To Be Rich To Live Rich with David Bach, Joe Polish and Dean Jackson - I Love Marketing Episode #347
David Bach reveals how to free yourself financially. If you'd like access to the show notes or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/347. Here's a glance at what you'll learn from David, Joe, and Dean in this episode: The Latte Factor: Why You Don't Have To Be Rich To Live Rich Why David wrote The Latte Factor (and why you're richer than you think) The $7 a day investing secret that can realistically make you a millionaire The #1 thing you can buy for any young person that sets them up financially for life David's secrets to becoming a bestseller and one of the best marketers in the financial space What any millennial can do to get (and stay) rich, be a force for good and live the life they want and deserve

Apr 1, 2019 • 7min
Return on Genius: The Greatest Way To Multiply Your Time and Money with Dean Jackson at Joe Polish's Genius Network - I Love Marketing Episode #346
Dean Jackson reveals what is possible when you invest in a Genius Network. If you'd like access to the video, show notes or the exercise to help you take action on what was discussed, please visit ILoveMarketing.com/346. Here's a glance at what you'll learn from Dean in this episode: Why wealthy entrepreneurs focus on "Who" (not "How") to 10x their results A smarter way to think about investing in an event like The Genius Network Annual Event One the easiest ways to answer the question "What Needs Solved" in your business and life Dean shares the exponential outcome that becomes possible when you tap into a Genius Network

Mar 11, 2019 • 12min
An Amazing 9-Word Email That Revives Dead Leads with Dean Jackson at Joe Polish's Genius Network - I Love Marketing Episode #345
Dean Jackson reveals how to monetize dead leads simply and effectively. If you would like access to the complete presentation, the show notes, the links, and the special resources for this episode, please visit ILoveMarketing.com/345. Here's a glance at what you'll learn from Dean in this episode: The 9-Word Email: The Easy, Compelling and Quick Way To Make More Money How to increase the effectiveness of your marketing message by 2x, 5x, even 10x Reviving "Dead Leads": The profitable way to monetize leads that haven't bought from you in the last 90 days Dean gives you an exact 9-word email template you can use in your business The Starbucks Test: How to write a message so persuasive and engaging that whomever you send it to will be compelled to respond How to make sure any email you send gets delivered, avoids being flagged as spam AND gets opened The Email Barista: A smart way to effectively automate responding to emails

Jan 28, 2019 • 13min
Maximize The Value of Digital Analytics: How to Measure Your Marketing, Get Even Better Results and Influence Your Customers to Buy More with Michael Loban at Joe Polish's Genius Network - I Love Marketing Episode #344
Michael Loban knows how to maximize the value of digital analytics. If you would like access to the complete presentation, the show notes, the links, and the special resources for this episode, please visit ILoveMarketing.com/344. Here's a glance at what you'll learn from Michael in this episode: * Maximize The Value of Digital Analytics: How to measure your marketing, get even better results and influence your customers to buy more * Michael shares easy to execute strategies for increasing your marketing results without spending any more money on your marketing * The #1 way to understand what is going on in the mind of your customer: N _ _ _ _ _ _ _ e ! (PLUS: A 3-step method for delivering exactly what your customer wants...) * 3 simple ways to use data and analytics to grow your business profitably and exponentially * The Influence Quadrant: A unique way to ethically influence your prospects and customers

Jan 14, 2019 • 12min
The Power of Simplicity: 3 Simple Ideas for Simplifying Your Business and Life - I Love Marketing Episode #343
Joel Weldon knows the secret to keeping it simple in life and business. If you would like access to the complete presentation, the show notes, the links, and the special resources for this episode, please visit ILoveMarketing.com/343. Here's a glance at what you'll learn from Joel in this episode: Success comes in cans, not in cannots. Three ideas for simplicity in business and life. A three-pronged method for business success. The six words that changed Joel's life forever. How the learning by listening industry began with a simple idea.


