Legal Talk Network - Law News and Legal Topics

How do you manage your brand on Google? What is an SERP and why is it important?Joining me for this conversation is Jason Barnard, the founder and CEO of Kalicube. He is also an author and digital marketer who specializes in Brand SERP optimization and Knowledge Panel management. Jason uses the pseudonym "The Brand SERP Guy'' for his professional work! Jason, aka The Brand SERP Guy, has over 2 decades of experience in digital marketing, starting in 1998 (the year Google was incorporated) with a website for kids based on the characters Boowa & Kwala that he built up to become one of the 10,000 most visited sites in the world. In the 1990s he was a professional musician with the Punk-Folk group The Barking Dogs. He currently plays double bass with Barcoustic (Hugo Scott, from the Barking Dogs is the singer).Jason gives listeners actionable tips on: [1:15] What SERP means [3:10] What lawyers are doing wrong when it comes to Google [6:00] What a 'knowledge panel' is [12:40] How to control what shows up on this panel [15:45] Keeping an open feedback loop on Google [17:20] Why reviews are so important  [22:20] How to educate Google about who you and your audience are [32:05] Why you need to focus on SEO as part of your strategy [36:55] Jason's book review Resources mentioned in this episode:Law Firm SEO by Jason HennesseyConnect with Jason here: Twitter LinkedIn Facebook https://jasonbarnard.com  Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of SideBar, Suzanne Nossel, the Chief Executive Officer of PenAmerica, discusses the dangers of book bans and educational gag orders to our core democratic values. She places these laws within a historical context, explains why they matter, and provides a way forward. Learn more about your ad choices. Visit megaphone.fm/adchoices

The legal community is, at times, either uninformed or ill-equipped for dealing with the unique needs of LGBTQ+ clientele. Rocky Dhir welcomes Liz Brenner to discuss her article in the February 2023 edition of the Texas Bar Journal and the evolving legal issues faced by those in the LGBTQ+ community. Liz explains the impacts of the 2015 Supreme Court decision in Obergefell v. Hodges, which required states to extend equal access to marriage to same-sex couples, and also dives into the specifics of estate planning and probate law for these couples and their families.Elizabeth Brenner is an attorney with Burns Anderson Jury & Brenner in Austin, where she practices probate and trust litigation, probate administration, and guardianship law. Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you feel overwhelmed in your day-to-day as you try to get everything done? Guess what? You’re not alone. Paul Unger, speaker, author, and owner at Affinity Consulting, joins Stephanie and offers specific tips on how to manage your to-do list, process fires, and focus on the most important things. Links from the episode: Affinity's Digital CoursesYour Ultimate Blueprint for Managing Time as a Legal ProfessionalTame the Digital ChaosBest Law Firm Website Contest Did you hear? We have a revised version of our book available for pre-order now! Get your copy of The Small Firm Roadmap Revisited today! Looking for help beyond the book? Check out our coaching community to see if it's right for you. Links from the episode: Affinity's Digital CoursesYour Ultimate Blueprint for Managing Time as a Legal ProfessionalTame the Digital Chaos If today's podcast resonates with you and you haven't read The Small Firm Roadmap yet, get the first chapter right now for free! Looking for help beyond the book? Check out our coaching community to see if it's right for you.Thanks to Posh Virtual Receptionists, Clio, & Documate for sponsoring this episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

If you’re a lawyer, you need a break. Tune in with Jared, his lovely wife Jessica, and her fellow travel agent Samantha Hedges to learn a thing or two about escaping the daily grind. They share tips for vacation bookings, highlight some favorite destinations, and even chat about social media marketing tactics you just might be able to use in your law firm.During the Rump Roast, the trio play “Travel Etiquette”, where Jessica and Sam reveal the real truth about which airplane armrest you’re actually entitled to.And, Jared basically took the week off, so Jessica offers up a monologue on the iconic and evolving career of Taylor Swift.Jessica Foster Correia and Samantha Hedges are travel agents with InTouch Vacations and podcasters on Fab 5 Travel Podcast and Escape: A Travel Podcast. Find out more on Facebook at: https://www.facebook.com/VacationswithJess/ and https://www.facebook.com/travelplanwithsam-----Since we talked about travel, let's, uh - do some Taylor Swift deep(ish) tracks, curated by my wife, the ultimate Swiftie!-----Our opening track is Two Cigarettes by Major Label Interest.The music for the Legal Trends Report Minute is I See You by Sounds Like Sander.Our closing track is Apollo by Transmuter. Learn more about your ad choices. Visit megaphone.fm/adchoices

Also, some salty law school talk.Every high schooler has a group text chain and then a chain where they complain about the people they don't like on the group chain. Brett Kavanaugh is unaware of the second chain. Because when you have to do public tours to convince people that you have friends, you don't have friends. Meanwhile, a law professor didn't take too kindly to a student request. And while cursing at students isn't acceptable, the frustration probably was justified. Finally, there are a lot of thorny ethical challenges in this world, but some conflicts are pretty clear. Like, $62 million clear. Learn more about your ad choices. Visit megaphone.fm/adchoices

We just heard that if you want to rise to the top, you need to exhibit “quiet masculinity”. What the hell is that? Is it a weird way of saying “don’t be loudly feminine?” And are the traits many perceive as feminine really out of place in the C-suite? Join our spirited discussion as we unpack this loaded phrase and the stereotypes and implications that go with it. Learn more about your ad choices. Visit megaphone.fm/adchoices

The best way to increase your odds of winning is to turn down cases you will probably lose. What information should signal whether to lean in or walk away? And if you decide to take the case, what’s the first piece of advice you should give to your new client? In this encore episode, John and Erich share valuable experiences on evaluating potential clients and offer tips you can use to assist your decision-making process. Learn more about your ad choices. Visit megaphone.fm/adchoices

Legal technology exports discuss the key themes of LSC’s recent Innovations in Technology Conference and broader questions about technology’s role in addressing the access-to-justice crisis. Host: Cat Moon, director of innovation design, Vanderbilt Law SchoolGuests: M. Nalani Fujimori Kaina, Executive Director, Legal Aid Society of Hawaii, and Bob Glaves, Executive Eirector, The Chicago Bar Foundation. Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you reach an expanded audience, and what does it mean once you do?Joining me for this conversation is Becky Robinson, the Founder and CEO of Weaving Influence, a full-service marketing agency that specializes in digital and integrated marketing services and public relations for book authors, including business leaders, coaches, trainers, speakers, and thought leaders. Since launching more than a decade ago, under Becky’s leadership, the firm has provided a wide range of services to help clients launch more than 150 books, enabling authors to build their brands, acquire more business customers, and increase book sales. In April 2022, Becky published her first book with Berrett-Koehler Publishers titled, “Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause.” The book takes an in-depth look at what it takes to achieve the greatest possible influence, provides valuable advice for targeting key audiences, offers a variety of practical steps for cutting through the noise, shares best practices for cultivating community, and reveals effective strategies for growing an online presence. Within days of its launch, it rose to be a top-ranked Amazon hot new release best seller. Becky holds an M.A. in Intercultural Studies from Wheaton College and received her B.A. in English/Creative Writing from Miami University.Becky gives listeners actionable tips on: [1:30] How to reach a new audience in a significant way [6:10] Must-know tips for using social media to drive your reach [8:00] Becky's Four Reach Commitments [10:30] The importance of having systems in place to support consistency [20:40] Becky's book review Resources mentioned in this episode:The 1-Page Marketing Plan by Allan DibConnect with Becky here: Instagram Twitter LinkedIn Facebook www.beckyrobinson.com  Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com  Learn more about your ad choices. Visit megaphone.fm/adchoices