

Business Creators Radio Show With Adam Hommey
Adam Hommey
We help you WIN at the game of business and marketing so you thrive from YOUR intersection of YOUR brilliance and YOUR passion.
Episodes
Mentioned books

Jun 28, 2022 • 57min
Maximize Your Marketing, With Chris Pistorius
Today’s business world requires a different way of marketing for success. Call it Alchemy – the bringing together of best-in-class marketing strategies to create a whole better than the sum of its parts.
Competition is fierce, it’s important for you to be able to identify and tell potential consumers why they should choose you.
Chris Pistorius has this strategy down pat. Specializing in dental marketing, Chris’s company was born out of the idea that he can help dentists & orthodontists win online by providing great a marketing strategy, creativity and leveraging technology to get great results.
And those strategies don’t stop at dentistry. Chris joins Adam to share how you can use those same strategies and get amazing results.
Discover:
Some of the best ways to grow a local business online
Tips for businesses to increase their visibility online
What is working best now for businesses in digital marketing
How local businesses can leverage social media to attract more clients
How podcasting can help you build your business and personal brand
And much more!
Don’t sit on the sidelines. Tune in and learn how you can win at marketing!The post Maximize Your Marketing, With Chris Pistorius first appeared on Business Creators Radio Show with Adam Hommey.

Jun 23, 2022 • 58min
Building your Customer MasterPlan, With Chloë Thomas
To be successful you need to persuade your customers to move from noncustomers to regular customers.
The Customer MasterPlan Model is the heart of getting traffic to your website.
Once your plan is built, you will know…
What marketing you SHOULD be doing.
How to get more Customers,
How to make your marketing more effective.
How to get more sales, revenue, and profit.
Creator of the Customer MasterPlan, Chloë Thomas, joins Adam to discuss:
Understanding your customer segments
The power of getting your messaging spot on
Finding the right marketing methods to grow your business
The steps to creating your Customer MasterPlan
And so much more!
Getting the right traffic to your site, for the right price is central to increase sales and profits. You’ll learn the steps in this episode.The post Building your Customer MasterPlan, With Chloë Thomas first appeared on Business Creators Radio Show with Adam Hommey.

Jun 22, 2022 • 56min
Why True Success Is About How Often You Lose, With Simon Chan
Business growth specialist, author of The Consistency Pill and podcaster, Simon Chan, is no stranger to the woes of business creation and growth – he can personally attest to weeks on end filled with nothing but unpleasant sales calls and countless rejections.
However, Simon didn’t allow setbacks to destroy his confidence – he then went on to pioneer online duplication and built a 7-figure business with over 200,000 distributors.
Now, he wants to aid others in ignoring the typical setbacks and soldiering onwards with the one principle that has helped Simon succeed: consistency.
Discover:
Seven components of the Consistency System to help you overcome procrastination, battle your fear of rejection, and reach maximum professional and business
achievement.
The three C’s to create influence and get customers to buy from you, no matter what you’re selling.
Smarter social media habits and content-marketing tips to grow your brand across every platform.
A simple way to prevent unfavorable events from hijacking your emotions and your consistency.
How to get more done every day in less time—and tips to get back on track if your consistency slips.
And so much more!
Willpower isn’t enough, no matter how high your ambition. Tune in and learn to transform your business and achieve the success you desire.
SPECIAL GIFT: Free access to Simon Chan’s new book, The Consistency Pill, for listeners! consistencypill.comThe post Why True Success Is About How Often You Lose, With Simon Chan first appeared on Business Creators Radio Show with Adam Hommey.

Jun 21, 2022 • 1h 3min
Inside Outsourcing, With Derek Gallimore
Outsourcing is the bad boy of business, blamed for poor quality, unethical salaries, inhumane conditions, and even the ruination of industrialized economies. Yet, Apple, Google, JP Morgan, and almost every Fortune 500 company outsources, and the industry is growing at breakneck speed.
Hiring an offshore team can save a company 70% on its staffing costs and offer previously unimaginable access to a near-infinite pool of 2 billion highly qualified professionals. It’s a game changing proposition for businesses.
Globalization and technology are connecting the world’s 8 billion people into one single online economy. For three decades, the outsourcing industry was a sleeping giant, generating $200 billion annually, and employing tens of millions of people, but mostly invisible to the traditional economy.
Now, the giant is waking. Only recently has outsourcing become an option for small and medium-sized businesses. Previously, due to technological limitations, it was the exclusive domain of the big multinational conglomerates. Many smaller businesses have now heard of offshoring, but few really understand its full potential or how it can be applied to their company.
Author of Inside Outsourcing, Derek Gallimore, joins Adam to shed the light on the concept of outsourcing.
Discover:
What outsourcing really means for the typical business, entrepreneur, or manager
Should we embrace this movement or run from it?
Why outsourcing is the ‘bad boy’ of business
Will it cause the downfall of economic stability in the West or catalyze humanity’s next step-change in prosperity and innovation
And so much more!
This is a must-hear episode if you don’t want to miss this game-changing opportunity.
The post Inside Outsourcing, With Derek Gallimore first appeared on Business Creators Radio Show with Adam Hommey.

Jun 16, 2022 • 55min
Creating the Conditions for a Culture of Belonging in the Workplace, With DDS Dobson-Smith
Belonging is an archetypal experience that we all seek. In the workplace, a sense of belonging will only happen if you have both diversity and inclusion. When you facilitate diversity in hiring practices and instill inclusive policies, procedures and behaviors, your organization has its best chance of creating a culture that supports a sense of belonging for everyone.
Diversity is a fact. Inclusion is a behavior. Belonging is an experience. Diversity is a fact in that you can look around you and note that there are people like yourself alongside people who aren’t like you. Inclusion, meanwhile, is a set of behaviors, frameworks or approaches that promote psychological safety and connectedness among team members.
Licensed therapist, DDS Dobson-Smith, joins Adam to discuss:
How to become aware of your own social conditioning and dismantle internalized racism, sexism, heterosexism and ableism
What inclusive policies, practices and behaviors within the organizational infrastructure lead to a culture of belonging
What you should be measuring to determine whether you have a culture of belonging in your workplace
What key takeaways from the psychology of belonging inform how to impact workplace performance
And so much more!
Don’t miss this very important episode on diversity and inclusion so that your employees feel like they belong at work.
The post Creating the Conditions for a Culture of Belonging in the Workplace, With DDS Dobson-Smith first appeared on Business Creators Radio Show with Adam Hommey.

Jun 15, 2022 • 31min
Holistic, Long-Term Financial Planning, With Maryann Keith
You have a busy professional career.
That’s a lot of responsibility and can leave you with little time to care for your own financial health.
Over the years, your assets may become scattered across many different accounts, making them difficult to effectively manage.
This is called a “financial junk drawer,” i.e. a disorganized portfolio of miscellaneous investments that are not optimized to develop into their full potential.
If this sounds familiar, you need an integrated wealth management strategy tailored to meet your comprehensive financial goals.
Financial advisor, Maryann Keith, joins Adam to talk planning.
Discover:
Misconceptions or mistakes that people make when it comes time for them to evaluate their Social Security decisions
How to define success when it comes to a client’s strategy
Common advice specifically regarding the tax impact on Social Security in regards to Social Security and retirement
What should widowed and divorced folks look out for when planning to take Social Security
And so much more!
It’s never too late to take control of your financial health.The post Holistic, Long-Term Financial Planning, With Maryann Keith first appeared on Business Creators Radio Show with Adam Hommey.

Jun 14, 2022 • 57min
How Consumers Are Searching For and Evaluating Local Businesses, With Laura Nelson
Consumers see right through the traditional advertisement.
Potential customers are going to seek out your customer reviews – whether you want them to or not.
Word-of-mouth marketing, or referral marketing is the cheapest and best way to get new customers.
So, how can you get in front of this, practice transparency, and make your customer experience as seamless as possible?
Feature a couple of your negative reviews (yeah – I said it) to make your testimonials page really stand out from the rest. By including these, you’re saying “hey – we heard you, and here’s what we’re working on,” and that, in combination with the clear emphasis on transparency, will go a long way.
Marketing expert, Laura Nelson joins Adam to discuss:
What local businesses should do to build word of mouth and market their businesses to attract more customers
How consumers are searching for and evaluating local businesses
The most important criteria that business owners need to know
The newest trends in local marketing for 2022
What business owners shouldn’t do when making marketing investments
And so much more!
Jump on the review wagon and grab some new customers! Tune in.
The post How Consumers Are Searching For and Evaluating Local Businesses, With Laura Nelson first appeared on Business Creators Radio Show with Adam Hommey.

Jun 9, 2022 • 59min
How to Become Non-Displaceable in Any Market, With Carol Sanford
Courageous leaders are calling for a disruptive yet effective way of working: one that unlocks new levels of innovation, financial results, and customer loyalty while building human capacity to contribute.
The good news is there is a proven, but infrequently taken, path.
Carol Sanford shows leaders why today’s so-called business “best practices” undermine success—and, how to transform a business into something so flexible, so innovative, so developmental, it becomes virtually non-displaceable in the market.
Carol joins Adam to discuss:
How to deal with highly competitive markets, even commodity
What exponential growth means in numbers
The key to not being able to be knocked out of a market in fast changing world
How to keep from being displaced by investors
And so much more!
Want to know the secret to being non-displaceable in your market? Tune in!
The post How to Become Non-Displaceable in Any Market, With Carol Sanford first appeared on Business Creators Radio Show with Adam Hommey.

Jun 7, 2022 • 1h 4min
High Achieving Servant Leadership: The Unique Combination That Drives True Success, With Kurt Uhlir
You’ve heard it before, ‘You can lead a horse to water, but you can’t make him drink.’ In today’s world, servant leadership is the new way to lead.
This term has become popular lately, but many people have trouble understanding exactly what it means.
When you observe an individual practicing servant leadership, you are experiencing a person who embodies the concept of actions being louder than words. Servant leadership is a leadership philosophy where the goal is to serve others and lead by example.
By incorporating a servant leadership model within an organization, employees will build up their confidence, exert more authority, and create a sphere of influence. When entire companies adopt Servant Leadership theory and apply it, you will see transformational leadership in not just the company’s words and “about us” section but in the actions of individuals at every level of the company.
Kurt Uhlir is a long-time practitioner and believer in servant leadership.
This approach to both work and life creates the possibility of unlocking what Kurt calls High-Achieving Servant Leadership.
He joins Adam to discuss:
What High Achieving Servant Leadership is;
How this leadership approach can accelerate growth and maintain it;
The characteristics of an effective servant leader;
And much more!
Learn more about this fascinating approach to leadership, and how it can help you achieve true success!
The post High Achieving Servant Leadership: The Unique Combination That Drives True Success, With Kurt Uhlir first appeared on Business Creators Radio Show with Adam Hommey.

Jun 2, 2022 • 59min
Why the Deliberate Entrepreneurial Practice is the Key to Long-term Success, With A.J. Lawrence
Ask any successful entrepreneur what their top tip to success is, and they all swear by the power of focus and dedication. Or what A.J. Lawrence calls Deliberate Entrepreneurship.
What sets A.J. apart as an entrepreneur is his inexhaustible curiosity. Having led his last company, The JAR Group, to the INC. 500 not once, but twice, he knows firsthand what a combination of consistent effort, hard work, and, let’s be honest, lots of luck it takes to create a successful business.
A.J. joins Adam to share his tips for success, such as:
Create success on your own terms
Avoid FOMO, being busy but unproductive, and getting ahead by accident
Make your business work for YOU, not the other way around
Maximize your capabilities and discover the best opportunities
And so much more!
There is no secret sauce to success… But there is Deliberate Entrepreneurship, and it works! Tune in and learn how!
The post Why the Deliberate Entrepreneurial Practice is the Key to Long-term Success, With A.J. Lawrence first appeared on Business Creators Radio Show with Adam Hommey.


