

Business Creators Radio Show With Adam Hommey
Adam Hommey
We help you WIN at the game of business and marketing so you thrive from YOUR intersection of YOUR brilliance and YOUR passion.
Episodes
Mentioned books

Mar 3, 2022 • 54min
Create Your Dream Reality, With Kyle Boyd and Leah Rush
Life doesn’t have to be whatever is handed to you. In truth, you can create your reality to be whatever you want.
The problem is when you try to create with your mind rather than your heart.
Leah Rush and Kyle Boyd help people create their dream realities with a technique called heart coherence.
In this episode, they join Adam to explain this concept and teach us a few things about ourselves.
Discover:
What heart coherence is
How people use it to create a new reality
How this can change people’s lives
And so much more!
Today, I invite you to listen with your heart so that you too can create your dream reality.The post Create Your Dream Reality, With Kyle Boyd and Leah Rush first appeared on Business Creators Radio Show with Adam Hommey.

Mar 1, 2022 • 56min
Hybrid Leadership Styles, With Darby Vannier
Do you lead with a highly organized, task-focused style that motivates your team to accomplish deadlines on time?
Or do you focus more on the future to inspire your team towards success?
But here’s the better question: why do you have to choose between the two?
This traditional binary thinking of declaring yourself either the detailed-oriented Manager or big-picture Visionary in leadership is limiting the growth of your career, team, and company.
Within the wide spectrum between these two archetypes lies the amazing power of a combined leadership style that reaches new heights.
Leadership expert, Darby Vannier joins Adam to provide a strategy to harness and develop the best traits of both managerial and visionary leaders to support greatness in your professional and personal life.
Discover:
Beneficial traits of the Manager and Visionary archetypes to adopt into your hybrid leadership – and which to leave behind
A foundation of core values, characteristics, and habits to handle difficult situations, decisions, and change within your organization
How an Indispensable Leader can display informal, influential leadership outside of a formal role
Options to help you build both technical and big-idea leadership skills: trainings, observed learning, and mentorships
And so much more!
Are you an indispensable leader? Tune in and learn how to bolster your skills.The post Hybrid Leadership Styles, With Darby Vannier first appeared on Business Creators Radio Show with Adam Hommey.

Feb 24, 2022 • 54min
Get Your Ducks in a Rowe, With Jim Rowe
Having been trained in the classical packaged goods marketing approach to problem solving and structured writing, Jim Rowe has trained scores of executives at all levels from young marketers to senior clients who have asked him to write their presentations.
He started noticing writing issues with recent grads in the early 2000’s and since 2015 there has been a growing number of studies and articles on the negative impact it is having on corporate productivity. This has led to a need for corporations establishing training to teach better writing.
Rather than write another boring business book, Jim utilized a “FABLE” based on the hugely successful “Who Moved My Cheese”.
The approach is easier to read, retain and replicate so it can be put into practice immediately.
“Get Your Ducks In A Rowe” – Book 1 teaches the simple 10 step business communication formula to think strategically, write persuasively and present a business recommendation to generate buy-in (THINK – WRITE – PRESENT – SELL).
“Get Your Ducks In A Rowe” – Book 2 Learn The A-D-A-P-T-E-R Method explains Jim’s trademarked, holistic approach to strategic business communication starting with critical thinking / problem solving through writing, presenting and successful execution.
Jim joins Adam to discuss the holistic approach to critical thinking, communication and execution.
Discover:
How and why, Jim decided to write his books;
What makes for effective writing and communication;
How Jim’s background in marketing and advertising was instrumental in being able to address the problem of poor communication and critical thinking skills;
Where the flaw is in the educational process when it comes to communication and critical thinking and why this is not being addressed adequately;
And so much more!
Even the best of communicators sometimes need to get their ducks in a row. Tune in.
The post Get Your Ducks in a Rowe, With Jim Rowe first appeared on Business Creators Radio Show with Adam Hommey.

Feb 22, 2022 • 58min
Rethinking How to Appeal to Consumers Using Cognitive Science, With Sandeep Dayal
With new information to draw on from the cognitive sciences, marketers have discovered that many old branding methods are actually ineffective. For instance, scare tactics, like those often used in anti-smoking or substance misuse campaigns, can trigger the behavior they’re designed to prevent.
Despite the hype around increasing market competitivity, consumer attention span is not getting shorter. In fact, subconsciously they are as long as ever before. Additionally, marketers that can re-imagine their brands around the stories that consumers want to tell can create lasting bonds with them.
Savvy marketers are now turning to the cognitive sciences to understand exactly how the brain works and leveraging that knowledge to forge conscious and subconscious connections with consumers. This cutting-edge approach enables marketers to engage consumers more viscerally. The result: the creation of truly iconic brands.
Now, success in branding means aligning the brands to consumers’ innate instincts — those formed from the hidden biases and beliefs assimilated by the brain over a lifetime of experiences and aspirations. And when that alone is not enough, recoding consumers’ brains and laying down new wiring to enable them to accept your brand comes down to finding ways to trigger the deliberative processes within the brain.
Sandeep Dayal is a seasoned marketing and strategy leader. Joining Adam, he shares what’s out and what’s in when it comes to branding.
Discover:
What’s wrong with the old way of branding
How cognitive brands are different from traditional brands
Why brands can win with empathy or values versus differentiation alone
How brands can use resolve to drive purchases
How brands that are experiential and sensory drive repeat buying
What the ethical implications are in appearing to control consumer’s minds
And so much more!
Consumers are changing and your branding has to change with them. Are you up to date?The post Rethinking How to Appeal to Consumers Using Cognitive Science, With Sandeep Dayal first appeared on Business Creators Radio Show with Adam Hommey.

Feb 17, 2022 • 41min
What do Aristotle, Steve Jobs, and Darwin have in Common? With Joyce Shulman
What do Aristotle, Beethoven, Darwin, and Steve Jobs have in common?
All made walking a critical part of their personal and professional practice.
Why?
Because walking fuels creativity, boosts executive function and improves memory and decision-making.
Joyce Shulman is on a mission to get a million women (and men too) walking. Together, Joyce and Adam dive into the research and the why, and how to inspire you and your team to boost performance, productivity, energy and wellness through walking.
Discover:
How walking improves memory, decision-making, focus, creativity, mood;
The incredible benefits of walking on wellness and longevity;
Why walking together is powerful;
How to make walking a habit;
Why, where and with whom should you walk;
And so much more!
They say sitting is the new cigarette. Time to get up and get moving!The post What do Aristotle, Steve Jobs, and Darwin have in Common? With Joyce Shulman first appeared on Business Creators Radio Show with Adam Hommey.

Feb 15, 2022 • 59min
How This Entrepreneur Built Wealth from Cannabis (Legally!), With Marcello Leone
Across U.S. and a number of countries across the world, the cannabis industry is booming. Between medical marijuana dispensaries, marijuana extraction laboratories and hemp cultivation, a new wave of commerce is sweeping the globe.
The cannabis industry is so much more than farmers growing marijuana plants and dispensaries selling the products. There is testing, inventing, and ensuring products are safe for consumers.
Marcello Leone leapt onto the cannabis bandwagon and created a cannabis infused beverage. He joins Adam to talk about the industry, the products, and how you can create wealth from cannabis…legally.
Discover:
How the cannabis industry is doing in Canada and in the United States and what growth will be like in the years ahead;
What important consumer trends are developing;
The business model for BevCanna;
And so much more.
If you’re interested in joining this fast-growing industry, tune in!
Click here to listen on Tuesday, February 15th, 2022, at 12pm Eastern >>>The post How This Entrepreneur Built Wealth from Cannabis (Legally!), With Marcello Leone first appeared on Business Creators Radio Show with Adam Hommey.

Feb 10, 2022 • 56min
Author Your Success, With Jeremy Brown
You have a story. Or three. We all have stories. Some are interesting, some are boring, and some are unbelievable.
Are you keeping your story to yourself? What if you told your story and…
it helped inspire others?
it changed how people think and perceive certain things?
it brought you unexpected success?
Writing a book accomplishes several things.
It gets your story out of your head and into the hands of those who need it.
It positions you as an expert.
It becomes a great marketing tool.
Jeremy Brown wrote his first book around age 19. His business exploded and today his company has published over 400 books. He joins Adam to discuss why it’s important to write a book.
Discover:
The B.U.R.N. Process and how it helps authors/entrepreneurs refine their message;
Story Forging and how to do it;
How busy people get their books published;
How to get your book written in the next 30 days;
The top 5 reasons some authors win more than others;
And so much more!
Is your story rolling around in your head waiting to be told? Time to get it out!The post Author Your Success, With Jeremy Brown first appeared on Business Creators Radio Show with Adam Hommey.

Feb 8, 2022 • 57min
Costly Mistakes When Hiring Website Vendors, With Sean Rosensteel
Your website is like a “necessary evil.” In this day and age, if you don’t have a website, you aren’t considered a legit business.
Your website should be a 24/7 sales machine. But what if it’s not?
Are you dealing with…
An underperforming website that’s more of a liability than an asset?
Diminished credibility in the marketplace?
Missing out on lead-generating opportunities?
Being handcuffed to a website vendor you don’t even like?
Many of us have those nightmare stories of poor websites, bad website vendors, and loss of money and business. Sean Rosensteel is no exception. As a website vendor, Sean knows what it takes to build a website that converts. A website that works for you rather than you working for it.
He joins Adam to discuss what happens when you hire the wrong person/company to build your website and how much it can cost you.
Discover:
How bad websites are costing entrepreneurs a fortune every year;
How digital marketers rip you off;
Why so many digital marketing campaigns fail;
Why most websites don’t work;
The one key ingredient every website must have in order to convert more visitors into leads;
And so much more!
Is it time to turn your website into a money-making machine? Then tune in!
The post Costly Mistakes When Hiring Website Vendors, With Sean Rosensteel first appeared on Business Creators Radio Show with Adam Hommey.

Feb 3, 2022 • 58min
Why Everyone Is a Genius, With Mike Zeller
Everyone has a Zone of Genius inside them. That one area they absolutely excel at.
But not everyone has tapped into it, or even knows it exists. All too often we think down about ourselves and downplay where we should excel.
Mike Zeller is a genius at helping others find their Zones of Genius. He joins Adam to share his secret of success formula.
Discover:
What the Zone of Genius means;
What is the secret success formula;
4 key aspects to uncovering your Zone of Genius;
How to overcome common genius blockers sabotaging their dreams;
And so much more!
Are you coming from your Zone of Genius? Tune in and find out!The post Why Everyone Is a Genius, With Mike Zeller first appeared on Business Creators Radio Show with Adam Hommey.

Feb 1, 2022 • 51min
4 Proven Passive Investments, With Scott Krone
Making money is all about passive income streams. Diversify, diversify, diversify.
Where? How? When? Why?
Scott Krone specializes in managing real estate assets. He also specializes in passive income and joins Adam to share with you 4 proven passive income investments.
Discover:
If wisdom or passion is more vital for a business leader to possess for their company to grow;
Why you should have passive income streams;
The 4 proven passive investments to make;
And so much more!
Are you looking to make more money and want to find out more about passive investments? Then tune in!The post 4 Proven Passive Investments, With Scott Krone first appeared on Business Creators Radio Show with Adam Hommey.


