Do This, NOT That: Marketing Tips with Jay Schwedelson

In this episode, host Jay Schwedelson explores the significant impact of time in the marketing sphere. Discover how the value people place on their time influences their decision-making process and learn key strategies to optimize engagement. Jay shares fascinating studies that reveal the power of time indicators in promotional materials, including webinars, email newsletters, subject lines, and pre-headers. Tune into this episode to boost your marketing efforts and to learn where to have the best steak knife-buying experience!Key Discussion Points:- A study found promoting a 30-minute webinar instead of a 60-minute one on the same topic led to a 35% higher registration rate. Telling people something will take less of their time makes them more likely to commit.- Putting "3 min read" or "4 min read" after blurbs in newsletters vastly improves clickthrough rate, by over 30%. Again, this convinces readers they won't have to invest much time.- The trend applies to on-demand videos too. Boldly stating a short length upfront leads to more views.- This podcast keeps segments short since people are drawn to quick hits of content.And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this episode of Do This Not That, Jay chats with Ashley Faus, Head of Lifecycle Marketing at Atlassian, about the importance of capturing intent and using explicit CTAs in B2B marketing. They discuss common misconceptions around intent, how to design content and CTAs that attract high-intent leads, and why relying on marketing-qualified leads (MQLs) can hurt both marketing and sales teams.Key Discussion Points- The difference between inferred intent and explicit, stated intent- Titling and promoting content in a way that attracts the right intent levels- Why number-based lead targets can result in low-quality leads- Being explicit and prominent with sales CTAs instead of hiding them- Why "learn more" is a harmful CTA- Tips for creating CTAs that drive the desired actionAnd MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this short episode of "Do This, NOT That", host Jay Schwedelson first answers a work-related question. He shares valuable advice on enhancing your LinkedIn feed experience. Discover how to avoid repetitive content and stay updated with the latest posts from people you find interesting.  He then shares an embarrassing reveal of the music artists and songs that showed up in his annual Spotify Wrapped.Key Discussion Points:How to make your LinkedIn feed more relevant by changing the default "Top" posts to "Recent" postsUsing the notification "bell" feature on LinkedIn to follow specific people whose content you find valuableAnd MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this episode of "Do This, NOT That.", host Jay Schwedelson talks about how to grow your email list using contact capture forms (also known as popups). He makes the argument that while some people find popups annoying, they are a highly effective tactic for capturing leads and growing your list at no additional cost. Jay also shares stats on the high conversion rates of popups. Plus, get ready to discuss holiday films as Jay shares his favorite picks, including the ultimate holiday classic, 'Elf.'Main Discussion Points: - Why you should use popups/contact capture forms even if some people find them annoying- How easy it is to set up popups - Stats on high conversion rates of popups: 7-9% for first-time site visitors, up to 14% for return visitors- Why popups work especially well this time of year with increased site traffic- Getting internal buy-in can be the biggest obstacleAnd MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this short episode of "Do This, Not That", host Jay Schwedelson and producer Kristen Nagle answer one work-related question and one ridiculous question submitted by listeners. They discuss when you should give up on a business idea or product, and Jay shares the last thing he searched on YouTube.Main Discussion Points:- Don't set a strict timeline for when you'll give up on a new business idea or product - be flexible based on traction and progress- Consider offering your product or service for free initially to test demand - if no one wants it free, they likely won't buy it- Be careful searching random things online - algorithms will continue showing related content for a long time afterAnd MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this podcast episode, Jay discusses key marketing strategies and trends for December, including changes coming to Gmail that marketers need to be aware of. He also shares best practices for B2B and consumer email campaigns this time of year, as well as the content that tends to perform well.Discussion Points:- On December 1st, Google is deleting inactive Gmail accounts that haven't been logged into for 2+ years. This will likely lead to an increase in bounce rates.- For B2B, letter format emails to directors and above see a 28% higher reply rate Dec 1-15 since executives have more availability. Also promote any 2024 planning content.- For consumers, specifically call out "Free Shipping Day" on Dec 14th to lift open rates 24%. List-focused content also works very well.- Jay encourages viewing the flood of holiday marketing as an opportunity to gather creative ideas and inspiration.And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this episode of the Do This, Not That marketing podcast, Jay interviews Courtney Bagby, founder of Little Red Management, an influencer talent management agency. They discuss how the influencer marketing industry works, how much influencers charge for branded content, FTC disclosure guidelines, and predictions for the upcoming finale of "The Golden Bachelor." Listeners can expect to learn insider tips about the influencer business.Key Discussion Points:- How Courtney got into talent management for reality stars and influencers- Typical rates influencers charge brands per social media post based on followers- Legal requirements around disclosing sponsored posts as ads- Whether reality show contestants plan to become full-time influencers- The job-like hustle required for influencers to earn a living- Courtney's thoughts on "The Golden Bachelor" and predictions for the finaleAnd MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this short midweek episode of the "Do This, Not That" podcast, host Jay Schwedelson and producer Kristen Nagle answer one work-related question and one ridiculous question submitted by listeners. They discuss whether selfies are appropriate for LinkedIn and what they plan to buy themselves this holiday season. Main Discussion Points:- Non-formatted, authentic social media content (like selfies) gets more engagement than slick, polished posts- Overcoming feeling awkward publicly posting about yourself is necessary in modern marketing - What silly or practical things Jay and Kristen plan to buy themselves for the holidaysAnd MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!

This podcast is all about using emojis effectively in marketing emails and other digital content. Jay provides data and convincing examples of how emojis can help grab attention and boost engagement, even in professional business-to-business communications. Listeners can expect to learn best practices for utilizing emojis in subject lines, preheaders, social media, and more to stand out and connect with their audience.Key Discussion Points:- Over 95% of email recipients can view emojis, so technical display issues are not a concern.- Emojis in subject lines can increase open rates by over 20% for business emails and 25% for consumer emails versus the same subject without an emoji.- Conservatively branded companies like Goldman Sachs, ISACA, and AARP use emojis successfully in their email marketing.- For business emails, use emojis like the calendar, clock, and checkmark that act as graphical symbols rather than emotional icons.- Emojis that convey urgency like the hourglass perform best, increasing subject line open rates.- Always put the emoji as the first character of the subject line for maximum impact.- Despite increased use around holidays, under 5% of emails actually use emojis currently so they still stand out.And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Podcast hosts discuss strategies for re-engaging dormant email subscribers through verification emails. They also debate whether mac and cheese counts as a Thanksgiving dish and share their thoughts on best and worst Thanksgiving foods. The podcast is presented by Marigold, a relationship marketing platform, and ends with a promotion for GuruVence.com.