Do This, NOT That: Marketing Tips with Jay Schwedelson

In this engaging episode of Do This, Not That, Jay Schwedelson tackles a wide array of questions in the "Ask Us Anything" segment, blending marketing insights with practical advice on topics ranging from budget optimization to personal queries like dating advice.=================================================================Key Discussion Points:(01:12) Strategies for trimming marketing budgets effectively while still targeting the right buyers(01:37) Tips on targeting businesses based on employee size for better campaign efficiency(02:50) Importance of cleaning email databases by removing "never opened" segments to improve deliverability and engagement(03:41) The value of profiling the top 20% of your database to identify and target ideal customers(04:11) Insights on how different types of email addresses can be indicative of consumer credit scores and targeting(04:42) Promotion of Marigold’s loyalty program optimization guide, enhancing customer retention strategies(05:49) A light-hearted turn into dating advice, demonstrating the broad range of listener questions Jay addresses(06:35) Jay’s personal and humorous take on a dating advice question from a listener=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson discusses recent Black Friday trends, email marketing tactics, and shares entertainment recommendations. He analyzes sales data, the impact of AI on conversion rates, and surprising findings from email subject line performance. Jay also provides TV and movie suggestions and announces the upcoming Certified Guru email certification program.=================================================================Best Moments:(00:56) Black Friday sales data and AI impact on conversion rates(02:28) Email marketing trends for Black Friday 2023 vs. 2022(04:54) The surprising effectiveness of the word "wicked" in email subject lines(06:17) TV and movie recommendations(07:38) Announcement about the upcoming Certified Guru email certification program=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss the behind-the-scenes aspects of micro-influencer deals and share their personal experiences with such arrangements. They provide insights into different types of influencer deals, pricing structures, and best practices for both companies and influencers.=================================================================Best Moments:(01:07) Jay's recent colonoscopy experience(02:17) Overview of micro-influencer deals(03:24) Typical structure of influencer deals(04:21) Different types of influencer deals (affiliate, one-off, long-term)(06:39) The process of negotiating and executing influencer deals(08:08) Value of micro-influencer deals for various businesses(08:52) Importance of maintaining an influencer's authentic voice(09:21) The role of briefs in influencer collaborations(10:29) Benefits of long-term influencer partnerships(11:34) Hosts' lunch plans and preferences=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson discusses the importance of using effective social proof in marketing strategies. He emphasizes the need for quantifiable metrics and contextual details in testimonials and reviews to significantly increase conversion rates. Jay provides actionable insights on how to incorporate compelling social proof across various marketing channels.=================================================================Best Moments:(00:40) Introduction to social proof and its importance in marketing(02:09) The ineffectiveness of generic and vague social proof(02:44) The power of quantifiable metrics in testimonials(05:39) The impact of contextual details in social proof(06:48) Incorporating effective social proof in various marketing channels(07:46) Sponsor message for Marigold email platforms(08:26) Personal anecdotes about holiday gatherings and social interactions(10:41) Announcement of upcoming free email certification program=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson interviews Russ Perry, CEO and founder of Design Pickle, about applied creativity and innovative approaches to problem-solving in business and personal life. They discuss how to incorporate creativity into various aspects of life, practical examples, and the importance of balancing professional expertise with encouraging creativity in others.=================================================================Best Moments:(01:32) Russ Perry's journey to founding Design Pickle(04:46) The concept of "piggyback design" and its application in business(08:10) Applied creativity and its importance in various aspects of life(11:29) Practical examples of applied creativity, including the "Sabbath box" experiment(14:38) Implementing creativity on a quarterly basis in different life areas(16:52) Balancing professional expertise with encouraging children's creativity(19:55) Resources for connecting with Russ Perry and learning more about applied creativity=================================================================Guest Bio:Russ Perry is the CEO and founder of Design Pickle, the world's largest subscription creative service. With over 2,000,000 designs delivered, Design Pickle has been featured on the Inc. 5000 list for several consecutive years. Russ is passionate about problem-solving and applying creativity to various aspects of life and business. He hosts the Jar of Genius podcast and is dedicated to helping businesses and individuals unlock their creative potential. A speaker, sci-fi and D&D enthusiast, Russ combines his expertise in people and technology to help leaders scale without losing their minds.Russ' LinkedIn: https://www.linkedin.com/in/russperry/Russ' Instagram: https://www.instagram.com/russperry/=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson discusses why email database growth is a crucial metric that marketers should prioritize beyond cost per acquisition. During the "Ask Us Anything" segment, he delves into the significance of tracking new email subscribers, understanding database decay rates, and how daily monitoring can enhance marketing strategies. Jay also shares a humorous anecdote about his company's experience with Secret Santa and why he decided to discontinue the tradition.=================================================================Best Moments:(01:03) Work question from Brian about important metrics beyond cost per acquisition(01:37) Jay's emphasis on email database growth as a crucial metric(02:14) Discussion on average email database decay rates(03:03) Importance of tracking new email addresses from various sources(04:21) Jay's practice of reviewing new email addresses daily(06:10) Sponsorship mention for Marigold(06:59) Ridiculous question about Secret Santa at Jay's company(07:18) Jay's experience with Secret Santa and why he discontinued it=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Discover the clever marketing strategies behind the movie Wicked and how brand partnerships with giants like Target are driving foot traffic. Uncover the audition drama between the Jonas brothers for the role of Fiero. Learn about LinkedIn's new insights on engaging content, emphasizing humor's impact. Dive into Australia's potential social media ban for young users and the upcoming removal of hashtag following on Instagram. Plus, get a funny take on the quirks of Thanksgiving gatherings and the changing relevance of hashtags!

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss the power of quiz funnels in marketing. They explore various aspects of using quizzes effectively, from engaging customers to gathering valuable data for personalization. The conversation covers strategies for utilizing quizzes in marketing campaigns, the importance of audience research, and tips for making quizzes engaging across different industries.=================================================================Best Moments:(00:38) Introduction to the topic of quiz funnels(02:18) Discussion on the effectiveness of quizzes for driving engagement(03:22) Comparison of surveys and quizzes in marketing(04:16) Strategies for utilizing quizzes in marketing campaigns(06:38) Recommended platforms for creating quizzes(07:18) Importance of audience research before creating quizzes(08:09) Tips for making quizzes engaging across different industries(09:11) Various applications of quizzes in marketing strategies(10:34) Hosts discuss their favorite holiday movies=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson shares actionable marketing tips for the holiday season, focusing on both B2B and B2C strategies. He discusses the effectiveness of email marketing during this period, the importance of lo-fi content, and various tactics to engage customers and grow your brand.=================================================================Best Moments:(01:16) B2B email marketing effectiveness in late November and December(02:38) The importance of lo-fi content during the holiday season(05:37) Gathering auto-replies for retargeting purposes(06:39) The effectiveness of "thank you plus bonus" offers(08:04) Promotion of Marigold email platform(08:52) TV show and movie recommendations for the holiday season(11:35) Announcement of upcoming free email certification program=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson interviews Michael Stelzner, founder of Social Media Examiner and Social Media Marketing World. They discuss effective event marketing strategies, speaker selection, and promotional tactics for conferences and webinars. Michael shares his insights on driving event registration, utilizing customer testimonials, and the importance of networking in the events industry.=================================================================Best Moments:(01:37) Strategies for driving event registration and increasing attendance(05:01) Techniques for gathering and utilizing customer testimonials(06:41) Promoting events through various channels, including email marketing(09:24) Criteria for selecting speakers for events(11:57) Email marketing strategies for event promotion(16:51) Michael's approach to attending other events as a talent scout(18:18) The importance of networking and relationship-building in the events industry=================================================================Guest Bio:Michael Stelzner is the founder of Social Media Examiner, a leading resource for social media marketing information, and the creator of Social Media Marketing World, one of the largest conferences in the digital marketing industry. He hosts multiple podcasts, including the Social Media Marketing Podcast and AI Explorer. With over 15 years of experience in the social media marketing field, Michael is known for his expertise in content creation, event organization, and industry networking. He is also the author of Launch and Writing White Papers.Michael's LinkedIn: https://www.linkedin.com/in/stelzner/Michael's Instagram: https://www.instagram.com/stelzner/=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.