Christopher Lochhead Follow Your Different™

A lively dive into why AI is less about job loss and more about creative reinvention. The conversation flips knowledge work on its head and explains how execution is being automated. It highlights creation, taste, and judgment as the new sources of value. Listeners are urged to design different work, build creator capital, and link unique strengths to AI to scale impact.

Mike Damphousse, CMO-level category designer and co-author, helps companies turn insights into market categories. Kevin Maney, bestselling author and co-founder, brings decades of tech and category thinking. They unpack the category creation formula: context plus missing plus innovation. They debate timing, AI’s role, mobilization tactics, and how to move from competing to defining new markets.

Christopher Lochhead, bestselling author and category design pioneer, explains why the old knowledge-worker playbook is outdated. He discusses AI making execution cheap, the shift from reaction to creation, and his Creator Capitalist framework featuring four capitals. Short, provocative takes on moving upstream, leveraging AI, and building reputational and relational leverage.

In a business world awash with endless content, few voices cut through the noise like Christopher Lochhead: Follow Your Different. In this episode, we sit down with the co-founders of Military Creator Con, James Van Prooyen and Marah Lago, for a candid conversation about the untapped entrepreneurial potential of America’s military veterans and their families. The three dive into the values, mindset, and experiences that position veterans as pioneering creator capitalists, explore the origin and purpose of Military Creator Con, and unpack the unique blend of community, grit, and creativity shaping this movement. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go. Veterans as America’s Untapped Entrepreneurial Force One of the central themes in this conversation is the notion that military veterans embody many of the qualities that make great entrepreneurs. All three agree that the ability to problem-solve under pressure, think outside the box, and adopt a daring, “pirate mentality” are forged through military service as much as through business challenges. James shares firsthand how being tasked with mission-critical communication and IT projects in remote environments taught him to adapt quickly, improvise, and persist; skills invaluable to starting and growing any venture. Marah, coming from a creative civilian background, adds that seeing military spouses and families approach challenges with ingenuity and resilience gave her new appreciation for the community-oriented nature of military life. Both agree that, contrary to common stereotypes, the military is not merely an environment of rigid order-following. Instead, it is a crucible for innovation and resourcefulness, making veterans natural candidates for building businesses or leading creative projects. Building a Community of Military Creators Military Creator Con was born out of a desire to unite veterans, active duty, and military-connected families who were blazing trails in art, digital media, entrepreneurship, and beyond. James and Marah  recognized a gap for military creators and entrepreneurs: while the discipline and camaraderie of military service fostered community, transitioning out of uniform often led to a sense of isolation in the civilian creative or business worlds. They envisioned MCC as a gathering to break down those silos, offering a space to learn, share ideas, and collaborate freely. The event’s spirit is deliberately inclusive, welcoming not only veterans but also their spouses, families, and anyone connected to military life. Attendees range from podcasters and artists to business founders and technologists. Workshops and keynote talks are designed to equip participants with practical skills in storytelling, marketing, AI, and social impact — delivering on the promise to empower military-connected visionaries to realize their entrepreneurial dreams while staying true to their roots. Lessons in Grit, Creativity, and Community Throughout the episode, the trio reflects on what sets this community apart. There is an acknowledgment that veterans, and the military world in general, are often filled with what Lochhead calls “misfits”: people who don’t always fit into conventional molds and are thus drawn to forging new paths. This trait, they argue, is the beating heart of entrepreneurship and creator culture. MCC aims to harness this shared sense of adventure, service, and innovation, nurturing it through mentorship, new technology, and peer support. Stories about overcoming challenges, learning on the fly, and even embracing some chaos, like a good laugh about rationed whiskey or unscheduled road trips, underscore the theme that creativity thrives on adaptability and boldness. By tapping into these lived experiences, Military Creator Con is more than just an event; it’s a movement rallying a diverse community to shape the narrative of what it means to create, lead, and make an impact after service. To hear more from James and Marah about the MCC, download and listen to this episode.  Bio James Van Prooyen and Marah Lago are the founders of Military Creator Con (MCC).  James Van Prooyen, a U.S. Air Force veteran, launched MCC in 2020 as a way to bring military-connected creators, such as podcasters, filmmakers, and entrepreneurs, together to share their experiences and grow their impact. Marah Lago, his wife and co-founder, serves as the CEO of MCC and has been instrumental in expanding the event into a national gathering focused on community, mentorship, and creative empowerment. The conference has grown significantly since its inception, with the 2026 edition scheduled for April 16–18, 2026, in Arlington, Texas. Links Connect with James Van Prooyen and Marah Lago James Van Prooyen: Veterans is Business Show | The Ragnar Life Podcast | LinkedIn Marah Lago: LinkedIn Military Creator Con 2026 Want to get tickets for Christopher Lochhead’s panel for Military Creator Con? Grab your tickets for the Category Design Intensive!  We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, X (formerly Twitter), Instagram, and subscribe on Apple Podcast / Spotify!

Joe Pine, bestselling author and advisor who coined the experience economy, joins to explore how experiences evolve into identity-shifting transformations. He outlines what makes an experience memorable, how businesses design encapsulated sequences that create lasting change, and how companies can become guides selling outcomes, not inputs. Expect concise stories and practical framing about designing and sustaining real transformations.

Ray Wang, founder and chairman of Constellation Research and a top technology analyst, shares on Davos takeaways and global tech trends. He breaks down how AI reshapes margins and scale. He analyzes Apple, Meta, Tesla and Microsoft earnings impacts. He forecasts AI infrastructure, IPOs, and shifting funding models. Practical career and CEO moves for an AI-driven future are discussed.

Daniel Coyle, bestselling author and researcher of culture and performance. He explores why success can feel empty and how meaning springs from relationships, curiosity, and shared energy. Short, practical ideas about tending life as an ecosystem, asking better questions, and small habits that spark connection and joy.

Data from LinkedIn and a large tech survey reveal a massive career migration toward founders, AI strategists, and independent advisors. The conversation highlights how people using AI as a thought partner, not just a tool, pull far more leverage. Practical ideas include building custom AIs trained on your own knowledge to amplify creativity and ownership in a world where execution is being commoditized.

On this episode of Christopher Lochhead: Follow Your Different, Israeli Deputy Minister of Foreign Affairs Sharren Haskel joins us to discuss the rapidly evolving regional dynamics, the impact of October 7th, and the broader implications for Western democracies facing the challenges posed by radical ideologies and political inaction. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go.   Sharren Haskel on the Rising Extremism and Western Political Paralysis Deputy Minister Haskel’s personal story and her reflections on recent attacks in places like Australia, the UK, and across Europe, reveal a growing concern about the unchecked rise of extremism and anti-Semitism in historically tolerant Western societies. Drawing on her years in Australia and the tragedy at Bondi Beach, Haskel expressed her deep shock and frustration over the persistent inaction by local governments in the face of escalating hate crimes against Jewish communities. According to Haskel, the roots of this problem go far beyond foreign policy. She attributes much of the inaction to internal politics and the pursuit of re-election, wherein politicians seek to appease immigrant communities that often arrive with deeply ingrained cultural prejudices, including anti-Semitism, from the Middle East. She criticized governments in Australia, Canada, and the UK for failing to enforce clear boundaries against hate speech and violent incitement. Instead, she argued, there has been a pattern of rhetorical condemnation without concrete protective measures, resulting in what she described as an environment where radicalization can flourish unchecked and Jewish communities are left vulnerable.   The October 7th Attack and Israel’s Existential Resolve The conversation turned to the profound impact of October 7th, 2025, an event described as the largest and most brutal attack on Jews since the Holocaust. Haskel recounted the collective mourning and soul-searching that swept Israel, as well as a wave of determination to prevent such atrocities from ever happening again. For Haskel and many Israelis, the attack was not only an unspeakable tragedy but also a moment of disappointment in their generation’s promise to uphold the creed of “never again.” Yet, from the aftermath of horror emerged a powerful sense of resolve. Lochhead remarked that Israel appeared stronger after the attack, not weaker. Haskel recounted how, rather than fleeing, tens of thousands of Israelis and Jews from around the world returned to the country to support its defense. She described this as a pivotal moment, a ‘make it or break it’ scenario in which Israel had to repel attacks from multiple fronts—Hamas, Hezbollah, and hostile forces backed by Iran from Syria, Iraq, and Yemen. The attacks were not only aimed at Jews but also targeted Christians, Muslims, and citizens from various nations, further underscoring the broader threat posed by radical groups.   Iran’s Uprising and the Global Stakes for Freedom As the Iranian regime confronted an unprecedented uprising (sparked by years of repression, economic hardship, and the regime’s violent response), international attention intensified. Haskel spoke of thousands of Iranians killed or missing, the regime shutting down the internet, and the desperate situation faced by protesters, many of whom were being shot or abducted in broad daylight. Despite threats from Tehran aimed at both Israel and the United States, the Israeli government has maintained a cautious but attentive stance, recognizing both the risks and opportunities presented by the unrest. For Haskel, the Iranian regime stands as the foremost threat to global freedom, having long exported terror and repression while suppressing its own people. She called for solidarity among all who value democracy, emphasizing that the fall of the regime would be a victory for human rights, women’s rights, and the pursuit of liberty everywhere. Despite the cautious approach taken by Israel and its allies, she noted that the most vital pressure must come from within Iran, recalling the historic example of the Shah, who fled under international but primarily popular pressure. The world now stands on the verge of profound change, as old certainties crumble and new alliances and realities emerge. Haskel’s message for Iran’s protesters was clear: though international support matters, lasting liberation rests on the courage and resilience of the Iranian people themselves. The lesson for the broader international community is that the defense of freedom requires vigilance, unity, and unflinching resolve, both against external enemies and the creeping dangers within democratic societies. As the fate of the Iranian uprising, and indeed the region, hangs in the balance, the stakes extend far beyond the Middle East. The choices made by leaders and citizens alike will shape the future not only of a region in turmoil but of the democratic world as a whole. To hear more from Sharren Haskel and the current state of affairs in the world, download and listen to this episode.    Bio Sharren Haskel is an Israeli politician serving as Deputy Minister of Foreign Affairs since 2024. She has been a member of the Knesset since 2015, initially with Likud, later joining New Hope and National Unity. A combat veteran of the IDF’s Border Police during the Second Intifada, she previously worked as a veterinary nurse in Australia. Haskel holds a degree in political science and international relations. Known for her liberal-conservative stance, she champions free markets, civil liberties, and environmental causes. She is a prominent advocate for Israel’s international relations and UNRWA reform.   Links Connect with Sharren Haskel X (formerly Twitter)   We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, X (formerly Twitter), Instagram, and subscribe on Apple Podcast / Spotify!

In a captivating conversation, Joe Pine, a legendary business thinker and co-author of The Experience Economy, shares his inspiring journey from a young nerd at IBM to a pioneer in mass customization. He discusses the transition from tech to management, the impact of his MIT experience, and how he positioned himself as an authority in customer intimacy. Joe highlights the significance of writing in building intellectual capital and offers advice for aspiring creator-capitalists to embrace transformation and leverage AI as a co-creator.