Legal Talk Network - Law News and Legal Topics

Why does email marketing work for law firms? And is it truly necessary to have an email marketing funnel set up?Joining me for this conversation is Jeff Felten, and we dive in to why you need email marketing for your firm, and how to leverage it in many scenarios – from onboarding, to closing a case.As you’ll hear in our conversation, email marketing is an extension of who you are as a person, with the goal of warming up your lead pool and converting them into buyers.Jeff is an email marketing strategist and copywriter who helps service-based professionals hustle less for leads and build armies of loyal fans. In 10 yrs of marketing experience, Jeff has worked with 40+ brands, written thousands of marketing emails and written hundreds of web pages.Jeff gives listeners actionable tips on: [1:20] How Jeff decided to focus and narrow in on email marketing [4:10] Why Jeff's approach to email marketing is different and personalized [6:20] Defining 'generosity' and 'social proof'  [9:00] How to balance being corporate and professional vs. relatable [12:30] How email marketing is different than a blog you'd put on a website [13:35] How to collect emails and bring them into an email sequence [14:40] What is an email welcome sequence  [24:30] Email sequences you can run once a case has been closed [30:55] Jeff's book recommendation [38:00] One thing Jeff knows works when it comes to email marketing Resources mentioned in this episode:Obviously Awesome by April DunfordConnect with Jeff here: Instagram Twitter LinkedIn www.contentremedy.co     Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

Jessica Bednarz has spent much of her career representing people, researching access-to-justice issues and using that knowledge to try to find better ways to deliver legal services. That includes using what’s known as “design thinking” for developing client service programs. Learn more about your ad choices. Visit megaphone.fm/adchoices

With ChatGPT splashing across headlines pretty much everywhere, what’s left for us to know about this new and almost ridiculously hot tech? Dennis and Tom give their two cents on all the buzz that is ChatGPT, discussing thoughts on its many exciting and (possibly) concerning capabilities and its potential within the legal world.Later, have you ever felt like no one bothers to read your emails? The guys offer up their strategies for drafting quick, efficient, and attention-grabbing communications.As always, stay tuned for the parting shots, that one tip, website, or observation you can use the second the podcast ends.Have a technology question for Dennis and Tom? Call their Tech Question Hotline at 720-441-6820 for answers to your most burning tech questions.Mentioned in This Episode:A Segment: ChatGPT: What Else is Left to Say?OpenAIB Segment: How To Draft Emails People will ReadParting Shots: Use Your iPad with Stream Deck to Run Teams Meetings Center for Law, Technology & Innovation 10 Best ChatGPT Examples, Prompts and Use Cases Learn more about your ad choices. Visit megaphone.fm/adchoices

Cyber attacks are almost entirely responsible for today’s data breaches, and, increasingly often, the details of these breaches are vague—leaving security experts with a growing list of questions. Sharon Nelson and John Simek talk with James Lee about the Identity Theft Resource Center’s latest Data Breach Report. They discuss current trends, the challenges of nebulous data breach notices, and what all organizations should be on the lookout for in the coming year.James E. Lee is Chief Operating Officer at the Identity Theft Resource Center. Learn more about your ad choices. Visit megaphone.fm/adchoices

This time on The Legal Toolkit, Jared forgoes his monologue to give more time to his conversation with Chris Stock. Tune in as this duo dig into criminal justice reform, ChatGPT’s future in legal and the world at large, legal tech business outlooks, Chris’s new venture as founder of a consulting firm, and more.Later, stick around for “Shit Australians Say” on the Rump Roast. You’ll learn what “fair dinkum” means and can decide for yourself whether our usage in the title was correct or just silly. Cheers!Chris Stock is CEO and founder of CGS Advisory.-----Since we talked with notable Australian, Chris Stock, let's count down Australia's Greatest Hits!-----Our opening track is Two Cigarettes by Major Label Interest.Our closing track is Scrappy by Famous Cats. Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you considered moving abroad full time? Have you wondered what it would take to make that a reality? Lawyerist Lab Coach Bernadette Harris moved herself and her business to Mexico and today she shares her journey with Stephanie. They discuss why, how, the challenges, and the surprising health benefits that came along with the decision.  Links from the episode: Trust BernadetteIf today’s podcast resonates with you and you haven’t read The Small Firm Roadmap yet, get the first chapter right now for free! Thanks to Posh Virtual Receptionists, Clio, & Gavel for sponsoring this episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

Where does Corporate America stand today in terms of public perception, and how does this impact individual corporate clients? All persons, including corporations, are supposed to be equal before the law; however, individual jurors may have had experiences that lead them to harbor negative feelings towards companies - especially large corporations. Oftentimes, this bias can follow corporations into the courtroom. So what can companies do to combat anti-corporate bias in the jury pool? To explore this issue, two experienced commercial litigators, Mitch Edwards and Katherine Savage join the show to discuss what litigators and companies can do to combat anti-corporate bias in the courtroom.  Learn more about your ad choices. Visit megaphone.fm/adchoices

On this week's podcast, we discuss a North Dakota law firm sued its associates and won, seeking to clawback paychecks for failing to meet billing requirements during the pandemic. Wasn't there a program to protect employers from cutting salaries during the downturn, you might ask? There was! And the firm took gobs of it. Also, Clarence Thomas is likely getting a statue in his honor, because as they say in Unforgiven, "deserve's got nothing to do with it." Finally, the one simple trick to $100 million in billables that the Third Circuit doesn't want Jones Day to know about. Learn more about your ad choices. Visit megaphone.fm/adchoices

Some American patriotic myths are harmless; George Washington may have chopped down a cherry tree at some point in his life, but the popular story told to children where young George fesses up to the deed by saying “I cannot tell a lie” is made up from whole cloth. However, there are much more pernicious lies and misinformation circulated about our past as a country, and that misinformation is used for political ends.Princeton University historians Kevin M. Kruse and Julian E. Zelizer say they have been alarmed about this uptick in misinformation, censorship and rewriting of history. Having previously co-written Fault Lines: A History of the United States Since 1974, they decided to partner as editors of a book responding to this wave of false history. They commissioned a number of other prominent historians to contribute, and the result is Myth America: Historians Take On the Biggest Legends and Lies About Our Past.In this episode of the Modern Law Library, Kruse and Zelizer speak with the ABA Journal’s Lee Rawles about how their project began and what they see as the greatest challenges facing modern historians. They offer tips on how to evaluate claims about history as a non-historian. They also discuss one of the most pervasive myths in the legal community: the true importance of Federalist Paper No. 10. Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you know when and why a public governmental meeting can close its doors to you? What recourse do you have to find out what they are discussing out of the public presence? Part Two of our continuing discussion on Sunshine Laws addresses the laws covering attending and recording meetings, redactions to meeting minutes, deleted text messages, and ways to get around roadblocks designed to keep you from obtaining the records you have a right to see. Learn more about your ad choices. Visit megaphone.fm/adchoices