Do This, NOT That: Marketing Tips with Jay Schwedelson
GURU Media Hub
Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.
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Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
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Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
ㅤ
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
ㅤ
Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
ㅤ
Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
ㅤ
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
Episodes
Mentioned books
7 snips
Dec 1, 2025 • 12min
SPECIAL SERIES ==> The $5 Social Surge <== | BATHROOM Break #84 COLLAB: The Marketing Millennials + Do This, Not That
Explore how tiny budget boosts can transform your marketing landscape, with insights like using $5 on YouTube or under $50 on Instagram. Discover the power of thoughtful LinkedIn comments that actually contribute to growth. Short videos are still king, especially when optimized for immediate impact. Learn to link your email content directly to social media to maximize engagement. Plus, a clever Instagram Stories tactic could skyrocket your replies and distribution. It's all about amplifying what works!
22 snips
Nov 30, 2025 • 18min
Anti-Burnout PLAYBOOK For Personal Brands 🔥 GUEST! Caleb Ralston | Ep. 455
In this engaging discussion, Caleb Ralston, founder of Ralston and personal branding expert, dives deep into avoiding burnout in content creation. He shares why imitating high-posting creators is a recipe for failure and advocates for a sustainable, low-volume approach that emphasizes quality over quantity. Caleb outlines the Brand Journey Framework to help define what success looks like for personal brands, stressing the importance of measuring real impact beyond mere views. His valuable insights challenge conventional strategies, making it a must-listen for aspiring brands.
4 snips
Nov 28, 2025 • 8min
Ask Us ANYTHING: Secret AI Trick! 200% Increased Engagement! | Ep. 454
Discover why AI-generated ideas often miss the mark and learn about a revolutionary 100,000 person prompt that transforms creative suggestions into data-driven insights. Hear about A/B testing results showing a staggering 70% success rate with these prompts, leading to double the engagement on CTAs. Plus, tackle the awkwardness of phone communication with a surprisingly effective tip: using voice memos as a casual yet impactful way to stay connected without the pressure of live calls.
Nov 25, 2025 • 10min
What’s Up THIS WEEK: Big Em Dash News!🫢GDPR getting Easier? Thanksgiving Issues! 😅 | Ep. 453
This week, a chaotic dive into marketing reveals that ChatGPT promises to tone down its em dash overuse. The EU might ease GDPR rules, making life simpler for users. Instagram is testing much longer reels, which Jay thinks might backfire. Google’s new AI flight deals tool sounds like a game changer for travel discounts. A clever strategy can boost email open rates significantly. Finally, blunt holiday movie reviews reveal Jay's struggles with Netflix offerings and venting frustrations about Thanksgiving hosting woes.
Nov 24, 2025 • 13min
SPECIAL SERIES ==> Growing Email Tactic in 2026! and Daniel's Thanksgiving Plan <== | BATHROOM Break #83 COLLAB: The Marketing Millennials + Do This, Not That
Dive into holiday marketing as Jay and Daniel blend Thanksgiving fun with crucial email strategies. They highlight the significance of reply rates, especially with AI's role in boosting engagement. Discover tactics for prompting genuine responses, like personal questions and hidden surprises in emails. The 'reply GUIDE' tactic helps convert interest into action without landing page hurdles. They also explore how replies enhance visibility on social platforms, plus personal Thanksgiving quirks and pop culture recommendations for relatable marketing!
Nov 21, 2025 • 22min
Cvent Head of Global Events: PTO Matters! Embrace Career Turns!🔥w/Rachel Andrews | Ep. 451
In this engaging conversation, Rachel Andrews, Head of Global Events at Cvent, shares her 15-year journey from organizing school events to leading global programs. She discusses the value of embracing challenges and protecting mental health, especially in the chaotic events industry. Rachel reveals how to design networking experiences that include introverts and critiques ineffective roundtable formats. Plus, she offers insights on attendee behavior from last-minute registrations and passionately defends the importance of taking PTO.
7 snips
Nov 20, 2025 • 11min
Ask Us ANYTHING: 5 Easy December Marketing Tests for B2B and Consumer! (and Non-Profit) | Ep. 450
Need last-minute marketing wins? Jay Schwedelson shares simple, data-driven tactics to boost engagement before the holidays. Elevate social interactions with holiday team photos that can increase engagement by 400%! Transform your email signature into a click magnet with a festive thank-you and content link. December is prime for gathering testimonials, driving a 500% lift in submissions. Wrap it up with fun and underrated holiday movie recommendations, ensuring your December is both savvy and enjoyable!
Nov 18, 2025 • 10min
What’s Up THIS WEEK: #1 December Content Format! (Spotify Wrapped Your Marketing!) AND 🪄Wicked for Good? 🪄 | Ep. 449
Dive into a whirlwind of fresh marketing insights! Discover why harnessing Spotify Wrapped can elevate brand engagement. Explore the quirky phenomenon of Brown Friday and how it sparks brand creativity. Learn about the holiday unsubscribe spike and what's behind it. Plus, Jay hilariously reacts to Jenna Bush Hager’s astonishing 19 bridesmaids. It’s marketing wisdom wrapped in a fun, lively discussion!
Nov 17, 2025 • 11min
SPECIAL SERIES ==> 20% Click-Through Increase! B2B + B2C Animated GIFs are GOLD💡 <== | BATHROOM Break #82 COLLAB: The Marketing Millennials + Do This, Not That
Moving woes lead to a lively discussion on a game-changing email tactic: animated GIFs. Adding GIFs can boost click rates by around 20%, making emails more engaging and lively. The hosts explore how these visual elements can effectively stop the scroll and tease video content. They also debunk concerns about GIFs harming email deliverability and share tools like AI and Canva for easy GIF creation. With plenty of humor along the way, this chat is packed with actionable insights for marketers!
Nov 14, 2025 • 20min
TED Chief Program & Strategy Officer: Career Growth Secrets ‼️ GUEST!! Monique Ruff-Bell | Ep. 447
Monique Ruff-Bell, Chief Program & Strategy Officer at TED, brings over 25 years of experience to the table. She emphasizes the importance of intentional career-building and stacking cross-functional skills to become executive-ready. Monique shares her journey of shifting careers, embedding with sales, and how to build genuine mentorship by offering help first. She also discusses the elements that make TED talks impactful, focusing on sharp ideas supported by strong storytelling. Tune in for insightful strategies to elevate your career!
