Do This, NOT That: Marketing Tips with Jay Schwedelson

In this week's "What's Up This Week" episode, host Jay Schwedelson discusses some of the big happenings this week, including Apple's new VR headset, using email marketing to promote video content, and the upcoming season of The Bachelor reality TV show.Main Discussion Points:- Apple's Vision VR headset presales sell out in 18 minutes- The best way to get video content watched via email marketing is using a screenshot with a big red "play" button- Jay is excited for the upcoming 28th season of The Bachelor with the new Bachelor, Joey the tennis proAnd MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!https://jayschwedelson.com/marigold/

Alison Cooley, Marketing Director at Marigold, joins Jay Schwedelson to discuss upcoming changes to Gmail and Yahoo's email deliverability requirements. They cover the four key requirements, authentication, keeping spam complaints low, one-click unsubscribe, and faster unsubscribe processing. The episode also includes chapters on teaching yoga, reducing stress, and checking on tasks.

In this episode of "Ask Us Anything", host Jay Schwedelson answers a work question about whether to remove non-engaged email addresses from email lists, and a "ridiculous question" about his thoughts on waiters not writing down orders at restaurants.Key Discussion Points:- Removing non-engaged email addresses after 2+ years of inactivity to improve metrics and deliverability- Still using non-engaged emails for targeting on platforms like LinkedIn and Meta- An anecdote about a frustrating restaurant experience with a waiter not writing down the order- Jay's strong belief that it's not impressive for waiters to memorize orders, it often leads to mistakes, and he will continue requesting written ordersAnd MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this episode of What's Up This Week, host Jay Schwedelson discusses the upcoming presidential primaries and marketing tactics used in political campaigns. He shares insights into the massive volume of political text messages and emails sent to voters, as well as innovative and aggressive strategies used such as emojis that may influence marketing best practices in the future.Main Discussion Points:- 15 billion political text messages were sent leading up to the 2022 midterm elections, about 50 texts for every phone in the US- Over 50% of donations for presidential candidates come from email marketing efforts- Political marketers use aggressive and spammy tactics because they work to get engagement and donations- Jay signs up for text and email updates from all political parties and PACs to observe innovative marketing tactics- Emojis in email marketing grew from political email campaigns testing new strategies- Political marketers are testing using emojis in email from names, which may expand to business marketingAnd MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this episode, host Jay Schwedelson discusses how staying in tune with current trends, such as AI and the Super Bowl, can skyrocket your engagement rates. Jay also dives into the benefits of leveraging Pinterest Predicts, a trend predictor that helps marketers stay ahead of the game.Main Discussion Points:- Talking about current events and trends like AI can dramatically boost engagement- Including "AI" in email subject lines has increased open rates 20% recently- Using Super Bowl related words like "MVP" and "touchdown" in emails the week before the big game can increase open rates 30%- Monitor Google Trends and sites like What's Trending to identify rising topics to discuss- Check out Pinterest's "Pinterest Predicts" to get ahead of emerging trendsAnd MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Welcome to another exciting episode of Ask Us ANTHING, where Jay Schwedelson answers burning work-related questions and indulges in some hilariously ridiculous ones. In this episode, we dive into the crucial topic of email signatures and how they can be a game-changer for your marketing efforts! Discover the key tactics and tips to maximize the impact of your email signatures, including adding call-to-actions and banner ads to generate higher click-through rates. Learn how to track performance and regularly update your signatures for optimal results.Main Discussion Points:- Email signatures have low tracking rates but high engagement when optimized- Including calls-to-action and banner ads in email signatures can drastically increase clickthrough rates- Changing email signatures 2-3 times per year is key to keeping engagement high- Jay's top show to rewatch for the first time is Sons of AnarchyAnd MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this week's "What's Up this Week" episode, host Jay Schwedelson provides updates on recent changes and trends in marketing platforms like Twitter (now Elon Musk's X), LinkedIn, and more. He discusses how shifts in one platform create ripple effects across other platforms, the decline in X's performance, LinkedIn's increasing ad costs, and the growth of AI-generated content.Main Discussion Points:- X (formerly Twitter) has seen drops in performance and major brands pulling back spend. They cut verification costs to attract small biz customers.- The shifts with X have led to more ad dollars moving to LinkedIn. LinkedIn ad costs are up 30% in some cases.- LinkedIn is prioritizing AI-generated "collaborative articles" as top traffic drivers. Interacting with these articles can boost reach/engagement.- It's the time of year when most people bail on New Year's resolutions - 23% in the first week of January and 43% by end of January.And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this episode of his podcast, host Jay Schwedelson shares some effective email marketing tips for increasing open and click-through rates. He provides specific advice around using hero stats in subject lines, optimizing email length, structuring paragraphs, and limiting form fields. Listeners can expect to learn data-driven best practices to improve email campaign performance.Main Discussion Points:- Using a compelling "hero stat" instead of promotional language in subject lines lifts open rates over 20% (00:00:34)- Keep emails under 75 words for prospects and 100 words for customers for the best click-through rates on offers (00:04:29, 00:05:02)- Shorter paragraphs perform better - 3 lines per paragraph boosts clicks 25% vs 5 lines (00:06:11)- Every additional required form field reduces form completion rate by 8% (00:07:08)And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this episode, Jay interviews Alina Vandenberghe, the co-founder and CEO of Chili Piper, a unicorn startup that helps companies book more meetings and increase inbound conversion. They discuss entrepreneurship, marketing strategies, company culture, personal development tips, and more.Main Discussion Points:- Getting initial customer validation by having prospects sign up and pay for a product idea before it's built- Taking on the role of CMO to better understand marketing even though her background was in engineering and product- The power of customer marketing and customer advocacy- Building a community and culture focused on helping others- Consistency being key in content creation and social media- Constantly seeking customer feedback to improveAnd MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this week's Ask Us Anything episode, Jay tackles a work question about the biggest marketing mistake marketers make and a fun question asking which coffee chain has the best coffee - Starbucks, Dunkin' or McDonald's.Main Discussion Points:- The biggest marketing mistake is related to speed - not getting back to leads and customers fast enough (around 24 hours for business, 5 minutes for consumers)- For business leads, follow up within 24 hours or open and response rates drop 30%+- For consumers getting discounts and promo codes, send within 5 minutes or usage drops 40%- Abandoned shopping carts - send email around 6 hours later for best re-engagement- Jay drinks too much coffee and doesn't want to hear about it- Dunkin' coffee tastes better but Starbucks pulls you in moreAnd MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!