Do This, NOT That: Marketing Tips with Jay Schwedelson
GURU Media Hub
Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.
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Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
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Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
ㅤ
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
ㅤ
Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
ㅤ
Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
ㅤ
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
Episodes
Mentioned books
Oct 23, 2024 • 13min
Ep. 209 - SECRET TACTICS THAT WORK! LinkedIn, Email, more (but they are annoying 😬 ) WHAT TV SHOW WOULD YOU GO ON? ⭐️⭐️ Ask Us ANYTHING
Insights on annoying but effective marketing tactics dominate the discussion, including persistent LinkedIn messaging and unsolicited meeting invites. The effectiveness of tailored offers based on user behavior is explored, revealing surprising engagement strategies. Listeners are also treated to humorous thoughts on reality TV shows, with the hosts weighing the pros and cons of joining series like 'Survivor'. Plus, there's a special promotion for an email platform that promises to enhance marketing efforts.
Oct 22, 2024 • 9min
Ep. 208 - What’s Up THIS WEEK ==> ‘AND’ + ‘BUT’ Boost PERFORMANCE?👀 NO WORK Nov 5th?
Discover the rising trend of companies offering paid time off for voting and its implications on employee rights. Dive into innovative email marketing tactics that leverage specific subject lines to enhance open rates. Get intrigued by an AI-powered pet collar that claims to read your pet's emotions. Plus, enjoy a humorous critique of a character from a popular reality show, shedding light on his extravagant persona that leaves viewers perplexed. Tune in for insights that blend marketing savvy with a touch of pop culture.
Oct 21, 2024 • 13min
SPECIAL LIMITED SERIES: ===> LINKEDIN Getting Rid of TOP VOICE BADGES 🚽 <=== | BATHROOM Break #25 (COLLAB: The Marketing Millennials + Do This, Not That)
Hosts dive into future marketing strategies for 2025, spotlighting the rise of micro events and the power of live streaming for B2B. They share a critique of LinkedIn's phase-out of 'top voice' badges, debating the merits of authentic content versus AI-generated noise. Broadcasting their thoughts on the election's impact on ad costs, they blend humor with insightful anecdotes, making it clear that standing out on LinkedIn is crucial, especially when only 5% of users engage actively.
Oct 18, 2024 • 14min
Ep. 207- SECRET Holding Back Performance! DOMAIN FREQUENCY = INSTANT BOOST! 🧠 Wait, what is YOUR NAME? - Jay’s SCOOP
Dive into the world of domain frequency and its game-changing role in marketing effectiveness. Discover how analysis can reveal key insights and enhance your database management. Jay shares tips on identifying throwaway email addresses and emphasizes its importance for both B2B and consumer marketers. The discussion takes a lighter turn as personal anecdotes about social anxiety and name struggles bring humor and relatability, inviting listeners to engage and reflect.
Oct 18, 2024 • 23min
Ep 206 - GUEST: AUDIT YOUR EMAIL PROGRAM?? 🧠 With: BETH O’MALLEY - Founder Astral Digital - Award Winning -Marketer of the YEAR! 🏆
Beth O’Malley, the award-winning founder of Astral Digital, dives into the essentials of effective email marketing. She outlines crucial steps for auditing email programs and highlights common industry mistakes that companies make. Beth stresses the importance of understanding the technology behind email marketing and shares how purging old contacts can lead to significant cost savings. Additionally, she introduces the Certified Guru certification program designed to elevate email marketing skills, encouraging professionals to enhance their strategies.
Oct 16, 2024 • 12min
Ep. 205 - BEST WEBINAR Lead Gen is FACEBOOK😳? LINKEDIN For CONSUMER? 😬 MY FIRST JOB!! Ask Us ANYTHING!
Discover the unexpected effectiveness of Facebook for B2B lead generation. Explore LinkedIn's unique advantages for consumer marketing. Enjoy personal anecdotes from the host's early job at The Limited. Engage with listener questions in a rapid-fire Q&A, bringing you valuable insights and marketing strategies. Tune in for a delightful mix of professional tips and laughter!
Oct 15, 2024 • 7min
Ep. 204 - What’s Up THIS WEEK ==>💡EMOJIS in EMAIL NEWSLETTERS?🍾Don't DRINK Perrier?
This week dives into Perrier's challenge with contamination and Qantas Airlines' in-flight entertainment blunder, showcasing how crises shape brand perception. Discover Pinterest's predictions for 2024 Halloween trends and how emojis can enhance email subject lines. The introduction of LinkedIn's intriguing game, Tango, adds a fun twist to marketing discussions, emphasizing the need to stay updated with trends. Get ready for some entertaining insights and valuable tips that can elevate your marketing strategies!
Oct 14, 2024 • 15min
SPECIAL LIMITED SERIES: ===> QUICK Content VS. GUIDES, REPORTS, etc...🚽 <=== DANIEL's BFF WAS A GIRAFFE!🦒 | BATHROOM Break #25 (COLLAB: The Marketing Millennials + Do This, Not That)
Dive into the world of marketing as the hosts explore the power of data in crafting effective content. Discover the strategy behind creating shareable, bite-sized pieces that engage audiences. They blend personal anecdotes, discussing fitness challenges and travel experiences, while emphasizing the joy of connecting with your audience. Learn how authentic storytelling enhances marketing messages, all wrapped in a humorous and entertaining conversation.
Oct 11, 2024 • 13min
Ep. 203 - SEND MORE EMAIL! You're NOT Sending ENOUGH!😮HALLOWEEN CANDY Meltdown!!🍬 Jay’s SCOOP
The host delves into the surprising benefits of sending more emails for better marketing impact. He shares compelling statistics showing how increased frequency can boost engagement and open rates. Personalization and segmentation are highlighted as key methods for maintaining relevancy. On a lighter note, listeners are treated to a humorous take on the challenges of Halloween candy distribution, emphasizing the joys of classic treats over healthier choices. Get ready for some eye-opening insights and laughs!
Oct 11, 2024 • 23min
Ep. 202 - Ughhh...What is RELATIONSHIP MARKETING For REAL??🧠GUEST Micki Howl, Chief Revenue Officer @ Marigold [Parent Co. of Sailthru, Liveclicker, Cheetah Digital, Campaign Monitor, and more!]
Micki Howl, Chief Revenue Officer of Marigold, shares her unique journey from reality TV to marketing. She dives into the essentials of relationship marketing, emphasizing the need for personalization over traditional loyalty programs. Micki discusses insights from a brand ranking report, revealing how trust influences consumer spending, especially in unexpected sectors. She also highlights the power of SMS and email in fostering consumer connections, and provides actionable steps for brands to better engage customers. Don't miss her sneak peek into the upcoming Guru Conference!
