Do This, NOT That: Marketing Tips with Jay Schwedelson
GURU Media Hub
Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.
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Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
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Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
ㅤ
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
ㅤ
Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
ㅤ
Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
ㅤ
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
Episodes
Mentioned books
8 snips
May 23, 2025 • 14min
What is EEAT from Google? and Brand Ambassadors on the RISE! w/Chris Carver, CEO Sessionboard | Ep. 339
In this engaging discussion, Chris Carver, CEO of Sessionboard and expert in speaker management, reveals insights on the fading trend of faceless marketing. He dives into Google's E-E-A-T framework, emphasizing the value of real human speakers who bring expertise and trust that AI cannot replicate. With a surprising take on the necessity of brand ambassadors, Carver shares compelling stats about influencer marketing's effectiveness, particularly in B2B, and encourages even smaller companies to embrace this strategy for growth.
May 22, 2025 • 11min
🥫SPAMAGEDDON🥫How To Get Out of Spam and Junk Folder! [Limited Series]
Hosts engage in a lively game before tackling the ever-pressing issue of emails landing in spam folders. They delve into strategies for improving email deliverability, emphasizing the importance of data quality and subscriber engagement. A crucial point is made about the risks of ignoring inactive subscribers. Myth-busting ensues regarding the need to only target engaged users. The spotlight then shifts to cold emailing, discussing its challenges and the necessity for authenticity in outreach. Tune in for actionable insights to keep your emails out of the junk!
May 21, 2025 • 12min
Is Performance Down For Everyone? ➕ Dating Advice? ASK US ANYTHING! | Ep. 337
Discover the latest email marketing trends as the host tackles declining metrics with practical tips focused on engaged contacts. Learn why weekend emails and flash sales have recently surged in effectiveness. The conversation shifts to relationship advice, addressing the awkwardness of dating someone who looks great on paper but lacks spark. With a mix of humor and insight, get ready for both marketing strategies and lighthearted dating dilemmas!
14 snips
May 20, 2025 • 8min
What’s Up THIS WEEK: Subject Line Trends, Instagram CAROUSELS Crushing it, Karate Kid: Legends? | Ep. 336
Explore the rising trend of Instagram carousel posts, which are boosting engagement by 30%. Discover how summer-themed subject lines can increase email open rates by 22%. Dive into the retail world with news of Dick's Sporting Goods acquiring Foot Locker and LinkedIn layoffs. Unpack the massive spending by advertisers like Liberty Mutual and Wegovy on TV ads. Lastly, hear a critique of live-action film adaptations and thoughts on the Karate Kid franchise, blending marketing insights with a touch of pop culture.
May 19, 2025 • 12min
SPECIAL SERIES ==> Pricing Beats Loyalty 💸 What To Say During Uncertainty <== | BATHROOM Break #56 COLLAB: The Marketing Millennials + Do This, Not That
Discover effective marketing strategies to navigate economic uncertainty. The hosts emphasize transparency in communication and the need to understand customer expectations. They share tips on enhancing product value without heavy discounting and highlight the importance of focusing on existing clients. Engaging with local sourcing messaging and providing informative resources is also discussed. The conversation blends humor with actionable insights, making it a must-listen for marketers looking to adapt in challenging times.
May 16, 2025 • 11min
ULTIMATE AI New Tip!🧠 Black Coffee is NOT a Flex ☕ Jay’s SCOOP | Ep. 334
Discover the untapped potential of ChatGPT for website audits and see how it can improve conversion rates. Learn about the exciting rise of Answer Engine Optimization and its impact on marketing. Hear a fascinating example of how AI helped augment the radiology staff at Mayo Clinic. Enjoy a humorous debate on coffee preferences while uncovering the downsides of 'flex culture.' Finally, challenge conventional notions of success and embrace a more balanced approach to personal value!
May 16, 2025 • 22min
Partnerships = Growth Hack w/🟠HubSpot Media Network Partnerships Lead Carly Baker🟠 | Ep. 999
Carly Baker, who leads media partnerships at HubSpot Media Network and has a unique background as a classical oboist, shares her insights on leveraging partnerships for business growth. She discusses how smaller companies can effectively collaborate with larger organizations and what makes a podcast truly bingeable. Carly dives into the importance of authenticity in content, navigating the blurred lines between creators and media companies, and the role of paid media in gaining visibility. Her passion for creative marketing shines through as she highlights pathways to fulfillment in the industry.
9 snips
May 14, 2025 • 11min
Ask Us ANYTHING: B2B+Consumer! Instagram REELS Tactic! 🍯Honey Boo Boo?? Ep. 332
Discover practical tactics to boost webinar attendance through clever remarketing strategies and the effective use of Instagram Reel ads. Learn how offering exclusive content can incentivize live participation. The conversation also takes a whimsical turn with amusing pop culture commentary, including a hilarious inquiry about Dr. Pimple Popper. Jay Schwedelson combines expert advice with entertaining insights, making marketing discussion engaging and relatable.
5 snips
May 13, 2025 • 11min
What’s Up THIS WEEK: AEO Is the New SEO 🔍 Best Time to Host a Webinar?
The discussion dives into the rise of Answer Engine Optimization (AEO) as AI reshapes search dynamics. There's fascinating data highlighting peak days and times for webinar registrations, revealing Wednesday and Friday at 2 PM as the sweet spot for engagement. Chuck E. Cheese’s quirky move into launching a media network adds a sprinkle of humor to the chat. Plus, insights into AI's effects on Safari's search traffic make for an intriguing exploration of the future of digital marketing.
5 snips
May 12, 2025 • 10min
SPECIAL SERIES ==> Are You Accidentally Killing Your Brand? 😬 Stop Sending That Email <== | BATHROOM Break #55 COLLAB: The Marketing Millennials + Do This, Not That
Hosts dive into how negative signals in marketing can sabotage brand trust and reputation. They discuss the impact of outdated content and common pitfalls in email automation that alienate audiences. The conversation highlights the concept of lifetime value and encourages regular audits of marketing communications. With a blend of humor and insightful anecdotes, the hosts draw parallels between marketing strategies and modern social communication, shedding light on evolving messaging etiquette.
