Business Creators Radio Show With Adam Hommey

Everybody has an opinion about disruption–to Clayton Christensen, it’s the innovator’s dilemma. To Tech Crunch, it’s worth a celebratory contest. To struggling companies and employees, it’s nothing but painful. To companies such as Apple and Tesla, it’s something to master with tech and R&D. Suman Sarkar says they have it all wrong. He joins Adam in this episode to tell us why disruption doesn’t have as much to do with tech or innovation as it is the shift in customer expectations, wants, and demands. Discover: Why thinking of technology as the driver of disruption is a big mistake; Why too many leaders focus on short-term performance to the detriment of their customers; Why so many companies fail when it comes to truly understanding their customers’ needs; What companies can do to be more nimble when it comes to responding to customers’ changing needs; And much more! Your customers tell you what they want. Tune in and learn why, when, and how you should listen.The post Customers – The Drivers of Business Disruption, With Suman Sarkar first appeared on Business Creators Radio Show with Adam Hommey.

It is possible for you or your business to become a quotable expert, “a media darling”, who will receive frequent, positive attention from the media. As an entrepreneur, or business owner you’ve seen others, perhaps your competition, featured in the media and you know your work is superior. So why do they get the media attention and the potential for hundreds of thousands of dollars worth of free positive PR? The media needs experts like you to comment on subjects of interest to their audience. So whether it’s being quoted in a local newspaper or an interview on network TV it’s free publicity. Joining Adam this week is former ABC, CNN anchor and now media and presentation training expert, Steve Kosch. Steve shares his insights as a former network anchor on how the average business person can get the unspoken endorsement of the media to attract prospects to your business. He shares with us his wisdom on using newspapers, radio, podcasts, videos and TV to build your business. Discover: • How to give the media what it wants; • How to speak the language the media and the public demand; • How to build your simple demo reel to capture the medias attention; • How to turn one interview into many; • How to become the expert in your niche; • And much more! If you’re ready to let the media promote and market yourself or your business this episode is for you!The post Use the Media to Promote Anything, With Steve Kosch first appeared on Business Creators Radio Show with Adam Hommey.

Your best self. You know it’s in there. Let’s bring it out. We’re all driven by our behavior – the choices we have made, do make, and will make. What drives those decisions? Why take one path over another? Understanding how you approach life allows  you to feel empowered to make more informed decisions – and with that confidence comes a greater chance for success. Katherine Liola’s favorite question is WHY. She joins Adam in this episode to help you uncover the why so you can decide on the what. Discover: Why it is vital to constantly invest in yourself; Why Katherine doesn’t believe in budgets; The consequences of making retirement the focal point of your financial plan; Why gifting to your children potentially prevents them from being financially independent; And much more! If you want to gain the confidence to live a more heroic, financially independent life, join us.The post The Power of Investing in YOU, With Katherine Liola first appeared on Business Creators Radio Show with Adam Hommey.

There’s a lot of babble that sales sucks. Baloney. You don’t have to be a sleazy, aggressive and pushy hustler to be successful. It’s just the opposite. Great selling is about helping. Help is what Pat Helmers of Sales Babble is all about. In this episode he joins Adam and gives up some selling secrets for non-sellers. Discover: Why most people should learn a little bit about sales; Why learn selling when you can do marketing and never talk to a person to earn business; Characteristics of a successful seller; How you deal with the rejection that is inherent in sales; And much more! If you can be yourself and add value to the world, you can makes sales. Just listen and learn.The post Sales Babble, With Patrick Helmers first appeared on Business Creators Radio Show with Adam Hommey.

We’ve found, especially in cold outreach, that email campaigns start fairly low before reaching the national average. Just getting to that 15-25% average email response rates could take several campaigns through text-based email. Video changes this cadence dramatically, shortening the time needed to get to that average. Being able to understand what your outreach audience is looking for and how your sales team can better interact with them is key to increasing your email response rates. Video helps make more meaningful connections, and this alone can produce higher response rates. But what happens when sending a video email alone isn’t enough? That’s where Ethan Beute steps in. Joining Adam in this episode, Ethan shares how video is making major difference in email marketing, and how you can incorporate it into your marketing strategy. Discover: The difference between “marketing through video” and “relationships through video”; How video makes a difference in your sales, marketing, or customer success efforts; When to you actually send video messages; Why more people aren’t utilizing video in their email marketing; And much more! If you want to improvte your email engagement rate, and put the humanity back in your business, join us!The post Rehumanizing Your Business One Video at a Time, With Ethan Beute first appeared on Business Creators Radio Show with Adam Hommey.

Democratizing an industry means putting the means of production and consumption into the hands of the people. No more middle man, who tends to discriminate about who has access and who collects a fee to access it. Many industries have been “democratized”. For example, AirBNB has democratized hotels. Uber has democratized the taxi/transportation market. Today, individual people can turn their home or car into a means to make money by offering it to someone who previously only could rent a room or catch a ride through hotels or taxis. And this brings us to what we’re talking about here: online courses are democratizing education. Joining Adam to further explain about democratizing education are Joeel and Natalie Rivera. Discover: What the future of education looks like; Why entrepreneurship is the ultimate form of empowerment; How you can create a purpose-driven business; The benefits of online course creation; And much more! With online courses, today anyone in the world who has knowledge, experience, or expertise can create a video-based course and make it available to anyone in the world. Ff you’re an entrepreneur or anyone who wants to get paid to do what you love, there has NEVER been more opportunities than there are today…don’t miss this episode.  The post Democratization of Education, With Joeel and Natalie Rivera first appeared on Business Creators Radio Show with Adam Hommey.

Most investment strategies being used today just plain don’t work. The big box advisor approach or the do it yourself “pick of the month” newsletter approach. They stopped working in the late ‘90s. The above are fine for those who want to never think about their investments or get smaller returns, or those who want to actively trade every day and significantly underperform the market. But the fact is there’s a huge difference between doing what’s best for your investments and doing what feels right. It turns out, what feels right often puts your future in financial peril. Fearless Wealth is different. Investment expert, RC Peck, joins Adam to share with you proven strategies for creating Fearless Wealth. Discover: What your money trying to tell you and why you aren’t able to hear it; How the “earnings world” is so different from the “growth world”; Why people have taught to put themselves at the center of their money and investing; Why pictures are best to filter out all the hype and noise in the world of money; How words are keeping us poor; And so much more. If you’re ready to put your money to work for you and create your own Fearless Wealth, tune in!  The post Fearless Wealth, With RC Peck first appeared on Business Creators Radio Show with Adam Hommey.

One of the most powerful tools everyone in sales/business should have in their arsenal, is stories. Storytelling is an effective way to quickly build trust as well as articulate your message. Good stories capture attention, are great connectors, and are remembered far longer than a one-page outline with bullet points. Known as the “tow truck driver of the sales industry”, Bob Paskins specializes in helping businesses get out of their growth rut using the power of stories. He joins Adam to share his best tips for being memorable. Discover: How to strategically use referrals; How to tell effective stories to win business; How to manage your time efficiently; And much more! Are you ready to get out of your sales rut? Don’t miss this!The post Maximizing Your Effectiveness In Order To Win More Business, With Bob Paskins first appeared on Business Creators Radio Show with Adam Hommey.

What is biggest asset you have in your business? It’s not the land. It’s not machines. It’s not inventory. It’s your people. Far too often, as business grows, the value of the people working in the company seems to diminish. This leads to disgruntled employees, lack of production, and ultimately loss of profits. Loyal team members means less turnover, more productivity, and more growth and profit. No one understands this more than John Fairclough. He joins Adam to discuss the importance of looking for the good in everyone, and how to create a people first company. Discover: How to build being a ‘people first leader’ into the DNA of a company; What a business owner can do to overcome a set-back; How focusing on the people most-often overlooked can turn a business into an industry leader; Why it’s important to have the right people in the right seats; And much more! If you want to learn how you can make sure your business is a ‘people first’ business, don’t miss this episode!The post Putting People First, With John Fairclough first appeared on Business Creators Radio Show with Adam Hommey.

Too tired to work on your business after a seriously long day at work? The last you want to do is spend hours on the computer when you should be spending it with family or sleeping. What would it look like if you could spend simply 20 minutes a day working on your business? As a busy mom of 3, Janet Kafadar knows and understands the frustrations of trying to get a new business up and running, while working a full-time job and taking care of family. She joins Adam in this episode to help you figure out your next impactful step in your business and building your business after dark. Discover: How do you figure out your next impactful step in your business when you are just starting out, working a day job, and raising a family; Why being stuck and overwhelmed is a complete cover-up; How you can build a business in 20 minutes a day; And much more! If you’re ready to unpack your business, say goodbye to the overwhelm and indecisions and get moving in the right direction NOW, not yesterday…tune in!The post Build Your Online Business After Dark, With Janet Kafadar first appeared on Business Creators Radio Show with Adam Hommey.